eCommerce PPC Agency

eCommerce PPC Agency Built for Revenue

Stop paying for clicks. Start paying for profit. We specialise in Google Ads for online stores - Google Shopping, Performance Max, Search campaigns, and remarketing - with a focus on feed optimisation, margin-based bidding, and CSS savings. Whether you're on Shopify, WooCommerce, Magento, or BigCommerce, we build campaigns that turn inventory into income. If Shopping is your main channel, our dedicated Google Shopping agency service goes deeper on feeds, CSS and PMax.

9x Average Shopping ROAS No Contracts Free Audit

Free Strategy Call

Companies we've worked with

Powerleague

Case Study - GOOGLE ADS · PREMIUM BEAUTY

Oh My Cream: +65% Profit - While Already With a Big Agency

Premium UK beauty brand Oh My Cream (formerly Naturisimo) had hit a growth plateau their full-service agency couldn't unblock. Chris was layered in as strategy lead - not as a replacement - to find an under-exploited segmentation axis the embedded agency couldn't see from inside day-to-day delivery.

Learn How We Did It ohmycream.co.uk

+65% 3 months

Profit lift

New lever

Unlocked

Strategy

Layer

3 mo

Engagement

ECOMMERCE GOOGLE ADS: +1,390% RevenueRead the ECOMMERCE GOOGLE ADS case study →SEO: +260% ClicksRead the SEO case study →GOOGLE ADS · UK FURNITURE E-COMMERCE: 9.31x ROASRead the GOOGLE ADS · UK FURNITURE E-COMMERCE case study →ECOMMERCE PPC: 8.87x ROASRead the ECOMMERCE PPC case study →SEO: +4,810% TrafficRead the SEO case study →GOOGLE ADS: 7.23x ROASRead the GOOGLE ADS case study →SEO: +23 Keywords in Top 3Read the SEO case study →LOCAL SEO: #1 Map Pack Across Entire CityRead the LOCAL SEO case study →LOCAL SEO: +520% Local LeadsRead the LOCAL SEO case study →SEO: +442% Organic PipelineRead the SEO case study →SEO: +520% Organic TrafficRead the SEO case study →SEO: +£1.6M Organic RevenueRead the SEO case study →SEO: 6.5x Organic LeadsRead the SEO case study →LOCAL SEO: +520% Organic LeadsRead the LOCAL SEO case study →LOCAL SEO: +286% Organic LeadsRead the LOCAL SEO case study →SEO: £4.2M Annual Organic RevenueRead the SEO case study →SEO: +364% Organic EnquiriesRead the SEO case study →SEO: +£1.6M Incremental Organic Revenue (Year 1)Read the SEO case study →SEO: +3,120 Monthly Organic Visits (from Zero)Read the SEO case study →LOCAL SEO: +46 Qualified Leads/Month (from 0)Read the LOCAL SEO case study →GOOGLE ADS: 12x Shopping ROAS (from 3.1x)Read the GOOGLE ADS case study →GOOGLE ADS: £1.6M Pipeline Influenced (Year 1)Read the GOOGLE ADS case study →GOOGLE ADS: £494K Pipeline From Competitor Searches (Year 1)Read the GOOGLE ADS case study →GOOGLE ADS: -72% Cost Per Acquisition ReductionRead the GOOGLE ADS case study →GOOGLE ADS: 185 Qualified Enquiries in 90 DaysRead the GOOGLE ADS case study →GOOGLE ADS: 88 Vendor Valuations in 90 DaysRead the GOOGLE ADS case study →GOOGLE ADS: £585K Contract Value Won in 6 MonthsRead the GOOGLE ADS case study →GOOGLE ADS: 124 New Client Enquiries in 4 MonthsRead the GOOGLE ADS case study →GOOGLE ADS · LUXURY E-COMMERCE: +1,386% Revenue growth in 7 monthsRead the GOOGLE ADS · LUXURY E-COMMERCE case study →LOCAL SEO · HEALTHCARE: $0 Monthly ad spendRead the LOCAL SEO · HEALTHCARE case study →GOOGLE ADS · B2B SAAS: Record All-time leads (any 3-month period)Read the GOOGLE ADS · B2B SAAS case study →TECHNICAL SEO · B2B SAAS: Top Of search for "insurance software"Read the TECHNICAL SEO · B2B SAAS case study →GOOGLE ADS · PREMIUM BEAUTY: +65% Profit lift in 3 monthsRead the GOOGLE ADS · PREMIUM BEAUTY case study →SHOPIFY E-COMMERCE SEO · BRIDAL JEWELLERY: 19 Position #1 US rankings in 4 monthsRead the SHOPIFY E-COMMERCE SEO · BRIDAL JEWELLERY case