US · Luxury fabrics & wallpaper · PMax
+1,066% revenue growth in 7 months
From five-figure monthly revenue to mid six-figure monthly revenue. ROAS approximately doubled.
LA Design Concepts
ladesignconcepts.com
Read the full caseEcommerce PPC Agency
Ecommerce PPC Agency Built for Revenue
Stop paying for clicks. Start paying for profit. We specialise in Google Ads for online stores — Google Shopping, Performance Max, Search campaigns, and remarketing — with a focus on feed optimisation, margin-based bidding, and CSS savings. Whether you're on Shopify, WooCommerce, Magento, or BigCommerce, we build campaigns that turn inventory into income. If Shopping is your main channel, our dedicated Google Shopping agency service goes deeper on feeds, CSS and PMax.
9x Average Shopping ROAS No Contracts Free Audit
Free Strategy Call
Companies we've worked with
Case Study — GOOGLE ADS · PREMIUM BEAUTY
Oh My Cream: +50% Profit — While Already With a Big Agency
Premium UK beauty brand Oh My Cream (formerly Naturisimo) had hit a growth plateau their full-service agency couldn't unblock. Chris was layered in as strategy lead — not as a replacement — to find an under-exploited segmentation axis the embedded agency couldn't see from inside day-to-day delivery.
+50% 3 months
Profit lift
New lever
Unlocked
Strategy
Layer
3 mo
Engagement
ECOMMERCE GOOGLE ADS: +1,390% RevenueRead how we did it →SEO: +260% ClicksRead how we did it →GOOGLE ADS · UK FURNITURE E-COMMERCE: 9.31x ROASRead how we did it →ECOMMERCE PPC: 8.87x ROASRead how we did it →SEO: +4,810% TrafficRead how we did it →GOOGLE ADS: 7.23x ROASRead how we did it →SEO: +23 Keywords in Top 3Read how we did it →LOCAL SEO: #1 Map Pack Across Entire CityRead how we did it →LOCAL SEO: +520% Local LeadsRead how we did it →SEO: +442% Organic PipelineRead how we did it →SEO: +520% Organic TrafficRead how we did it →SEO: +£1.6M Organic RevenueRead how we did it →SEO: 6.5x Organic LeadsRead how we did it →LOCAL SEO: +520% Organic LeadsRead how we did it →LOCAL SEO: +286% Organic LeadsRead how we did it →SEO: £4.2M Annual Organic RevenueRead how we did it →SEO: +364% Organic EnquiriesRead how we did it →SEO: +£1.6M Incremental Organic Revenue (Year 1)Read how we did it →SEO: +3,120 Monthly Organic Visits (from Zero)Read how we did it →LOCAL SEO: +46 Qualified Leads/Month (from 0)Read how we did it →GOOGLE ADS: 12x Shopping ROAS (from 3.1x)Read how we did it →GOOGLE ADS: £1.6M Pipeline Influenced (Year 1)Read how we did it →GOOGLE ADS: £494K Pipeline From Competitor Searches (Year 1)Read how we did it →GOOGLE ADS: -72% Cost Per Acquisition ReductionRead how we did it →GOOGLE ADS: 185 Qualified Enquiries in 90 DaysRead how we did it →GOOGLE ADS: 88 Vendor Valuations in 90 DaysRead how we did it →GOOGLE ADS: £585K Contract Value Won in 6 MonthsRead how we did it →GOOGLE ADS: 124 New Client Enquiries in 4 MonthsRead how we did it →GOOGLE ADS · LUXURY E-COMMERCE: +1,066% Revenue growth in 7 monthsRead how we did it →LOCAL SEO · HEALTHCARE: $0 Monthly ad spendRead how we did it →GOOGLE ADS · B2B SAAS: Record All-time leads (any 3-month period)Read how we did it →TECHNICAL SEO · B2B SAAS: Top Of search for "insurance software"Read how we did it →GOOGLE ADS · PREMIUM BEAUTY: +50% Profit lift in 3 monthsRead how we did it →SHOPIFY E-COMMERCE SEO · BRIDAL JEWELLERY: 19 Position #1 US rankings in 4 monthsRead how we did it →B2B SEO · CAREER HISTORY: £100,000s Saved — pre-launch