Ecommerce PPC Agency
Ecommerce PPC Agency Built for Revenue
Stop paying for clicks. Start paying for profit. We specialise in Google Ads for online stores — Google Shopping, Performance Max, Search campaigns, and remarketing — with a focus on feed optimisation, margin-based bidding, and CSS savings. Whether you're on Shopify, WooCommerce, Magento, or BigCommerce, we build campaigns that turn inventory into income.
Companies we've worked with
Sound Familiar?
Ecommerce PPC Problems We Fix Every Week
These are the most common issues we see with ecommerce Google Ads accounts.
High Traffic, Low Conversions?
Thousands of clicks but conversions stay flat. We audit targeting, landing pages, and search terms to fix the funnel.
ROAS Declining Month on Month?
Rising CPCs squeeze margins. Without weekly feed management and bid optimisation, performance erodes fast.
Shopping Feed Issues?
Disapprovals, missing attributes, poor titles. Feed quality directly impacts visibility and cost.
Can't Scale Profitably?
Budget increases tank ROAS. Scaling requires structural changes — better feed, smarter bidding — not just more spend.
No Profitability Visibility?
Revenue looks good but margins vanish. Without product-level tracking, you don't know which SKUs actually make money.
PMax Running Wild?
Performance Max spending across YouTube, Display, Gmail with no control or segmentation.
Client Results
What Our Ecommerce Clients Say
"Feed optimisation and profit-based bidding let us cut spend from £40k to £28k/month while increasing revenue 23%. That's the difference proper ecommerce PPC makes."
Ecommerce Director
Fashion Retailer
"They showed us our best-seller was destroying margins. Reallocating budget to higher-margin items increased profit per pound by 40%."
Head of Digital
Home & Garden eCommerce
PPC Results: Scaling Spend 3.9x While Doubling ROAS
Took over an account running at 3.9x ROAS with £3.9K/month spend. Within two months we hit 8.87x ROAS at £13.8K/month.
Learn How We Did ItClicks
Conversion Value
ROAS
Ad Spend (from £3.9K)
Our Approach
We Don't Just Manage Campaigns. We Drive Profitable Revenue.
What separates generic PPC from ecommerce-specialist campaign management.
Profit Over Revenue
We track product-level margins and bid based on actual profitability, not just ROAS.
A £10 product at 5x ROAS makes less profit than a £200 product at 3x ROAS. We allocate budget accordingly.
Full-Funnel Strategy
Shopping for product targeting. Search for high-intent terms. Remarketing for cart abandonment and repeat purchase.
Every channel has a role. We don't silo campaigns — we build systems.
Feed-First Approach
Optimised titles, descriptions, categories, custom labels, and images. Feed quality is the single biggest lever most agencies ignore.
Better feed = better targeting, lower CPCs, higher conversion rates, fewer disapprovals.
Platform-Aware Management
Shopify, WooCommerce, Magento, BigCommerce — each handles feeds, tracking, and checkout differently.
We build campaigns around your platform's strengths. Generic PPC doesn't work for ecommerce.
Services
Ecommerce Google Ads Services
Every campaign type, built around profitable ecommerce growth.
Google Shopping Management
Campaign setup, feed optimisation, bid strategy, negative keywords, competitor monitoring, and weekly optimisation.
Performance Max Campaigns
PMax setup with proper segmentation, exclusions, feed rules, and cross-channel optimisation. We tame the black box.
Search Campaigns for Ecommerce
Category and brand term search campaigns capturing high-intent traffic. Keyword research, ad copy, landing page mapping.
Product Feed Optimisation
Audit, title optimisation, category mapping, custom label creation, attribute enrichment. Monthly feed health reporting.
CSS Partner Activation
Estimated 7-15% cost savings through Comparison Shopping Service partners. We identify, apply, and monitor CSS placements.
Remarketing & Retention Campaigns
Cart abandonment, browse abandonment, past purchase remarketing. Lower CAC, higher lifetime value.
Pricing
How Much Does Ecommerce PPC Cost?
Ecommerce PPC costs vary by channel and competition. Understanding costs and expected returns is critical to making a sound investment.
Google Shopping
£0.20–£1.50
CPC depending on category
Google Search
£0.50–£3.00
CPC for product keywords
Management Fee
£1K–£5K
Per month based on complexity
Most viable ecommerce PPC campaigns require a minimum £2,000–£5,000 monthly ad budget. A well-optimised campaign should deliver 4–8x ROAS consistently — meaning £5,000 ad spend generates £20,000–£40,000 in revenue.
The question isn't "how much will this cost?" — it's "what return will we see?" A £3,000 monthly investment delivering 6x ROAS generates £18,000 in revenue.
Our Process
Our Ecommerce PPC Process
Account & Feed Audit
Review current campaigns, feed structure, tracking setup, competitor landscape. Identify quick wins and structural problems.