study →B2B SEO · CAREER HISTORY: £100,000s Saved - pre-launch catchRead the B2B SEO · CAREER HISTORY case study →SEO · SAAS · CRYPTO: $1m+ Organic revenue, 6 monthsRead the SEO · SAAS · CRYPTO case study →SEO · CRYPTO GAMING · IGAMING: 2,000+ Organic users, 3 monthsRead the SEO · CRYPTO GAMING · IGAMING case study →GOOGLE ADS · HEALTHCARE PPC · REGULATED RETAIL: 7× ROAS in first 30 days of compliant deliveryRead the GOOGLE ADS · HEALTHCARE PPC · REGULATED RETAIL case study →GOOGLE ADS · PET ECOMMERCE: 5× Revenue increase in 2 monthsRead the GOOGLE ADS · PET ECOMMERCE case study →ECOMMERCE GOOGLE ADS: +1,390% RevenueRead the ECOMMERCE GOOGLE ADS case study →SEO: +260% ClicksRead the SEO case study →GOOGLE ADS · UK FURNITURE E-COMMERCE: 9.31x ROASRead the GOOGLE ADS · UK FURNITURE E-COMMERCE case study →ECOMMERCE PPC: 8.87x ROASRead the ECOMMERCE PPC case study →SEO: +4,810% TrafficRead the SEO case study →GOOGLE ADS: 7.23x ROASRead the GOOGLE ADS case study →SEO: +23 Keywords in Top 3Read the SEO case study →LOCAL SEO: #1 Map Pack Across Entire CityRead the LOCAL SEO case study →LOCAL SEO: +520% Local LeadsRead the LOCAL SEO case study →SEO: +442% Organic PipelineRead the SEO case study →SEO: +520% Organic TrafficRead the SEO case study →SEO: +£1.6M Organic RevenueRead the SEO case study →SEO: 6.5x Organic LeadsRead the SEO case study →LOCAL SEO: +520% Organic LeadsRead the LOCAL SEO case study →LOCAL SEO: +286% Organic LeadsRead the LOCAL SEO case study →SEO: £4.2M Annual Organic RevenueRead the SEO case study →SEO: +364% Organic EnquiriesRead the SEO case study →SEO: +£1.6M Incremental Organic Revenue (Year 1)Read the SEO case study →SEO: +3,120 Monthly Organic Visits (from Zero)Read the SEO case study →LOCAL SEO: +46 Qualified Leads/Month (from 0)Read the LOCAL SEO case study →GOOGLE ADS: 12x Shopping ROAS (from 3.1x)Read the GOOGLE ADS case study →GOOGLE ADS: £1.6M Pipeline Influenced (Year 1)Read the GOOGLE ADS case study →GOOGLE ADS: £494K Pipeline From Competitor Searches (Year 1)Read the GOOGLE ADS case study →GOOGLE ADS: -72% Cost Per Acquisition ReductionRead the GOOGLE ADS case study →GOOGLE ADS: 185 Qualified Enquiries in 90 DaysRead the GOOGLE ADS case study →GOOGLE ADS: 88 Vendor Valuations in 90 DaysRead the GOOGLE ADS case study →GOOGLE ADS: £585K Contract Value Won in 6 MonthsRead the GOOGLE ADS case study →GOOGLE ADS: 124 New Client Enquiries in 4 MonthsRead the GOOGLE ADS case study →GOOGLE ADS · LUXURY E-COMMERCE: +1,386% Revenue growth in 7 monthsRead the GOOGLE ADS · LUXURY E-COMMERCE case study →LOCAL SEO · HEALTHCARE: $0 Monthly ad spendRead the LOCAL SEO · HEALTHCARE case study →GOOGLE ADS · B2B SAAS: Record All-time leads (any 3-month period)Read the GOOGLE ADS · B2B SAAS case study →TECHNICAL SEO · B2B SAAS: Top Of search for "insurance software"Read the TECHNICAL SEO · B2B SAAS case study →GOOGLE ADS · PREMIUM BEAUTY: +65% Profit lift in 3 monthsRead the GOOGLE ADS · PREMIUM BEAUTY case study →SHOPIFY E-COMMERCE SEO · BRIDAL JEWELLERY: 19 Position #1 US rankings in 4 monthsRead the SHOPIFY E-COMMERCE SEO · BRIDAL JEWELLERY case study →B2B SEO · CAREER HISTORY: £100,000s Saved - pre-launch catchRead the B2B SEO · CAREER HISTORY case study →SEO · SAAS · CRYPTO: $1m+ Organic revenue, 6 monthsRead the SEO · SAAS · CRYPTO case study →SEO · CRYPTO GAMING · IGAMING: 2,000+ Organic users, 3 monthsRead the SEO · CRYPTO GAMING · IGAMING case study →GOOGLE ADS · HEALTHCARE PPC · REGULATED RETAIL: 7× ROAS in first 30 days of compliant deliveryRead the GOOGLE ADS · HEALTHCARE PPC · REGULATED RETAIL case study →GOOGLE ADS · PET ECOMMERCE: 5× Revenue increase in 2 monthsRead the GOOGLE ADS · PET ECOMMERCE case study →

