Google Ads Agency
We manage £250K+/month in Google Ads spend across eCommerce, B2B, SaaS, and lead generation. Every campaign is built around ROAS and profitability - not clicks, not impressions, not vanity metrics. Senior specialists only. No contracts. Free audit.
Companies we've worked with
Frank K's US luxury fabrics & wallpaper retailer was stuck on a default Performance Max setup. We rebuilt the shopping engine across four pillars - feed segmentation, campaign architecture, audience signals, and category-economics bidding - scaling monthly revenue ~15x while ROAS roughly doubled.
Revenue growth
ROAS lift
Spend grown
Engagement window
Named Clients
Three named clients across B2B SaaS, US luxury eCommerce, and UK premium beauty. Different verticals, different conversion economics, same Google Ads discipline.
UK · B2B SaaS · Google Ads
Took over a B2B Google Ads account that was generating spam leads. Three months later, it broke Rocketseed's internal record for most leads from Google Ads in any 3-month period.
Rocketseed
rocketseed.com
Read the full caseUS · Luxury fabrics · PMax
From five-figure monthly revenue to mid six-figure monthly revenue. ROAS approximately doubled through a complete PMax shopping account rebuild.
LA Design Concepts
ladesignconcepts.com
Read the full caseUK · Premium beauty · Strategy
Slotted in as strategy lead alongside the existing big agency, found a growth lever they hadn't surfaced. Profit lifted 65% over the next 3 months.
Oh My Cream
ohmycream.co.uk
Read the full caseThe Service
Google Ads management is the ongoing process of building, optimising, and scaling your Google advertising campaigns across Search, Display, Shopping, and Video networks.
A managed Google Ads service includes:
Defining which keywords target your ideal customers and which audiences to reach based on your business goals.
Researching high-intent search terms, identifying negative keywords to exclude, and structuring campaigns for maximum relevance.
Creating multiple ad variations (headlines, descriptions, calls-to-action) and testing them to improve click-through and conversion rates.
Setting bids strategically so you capture clicks from high-value searches while maintaining a healthy return on ad spend (ROAS).
Implementing tracking pixels and setting up conversion goals so you can measure which clicks actually lead to sales, leads, or other valuable actions.
Running continuous tests on keywords, ad copy, landing pages, and audience targeting to identify what works best.
Most businesses don't have in-house PPC expertise. Managing Google Ads requires daily attention, continuous optimisation, and access to specialist tools and training. A managed service means you don't need to hire or train a PPC expert - your agency handles the technical work and optimisation while you focus on running your business.
Sound Familiar?
These are the problems we solve every week for Google Ads accounts.
High impressions, plenty of clicks, but conversions are thin on the ground. The problem isn't your budget - it's click quality. We restructure targeting, tighten match types, and build aggressive negative keyword lists to ensure every click has purchase or enquiry intent.
You don't know which campaigns actually drive revenue. Everything looks profitable on the surface because tracking is broken. We implement proper conversion tracking, revenue attribution, and offline conversion imports so you can see the real picture.
Your account has been running on default settings, old strategies, and inherited structure. Nobody's looked under the hood. We offer free, comprehensive audits that show you exactly where money is being wasted and what opportunities you're missing.
Google's Smart Bidding is managing everything, but your ROAS is declining. Automation without strategy is just expensive autopilot. We use automation strategically - manual control when it matters, machine learning where it adds value.
Budget went up 40%, but revenue only grew 10%. Efficiency is collapsing because nobody built a scaling framework. We optimise efficiency first, then scale. ROAS improvement before budget increase - always.
Campaign organisation is messy, keyword grouping is random, negative keywords are missing, and there's no logic to how budget flows. Clean structure equals better optimisation equals better results. We rebuild from the ground up when needed.
Our Approach
What separates good Google Ads management from great Google Ads management.
Most agencies report on clicks, CTR, and impression share. Those metrics look great in reports and mean nothing to your bank balance.
We optimise for ROAS and profitability. A campaign generating 50 clicks at 8x ROAS is worth more than 500 clicks at 1.5x ROAS. Every decision we make is measured by what it puts back in your pocket.
Your campaigns are managed by the same senior specialists who built them. No handovers. No juniors learning on your budget.
No layers of account managers between you and the person making decisions. You get direct access to the strategist running your account.
Because we run both Google Ads and SEO, we see the full search landscape. If a keyword is too expensive on Google Ads, we target it with SEO.
If organic data shows a keyword converts well, we prioritise it in paid campaigns. Your channels inform each other - that's an advantage agencies who only do PPC can't offer.
Most accounts hit a wall when budget increases. ROAS drops, CPA rises, and growth stalls. That's because there's no scaling framework.
We build campaigns that scale - segmented by margin, intent level, and audience stage. When you're ready to spend more, the structure is already there to absorb it efficiently.
Full Spectrum
We don't specialise in one campaign type. We build the right mix for your business.
High-intent keyword targeting for people actively searching for what you sell. We handle keyword research, match type strategy, ad copy optimisation, bid management, and negative keyword sculpting. The backbone of most Google Ads accounts.
Product feed optimisation, bid strategy, product segmentation, and Merchant Centre management. We maximise eCommerce revenue from Shopping ads with margin-based bidding and custom label strategies.
Learn moreGoogle's AI-powered campaign type that runs across Search, Shopping, Display, YouTube, and Discover. We segment asset groups, set precise audience signals, and monitor search term reports to prevent wasted spend. PMax with strategy is a growth engine.
Learn moreReach new audiences and bring back visitors who didn't convert. We build targeted display campaigns for brand awareness and sophisticated remarketing sequences that recover lost revenue. Custom audiences, dynamic remarketing, and frequency capping included.
