eCommerce SEO Agency
eCommerce SEO Agency Focused on Revenue, Not Rankings
Stop losing online sales to Amazon and marketplace competitors. We fix the structural, technical, and content marketing gaps that keep eCommerce sites invisible in search results. Then we make them money.
Companies we've worked with
AB Ellie: 19 #1 US Rankings — Including "Bridal Earrings" + "Wedding Earrings"
US bridal & wedding jewellery e-commerce brand on Shopify. Pre-engagement, head-term commercial keywords sat outside the top 30. Four months of full-stack e-commerce SEO — technical, collection pages, product pages, schema, content — produced 19 position #1 rankings, US-wide #1 for the two highest-volume category head terms, and an 800% year-on-year lift in non-branded organic clicks.
Position #1 rankings
"Bridal Earrings" + "Wedding Earrings"
YoY non-branded organic clicks
Engagement window
Common Problems
The 6 Problems Killing Your eCommerce Organic Revenue
Amazon & Marketplaces Eating Your Traffic
Marketplace giants dominate product search results. Your own online store gets buried on page 2. Building organic search authority from your domain reduces marketplace dependence and drives customers where margins are highest — your own site.
Thousands of Products, No Strategy
Large catalogues mean thousands of pages competing for search engines' attention. Without proper hierarchy, internal linking, and crawl management, most of your products are invisible to online shoppers.
Category Pages Have No Content
Category pages are where most eCommerce organic sales happen. But yours are just product grids. Search engines need text content, structured data, and depth to rank categories for competitive keywords.
Faceted Navigation Creating Duplicates
Filters for size, colour, price, brand create thousands of URL combinations. Without proper handling (robots.txt, rel=canonical, parameter handling), this crawl bloat wastes Google's crawl budget and dilutes your search authority.
Seasonal Revenue Spikes Then Nothing
For most retailers, peak trading periods carry a disproportionate share of annual sales. But organic search strategy rarely plans for them. Seasonal landing pages need to be live months before peak to build rankings in time.
Product Descriptions Copied from Suppliers
Using manufacturer descriptions means your product pages are identical to every other online retailer selling the same products. Search engines pick one to rank. It probably isn't you.
Page-Unique Signature
Ecommerce SEO Is Three Systems, Not One
Ecommerce SEO is three systems running in parallel: the Shopping feed (paid + free listings), the technical site (organic SEO), and the content layer (commercial + informational). They share data and reinforce each other — treat any one in isolation and you leave the compounding gains behind. Below is the stack we run on every e-com engagement.
Layer 1 — Feed
Shopping Feed
Titles, attributes, custom labels, schema, margin-tier bidding architecture. The first system. Drives paid + free Shopping listings.
"Chris helped us unlock growth we previously thought wouldn't be possible."— Alison Goulbourne, Director, Oh My Cream
Layer 2 — Site
Technical Site
Core Web Vitals, schema infrastructure, faceted navigation governance, internal linking. The second system. Drives organic SERP rankings.
"Chris is a real master of SEO and PPC."— Sean Ball, Director of Marketing, durhamlane
Layer 3 — Content
Content Layer
Commercial pages, informational hub, pillar + cluster architecture. The third system. Captures intent across the funnel.
"He has vast knowledge which he uses to get the best results."— Kate Shopper, Novidea
Cross-System Signals
Feed quality → lifts organic CTR · Site speed → lifts feed Quality Score · Content depth → lifts both
Cross-system signals are where the value compounds. Better feed quality lifts organic CTR (visible in Search Console). Faster site speed lifts feed Quality Score (visible in Merchant Centre). Most agencies optimise these in isolation. We optimise them as one system.