Named Clients

eCommerce Brands We Grow

Three named eCommerce clients across US luxury homewares, UK furniture, and UK premium beauty. Different verticals, different conversion economics, same profit-first PPC discipline.

US · Luxury fabrics & wallpaper · PMax

+1,386% revenue growth in 7 months

From five-figure monthly revenue to mid six-figure monthly revenue. ROAS approximately doubled.

LA Design Concepts

ladesignconcepts.com

Read the full case

UK · Furniture · Google Shopping

9.31x ROAS in month one

Built a brand-new Google Shopping programme from scratch for high-AOV UK furniture eCommerce.

Strictly Beds and Bunks

strictlybedsandbunks.co.uk

Read the full case

UK · Premium beauty · Strategy

+65% profit in 3 months

Slotted in as strategy lead alongside the existing big agency, found a growth lever they hadn't surfaced.

Oh My Cream

ohmycream.co.uk

Read the full case

Sound Familiar?

eCommerce PPC Problems We Fix Every Week

These are the most common issues we see with eCommerce Google Ads accounts.

High Traffic, Low Conversions?

Thousands of clicks but conversions stay flat. We audit targeting, landing pages, and search terms to fix the funnel.

ROAS Declining Month on Month?

Rising CPCs squeeze margins. Without weekly feed management and bid optimisation, performance erodes fast.

Shopping Feed Issues?

Disapprovals, missing attributes, poor titles. Feed quality directly impacts visibility and cost.

Can't Scale Profitably?

Budget increases tank ROAS. Scaling requires structural changes - better feed, smarter bidding - not just more spend.

No Profitability Visibility?

Revenue looks good but margins vanish. Without product-level tracking, you don't know which SKUs actually make money.

PMax Running Wild?

Performance Max spending across YouTube, Display, Gmail with no control or segmentation.

Client Results

What Our eCommerce Clients Say

"Working with Chris has been incredible, he has achieved more than I ever thought possible and after working with him for 3 years, I can honestly say he is an exceptional SEO and I couldn't recommend him high enough."

