PPC for Accountants
Google Ads for Accountants & Accounting Firms
Specialist PPC campaigns built for practice growth. Target high-value clients seeking tax returns, bookkeeping, management accounts, payroll, and advisory services. Stop wasting budget on irrelevant clicks. Start attracting clients worth your time.
Companies we've worked with
Sound Familiar?
Accountancy PPC Problems We Fix Every Week
These are the most common issues we see with accountancy Google Ads accounts.
Paying for Irrelevant Clicks?
"Accountant near me" brings DIY searchers, job seekers, and students. Without proper filtering, most of your budget is wasted on people who will never hire you.
Competing With Large Firms on Budget?
Big 4 and national firms dominate generic terms. You need a smarter targeting strategy, not a bigger budget. Service-line focus beats volume every time.
Leads But Wrong Service Enquiries?
Getting bookkeeping enquiries when you want advisory clients. Campaign structure needs to match your service priorities and fee potential.
Seasonal Feast and Famine?
Tax return season floods you with leads, then nothing. Year-round campaigns for ongoing services smooth out the pipeline and keep revenue predictable.
Can't Track Which Leads Become Clients?
Phone calls, contact forms, but no idea which campaigns produce fee-paying clients. Without tracking, you're flying blind on ROI.
Current Agency Doesn't Understand Accountancy?
Generic agencies treat all professional services the same. Accountancy has unique compliance, seasonality, and service mix challenges that need specialist expertise.
Trusted by UK Accounting Practices
What Our Clients Say
"Visionary transformed our PPC. We were paying £40+ per lead for random enquiries. Now we're at £18 per high-value advisory lead, and our new client rate tripled. They actually understand accountancy."
James Mitchell
Partner, Mitchell Associates (15-person firm)
"The seasonal strategy saved us. Tax season we get leads. But now bookkeeping and payroll campaigns run year-round too. Our pipeline is smooth, not lumpy. That's worth more than any single season's rush."
Sarah Chen
Sole Practitioner, Chen & Co Tax
Local SEO: How a Service Business Went From Invisible to Fully Booked
A local service business with zero online visibility. We built their local presence from scratch and turned Google into their #1 source of new customers.
Learn How We Did ItAvg. Map Rank
GBP Revenue/Month (from £4K)
Waiting List (from empty diary)
Rankings Across Service Area
Our Approach
PPC Built for Practice Growth, Not Just Leads
What separates generic PPC from accountancy-specialist campaign management.
Service-Line Targeting
Separate campaigns for each service line — tax returns, bookkeeping, payroll, management accounts, advisory. Different keywords, different bids, different landing pages.
High-value advisory services get priority budget where ROI justifies it.
Client Value Segmentation
A sole trader tax return client is worth £250. A management accounts client is worth £5,000+/year recurring. We bid accordingly.
Higher-value service campaigns get higher bids because the return justifies the investment.
Seasonal Strategy
January tax deadline drives huge search volume. But year-round campaigns for bookkeeping, payroll, and advisory keep your pipeline consistent.
We plan budgets around the accountancy calendar, not guesswork.
Local Practice Dominance
Most accountancy clients want someone local. We build hyper-local campaigns targeting your practice area.
Location-specific ad copy that converts better than generic national messaging.
Services
Google Ads Services for Accountants
Every campaign type, built around practice growth and client acquisition.
Tax & Self-Assessment Campaigns
Targeted campaigns for self-assessment, corporation tax, and personal tax clients. Bid peaks around January deadlines, maintained year-round for ongoing enquiries.
Bookkeeping & Payroll PPC
Reach small businesses and sole traders searching for outsourced bookkeeping and payroll services. High-volume keywords, consistent budget, recurring revenue campaigns.
Advisory & CFO Services Ads
Premium service campaigns targeting high-value advisory, CFO, and business planning enquiries. Higher bids justified by larger fee potential. Separate landing pages for serious prospects.
Practice Area Targeting
Geographic and demographic targeting refined to your ideal practice area. Local ads outperform national. We target by postcode, local search intent, and competitor location data.
Google Local Services Ads
Local Services Ads (Google Guaranteed) for accountants. Qualified leads, lead verification, payment confidence. High conversion rates for practice area targeting.
Remarketing for Accountants
Re-engage website visitors with tailored messages. Visitors who viewed your advisory services see different ads than those who viewed tax services. Service-specific follow-up.
Our Process
How We Build Your Accountancy PPC Strategy
Practice & Service Audit
We review your current campaigns, services, fee structure, and past leads. What works? What wastes budget? We build from data, not assumptions.
Service-Line Campaign Architecture
We design separate campaign structures for each service with unique keyword groups, bids, and landing pages. High-value services prioritised.