Schema Strategy
Product Schema by Lifecycle Stage
Most product page schema is configured once and never updated. But schema needs change with lifecycle state — in-stock, out-of-stock, pre-order, variant, discontinued. Below is the schema variation matrix we apply across e-com client catalogues.
| Dimension | Lifecycle state | Schema fields required | What we set |
|---|---|---|---|
| In-stock | Product + Offer (availability: InStock, price) | Standard Product schema with active Offer | |
| Out-of-stock (returning) | Product + Offer (availability: OutOfStock, retain price) | Keep schema active; add ItemAvailability date if known | |
| Out-of-stock (permanent) | Remove from sitemap; 410 or redirect | No active Offer; redirect to nearest equivalent or noindex | |
| Pre-order | Product + Offer (availability: PreOrder, availabilityStarts) | PreOrder availability + date | |
| Variant SKU | Product with hasVariant linking to ProductGroup | Parent ProductGroup + variant Product entries | |
| Discontinued | Remove or redirect | 410 or 301 to nearest equivalent | |
| Bundle / set | Product with multiple hasPart Product references | Parent bundle Product schema |
Sources: Schema.org Product spec; Google Merchant Centre Product schema documentation. Lifecycle-aware schema is the difference between rich-result eligibility consistently and intermittently.
Cases by AOV Tier
Three E-Commerce Engagements by AOV Tier
High-AOV (£500+ AOV)
LA Design Concepts
US luxury fabrics & wallpaper · 60+ premium brands
+1,386% revenue · 7 months · margin-tier ROAS
Luxury catalogue with premium brand names. Margin-tier custom labels segmented bidding by profitability. Schema completion across the brand sub-stores.
Mid-AOV (£100–£500 AOV)
Strictly Beds and Bunks
furniture e-commerce
12.1× ROAS · month one · £67.2K from £7.2K spend
Mid-AOV furniture vertical. Shopping rebuild + CSS partner activation. Feed + site + content stack rebuilt in coordination.
Broad-AOV (repeat-purchase)
Oh My Cream
premium beauty · Shopify
+65% profit · 3 months · alongside an existing big agency
Broad-AOV catalogue with high repeat purchase economics. Schema completion + theme CWV optimisation + feed work delivered profit lift in 3 months.
Where It Diverges
Where E-Commerce SEO Diverges from General SEO
| Dimension | General SEO | Ecommerce SEO |
|---|---|---|
| Page types | Articles, hubs, services | Product, category, brand, collection, articles |
| Schema priority | Article, FAQ, Organization | Product, Offer, AggregateRating, Review, BreadcrumbList |
| Internal link logic | Hub + cluster | Category hierarchy + faceted nav governance + product cross-link |
| Feed integration | n/a | Merchant Centre feed quality affects organic + paid simultaneously |
| Faceted navigation | n/a | Major crawl-budget lever; getting filtering wrong is catastrophic |
| Inventory signal | n/a | Stock-level + availability schema affects ranking |
| Cross-channel | Loose | Tight — paid Shopping ROAS depends on organic SEO health |
| Measurement | Sessions, conversions | Revenue, ROI, AOV, repeat-purchase rate |
Ecommerce SEO is general SEO plus four systems general SEO doesn't touch — feed quality, faceted navigation, inventory signals, cross-channel reinforcement. Treating them separately is why most accounts under-perform.
Engagement Scope
What We Cover in an E-Commerce SEO Engagement
Technical
- →Site architecture + faceted nav governance
- →Core Web Vitals + page speed
- →Schema infrastructure (Product, Offer, AggregateRating, Review, BreadcrumbList)
On-Page
- →Product page optimisation (title, description, attributes, variants)
- →Category page optimisation (intro copy, internal linking, filter handling)
- →Image SEO (alt text, file naming, lazy-load, WebP/AVIF)
Content
- →Pillar + cluster content for commercial-intent capture
- →Buying-guide content for top-funnel discovery
- →Editorial content for authority building
Feed + Cross-Channel
- →Shopping feed optimisation (titles, attributes, custom labels)
- →Margin-tier bidding architecture
- →Cross-channel reconciliation (organic + paid attribution)
Ecommerce SEO FAQ
Most Common E-Commerce SEO Questions
Last reviewed: 9 June 2026 by Chris Coussons, Founder.
Our Approach
Our Approach to eCommerce SEO
Organic revenue. Not just organic traffic.
Revenue-First Architecture
We structure online stores around commercial keywords, not just product catalogues. Category hierarchy, internal linking, and content placement all optimised to push search authority to the pages that generate the most sales.
Catalogue-Scale Technical SEO
Faceted navigation controls, canonical strategy, crawl budget management, pagination handling, and structured data — all designed for online stores with thousands to hundreds of thousands of products.