Dani S

Director, The Real World

"Chris is a pleasure to work with. He has vast knowledge which he uses to get the best results. He continues to come up with new ways of succeeding and always has our goals top of mind."

Kate Shopper

Marketing Director, Novidea

Our Approach

We Don't Just Manage Campaigns. We Drive Profitable Revenue.

What separates generic PPC from ecommerce-specialist campaign management.

Profit Over Revenue

We track product-level margins and bid based on actual profitability, not just ROAS.

A £10 product at 5x ROAS makes less profit than a £200 product at 3x ROAS. We allocate budget accordingly.

Full-Funnel Strategy

Shopping for product targeting. Search for high-intent terms. Remarketing for cart abandonment and repeat purchase.

Every channel has a role. We don't silo campaigns - we build systems.

Feed-First Approach

Optimised titles, descriptions, categories, custom labels, and images. Feed quality is the single biggest lever most agencies ignore.

Better feed = better targeting, lower CPCs, higher conversion rates, fewer disapprovals.

Platform-Aware Management

Shopify, WooCommerce, Magento, BigCommerce - each handles feeds, tracking, and checkout differently.

We build campaigns around your platform's strengths. Generic PPC doesn't work for eCommerce.

Services

eCommerce Google Ads Services

Every campaign type, built around profitable eCommerce growth.

Google Shopping Management

Campaign setup, feed optimisation, bid strategy, negative keywords, competitor monitoring, and weekly optimisation.

Performance Max Campaigns

PMax setup with proper segmentation, exclusions, feed rules, and cross-channel optimisation. We tame the black box.

Search Campaigns for eCommerce

Category and brand term search campaigns capturing high-intent traffic. Keyword research, ad copy, landing page mapping.

Product Feed Optimisation

Audit, title optimisation, category mapping, custom label creation, attribute enrichment. Monthly feed health reporting.

CSS Partner Activation

Estimated 10-20% cost savings through Comparison Shopping Service partners. We identify, apply, and monitor CSS placements.

Remarketing & Retention Campaigns

Cart abandonment, browse abandonment, past purchase remarketing. Lower CAC, higher lifetime value.

Reverse Qualification

When We're a Good Fit (And When We're Not)

Not every eCommerce brand is a fit for how we work. Reverse-qualification matters because the wrong fit is a bad outcome for everyone. Here's where we excel - and where you'd be better off elsewhere.

We're a strong fit for…

Established Shopify, WooCommerce, Magento, BigCommerce, or Centra brands with at least 12 months of trading data
Monthly Google Ads / Meta spend of £3K-£50K (the band where senior-led management compounds best)
Brands that know their product COGS and want margin-aware bidding, not vanity ROAS
12-month investment view - PMax ramp + creative iteration takes 60-90 days to compound
Founders or marketing leads who'll share margin data, AOV, returns rate, and customer LTV

We're probably not the right fit for…

× Brands without a real product offering - dropshipping resellers without margin to work with
× Pre-revenue brands still validating product-market fit
× "We just want the lowest CPC" - we optimise for profit-per-click, which sometimes means higher CPCs
× Brands unwilling to share margin data or customer-level economics
× Anyone looking for a 30-day trial - we work on quarterly evaluation cycles

2026 Benchmarks

UK eCommerce PPC Benchmarks We Operate Against

Operating ranges for UK eCommerce PPC accounts under our management. Industry varies - these are operational defaults, not guarantees.

2.5-8x

Blended ROAS

UK ecom managed accounts (Search + Shopping + PMax)

£0.20-£1.50

Shopping CPC

UK Shopping CPC range across managed accounts

30-90 days

PMax Ramp

Typical PMax ramp before stable ROAS

15-25%

Remarketing Share

Typical share-of-cart from remarketing on managed accounts

Numbers reflect operational ranges across multiple UK eCommerce accounts under management. Account-specific outcomes depend on AOV, margin, category competition, and feed quality.

Senior Specialist

Who'll Be Running Your Account

Senior accounts get senior management. Chris is the named lead on every UK eCommerce engagement we take on. No junior account-manager handover, no team rotation.

