SEO & Google Ads Agency
Your Revenue. Our Obsession.
Expert SEO and Google Ads management. No contracts. Month-to-month. Senior specialists only.
We manage £150k/month in ad spend. We obsess over revenue, not rankings or impressions. Data drives our decisions. Your commercial success drives ours.
Companies we've worked with
Why Us
Why Visionary Marketing?
Revenue-First Approach
Every tactic connects to revenue growth. We track ROAS, not impressions. If it doesn't increase your bottom line, we won't do it.
No Contracts Required
Month-to-month rolling agreements. If we're not delivering, you can leave. We keep our jobs by earning them, every month.
Senior Specialists Only
No junior account managers. No gatekeeping. You work with senior specialists who understand commercial strategy, not just tactics.
What We Do
Our Services
SEO Services
Technical SEO, on-page optimization, content strategy, migrations, platform-specific expertise (WordPress, Shopify, Webflow). Industry-specific services for finance, ecommerce, SaaS.
- ■Technical SEO audits & implementation
- ■Content strategy & topic clusters
- ■Local SEO & Google Business Profile
- ■Link building & digital PR
- ■Platform: WordPress, Shopify, Webflow
Google Ads Management
Google Shopping, search campaigns, feed optimization, Bing Ads, Google Ads audits. Expertise in eCommerce, B2B, SaaS, and lead generation.
- ■Search, Display & Shopping campaigns
- ■Performance Max & feed optimisation
- ■Conversion tracking & attribution
- ■Bid strategy & budget allocation
- ■Landing page performance analysis
Case Studies
Real Results. Real Clients.
Every case study below links to the full breakdown — strategy, numbers, and takeaways.
Revenue
13x Revenue & 2.6x ROAS in 9 Months
An ecommerce account generating $62.4K/month. Within 9 months we scaled to $728K/month while almost doubling the return on ad spend.
Read Full Case StudyClicks
B2B SEO: Tripling Traffic in a High-Value Market
A B2B client in a sector where each contract is worth £1m+. Low search volume, but massive revenue impact when you rank.
Read Full Case StudyROAS
Strictly Beds and Bunks: First Google Ads Campaign Delivered 9.31x ROAS
Strictly Beds and Bunks (strictlybedsandbunks.co.uk) — a UK e-commerce retailer specialising in beds, bunk beds, and bedroom furniture — had only ever run Facebook ads. We built their first Google Ads programme from scratch and the results spoke for themselves.
Read Full Case StudyROAS
PPC Results: Scaling Spend 3.9x While Doubling ROAS
Took over an account running at 3.9x ROAS with £3.9K/month spend. Within two months we hit 8.87x ROAS at £13.8K/month.
Read Full Case StudyTraffic
SEO From Scratch: Education & Finance Sector
Started with zero backlinks, zero brand history. Pure technical optimisation, content strategy, and link building from the ground up.
Read Full Case StudyROAS
Google Ads Success: Saving a Banned Account & Hitting 7.23x ROAS
Account was banned from both Google Ads and Merchant Centre. We resolved the compliance issues and delivered 7.23x ROAS within weeks.
Read Full Case StudyKeywords in Top 3
39-Day SEO Results in a Competitive Industry
Previous agency was a web design company doing their SEO on the side. Technical fixes and aggressive link building transformed their rankings in 39 days.
Read Full Case StudyMap Pack Across Entire City
Local SEO: From Zero Rankings to #1 Across an Entire City
A local healthcare brand went from one customer a week to having to hire a sales rep just to manage demand. All through Local SEO.
Read Full Case StudyLocal Leads
Local SEO: How a Service Business Went From Invisible to Fully Booked
A local service business with zero online visibility. We built their local presence from scratch and turned Google into their #1 source of new customers.
Read Full Case StudyOrganic Pipeline
How a B2B SaaS Company Grew Organic Pipeline by 442%
This B2B SaaS company had 260+ blog posts generating 19.5K monthly visits but only 3 leads. We rebuilt their content around commercial clusters, competitor positioning, and CRM-integrated pipeline tracking.