Category Page Dominance
Category pages are where organic sales happen. We add conversion-focused content, implement proper Product and Breadcrumb schema, fix internal linking, and build search authority specifically to these high-value pages.
Full-Funnel Attribution
Organic revenue by landing page, product, and keyword. Revenue per organic search session. Customer acquisition cost vs paid channels. Marketing reports that prove SEO's commercial value to your board.
What We Deliver
Our eCommerce SEO Services
eCommerce Technical SEO
Site structure, crawl budget management, indexation, pagination, schema markup, and site speed — the foundations of online search visibility for ecommerce platforms.
Category & Product Optimisation
Content marketing strategy for category pages. Unique product descriptions. Title and meta tag optimisation at scale. Conversion-focused internal linking to increase sales.
Faceted Navigation & Crawl Management
Parameter handling, rel=canonical strategy, robots.txt rules, and filter controls to eliminate duplicate content and maximise crawl efficiency across your ecommerce platform.
Seasonal & Content Strategy
Gift guides, buying guides, trend reports, and seasonal landing pages designed to rank 3–6 months before peak online buying periods.
Link Building & Digital PR
High-authority backlinks from relevant industry publications, directories, and partnerships to push domain authority and category search rankings.
Platform Migrations
Pre-migration audits, redirect mapping, crawl recovery, and post-launch optimisation for Shopify, WooCommerce, Magento, BigCommerce, and custom ecommerce platforms.
Step by Step
Our eCommerce SEO Process
Technical Audit & Baseline
Comprehensive crawl analysis. Identify faceted navigation issues, canonical problems, indexation gaps, and crawl budget waste. Establish organic search revenue baseline by landing page and product category.
Keyword & Commercial Strategy
Identify high-revenue keywords and commercial intent searches. Map keywords to category and product pages. Prioritise pages by sales potential, not just search volume.
Category Page Content Strategy
Develop content marketing briefs for top 50–200 category pages. Combine commercial intent with informational depth. Plan seasonal content and buying guides to increase sales.
Technical Implementation
Implement schema, fix canonical issues, optimise internal linking, compress images, improve site speed, and deploy tracking for organic search revenue attribution.
Content Rollout & Link Building
Publish category content, seasonal guides, and buying resources. Secure backlinks from industry publications and relevant online marketing websites.
Monitoring, Reporting & Optimisation
Monthly reporting on online sales, keyword rankings, category page performance, and ROI. Continuous marketing optimisation based on search results data.
Full Scope
What You Get
We focus on SEO and Google Ads. We don't offer social media, email marketing, web design, or Klaviyo services.
From-Zero Methodology · Cross-Vertical Proof
The same SEO discipline applied at the most extreme starting point
Not an eCommerce case — included as proof of the methodology at its hardest starting point: a domain that hadn't been bought yet.
The Real World: From an Unbought Domain to $1m+ Profit Year One
The Real World engaged us before the domain had been purchased. We led naming, technical foundations, and the editorial strategy that earned trust signals from day one. Three months after launch, organic search had brought in 20,000 users. The first year produced over a million dollars in attributable profit.
Three years on, the engagement is ongoing and organic search remains the primary acquisition channel — outranking hundreds of established competitors with larger budgets and longer histories. The work shows what's possible when SEO is treated as a pre-launch decision, not a post-launch fix.
"Chris is an exceptional SEO and I couldn't recommend him high enough."
Profit
year one
Organic users
first 3 months
Engaged
before domain bought
Ongoing
primary channel
Keep Exploring
Related Services
Shopify SEO
Platform-specific SEO for Shopify stores — URL fixes, collection optimisation, app audits.
WooCommerce SEO
Technical SEO and content strategy for WordPress-based eCommerce stores.
Magento SEO
Enterprise-grade SEO for Magento and Adobe Commerce stores.
Google Shopping Agency
Product feed optimisation, Shopping Ads, and CSS partnerships for eCommerce.
Google Ads Agency
Paid search campaigns to complement your organic eCommerce growth.
Ready to Grow Organic Revenue from Your Store?
Most eCommerce marketing teams focus on traffic. We focus on online sales results. Let's audit your store, identify the gaps killing your organic search potential, and build a strategy to make SEO your most profitable channel.
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included