catchRead how we did it →SEO · SAAS · CRYPTO: $1m+ Organic revenue, 6 monthsRead how we did it →SEO · CRYPTO GAMING · IGAMING: 2,000+ Organic users, 3 monthsRead how we did it →GOOGLE ADS · HEALTHCARE PPC · REGULATED RETAIL: 7× ROAS in first 30 days of compliant deliveryRead how we did it →GOOGLE ADS · PET ECOMMERCE: 5× Revenue increase in 2 monthsRead how we did it →ECOMMERCE GOOGLE ADS: +1,390% RevenueRead how we did it →SEO: +260% ClicksRead how we did it →GOOGLE ADS · UK FURNITURE E-COMMERCE: 9.31x ROASRead how we did it →ECOMMERCE PPC: 8.87x ROASRead how we did it →SEO: +4,810% TrafficRead how we did it →GOOGLE ADS: 7.23x ROASRead how we did it →SEO: +23 Keywords in Top 3Read how we did it →LOCAL SEO: #1 Map Pack Across Entire CityRead how we did it →LOCAL SEO: +520% Local LeadsRead how we did it →SEO: +442% Organic PipelineRead how we did it →SEO: +520% Organic TrafficRead how we did it →SEO: +£1.6M Organic RevenueRead how we did it →SEO: 6.5x Organic LeadsRead how we did it →LOCAL SEO: +520% Organic LeadsRead how we did it →LOCAL SEO: +286% Organic LeadsRead how we did it →SEO: £4.2M Annual Organic RevenueRead how we did it →SEO: +364% Organic EnquiriesRead how we did it →SEO: +£1.6M Incremental Organic Revenue (Year 1)Read how we did it →SEO: +3,120 Monthly Organic Visits (from Zero)Read how we did it →LOCAL SEO: +46 Qualified Leads/Month (from 0)Read how we did it →GOOGLE ADS: 12x Shopping ROAS (from 3.1x)Read how we did it →GOOGLE ADS: £1.6M Pipeline Influenced (Year 1)Read how we did it →GOOGLE ADS: £494K Pipeline From Competitor Searches (Year 1)Read how we did it →GOOGLE ADS: -72% Cost Per Acquisition ReductionRead how we did it →GOOGLE ADS: 185 Qualified Enquiries in 90 DaysRead how we did it →GOOGLE ADS: 88 Vendor Valuations in 90 DaysRead how we did it →GOOGLE ADS: £585K Contract Value Won in 6 MonthsRead how we did it →GOOGLE ADS: 124 New Client Enquiries in 4 MonthsRead how we did it →GOOGLE ADS · LUXURY E-COMMERCE: +1,066% Revenue growth in 7 monthsRead how we did it →LOCAL SEO · HEALTHCARE: $0 Monthly ad spendRead how we did it →GOOGLE ADS · B2B SAAS: Record All-time leads (any 3-month period)Read how we did it →TECHNICAL SEO · B2B SAAS: Top Of search for "insurance software"Read how we did it →GOOGLE ADS · PREMIUM BEAUTY: +50% Profit lift in 3 monthsRead how we did it →SHOPIFY E-COMMERCE SEO · BRIDAL JEWELLERY: 19 Position #1 US rankings in 4 monthsRead how we did it →B2B SEO · CAREER HISTORY: £100,000s Saved — pre-launch catchRead how we did it →SEO · SAAS · CRYPTO: $1m+ Organic revenue, 6 monthsRead how we did it →SEO · CRYPTO GAMING · IGAMING: 2,000+ Organic users, 3 monthsRead how we did it →GOOGLE ADS · HEALTHCARE PPC · REGULATED RETAIL: 7× ROAS in first 30 days of compliant deliveryRead how we did it →GOOGLE ADS · PET ECOMMERCE: 5× Revenue increase in 2 monthsRead how we did it →
Named Clients
Ecommerce Brands We Grow
Three named ecommerce clients across US luxury homewares, UK furniture, and UK premium beauty. Different verticals, different conversion economics, same profit-first PPC discipline.
UK · Furniture · Google Shopping
9.31x ROAS in month one
Built a brand-new Google Shopping programme from scratch for high-AOV UK furniture e-commerce.
Strictly Beds and Bunks
strictlybedsandbunks.co.uk
Read the full caseUK · Premium beauty · Strategy
+50% profit in 3 months
Slotted in as strategy lead alongside the existing big agency, found a growth lever they hadn't surfaced.
