Google Ads and SEO Agency based in Newcastle
Founder-Led. Senior-Specialist. Performance-Only.
Award-winning, expert SEO and Google Ads management from a Newcastle-based agency working with UK and international brands. Senior specialists only. No long-term contracts.
We manage £150k/month in ad spend. We obsess over revenue, not rankings or impressions. Data drives our decisions. Your commercial success drives ours.
Companies we've worked with
Why Us
Why Visionary Marketing?
Revenue-First Approach
Every tactic connects to revenue growth. We track ROAS, not impressions. If it doesn't increase your bottom line, we won't do it.
No Contracts Required
Month-to-month rolling agreements. If we're not delivering, you can leave. We keep our jobs by earning them, every month.
Senior Specialists Only
No junior account managers. No gatekeeping. You work with senior specialists who understand commercial strategy, not just tactics.
What We Do
Our Services
SEO Services
Technical SEO, on-page optimization, content strategy, migrations, platform-specific expertise (WordPress, Shopify, Webflow). Industry-specific services for finance, ecommerce, SaaS.
- ■Technical SEO audits & implementation
- ■Content strategy & topic clusters
- ■Local SEO & Google Business Profile
- ■Link building & digital PR
- ■Platform: WordPress, Shopify, Webflow
Google Ads Management
Google Shopping, search campaigns, feed optimization, Bing Ads, Google Ads audits. Expertise in eCommerce, B2B, SaaS, and lead generation.
- ■Search, Display & Shopping campaigns
- ■Performance Max & feed optimisation
- ■Conversion tracking & attribution
- ■Bid strategy & budget allocation
- ■Landing page performance analysis
Case Studies
Real Results. Real Clients.
Every case study below links to the full breakdown — strategy, numbers, and takeaways.
Position #1 US rankings in 4 months
AB Ellie: 19 #1 US Rankings — Including "Bridal Earrings" + "Wedding Earrings"
US bridal & wedding jewellery e-commerce brand on Shopify. Pre-engagement, head-term commercial keywords sat outside the top 30. Four months of full-stack e-commerce SEO — technical, collection pages, product pages, schema, content — produced 19 position #1 rankings, US-wide #1 for the two highest-volume category head terms, and an 800% year-on-year lift in non-branded organic clicks.
Revenue growth in 7 months
Scaling LA Design Concepts ~11x on Google Ads — While Doubling ROAS
Frank K's US luxury fabrics & wallpaper retailer was stuck on a default Performance Max setup. We rebuilt the shopping engine across four pillars — feed segmentation, campaign architecture, audience signals, and category-economics bidding — scaling monthly revenue ~11x while ROAS roughly doubled.
All-time leads (any 3-month period)
Rocketseed: All-Time Google Ads Lead Record in 3 Months
Rocketseed's previous freelancer had drifted the account into a spam-optimisation loop — the bid algorithm was learning from form fills the sales team wouldn't action. We reset conversion tracking upstream with offline conversion uploads from the CRM, then rebuilt campaign architecture and audience layering around qualified-lead value.
Monthly ad spend
How Interlinked Wellness Stopped Paying for Google Ads
Niko's wellness clinic was fully dependent on paid Google Ads across two metros. Twelve months in, the local SEO foundation was compounding hard enough that paid spend was paused entirely — the clinic now books out a month in advance from organic alone.
Profit lift in 3 months
Oh My Cream: +50% Profit — While Already With a Big Agency
Premium UK beauty brand Oh My Cream (formerly Naturisimo) had hit a growth plateau their full-service agency couldn't unblock. Chris was layered in as strategy lead — not as a replacement — to find an under-exploited segmentation axis the embedded agency couldn't see from inside day-to-day delivery.
Of search for "insurance software"
Novidea: Top of Search for "Insurance Software" UK + US in 3 Months
Novidea had serious indexability issues keeping its insurtech SaaS platform out of Google's index. We led the site migration to fix the technical foundation — crawl architecture, canonicalisation, render path, hreflang for dual-market — then layered topical content depth and link signal alignment around the primary commercial keyword.
Saved — pre-launch catch
durhamlane: Catching the Catastrophic SEO Issue Other Experts Missed
Before founding Visionary, Chris was the sole Digital Marketing Specialist at durhamlane — a Newcastle B2B sales acceleration business. The headline moment: catching a pre-launch technical SEO issue that would have cost the business hundreds of thousands of pounds, after every previously-engaged consultant had signed off.
Organic revenue, 6 months
BullX: $1m+ in Organic Search Revenue in Six Months — From Zero
BullX is a crypto trading platform that engaged Visionary at ground zero — no rankings, no authority, no backlinks. Six months later, organic search was driving over a million dollars in attributable revenue, built through keyword research, technical SEO foundation, content production at velocity, and link building from a blank profile.
Organic users, 3 months
Yeet Casino: Top Rankings + 2,000 Users in 3 Months — From Zero
Yeet Casino is a crypto-gaming platform that engaged Visionary at ground zero — no rankings, no authority, no backlinks, and a vertical where paid acquisition is largely restricted. Three months later, organic search was producing 2,000+ new users and the site held top rankings for high-competition crypto-gaming terms.
