Analytics and Tracking
Analytics and Tracking is absolutely essential to ensure that you are getting the most from your marketing campaigns. In performance marketing, the goal is to be able to directly attribute your spend to your revenue, and to be able to to that effectively, tracking is the foundations on which your campaigns should be built upon.
Google Tag Manager and Google Analytics
The two industry standard tools we use are Google Tag Manager and Google Analytics. Combine this with Hotjar, and we’re able to see:
- Where users are coming from
- What they’re interested in
- What campaigns generated what revenue
- What elements are useless and are hurting your revenue.
Once we have this data, we can then use it to optimise your campaigns, but also optimise your pages. I will work closely with you to identify areas of your website that can be improved and develop a strategy to increase your conversion rate.
I conduct thorough analysis of websites and their performance, and optimise sites for conversions which is essential to driving revenue without driving up spend.