Oh My Cream
ohmycream.co.uk
Read the full caseSound Familiar?
Ecommerce PPC Problems We Fix Every Week
These are the most common issues we see with ecommerce Google Ads accounts.
High Traffic, Low Conversions?
Thousands of clicks but conversions stay flat. We audit targeting, landing pages, and search terms to fix the funnel.
ROAS Declining Month on Month?
Rising CPCs squeeze margins. Without weekly feed management and bid optimisation, performance erodes fast.
Shopping Feed Issues?
Disapprovals, missing attributes, poor titles. Feed quality directly impacts visibility and cost.
Can't Scale Profitably?
Budget increases tank ROAS. Scaling requires structural changes — better feed, smarter bidding — not just more spend.
No Profitability Visibility?
Revenue looks good but margins vanish. Without product-level tracking, you don't know which SKUs actually make money.
PMax Running Wild?
Performance Max spending across YouTube, Display, Gmail with no control or segmentation.
Client Results
What Our Ecommerce Clients Say
"Feed optimisation and profit-based bidding let us cut spend from £40k to £28k/month while increasing revenue 23%. That's the difference proper ecommerce PPC makes."
Ecommerce Director
Fashion Retailer
"They showed us our best-seller was destroying margins. Reallocating budget to higher-margin items increased profit per pound by 40%."
Head of Digital
Home & Garden eCommerce
Our Approach
We Don't Just Manage Campaigns. We Drive Profitable Revenue.
What separates generic PPC from ecommerce-specialist campaign management.
Profit Over Revenue
We track product-level margins and bid based on actual profitability, not just ROAS.
A £10 product at 5x ROAS makes less profit than a £200 product at 3x ROAS. We allocate budget accordingly.
Full-Funnel Strategy
Shopping for product targeting. Search for high-intent terms. Remarketing for cart abandonment and repeat purchase.
Every channel has a role. We don't silo campaigns — we build systems.
Feed-First Approach
Optimised titles, descriptions, categories, custom labels, and images. Feed quality is the single biggest lever most agencies ignore.
Better feed = better targeting, lower CPCs, higher conversion rates, fewer disapprovals.
Platform-Aware Management
Shopify, WooCommerce, Magento, BigCommerce — each handles feeds, tracking, and checkout differently.
We build campaigns around your platform's strengths. Generic PPC doesn't work for ecommerce.
Services
Ecommerce Google Ads Services
Every campaign type, built around profitable ecommerce growth.
Google Shopping Management
Campaign setup, feed optimisation, bid strategy, negative keywords, competitor monitoring, and weekly optimisation.
Performance Max Campaigns
PMax setup with proper segmentation, exclusions, feed rules, and cross-channel optimisation. We tame the black box.
Search Campaigns for Ecommerce
Category and brand term search campaigns capturing high-intent traffic. Keyword research, ad copy, landing page mapping.
Product Feed Optimisation
Audit, title optimisation, category mapping, custom label creation, attribute enrichment. Monthly feed health reporting.
CSS Partner Activation
Estimated 7-15% cost savings through Comparison Shopping Service partners. We identify, apply, and monitor CSS placements.
Remarketing & Retention Campaigns
Cart abandonment, browse abandonment, past purchase remarketing. Lower CAC, higher lifetime value.
Reverse Qualification
When We're a Good Fit (And When We're Not)
Not every ecommerce brand is a fit for how we work. Reverse-qualification matters because the wrong fit is a bad outcome for everyone. Here's where we excel — and where you'd be better off elsewhere.
We're a strong fit for…
- Established Shopify, WooCommerce, Magento, BigCommerce, or Centra brands with at least 12 months of trading data
- Monthly Google Ads / Meta spend of £3K–£50K (the band where senior-led management compounds best)
- Brands that know their product COGS and want margin-aware bidding, not vanity ROAS
- 12-month investment view — PMax ramp + creative iteration takes 60–90 days to compound
- Founders or marketing leads who'll share margin data, AOV, returns rate, and customer LTV
We're probably not the right fit for…
- × Brands without a real product offering — dropshipping resellers without margin to work with
- × Pre-revenue brands still validating product-market fit
- × "We just want the lowest CPC" — we optimise for profit-per-click, which sometimes means higher CPCs
- × Brands unwilling to share margin data or customer-level economics
- × Anyone looking for a 30-day trial — we work on quarterly evaluation cycles
2026 Benchmarks
UK Ecommerce PPC Benchmarks We Operate Against
Operating ranges for UK ecommerce PPC accounts under our management. Industry varies — these are operational defaults, not guarantees.