Ad Copy & Landing Pages
Specialist ad copy that speaks to accountancy clients, not generic services. Landing pages aligned to service type and client value. Trust and credibility built into every message.
Geographic & Demographic Targeting
Hyper-local targeting refined to your practice area. Negative keywords remove students, job seekers, and irrelevant traffic. Budget focused only on real prospects.
Lead Tracking & CRM Integration
Call tracking, form tracking, and CRM integration (Xero Practice Manager, Senta, Karbon supported). You see exactly which campaigns produce fee-paying clients.
Optimise & Scale
Monthly strategy calls, performance reviews, and bid adjustments. As high-performing campaigns scale, we reinvest budget strategically for maximum return.
What's Included
Complete Accountancy PPC Management
Campaign Management
- Service-line campaign setup and management
- Bid strategy and optimisation (automated + manual)
- Negative keywords (filter students, job seekers, unqualified traffic)
- Geographic and demographic targeting
- Competitor monitoring and bid response
- Seasonal budget planning (tax season, year-round balance)
- A/B testing (ad copy, landing pages, keywords)
- Local Services Ads setup (if applicable)
Tracking & Reporting
- Call tracking with recording (attribution to campaign)
- Form submission tracking and lead data capture
- CRM integration (Xero Practice Manager, Senta, Karbon)
- Lead-to-client tracking and fee-per-client reporting
- Monthly strategy calls with your account specialist
- Transparent performance dashboards (real-time access)
- Monthly PDF reports with actionable insights
In New Client Fees Generated
Average ROAS
Average Cost Per Lead Reduction
Long-Term Contracts — Cancel Anytime
More Happy Practices
What Accounting Practices Say
"We were doing PPC ourselves and burning money. Visionary took over, restructured everything into service lines, and suddenly we could see ROI clearly. Best decision."
Rebecca Walsh
Director, Walsh Tax & Accounts (8-person firm)
"They don't just run ads. They understand accountancy. Tax season strategy is different from payroll strategy. That specialist knowledge is rare and worth every penny."
David Kumar
Sole Practitioner, Kumar Chartered Accountants
"The CRM integration means we know exactly which campaigns bring in retained clients. That visibility changed how we spend. Highly recommend."
Emma Thompson
Practice Manager, Thompson Associates
Real Results
Real Results From Real Practices
From Generalist PPC to Service-Line Focus
Mid-size firm, 12 staff — tax, bookkeeping, advisory mix
CPL Reduction
Lead-to-Client Rate
Avg Client Fee
Service Campaigns
"We were one campaign, one ad set, one generic landing page. Visionary split us into service lines. Now advisory clients convert at 3x the rate, and our average new client fee tripled."
Solving Tax Season Boom-Bust
Solo practitioner, heavily tax-season dependent
Peak Season Share (was 60%)
Bookkeeping & Payroll Campaigns
New Monthly Recurring
Client Retention
"Tax season was feast or famine. Now we have bookkeeping and payroll campaigns running constantly. January is still busy, but we have steady work June through December."
PPC Results: Scaling Spend 3x While Doubling ROAS
Took over an account running at 3x ROAS with £3K/month spend. Within two months we hit 6.82x ROAS at £10.6K/month.
Learn How We Did ItClicks
Conversion Value
ROAS
Ad Spend (from £3K)
Why Us
Why Accountancy Practices Choose Visionary
Accountancy PPC Specialists
We specialise in PPC for accountants. Not generalists. We understand tax deadlines, service economics, and compliance considerations that generic agencies miss.
Service-Line Expertise
We build multi-service campaign architectures. Tax, bookkeeping, payroll, advisory — each has different keywords, bids, landing pages, and seasonal patterns.
Seasonal Strategy
We plan PPC around the accountancy calendar. January tax deadline, summer lull, autumn payroll rush. Budget deployed strategically, not evenly.
No Long-Term Contracts
Month-to-month accounts. No exit fees. You stay because we deliver results, not because you're locked in.
Transparent Reporting
Real-time dashboards, monthly strategy calls, fee-per-client reporting. You see exactly what you're paying for and what you're getting back.
CRM Integration
We integrate with Xero Practice Manager, Senta, Karbon, and other accountancy tools. Lead tracking connected to your workflows.
Local Targeting
Hyper-local campaigns that dominate your practice area. We build ads and landing pages that win local searches, not national noise.
Senior-Led Accounts
Your account is managed by a senior strategist, not a junior. Direct relationship, deep expertise, strategy-first approach.
FAQ
Accountancy PPC Questions
"Chris is a very knowledgeable PPC consultant. He made a meaningful difference to our ROAS and revenue where other agencies in the past had failed. I fully recommend him."
Related Services
Other Services for Accounting Practices
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Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included