Chris Coussons

Founder · Senior PPC Specialist

15+ years running Google Ads and SEO for eCommerce brands across the UK, US and Europe. Direct hands-on management of every eCommerce engagement - feed work, bid strategy, PMax architecture, CSS activation. No junior handovers, no account-manager middlemen.

Pricing

How Much Does eCommerce PPC Cost?

eCommerce PPC costs vary by channel and competition. Understanding costs and expected returns is critical to making a sound investment.

Google Shopping

£0.20-£1.50

CPC depending on category

Google Search

£0.50-£3.00

CPC for product keywords

Management Fee

From £850/mo

Or 10% of ad spend

Most viable eCommerce PPC campaigns require a minimum £1,500-£5,000 monthly ad budget. A well-optimised campaign should deliver 4-8x ROAS consistently - meaning £5,000 ad spend generates £20,000-£40,000 in revenue.

The question isn't "how much will this cost?" - it's "what return will we see?" A £3,000 monthly investment delivering 6x ROAS generates £18,000 in revenue. For proven eCommerce brands with strong attribution and a track record, we're also happy to work on performance-based or hybrid terms. You work directly with Chris - a top proven expert with 15+ years' experience - never handed off to a junior.

Our Process

Our eCommerce PPC Process

Account & Feed Audit

Review current campaigns, feed structure, tracking setup, competitor landscape. Identify quick wins and structural problems.

Feed Optimisation & Custom Labels

Audit product feed, optimise titles/descriptions, map categories, create custom labels for margin tiers and performance segments.

Campaign Architecture

Design campaign structure around product categories, margins, and bid strategies. Separate Shopping, PMax, Search, and remarketing accounts.

Profit-Based Bid Strategy

Set ROAS targets by product tier (high-margin vs. volume products). Implement automated bidding rules that prioritise profitability.

CSS Activation

Apply for CSS partners, set up bidding strategies, monitor placements. Start accumulating CSS savings immediately.

Scale & Optimise

Weekly optimisation. Monitor ROAS, CPA, margin impact. Test new audiences, adjust bids, expand product coverage. Monthly strategy review.

How We Compare

Specialist Ecom PPC vs Shopping-Only vs General PPC

Dimension	Specialist Ecom PPC (us)	Shopping-Only Specialist	General PPC Agency
Coverage	Search + Shopping + PMax + Display + Remarketing	Shopping + PMax only	Whatever channel they have capacity for
Feed expertise	Deep - feed is everything	Deep - feed is everything	Variable - usually shallow
Margin awareness	Margin-aware bid models on every account	Often missing	Rarely native
Cross-channel intelligence	Yes - channel-mix decisions	No - Shopping only	Yes - but typically shallow on each
Ramp time	30-60 days	30-60 days	60-120 days

What's Included

Complete eCommerce PPC Management

Campaign Management

Google Shopping campaign setup and ongoing management
Performance Max campaign setup and optimisation
Search campaigns (brand, category, competitor terms)
Dynamic remarketing (cart abandonment, browse abandonment)
Profit-based bid strategy and ROAS targeting
Negative keyword research and management
Budget pacing and spend allocation
A/B testing (ads, landing pages, audiences)
Competitor monitoring and positioning
Weekly campaign optimisation

Feed & Technical

Product feed audit and optimisation
Custom label creation (margin tiers, performance segments)
Supplemental feeds and product segmentation
Google Merchant Centre monitoring and maintenance
Disapproval resolution and feed health
CSS partner identification and setup
Conversion tracking and UTM implementation
Product-level performance reporting
Platform integration (Shopify, WooCommerce, etc.)
Monthly strategy review and recommendations

£2M+

eCommerce Revenue Managed Monthly

Average Shopping ROAS Across Clients

40%

Average CPA Reduction in First 3 Months

Long-Term Contracts. Month-to-Month Only.