2.5–8x
Blended ROAS
UK ecom managed accounts (Search + Shopping + PMax)
£0.20–£1.50
Shopping CPC
UK Shopping CPC range across managed accounts
30–90 days
PMax Ramp
Typical PMax ramp before stable ROAS
15–25%
Remarketing Share
Typical share-of-cart from remarketing on managed accounts
Numbers reflect operational ranges across multiple UK ecommerce accounts under management. Account-specific outcomes depend on AOV, margin, category competition, and feed quality.
Senior Specialist
Who'll Be Running Your Account
Senior accounts get senior management. Chris is the named lead on every UK ecommerce engagement we take on. No junior account-manager handover, no team rotation.
Chris Coussons
Founder · Senior PPC Specialist
15+ years running Google Ads and SEO for ecommerce brands across the UK, US and Europe. Direct hands-on management of every ecommerce engagement — feed work, bid strategy, PMax architecture, CSS activation. No junior handovers, no account-manager middlemen.
LinkedInPricing
How Much Does Ecommerce PPC Cost?
Ecommerce PPC costs vary by channel and competition. Understanding costs and expected returns is critical to making a sound investment.
Google Shopping
£0.20–£1.50
CPC depending on category
Google Search
£0.50–£3.00
CPC for product keywords
Management Fee
£1K–£5K
Per month based on complexity
Most viable ecommerce PPC campaigns require a minimum £2,000–£5,000 monthly ad budget. A well-optimised campaign should deliver 4–8x ROAS consistently — meaning £5,000 ad spend generates £20,000–£40,000 in revenue.
The question isn't "how much will this cost?" — it's "what return will we see?" A £3,000 monthly investment delivering 6x ROAS generates £18,000 in revenue.
Our Process
Our Ecommerce PPC Process
01
Account & Feed Audit
Review current campaigns, feed structure, tracking setup, competitor landscape. Identify quick wins and structural problems.
02
Feed Optimisation & Custom Labels
Audit product feed, optimise titles/descriptions, map categories, create custom labels for margin tiers and performance segments.
03
Campaign Architecture
Design campaign structure around product categories, margins, and bid strategies. Separate Shopping, PMax, Search, and remarketing accounts.
04
Profit-Based Bid Strategy
Set ROAS targets by product tier (high-margin vs. volume products). Implement automated bidding rules that prioritise profitability.
05
CSS Activation
Apply for CSS partners, set up bidding strategies, monitor placements. Start accumulating CSS savings immediately.
06
Scale & Optimise
Weekly optimisation. Monitor ROAS, CPA, margin impact. Test new audiences, adjust bids, expand product coverage. Monthly strategy review.
How We Compare
Specialist Ecom PPC vs Shopping-Only vs General PPC
| Dimension | Specialist Ecom PPC (us) | Shopping-Only Specialist | General PPC Agency |
|---|---|---|---|
| Coverage | Search + Shopping + PMax + Display + Remarketing | Shopping + PMax only | Whatever channel they have capacity for |
| Feed expertise | Deep — feed is everything | Deep — feed is everything | Variable — usually shallow |
| Margin awareness | Margin-aware bid models on every account | Often missing | Rarely native |
| Cross-channel intelligence | Yes — channel-mix decisions | No — Shopping only | Yes — but typically shallow on each |
| Ramp time | 30–60 days | 30–60 days | 60–120 days |
What's Included
Complete Ecommerce PPC Management
Campaign Management
- Google Shopping campaign setup and ongoing management
- Performance Max campaign setup and optimisation
- Search campaigns (brand, category, competitor terms)
- Dynamic remarketing (cart abandonment, browse abandonment)
- Profit-based bid strategy and ROAS targeting
- Negative keyword research and management
- Budget pacing and spend allocation
- A/B testing (ads, landing pages, audiences)
- Competitor monitoring and positioning
- Weekly campaign optimisation
Feed & Technical
- Product feed audit and optimisation
- Custom label creation (margin tiers, performance segments)
- Supplemental feeds and product segmentation
- Google Merchant Centre monitoring and maintenance
- Disapproval resolution and feed health
- CSS partner identification and setup
- Conversion tracking and UTM implementation
- Product-level performance reporting
- Platform integration (Shopify, WooCommerce, etc.)
