Google Ads Agency
Google Ads Agency Built for Revenue
We manage £150K+/month in Google Ads spend across eCommerce, B2B, SaaS, and lead generation. Every campaign is built around ROAS and profitability — not clicks, not impressions, not vanity metrics. Senior specialists only. No contracts. Free audit.
Companies we've worked with
The Service
What Is Google Ads Management?
Google Ads management is the ongoing process of building, optimising, and scaling your Google advertising campaigns across Search, Display, Shopping, and Video networks.
A managed Google Ads service includes:
Strategic Planning
Defining which keywords target your ideal customers and which audiences to reach based on your business goals.
Keyword Selection & Targeting
Researching high-intent search terms, identifying negative keywords to exclude, and structuring campaigns for maximum relevance.
Ad Copywriting
Creating multiple ad variations (headlines, descriptions, calls-to-action) and testing them to improve click-through and conversion rates.
Bid Strategy & Budget Optimisation
Setting bids strategically so you capture clicks from high-value searches while maintaining a healthy return on ad spend (ROAS).
Conversion Tracking
Implementing tracking pixels and setting up conversion goals so you can measure which clicks actually lead to sales, leads, or other valuable actions.
A/B Testing & Experimentation
Running continuous tests on keywords, ad copy, landing pages, and audience targeting to identify what works best.
Most businesses don't have in-house PPC expertise. Managing Google Ads requires daily attention, continuous optimisation, and access to specialist tools and training. A managed service means you don't need to hire or train a PPC expert — your agency handles the technical work and optimisation while you focus on running your business.
Sound Familiar?
Are You Facing Any of These Challenges?
These are the problems we solve every week for Google Ads accounts.
Wasting Budget on Unqualified Clicks?
High impressions, plenty of clicks, but conversions are thin on the ground. The problem isn't your budget — it's click quality. We restructure targeting, tighten match types, and build aggressive negative keyword lists to ensure every click has purchase or enquiry intent.
No Clear Attribution or Tracking?
You don't know which campaigns actually drive revenue. Everything looks profitable on the surface because tracking is broken. We implement proper conversion tracking, revenue attribution, and offline conversion imports so you can see the real picture.
Never Had an Account Audit?
Your account has been running on default settings, old strategies, and inherited structure. Nobody's looked under the hood. We offer free, comprehensive audits that show you exactly where money is being wasted and what opportunities you're missing.
Over-Reliance on Automated Bidding?
Google's Smart Bidding is managing everything, but your ROAS is declining. Automation without strategy is just expensive autopilot. We use automation strategically — manual control when it matters, machine learning where it adds value.
Spending More, Seeing Less Growth?
Budget went up 40%, but revenue only grew 10%. Efficiency is collapsing because nobody built a scaling framework. We optimise efficiency first, then scale. ROAS improvement before budget increase — always.
Poor Account Structure?
Campaign organisation is messy, keyword grouping is random, negative keywords are missing, and there's no logic to how budget flows. Clean structure equals better optimisation equals better results. We rebuild from the ground up when needed.
Ecom Success: First Google Ads Campaign for a Furniture Brand
A furniture brand that had only ever run Facebook ads. Their first venture into Google Ads — and the results spoke for themselves.
Learn How We Did ItClicks
Conversion Value
ROAS
Ad Spend
Our Approach
We Don't Just Manage Google Ads. We Manage Your Growth.
What separates good Google Ads management from great Google Ads management.
ROAS Over Volume
Most agencies report on clicks, CTR, and impression share. Those metrics look great in reports and mean nothing to your bank balance.
We optimise for ROAS and profitability. A campaign generating 50 clicks at 8x ROAS is worth more than 500 clicks at 1.5x ROAS. Every decision we make is measured by what it puts back in your pocket.
Senior Specialists, Not Account Managers
Your campaigns are managed by the same senior specialists who built them. No handovers. No juniors learning on your budget.
No layers of account managers between you and the person making decisions. You get direct access to the strategist running your account.
Cross-Channel Intelligence
Because we run both Google Ads and SEO, we see the full search landscape. If a keyword is too expensive on Google Ads, we target it with SEO.
If organic data shows a keyword converts well, we prioritise it in paid campaigns. Your channels inform each other — that's an advantage agencies who only do PPC can't offer.
Scaling That Actually Works
Most accounts hit a wall when budget increases. ROAS drops, CPA rises, and growth stalls. That's because there's no scaling framework.
We build campaigns that scale — segmented by margin, intent level, and audience stage. When you're ready to spend more, the structure is already there to absorb it efficiently.
Full Spectrum
Full Spectrum Google Ads Management
We don't specialise in one campaign type. We build the right mix for your business.
Google Search Ads
High-intent keyword targeting for people actively searching for what you sell. We handle keyword research, match type strategy, ad copy optimisation, bid management, and negative keyword sculpting. The backbone of most Google Ads accounts.
Google Shopping
Product feed optimisation, bid strategy, product segmentation, and Merchant Centre management. We maximise eCommerce revenue from Shopping ads with margin-based bidding and custom label strategies.
Learn morePerformance Max
Google's AI-powered campaign type that runs across Search, Shopping, Display, YouTube, and Discover. We segment asset groups, set precise audience signals, and monitor search term reports to prevent wasted spend. PMax with strategy is a growth engine.
Learn moreDisplay & Remarketing
Reach new audiences and bring back visitors who didn't convert. We build targeted display campaigns for brand awareness and sophisticated remarketing sequences that recover lost revenue. Custom audiences, dynamic remarketing, and frequency capping included.
Learn moreYouTube Ads
Video advertising for brand awareness and demand generation. We manage targeting, bidding, and creative strategy for in-stream, in-feed, and bumper ad formats. Ideal for brands ready to invest in top-of-funnel visibility.