More Results

What eCommerce Brands Say

"Chris is a very knowledgeable PPC consultant. I enjoyed working with him, and he helped us unlock growth we previously thought wouldn't be possible."

Alison Goulbourne

Director, Naturisimo

"Ended up just stopping the ads because demand is so high. We're booked out for at least a month."

Niko

Founder, Interlinked Wellness

"I've worked with Chris on multiple occasions, and I can confidently say that he is an outstanding professional in the field of SEO optimisation. His strategic approach and attention to detail consistently yield exceptional outcomes."

Jack Burke

Director, BoxPod Commercial Property

Real Results

Results From Real eCommerce Businesses

Furniture Retailer: 7.16x ROAS Through Feed Optimisation

High-ticket retailer with 15,000+ SKUs. ROAS stuck at 3.2x due to feed quality issues.

Complete feed audit and title/description rewrite. Custom label creation for margin tiers. Shopping campaign restructure with PMax for top-performing SKU ranges. CSS partner activation.

7.16x

ROAS

£340k

Revenue in 90 Days

48%

CPA Reduction

156%

Profit Per £ Increase

Fashion Retailer: 6.82x ROAS While Scaling 3x Spend

Growing fashion retailer hitting ROAS ceiling at 4.1x. Every attempt to increase spend caused ROAS to drop.

Campaign architecture redesign by product category and margin tier. PMax segmentation with feed rules. Search campaigns for brand + category terms. Profit-based ROAS targeting by product tier.

6.82x

ROAS

Spend Scaling

£520k

Monthly Revenue

Stable

Profit Margins

Case Study - GOOGLE ADS · LUXURY E-COMMERCE

Scaling LA Design Concepts ~15x on Google Ads - While Doubling ROAS

Frank K's US luxury fabrics & wallpaper retailer was stuck on a default Performance Max setup. We rebuilt the shopping engine across four pillars - feed segmentation, campaign architecture, audience signals, and category-economics bidding - scaling monthly revenue ~15x while ROAS roughly doubled.

Learn How We Did It ladesignconcepts.com

+1,386% 7 months

Revenue growth

~2x

ROAS lift

~7x

Spend grown

7 mo

Engagement window

Why Us

Why Visionary Marketing for eCommerce PPC

eCommerce PPC Specialists

We live and breathe eCommerce Google Ads. Not a side service. This is all we do (alongside SEO).

Feed-First Strategy

Feed quality is the foundation. We audit, optimise, and monitor feeds like they're the most important asset - because they are.

Profit-Based Bidding

We bid based on actual product margins, not just ROAS. This shifts budget to where it actually makes money.

CSS Savings

We identify and activate CSS partners for 10-20% estimated cost savings. Free money most agencies miss.

No Long-Term Contracts

Month-to-month only. We earn your business every month. If we're not delivering, you walk.

Transparent Reporting

Product-level performance, profitability tracking, margin impact. You understand exactly where your money goes.

Platform Expertise

Shopify, WooCommerce, Magento, BigCommerce. We build campaigns around your platform's specific strengths.

Senior-Led Accounts

Strategy and optimisation led by senior PPC specialists, not junior account managers. You get expertise.

Client Voice

What eCommerce Clients Say

"Chris is a very knowledgeable PPC consultant. I enjoyed working with him, and he helped us unlock growth we previously thought wouldn't be possible."

Alison Goulbourne

Director, Oh My Cream

ohmycream.co.uk

FAQ

eCommerce PPC Questions

Shopping shows product listings with images and prices - precision targeting. PMax is broader, serving ads across YouTube, Display, Gmail, and Search. Shopping is precision; PMax is reach. You need both.

Critical. Your feed determines which searches trigger your products, what ads look like, and CPC. Feed optimisation typically reduces CPA by 20-40% before any bid changes.

CSS partners offer product placements outside Google Shopping. Estimated savings: 10-20% depending on category. Incremental volume at lower CPC. We activate it automatically.

Typical: 2.5x-4.5x depending on category and competition. After 90 days with us, expect 3.5x-5.5x with 30-50% CPA reductions.