- Monthly strategy review and recommendations
£2M+
Ecommerce Revenue Managed Monthly
9x
Average Shopping ROAS Across Clients
40%
Average CPA Reduction in First 3 Months
0
Long-Term Contracts. Month-to-Month Only.
More Results
What Ecommerce Brands Say
"In-house ROAS was stuck at 2.1x. After 90 days with Visionary, we hit 6.8x. Feed optimisation and profit-based bidding changed everything."
Marketing Director
Electronics Retailer
"CSS savings alone saved us £8k/month. But the real win was understanding which products were profitable — that insight increased profit by 35%."
Ecommerce Manager
Health & Beauty Brand
"Visionary understands our feed, our platform, our margins. Night and day compared to our previous generalist agency."
Head of Digital
Fashion Retailer
Real Results
Results From Real Ecommerce Businesses
Furniture Retailer: 7.16x ROAS Through Feed Optimisation
High-ticket retailer with 15,000+ SKUs. ROAS stuck at 3.2x due to feed quality issues.
Complete feed audit and title/description rewrite. Custom label creation for margin tiers. Shopping campaign restructure with PMax for top-performing SKU ranges. CSS partner activation.
7.16x
ROAS
£340k
Revenue in 90 Days
48%
CPA Reduction
156%
Profit Per £ Increase
Fashion Retailer: 6.82x ROAS While Scaling 3x Spend
Growing fashion retailer hitting ROAS ceiling at 4.1x. Every attempt to increase spend caused ROAS to drop.
Campaign architecture redesign by product category and margin tier. PMax segmentation with feed rules. Search campaigns for brand + category terms. Profit-based ROAS targeting by product tier.
6.82x
ROAS
3x
Spend Scaling
£520k
Monthly Revenue
Stable
Profit Margins
Case Study — GOOGLE ADS · LUXURY E-COMMERCE
Scaling LA Design Concepts ~11x on Google Ads — While Doubling ROAS
Frank K's US luxury fabrics & wallpaper retailer was stuck on a default Performance Max setup. We rebuilt the shopping engine across four pillars — feed segmentation, campaign architecture, audience signals, and category-economics bidding — scaling monthly revenue ~11x while ROAS roughly doubled.
+1,066% 7 months
Revenue growth
~2x
ROAS lift
~7x
Spend grown
7 mo
Engagement window
ECOMMERCE GOOGLE ADS: +1,390% RevenueRead how we did it →SEO: +260% ClicksRead how we did it →GOOGLE ADS · UK FURNITURE E-COMMERCE: 9.31x ROASRead how we did it →ECOMMERCE PPC: 8.87x ROASRead how we did it →SEO: +4,810% TrafficRead how we did it →GOOGLE ADS: 7.23x ROASRead how we did it →SEO: +23 Keywords in Top 3Read how we did it →LOCAL SEO: #1 Map Pack Across Entire CityRead how we did it →LOCAL SEO: +520% Local LeadsRead how we did it →SEO: +442% Organic PipelineRead how we did it →SEO: +520% Organic TrafficRead how we did it →SEO: +£1.6M Organic RevenueRead how we did it →SEO: 6.5x Organic LeadsRead how we did it →LOCAL SEO: +520% Organic LeadsRead how we did it →LOCAL SEO: +286% Organic LeadsRead how we did it →SEO: £4.2M Annual Organic RevenueRead how we did it →SEO: +364% Organic EnquiriesRead how we did it →SEO: +£1.6M Incremental Organic Revenue (Year 1)Read how we did it →SEO: +3,120 Monthly Organic Visits (from Zero)Read how we did it →LOCAL SEO: +46 Qualified Leads/Month (from 0)Read how we did it →GOOGLE ADS: 12x Shopping ROAS (from 3.1x)Read how we did it →GOOGLE ADS: £1.6M Pipeline Influenced (Year 1)Read how we did it →GOOGLE ADS: £494K Pipeline From Competitor Searches (Year 1)Read how we did it →GOOGLE ADS: -72% Cost Per Acquisition ReductionRead how we did it →GOOGLE ADS: 185 Qualified Enquiries in 90 DaysRead how we did it →GOOGLE ADS: 88 Vendor Valuations in 90 DaysRead how we did it →GOOGLE ADS: £585K Contract Value Won in 6 MonthsRead how we did it →GOOGLE ADS: 124 New Client Enquiries in 4 MonthsRead how we did it →GOOGLE ADS · LUXURY E-COMMERCE: +1,066% Revenue growth in 7 monthsRead how we did it →LOCAL SEO · HEALTHCARE: $0 Monthly ad spendRead how we did it →GOOGLE ADS · B2B SAAS: Record All-time leads (any 3-month period)Read how we did it →TECHNICAL SEO · B2B SAAS: Top Of search for "insurance software"Read how we did it →GOOGLE ADS · PREMIUM BEAUTY: +50% Profit lift in 3 monthsRead how we did it →SHOPIFY E-COMMERCE SEO · BRIDAL JEWELLERY: 19 Position #1 US rankings in 4 monthsRead how we did it →B2B SEO · CAREER HISTORY: £100,000s Saved — pre-launch catchRead how we did it →SEO · SAAS · CRYPTO: $1m+ Organic revenue, 6 monthsRead how we did it →SEO · CRYPTO GAMING · IGAMING: 2,000+ Organic users, 3 monthsRead how we did it →GOOGLE ADS · HEALTHCARE PPC · REGULATED RETAIL: 7× ROAS in first 30 days of compliant deliveryRead how we did it →GOOGLE ADS · PET ECOMMERCE: 5× Revenue increase in 2 monthsRead how we did it →ECOMMERCE GOOGLE ADS: +1,390% RevenueRead how we did it →SEO: +260% ClicksRead how we did it →GOOGLE ADS · UK FURNITURE E-COMMERCE: 9.31x ROASRead how we did it →ECOMMERCE PPC: 8.87x ROASRead how we did it →SEO: +4,810% TrafficRead how we did it →GOOGLE ADS: 7.23x ROASRead how we did it →SEO: +23 Keywords in Top 3Read how we did it →LOCAL SEO: #1 Map Pack Across Entire CityRead how we did it →LOCAL SEO: +520% Local LeadsRead how we did it →SEO: +442% Organic PipelineRead how we did it →SEO: +520% Organic TrafficRead how we did it →SEO: +£1.6M Organic RevenueRead how we did it →SEO: 6.5x Organic LeadsRead how we did it →LOCAL SEO: +520% Organic LeadsRead how we did it →LOCAL SEO: +286% Organic LeadsRead how we did it →SEO: £4.2M Annual Organic RevenueRead how we did it →SEO: +364% Organic EnquiriesRead how we did it →SEO: +£1.6M Incremental Organic Revenue (Year 1)Read how we did it →SEO: +3,120 Monthly Organic Visits (from Zero)Read how we did it →LOCAL SEO: +46 Qualified Leads/Month (from 0)Read how we did it →GOOGLE ADS: 12x Shopping ROAS (from 3.1x)Read how we did it →GOOGLE ADS: £1.6M Pipeline Influenced (Year 1)Read how we did it →GOOGLE ADS: £494K Pipeline From Competitor Searches (Year 1)Read how we did it →GOOGLE ADS: -72% Cost Per Acquisition ReductionRead how we did it →GOOGLE ADS: 185 Qualified Enquiries in 90 DaysRead how we did it →GOOGLE ADS: 88 Vendor Valuations in 90 DaysRead how we did it →GOOGLE ADS: £585K Contract Value Won in 6 MonthsRead how we did it →GOOGLE ADS: 124 New Client Enquiries in 4 MonthsRead how we did it →GOOGLE ADS · LUXURY E-COMMERCE: +1,066% Revenue growth in 7 monthsRead how we did it →LOCAL SEO · HEALTHCARE: $0 Monthly ad spendRead how we did it →GOOGLE ADS · B2B SAAS: Record All-time leads (any 3-month period)Read how we did it →TECHNICAL SEO · B2B SAAS: Top Of search for "insurance software"Read how we did it →GOOGLE ADS · PREMIUM BEAUTY: +50% Profit lift in 3 monthsRead how we did it →SHOPIFY E-COMMERCE SEO · BRIDAL JEWELLERY: 19 Position #1 US rankings in 4 monthsRead how we did it →B2B SEO · CAREER HISTORY: £100,000s Saved — pre-launch catchRead how we did it →SEO · SAAS · CRYPTO: $1m+ Organic revenue, 6 monthsRead how we did it →SEO · CRYPTO GAMING · IGAMING: 2,000+ Organic users, 3 monthsRead how we did it →GOOGLE ADS · HEALTHCARE PPC · REGULATED RETAIL: 7× ROAS in first 30 days of compliant deliveryRead how we did it →GOOGLE ADS · PET ECOMMERCE: 5× Revenue increase in 2 monthsRead how we did it →
Why Us
Why Visionary Marketing for Ecommerce PPC
Ecommerce PPC Specialists
We live and breathe ecommerce Google Ads. Not a side service. This is all we do (alongside SEO).