Feed Optimisation & Custom Labels
Audit product feed, optimise titles/descriptions, map categories, create custom labels for margin tiers and performance segments.
Campaign Architecture
Design campaign structure around product categories, margins, and bid strategies. Separate Shopping, PMax, Search, and remarketing accounts.
Profit-Based Bid Strategy
Set ROAS targets by product tier (high-margin vs. volume products). Implement automated bidding rules that prioritise profitability.
CSS Activation
Apply for CSS partners, set up bidding strategies, monitor placements. Start accumulating CSS savings immediately.
Scale & Optimise
Weekly optimisation. Monitor ROAS, CPA, margin impact. Test new audiences, adjust bids, expand product coverage. Monthly strategy review.
What's Included
Complete Ecommerce PPC Management
Campaign Management
- Google Shopping campaign setup and ongoing management
- Performance Max campaign setup and optimisation
- Search campaigns (brand, category, competitor terms)
- Dynamic remarketing (cart abandonment, browse abandonment)
- Profit-based bid strategy and ROAS targeting
- Negative keyword research and management
- Budget pacing and spend allocation
- A/B testing (ads, landing pages, audiences)
- Competitor monitoring and positioning
- Weekly campaign optimisation
Feed & Technical
- Product feed audit and optimisation
- Custom label creation (margin tiers, performance segments)
- Supplemental feeds and product segmentation
- Google Merchant Centre monitoring and maintenance
- Disapproval resolution and feed health
- CSS partner identification and setup
- Conversion tracking and UTM implementation
- Product-level performance reporting
- Platform integration (Shopify, WooCommerce, etc.)
- Monthly strategy review and recommendations
Ecommerce Revenue Managed Monthly
Average Shopping ROAS Across Clients
Average CPA Reduction in First 3 Months
Long-Term Contracts. Month-to-Month Only.
More Results
What Ecommerce Brands Say
"In-house ROAS was stuck at 2.1x. After 90 days with Visionary, we hit 6.8x. Feed optimisation and profit-based bidding changed everything."
Marketing Director
Electronics Retailer
"CSS savings alone saved us £8k/month. But the real win was understanding which products were profitable — that insight increased profit by 35%."
Ecommerce Manager
Health & Beauty Brand
"Visionary understands our feed, our platform, our margins. Night and day compared to our previous generalist agency."
Head of Digital
Fashion Retailer
Real Results
Results From Real Ecommerce Businesses
Furniture Retailer: 7.16x ROAS Through Feed Optimisation
High-ticket retailer with 15,000+ SKUs. ROAS stuck at 3.2x due to feed quality issues.
Complete feed audit and title/description rewrite. Custom label creation for margin tiers. Shopping campaign restructure with PMax for top-performing SKU ranges. CSS partner activation.
ROAS
Revenue in 90 Days
CPA Reduction
Profit Per £ Increase
Fashion Retailer: 6.82x ROAS While Scaling 3x Spend
Growing fashion retailer hitting ROAS ceiling at 4.1x. Every attempt to increase spend caused ROAS to drop.
Campaign architecture redesign by product category and margin tier. PMax segmentation with feed rules. Search campaigns for brand + category terms. Profit-based ROAS targeting by product tier.
ROAS
Spend Scaling
Monthly Revenue
Profit Margins
Local SEO: How a Service Business Went From Invisible to Fully Booked
A local service business with zero online visibility. We built their local presence from scratch and turned Google into their #1 source of new customers.
Learn How We Did ItAvg. Map Rank
GBP Revenue/Month (from £5.2K)
Waiting List (from empty diary)
Rankings Across Service Area
Why Us
Why Visionary Marketing for Ecommerce PPC
Ecommerce PPC Specialists
We live and breathe ecommerce Google Ads. Not a side service. This is all we do (alongside SEO).
Feed-First Strategy
Feed quality is the foundation. We audit, optimise, and monitor feeds like they're the most important asset — because they are.
Profit-Based Bidding
We bid based on actual product margins, not just ROAS. This shifts budget to where it actually makes money.
CSS Savings
We identify and activate CSS partners for 7-15% estimated cost savings. Free money most agencies miss.
No Long-Term Contracts
Month-to-month only. We earn your business every month. If we're not delivering, you walk.
Transparent Reporting
Product-level performance, profitability tracking, margin impact. You understand exactly where your money goes.
Platform Expertise
Shopify, WooCommerce, Magento, BigCommerce. We build campaigns around your platform's specific strengths.
Senior-Led Accounts
Strategy and optimisation led by senior PPC specialists, not junior account managers. You get expertise.
FAQ
Ecommerce PPC Questions
"Chris is a real master of SEO and PPC. I'll never forget the time he discovered what could have been catastrophic SEO issue, prior to a new big website launch that would have cost the business £100,000s (that every other so-called SEO expert we'd engaged had missed)."
Related Services
Related Google Ads & SEO Services
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included