Learn moreVideo advertising for brand awareness and demand generation. We manage targeting, bidding, and creative strategy for in-stream, in-feed, and bumper ad formats. Ideal for brands ready to invest in top-of-funnel visibility.
Often overlooked, consistently profitable. Lower CPCs, different audience demographics, and less competition. We manage Bing campaigns alongside Google for incremental revenue at better efficiency.
Learn moreInvestment
UK pricing models and what you should expect from a specialist agency.
10-20% of ad spend
Can feel cost-effective initially, but as your ad spend grows, so does your fee. A £5,000 budget at 15% costs £750 in fees - but a £20,000 budget jumps to £3,000. Creates misaligned incentives: the agency profits more when you spend more, not when you achieve better results.
From £850/mo · or 10% of ad spend
Transparency and predictability. Fees start at £850/mo, or we bill at 10% of ad spend - whichever suits your account. For proven companies with strong attribution and a track record we're also happy to work on performance-based or hybrid terms. You work directly with Chris - a top proven expert with 15+ years' experience - never handed off to a junior. Your entire ad budget goes directly toward advertising.
What's included in our management fee:
No hidden fees. No percentage markups on your ad spend. You maintain complete control of your budget while we optimise every pound you invest.
Our Process
We start by pulling apart your current setup. Account structure, campaign types, keyword strategy, bid settings, conversion tracking, audience targeting, and ad copy quality. We identify every leak in the bucket before we start filling it. If you don't have an account yet, we skip straight to strategy.
Before we touch a single campaign, we make sure tracking is bulletproof. Google Ads conversion tracking, Google Analytics 4 integration, offline conversion imports for lead gen, server-side tracking where needed. Bad data leads to bad decisions - we eliminate that risk.
We build a campaign structure designed for control and scalability. Search campaigns segmented by intent level, Shopping campaigns segmented by margin and performance, PMax with proper asset group structure, and remarketing sequences mapped to the buyer journey. Every pound of budget has a clear purpose.
We set bid strategies based on your business goals - not Google's recommendations. Target ROAS for eCommerce, target CPA for lead gen, manual CPC where automation can't be trusted. Budget is allocated based on performance data, not guesswork. High-performing campaigns get more. Underperformers get restructured.
Weekly optimisation cycles. Search term analysis, negative keyword additions, ad copy testing, audience refinement, landing page recommendations, and bid adjustments. This isn't set-and-forget - it's active management with a clear focus on improving ROAS every month.
Once the foundation is solid and ROAS is strong, we scale. New campaign types, expanded keyword coverage, new audience segments, new markets. Every expansion is tested systematically so growth doesn't come at the cost of efficiency.
What's Included
Revenue Generated Monthly Across Clients
Average ROAS Across Google Ads Portfolio
Monthly Ad Spend Managed
Long-Term Contracts
Senior Specialist
No junior account-manager handover. The senior specialist who scopes your audit is the same one running your account day-to-day.
Founder · Senior Google Ads Specialist
15+ years running Google Ads and SEO for SaaS, B2B and eCommerce brands across the UK, US and Europe. Direct hands-on management of every Google Ads account - campaign architecture, bid strategy, conversion tracking, PMax control. Google Partner. Microsoft Ads Partner.
Named in Digital Reference's Best UK Digital Marketing Agencies & Companies 2026.
LinkedIn"Chris is a real master of SEO and PPC. I'll never forget the time he discovered what could have been a catastrophic SEO issue, prior to a new big website launch that would have cost the business £100,000s (that every other so-called SEO expert we'd engaged had missed)."
Premium UK beauty brand Oh My Cream (formerly Naturisimo) had hit a growth plateau their full-service agency couldn't unblock. Chris was layered in as strategy lead - not as a replacement - to find an under-exploited segmentation axis the embedded agency couldn't see from inside day-to-day delivery.
Profit lift
Unlocked
Layer
Engagement
Why Us
Senior specialists making strategic decisions. Automation is a tool in our kit, not the entire strategy. You'll never wonder if a junior is managing your budget.
We optimise for profitability, not impressive-looking click counts. Higher ROAS and lower CPA are the only metrics that matter to your bottom line.
Month-to-month. We stay competitive by delivering results, not locking you in. If we're not performing, you can leave. That keeps us sharp.
You see exactly how your budget is spent and what it returns. No black box, no vanity metrics, no hiding underperforming campaigns behind aggregate numbers.
We're one of the few agencies that runs both paid and organic search at a specialist level. Your PPC keyword data feeds into SEO strategy and vice versa. One team, full search visibility.
Whether you're spending £2K/month or £50K/month, we build account structures that scale without efficiency collapse. When you're ready to grow, the framework is already in place.
Most agencies set up basic conversion tracking and move on. We implement enhanced conversions, offline imports, server-side tracking, and proper attribution so every decision is based on real data.
Direct Slack or email access to your strategist. No ticketing systems, no 3-day response times. When you have a question, you get an answer from the person who manages your account.
Industries
We've driven profitable Google Ads campaigns across dozens of verticals. Here are some of the industries where we have deep PPC expertise.
Microsoft Ads Partner
Most UK Google Ads agencies don't run Microsoft Ads. We do. As a Microsoft Advertising Partner we can extend Google Search campaigns into Bing - typically lower CPCs, with strong reach among B2B and over-40 demographics - without rebuilding the account. For larger accounts, the Microsoft layer often pays for itself quickly.
Microsoft Ads serviceFree Audit
Send your account details and we'll review your campaigns, your conversion tracking, and your Quality Scores. No pitch, no contract, just where the money's leaking.
FAQ
Start Here
Tell us about your business and we'll show you exactly where the opportunities are - no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included
Last reviewed: by Chris Coussons, Founder.