Bing / Microsoft Ads
Often overlooked, consistently profitable. Lower CPCs, different audience demographics, and less competition. We manage Bing campaigns alongside Google for incremental revenue at better efficiency.
Learn moreInvestment
How Much Does Google Ads Management Cost?
UK pricing models and what you should expect from a specialist agency.
Percentage-Based Pricing
10–20% of ad spend
Can feel cost-effective initially, but as your ad spend grows, so does your fee. A £5,000 budget at 15% costs £750 in fees — but a £20,000 budget jumps to £3,000. Creates misaligned incentives: the agency profits more when you spend more, not when you achieve better results.
Our Flat Monthly Fee
£1,200–£3,000/mo
Transparency and predictability. You always know your costs upfront. Your entire ad budget goes directly toward advertising. Fee based on campaign complexity and account size — not how much you spend.
What's included in our management fee:
No hidden fees. No percentage markups on your ad spend. You maintain complete control of your budget while we optimise every pound you invest.
Our Process
How We Manage Your Google Ads
Comprehensive Audit
We start by pulling apart your current setup. Account structure, campaign types, keyword strategy, bid settings, conversion tracking, audience targeting, and ad copy quality. We identify every leak in the bucket before we start filling it. If you don't have an account yet, we skip straight to strategy.
Conversion Tracking & Attribution
Before we touch a single campaign, we make sure tracking is bulletproof. Google Ads conversion tracking, Google Analytics 4 integration, offline conversion imports for lead gen, server-side tracking where needed. Bad data leads to bad decisions — we eliminate that risk.
Campaign Architecture
We build a campaign structure designed for control and scalability. Search campaigns segmented by intent level, Shopping campaigns segmented by margin and performance, PMax with proper asset group structure, and remarketing sequences mapped to the buyer journey. Every pound of budget has a clear purpose.
Bid Strategy & Budget Allocation
We set bid strategies based on your business goals — not Google's recommendations. Target ROAS for eCommerce, target CPA for lead gen, manual CPC where automation can't be trusted. Budget is allocated based on performance data, not guesswork. High-performing campaigns get more. Underperformers get restructured.
Continuous Optimisation
Weekly optimisation cycles. Search term analysis, negative keyword additions, ad copy testing, audience refinement, landing page recommendations, and bid adjustments. This isn't set-and-forget — it's active management with a clear focus on improving ROAS every month.
Scale & Expand
Once the foundation is solid and ROAS is strong, we scale. New campaign types, expanded keyword coverage, new audience segments, new markets. Every expansion is tested systematically so growth doesn't come at the cost of efficiency.
What's Included
What We Manage Day-to-Day
Campaign Management
- Full account setup & campaign architecture
- Search, Shopping, PMax, Display & YouTube campaigns
- Bid strategy optimisation (Target ROAS, CPA, Manual)
- Daily budget monitoring & pacing
- Search term analysis & negative keyword management
- Ad copy writing, testing & optimisation
- Audience targeting & exclusion management
- Competitor monitoring & strategic response
Tracking, Reporting & Support
- Google Ads conversion tracking setup
- GA4 integration & event configuration
- Offline conversion import (lead gen accounts)
- Monthly performance reports with revenue attribution
- Real-time dashboard access
- Direct access to your account strategist
- Landing page recommendations
- Google Merchant Centre management (eCommerce)
Revenue Generated Monthly Across Clients
Average ROAS Across Google Ads Portfolio
Monthly Ad Spend Managed
Long-Term Contracts
"Chris is a real master of SEO and PPC. I'll never forget the time he discovered what could have been catastrophic SEO issue, prior to a new big website launch that would have cost the business £100,000s (that every other so-called SEO expert we'd engaged had missed)."
PPC Results: Scaling Spend 3.9x While Doubling ROAS
Took over an account running at 3.9x ROAS with £3.9K/month spend. Within two months we hit 8.87x ROAS at £13.8K/month.
Learn How We Did ItClicks
Conversion Value
ROAS
Ad Spend (from £3.9K)
Why Us
Why Work With Visionary for Google Ads?
Expert-Led, Not Automated
Senior specialists making strategic decisions. Automation is a tool in our kit, not the entire strategy. You'll never wonder if a junior is managing your budget.
ROAS-Focused, Not Volume-Focused
We optimise for profitability, not impressive-looking click counts. Higher ROAS and lower CPA are the only metrics that matter to your bottom line.
No Long-Term Contracts
Month-to-month. We stay competitive by delivering results, not locking you in. If we're not performing, you can leave. That keeps us sharp.
Transparent Reporting
You see exactly how your budget is spent and what it returns. No black box, no vanity metrics, no hiding underperforming campaigns behind aggregate numbers.
Google Ads + SEO Under One Roof
We're one of the few agencies that runs both paid and organic search at a specialist level. Your PPC keyword data feeds into SEO strategy and vice versa. One team, full search visibility.
Built for Scaling
Whether you're spending £2K/month or £50K/month, we build account structures that scale without efficiency collapse. When you're ready to grow, the framework is already in place.
Conversion Tracking Experts
Most agencies set up basic conversion tracking and move on. We implement enhanced conversions, offline imports, server-side tracking, and proper attribution so every decision is based on real data.
Fast Communication, Real Answers
Direct Slack or email access to your strategist. No ticketing systems, no 3-day response times. When you have a question, you get an answer from the person who manages your account.
Industries
Industries We Work With
We've driven profitable Google Ads campaigns across dozens of verticals. Here are some of the industries where we have deep PPC expertise.
FAQ
Google Ads Questions
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included