Feed-First Strategy
Feed quality is the foundation. We audit, optimise, and monitor feeds like they're the most important asset — because they are.
Profit-Based Bidding
We bid based on actual product margins, not just ROAS. This shifts budget to where it actually makes money.
CSS Savings
We identify and activate CSS partners for 7-15% estimated cost savings. Free money most agencies miss.
No Long-Term Contracts
Month-to-month only. We earn your business every month. If we're not delivering, you walk.
Transparent Reporting
Product-level performance, profitability tracking, margin impact. You understand exactly where your money goes.
Platform Expertise
Shopify, WooCommerce, Magento, BigCommerce. We build campaigns around your platform's specific strengths.
Senior-Led Accounts
Strategy and optimisation led by senior PPC specialists, not junior account managers. You get expertise.
Client Voice
What Ecommerce Clients Say
"Chris is a very knowledgeable PPC consultant. I enjoyed working with him, and he helped us unlock growth we previously thought wouldn't be possible."
Alison Goulbourne
Director, Oh My Cream
ohmycream.co.ukFAQ
Ecommerce PPC Questions
Further Reading
Further reading
How we manage Google Shopping for high-AOV ecommerce
Strictly Beds and Bunks — UK furniture brand, 9.31x ROAS in month one.
Read moreRebuilding PMax for luxury e-commerce
LA Design Concepts — +1,066% revenue growth in 7 months.
Read moreGoogle Shopping CSS — up to 20% CPC reduction
How CSS partner activation reduces your Shopping CPCs.
Read moreEcommerce Platforms
Ecommerce Platforms We Run PPC For
Platform-aware Google Ads management — feed integration, conversion tracking, and bid strategy tailored to how each platform handles ecommerce data.
Related Services
Related Google Ads & SEO Services
Case Study — Google Ads · Luxury E-commerce
Scaling LA Design Concepts ~11x on Google Ads — While Doubling ROAS
Frank K's US luxury fabrics & wallpaper retailer was stuck on a default Performance Max setup at five-figure monthly revenue. We rebuilt the shopping engine across four pillars — feed segmentation by AOV band, campaign architecture, audience signal layering, and category-economics bidding.
Over seven months, monthly revenue grew roughly eleven-fold while ROAS approximately doubled. Efficiency improved as scale grew, not despite it — the four pillars apply broadly to any high-AOV shop running PMax on autopilot.
+1,066%
Revenue growth
in 7 months
~2x
ROAS lift
efficiency at scale
~7x
Spend grown
ROAS still doubled
7 mo
Engagement window
Case Study — Google Ads · UK Furniture E-commerce
Strictly Beds and Bunks: 9.31x ROAS on Their First Google Ads Campaign
Strictly Beds and Bunks — a UK e-commerce retailer specialising in beds, bunk beds, and bedroom furniture — had only ever run Facebook ads. We built their first Google Shopping programme from scratch: feed engineered for furniture-attribute precision, PMax architecture tuned to a long-consideration high-AOV purchase cycle, branded vs non-brand spend separated.
Month one delivered £51.7K in tracked conversion value from £7.2K spend — a 9.31x return on a vertical where many UK furniture retailers settle for 3-4x. They've since had to expand warehouse capacity to keep up.
9.31x
ROAS
first-month launch
£51.7K
Conversion value
tracked, month 1
£7.2K
Ad spend
month 1
10.6K
Clicks
month 1
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included