Read Full Case StudyOrganic Traffic
From Zero Organic Leads to 10 Per Month in 8 Months
A professional services firm with a 6-page brochure website and zero organic presence. We built 39 targeted pages around problem-aware keywords and generated 10 leads/month within 8 months — with an average deal value 10.4x higher than paid leads.
Read Full Case StudyOrganic Revenue
How a Shopify Store Grew Organic Revenue by £1.6M in 16 Months
A 2,600-product Shopify store resolved technical SEO issues and built collection content strategy to grow organic revenue from 20% to 55% of total business, adding £1.6M in organic revenue in Year 1.
Read Full Case StudyOrganic Leads
How an IFA Firm Built E-E-A-T Authority and 6.5x'd Organic Leads
An IFA firm competing against comparison sites and national brands reclaimed market position by building E-E-A-T signals, FCA-compliant content, and comparison-bypass keyword strategy — growing leads from 4 to 26 per month.
Read Full Case StudyOrganic Leads
How a Solar Installer Built Year-Round Pipeline Through SEO
A solar installer dependent on expensive lead-gen platforms transformed their business by building SEO-driven content for winter energy challenges — eliminating seasonal volatility and saving £36.4K annually in platform fees.
Read Full Case StudyOrganic Leads
How a Dealership Group Broke Free From AutoTrader Dependency
A 6-location dealership group spending £7.8K/month on AutoTrader rebuilt their digital presence through location-specific SEO, inventory optimisation, and review generation — tripling organic leads and cutting aggregator spend by 52%.
Read Full Case StudyAnnual Organic Revenue
How a Fashion Brand Scaled Organic to 58% of Total Revenue
A fashion brand with 260 seasonal collections and 6,500 products transformed wasted seasonal content into sustainable organic revenue by building category authority, optimising crawl efficiency, and establishing seasonal content lifecycle strategy.
Read Full Case StudyOrganic Enquiries
How a Regional Law Firm Replaced £28.6K in Directory Spend
This regional law firm relied entirely on paid directory listings costing £28,600 annually. We rebuilt 10 practice areas into 58 content pages with SRA credentials, local SEO across 3 offices, and E-E-A-T optimisation. Within 13 months, they achieved 49 page-1 rankings and reduced directory spend to £5,200.
Read Full Case StudyIncremental Organic Revenue (Year 1)
How a 650K-Page Enterprise Site Doubled Organic Revenue
A 650K+ page enterprise retailer overcame severe architectural issues (104% crawl waste, content cannibalisation, slow dev cycles) by implementing governance structures, strategic internal linking, and development prioritisation frameworks — delivering sustainable organic growth without complete redesign.
Read Full Case StudyMonthly Organic Visits (from Zero)
How a SaaS Startup Went From Zero to 3,120 Organic Visits in 12 Months
A pre-Series A SaaS startup with zero domain authority built organic acquisition from scratch through founder-led content, long-tail keyword strategy, and programmatic use-case pages — creating a sustainable pipeline of 20 demo requests monthly without paid acquisition.
Read Full Case StudyQualified Leads/Month (from 0)
How a Local Business Went From Invisible to 46 Leads Per Month
A single-location home services business was losing local market share to national franchises and lead-sharing platforms. We rebuilt their local authority through Google Business Profile optimisation, service pages, review generation, and a Wix-to-WordPress migration. Within 9 months: 46 qualified leads monthly, all organic.
Read Full Case StudyShopping ROAS (from 3.1x)
How an eCommerce Brand Scaled Google Shopping to 12x ROAS
A home and garden retailer was profitable on Google Shopping (4x ROAS) but left margin on the table. We restructured campaigns by profit tier, overhauled product feed data, and shifted from revenue maximisation to profit maximisation — delivering 12x ROAS and 338% increase in profit per ad pound.