ROAS in first 30 days of compliant delivery
Biopreventative: GLP-1 Google Ads — From "Ads Disapproved" to 7× ROAS in 30 Days
US compounded GLP-1 weight loss programme (Semaglutide & Tirzepatide) on WooCommerce. The previous agency could not get the ads running due to repeated Healthcare and Medicines policy disapprovals. Visionary Marketing took over, secured LegitScript certification during the engagement, rebuilt the account compliance-first across creative, landing pages, and Merchant Center feed, and set up Performance Max from scratch — producing 7× ROAS within 30 days of compliant delivery and scaling the account nationwide.
About Us
Built for Revenue-Focused Founders & CMOs
We're a lean agency built by people who understand business fundamentals, not just marketing tactics. Founded by Chris, a UK-based specialist who's managed £150k+/month in ad spend across multiple industries. We work with founders and CMOs who care about one thing: revenue growth.
Monthly ad budgets managed across 50+ clients
Companies
Avg ROAS
Years Experience
Annual Ad Spend Managed
Client Feedback
What Our Clients Say
"Chris is a real master of SEO and PPC. I'll never forget the time he discovered what could have been catastrophic SEO issue, prior to a new big website launch that would have cost the business £100,000s (that every other so-called SEO expert we'd engaged had missed)."
"I've worked with Chris on multiple occasions, and I can confidently say that he is an outstanding professional in the field of SEO optimisation. His strategic approach and attention to detail consistently yield exceptional outcomes."
Scaling LA Design Concepts ~11x on Google Ads — While Doubling ROAS
Frank K's US luxury fabrics & wallpaper retailer was stuck on a default Performance Max setup at five-figure monthly revenue. We rebuilt the shopping engine across four pillars — feed segmentation by AOV band, campaign architecture, audience signal layering, and category-economics bidding.
Over seven months, monthly revenue grew roughly eleven-fold while ROAS approximately doubled. Efficiency improved as scale grew, not despite it — the four pillars apply broadly to any high-AOV shop running PMax on autopilot.
Revenue growth
in 7 months
ROAS lift
efficiency at scale
Spend grown
ROAS still doubled
Engagement window
Strictly Beds and Bunks: 9.31x ROAS on Their First Google Ads Campaign
Strictly Beds and Bunks — a UK e-commerce retailer specialising in beds, bunk beds, and bedroom furniture — had only ever run Facebook ads. We built their first Google Shopping programme from scratch: feed engineered for furniture-attribute precision, PMax architecture tuned to a long-consideration high-AOV purchase cycle, branded vs non-brand spend separated.
Month one delivered £51.7K in tracked conversion value from £7.2K spend — a 9.31x return on a vertical where many UK furniture retailers settle for 3-4x. They've since had to expand warehouse capacity to keep up.
ROAS
first-month launch
Conversion value
tracked, month 1
Ad spend
month 1
Clicks
month 1
Pre-Launch SEO · Flagship Case
From a domain that hadn't been bought yet, to $1m+ in profit year one.
The Real World: From an Unbought Domain to $1m+ Profit Year One
The Real World engaged us before the domain had been purchased. We led naming, technical foundations, and the editorial strategy that earned trust signals from day one. Three months after launch, organic search had brought in 20,000 users. The first year produced over a million dollars in attributable profit.
Three years on, the engagement is ongoing and organic search remains the primary acquisition channel — outranking hundreds of established competitors with larger budgets and longer histories. The work shows what's possible when SEO is treated as a pre-launch decision, not a post-launch fix.
"Chris is an exceptional SEO and I couldn't recommend him high enough."
Profit
year one
Organic users
first 3 months
Engaged
before domain bought
Ongoing
primary channel
Google Shopping Management
Margin-led Shopping for UK ecom brands.
Senior-led Google Shopping, Performance Max and Merchant Centre management. We're a Google CSS Partner — every managed account gets the full 20% CPC saving, on top of feed work that typically lifts ROAS 30–45% in the first 60 days.
From £1,000/month ad spend. No contracts. Free feed audit before any commercial conversation.
20% CSS partner saving
Google CSS Partner. We pass the full 20% lower CPC on to managed accounts — applied on day one.
Feed-first, then bidding
47-point feed audit, custom_label margin tiers and product_type architecture before we touch a bid strategy.
PMax + Standard Shopping
Brand exclusions submitted, asset groups split by margin, Standard Shopping running underneath PMax for query control.
Margin, not impressions
Per-tier tROAS calibrated to realised margin. We optimise to net profit, not Shopping revenue.
Latest Insights
Data-Driven Marketing Advice
For founders and CMOs.
Why ROAS Matters More Than Traffic
Most agencies obsess over rankings and traffic. We obsess over revenue. Here's why tracking ROAS changes how you make marketing decisions — and why vanity metrics are costing you money.
How to Audit Your Google Ads Account (And Stop Wasting Money)
Most Google Ads accounts waste 20-40% of their budget on poor structure, wrong match types, and missing negatives. Here's exactly what to check — and what to fix first.
Technical SEO for Ecommerce: The Checklist That Actually Matters
On unoptimised ecommerce sites Google crawls just 40% of URLs. The technical checklist we work through, in priority order, with charts, an interactive checklist and a speed to revenue calculator.
FAQ
Common Questions
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included