Three steps: (1) Separate high-margin from volume products. (2) Improve feed quality to reduce CPC. (3) Bid based on actual margin, not ROAS. Restructure first, then scale.

Google Shopping CPCs: £0.20-£1.50. Search CPCs: £0.50-£3.00. Visionary management fees start at £850/mo, or 10% of ad spend - whichever suits your account. Minimum viable ad budget: £1,500-£5,000/mo. For proven eCommerce brands we're also happy to work on performance-based or hybrid terms. You work directly with Chris - a top proven expert with 15+ years' experience - never handed off to a junior. A well-optimised campaign delivers 4-8x ROAS consistently.

We segment audiences: cart abandoners (highest intent), browse abandoners, and past purchasers. Cart abandonment alone drives 15-25% of revenue at 2-3x lower CAC.

Feed fixes and restructuring show results in 2-3 weeks. Meaningful ROAS improvement in 30-60 days. Full profitability tracking by day 90.

Yes. Custom dashboards showing revenue, spend, ROAS, CPA, and margin by product. You'll know which SKUs make money.

Parallel setup: old campaigns run while we build new ones alongside. Transition takes 2-3 weeks with no disruption.

"Chris is a real master of SEO and PPC. I'll never forget the time he discovered what could have been a catastrophic SEO issue, prior to a new big website launch that would have cost the business £100,000s (that every other so-called SEO expert we'd engaged had missed)."

Sean Ball

Director of Marketing, durhamlane

durhamlane

eCommerce Platforms We Run PPC For

Platform-aware Google Ads management - feed integration, conversion tracking, and bid strategy tailored to how each platform handles eCommerce data.

Shopify WooCommerce Magento BigCommerce WordPress Wix

Related Services

Related Google Ads & SEO Services

Google Shopping Agency Performance Max Feed Optimisation CSS Savings Shopify Google Ads WooCommerce Google Ads

Case Study - Google Ads · Luxury eCommerce

Scaling LA Design Concepts ~15x on Google Ads - While Doubling ROAS

Frank K's US luxury fabrics & wallpaper retailer was stuck on a default Performance Max setup at five-figure monthly revenue. We rebuilt the shopping engine across four pillars - feed segmentation by AOV band, campaign architecture, audience signal layering, and category-economics bidding.

Over seven months, monthly revenue grew roughly fifteen-fold while ROAS approximately doubled. Efficiency improved as scale grew, not despite it - the four pillars apply broadly to any high-AOV shop running PMax on autopilot.

Read the LADC Case Study View Their Website

+1,386%

Revenue growth

in 7 months

~2x

ROAS lift

efficiency at scale

~7x

Spend grown

ROAS still doubled

7 mo

Engagement window

Case Study - Google Ads · UK Furniture eCommerce

Strictly Beds and Bunks: 9.31x ROAS on Their First Google Ads Campaign

Strictly Beds and Bunks - a UK eCommerce retailer specialising in beds, bunk beds, and bedroom furniture - had only ever run Facebook ads. We built their first Google Shopping programme from scratch: feed engineered for furniture-attribute precision, PMax architecture tuned to a long-consideration high-AOV purchase cycle, branded vs non-brand spend separated.

Month one delivered £51.7K in tracked conversion value from £7.2K spend - a 9.31x return on a vertical where many UK furniture retailers settle for 3-4x. They've since had to expand warehouse capacity to keep up.

Read the Strictly Beds Case Study View Their Website

9.31x

ROAS

first-month launch

£51.7K

Conversion value

tracked, month 1

£7.2K

Ad spend

month 1

10.6K

Clicks

month 1

Start Here

Your Revenue. Our Obsession.

Tell us about your business and we'll show you exactly where the opportunities are - no obligation, no sales pitch.

■ Senior specialists only

■ No long-term contracts

■ Free audit included

📞 0191 607 6707 ✉ chris@visionary-marketing.co.uk

Last reviewed: 29 July 2026 by Chris Coussons, Founder.