Read Full Case StudyPipeline Influenced (Year 1)
How a B2B Company Built £1.6M Pipeline Through Google Ads
A £65K-£650K industrial equipment manufacturer was burning ad spend on unqualified leads. We rebuilt Google Ads with CRM integration, offline conversion tracking, and decision-maker targeting — creating a predictable, qualified pipeline the board now funds quarterly.
Read Full Case StudyPipeline From Competitor Searches (Year 1)
How a SaaS Company Captured £494K Pipeline From Competitor Searches
A mid-market SaaS platform competing against Monday.com and Asana shifted from generic keywords to competitor capture campaigns. In Year 1, competitor campaigns became their highest-ROI channel, generating £494K pipeline while reducing CAC by 79%.
Read Full Case StudyCost Per Acquisition Reduction
How an Insurance Broker Bypassed Comparison Sites and Cut CPA by 72%
A specialist insurance broker competing against GoCompare, CompareTheMarket, and MoneySupermarket abandoned generic keywords and built long-tail specialist campaigns targeting niches comparison sites ignore — delivering lower costs, higher quality leads, and a 36% policy conversion rate.
Read Full Case StudyQualified Enquiries in 90 Days
How an Implant Clinic Generated 185 Patient Enquiries in 117 Days
A private implant clinic was running generic 'dentist near me' campaigns attracting NHS patients and check-up inquiries. We rebuilt campaigns around high-value treatments, created implant-specific landing pages, and implemented call tracking by service type. Within 117 days: 185 implant enquiries at £42 CPL.
Read Full Case StudyVendor Valuations in 90 Days
How an Estate Agent Generated 88 Vendor Valuations in 3 Months
An independent 3-branch estate agent was wasting 104% of ad budget on buyer searches with 3% conversion. We separated vendor and buyer campaigns, built hyper-local strategies by branch, and created vendor-specific landing pages. In 3 months: 88 valuations, 30 instructions, £150K commission revenue.
Read Full Case StudyContract Value Won in 6 Months
How a Commercial Contractor Won £585K in Contracts From Google Ads
A commercial contractor had zero digital presence and relied entirely on tender portals and relationships. We built a Google Ads strategy from zero — service-specific campaigns, portfolio-driven landing pages, and geo-targeted within 65-mile operational radius. In 8 months: 36 qualified enquiries, 8 contracts signed worth £585K, and 3 ongoing developer relationships.
Read Full Case StudyNew Client Enquiries in 4 Months
How an Accountancy Firm Generated 124 New Clients During Tax Season
A regional accountancy firm's DIY Google Ads attempt burned £3.9K for 4 leads. We rebuilt with service-specific campaigns, a tax season surge strategy, and 325+ negative keywords. In Year 1: 124 enquiries, 81 new clients onboarded, £240K revenue, and 2,540% ROI on ad spend.
Read Full Case StudyRevenue growth in 7 months
Scaling LA Design Concepts ~11x on Google Ads — While Doubling ROAS
Frank K's US luxury fabrics & wallpaper retailer was stuck on a default Performance Max setup. We rebuilt the shopping engine across four pillars — feed segmentation, campaign architecture, audience signals, and category-economics bidding — scaling monthly revenue ~11x while ROAS roughly doubled.
Read Full Case StudyMonthly ad spend
How Interlinked Wellness Stopped Paying for Google Ads
Niko's wellness clinic was fully dependent on paid Google Ads across two metros. Twelve months in, the local SEO foundation was compounding hard enough that paid spend was paused entirely — the clinic now books out a month in advance from organic alone.
Read Full Case StudyAll-time leads (any 3-month period)
Rocketseed: All-Time Google Ads Lead Record in 3 Months
Rocketseed's previous freelancer had drifted the account into a spam-optimisation loop — the bid algorithm was learning from form fills the sales team wouldn't action. We reset conversion tracking upstream with offline conversion uploads from the CRM, then rebuilt campaign architecture and audience layering around qualified-lead value.
Read Full Case StudyOf search for "insurance software"
Novidea: Top of Search for "Insurance Software" UK + US in 3 Months
Novidea had serious indexability issues keeping its insurtech SaaS platform out of Google's index. We led the site migration to fix the technical foundation — crawl architecture, canonicalisation, render path, hreflang for dual-market — then layered topical content depth and link signal alignment around the primary commercial keyword.
Read Full Case StudyProfit lift in 3 months
Oh My Cream: +50% Profit — While Already With a Big Agency
Premium UK beauty brand Oh My Cream (formerly Naturisimo) had hit a growth plateau their full-service agency couldn't unblock. Chris was layered in as strategy lead — not as a replacement — to find an under-exploited segmentation axis the embedded agency couldn't see from inside day-to-day delivery.
Read Full Case StudySaved — pre-launch catch
durhamlane: Catching the Catastrophic SEO Issue Other Experts Missed
Before founding Visionary, Chris was the sole Digital Marketing Specialist at durhamlane — a Newcastle B2B sales acceleration business. The headline moment: catching a pre-launch technical SEO issue that would have cost the business hundreds of thousands of pounds, after every previously-engaged consultant had signed off.
Read Full Case StudyAbout Us
Built for Revenue-Focused Founders & CMOs
We're a lean agency built by people who understand business fundamentals, not just marketing tactics. Founded by Chris, a UK-based specialist who's managed £150k+/month in ad spend across multiple industries. We work with founders and CMOs who care about one thing: revenue growth.
Monthly ad budgets managed across 50+ clients
Companies
Avg ROAS
Years Experience
Annual Ad Spend Managed
Client Feedback
What Our Clients Say
"Visionary took our Google Ads from burning cash to printing money. Our ROAS went from 1.2x to 9.4x in three months."
James T.
E-commerce Director
"We went from page 5 to position 1 for our most competitive keyword. The organic leads now outpace our paid channels."
Sarah K.
Managing Director
"No fluff, no jargon. Just transparent reporting and results that show up in our bank account every month."
Michael R.
Business Owner
Scaling LA Design Concepts ~11x on Google Ads — While Doubling ROAS
Frank K's US luxury fabrics & wallpaper retailer was stuck on a default Performance Max setup at five-figure monthly revenue. We rebuilt the shopping engine across four pillars — feed segmentation by AOV band, campaign architecture, audience signal layering, and category-economics bidding.
Over seven months, monthly revenue grew roughly eleven-fold while ROAS approximately doubled. Efficiency improved as scale grew, not despite it — the four pillars apply broadly to any high-AOV shop running PMax on autopilot.
Revenue growth
in 7 months
ROAS lift
efficiency at scale
Spend grown
ROAS still doubled
Engagement window
Strictly Beds and Bunks: 9.31x ROAS on Their First Google Ads Campaign
Strictly Beds and Bunks — a UK e-commerce retailer specialising in beds, bunk beds, and bedroom furniture — had only ever run Facebook ads. We built their first Google Shopping programme from scratch: feed engineered for furniture-attribute precision, PMax architecture tuned to a long-consideration high-AOV purchase cycle, branded vs non-brand spend separated.
Month one delivered £51.7K in tracked conversion value from £7.2K spend — a 9.31x return on a vertical where many UK furniture retailers settle for 3-4x. They've since had to expand warehouse capacity to keep up.
ROAS
first-month launch
Conversion value
tracked, month 1
Ad spend
month 1
Clicks
month 1
Latest Insights
Data-Driven Marketing Advice
For founders and CMOs.
Why ROAS Matters More Than Traffic
Most agencies obsess over rankings and traffic. We obsess over revenue. Here's why tracking ROAS changes how you make marketing decisions — and why vanity metrics are costing you money.
How to Audit Your Google Ads Account (And Stop Wasting Money)
Most Google Ads accounts waste 20-40% of their budget on poor structure, wrong match types, and missing negatives. Here's exactly what to check — and what to fix first.
Technical SEO for Ecommerce: The Checklist That Actually Matters
Ecommerce sites have unique technical SEO challenges — faceted navigation, product variants, thin pages, and crawl budget. Here's what to prioritise for real ranking improvements.
FAQ
Common Questions
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included