Microsoft PPC Agency
Expert Microsoft Bing Ad Management Services
Microsoft Ads Agency — Lower CPCs. Less Competition. Untapped Profitable Traffic.
Microsoft Ads (formerly Bing Ads) reaches audiences that Google doesn't — often at significantly lower cost-per-click. As a specialist Microsoft PPC agency, we manage Bing ads management services that deliver profitable incremental revenue alongside your Google activity. Our professional service specialises in helping you reach your audience across the entire Microsoft Advertising network.
Companies we've worked with
Overview
What Are Microsoft Ads?
Microsoft Ads serves ads across Bing, Yahoo, AOL, and the Microsoft Audience Network — reaching 36% of UK desktop searches. Microsoft Advertising now represents close to 10% of all UK search traffic, a significant audience that most advertisers ignore entirely.
The Bing audience skews older, higher income, and more likely to convert for B2B, financial services, and professional services. Lower competition means lower CPCs and often better ROAS — making Microsoft Ads management a high-value addition to any paid search strategy.
We create highly targeted, customisable campaigns built natively for the Microsoft Ads platform. Common mistakes include importing Google campaigns without optimisation or ignoring Bing-specific audience features.
The revenue impact: clients who add Microsoft Ads typically see 15–25% incremental revenue at a 20–40% lower CPA than equivalent Google campaigns.
36% of UK desktop searches happen on Bing. If you're not there, your competitors might be.
As a world-leading, certified Google Partner agency, our team has direct access to Google support, beta features, and advanced training — giving your campaigns a competitive edge from day one.
Pricing
How Much Does Bing Advertising Cost?
Bing Ads (now Microsoft Advertising) typically costs 20–35% less per click than Google Ads for the same keywords, making it an attractive complement to a Google Ads strategy.
Average UK Bing CPCs range from £0.30–£2.00 depending on industry and keyword competitiveness. This lower cost-per-click reflects lower overall competition on the platform — fewer advertisers, lower demand for placements.
- B2B services and professional services — strong conversion rates on desktop searches
- Finance and legal services — high-intent audience with above-average income
- Executive decision-makers — Bing's demographic skews towards senior professionals
- Older demographics (40+) who tend to use Bing and Edge browsers
At Visionary, Microsoft Ads management is typically bundled with Google Ads management rather than charged as a separate service. The same strategy framework, keyword research, and bid management apply across both platforms — you're simply reaching an additional audience segment at lower cost.
If you're already investing in Google Ads, adding Microsoft Ads is a relatively low-effort way to capture additional market share and incremental revenue with lower cost-per-acquisition. We see clients achieve similar ROAS or better on Bing due to lower CPCs and less saturation.
"Chris is a real master of SEO and PPC. I'll never forget the time he discovered what could have been catastrophic SEO issue, prior to a new big website launch that would have cost the business £100,000s (that every other so-called SEO expert we'd engaged had missed)."
Our Process
How We Manage Microsoft Ads
Opportunity Analysis
Assess your Google performance to identify which campaigns and keywords will translate profitably to Microsoft Ads.
Native Campaign Build
Bing-native campaigns optimised for the platform — not lazy Google imports. Microsoft Ads audience targeting and extensions built from scratch.
Bid Management
Separate bid strategies for Bing's competitive landscape. Lower CPCs leveraged for maximum ROAS across desktop searches and the Audience Network.
Cross-Platform Scaling
Our team collaborates across Google and Microsoft Ads to optimise the balance of spend for maximum overall portfolio ROAS.
Why Us
Why Work With Visionary?
Microsoft Ads Specialists
We understand Bing's unique audience and ad features. Not a Google copy-paste approach — specialising in Microsoft Ads management.
Portfolio ROAS View
We optimise Google + Microsoft Ads together for total portfolio profitability.
No Contracts
Month-to-month. Results-driven retention, not contractual lock-in.
Full Attribution
Cross-platform tracking so you see exactly where revenue comes from.
How an Insurance Broker Bypassed Comparison Sites and Cut CPA by 72%
A specialist insurance broker competing against GoCompare, CompareTheMarket, and MoneySupermarket abandoned generic keywords and built long-tail specialist campaigns targeting niches comparison sites ignore — delivering lower costs, higher quality leads, and a 36% policy conversion rate.
Learn How We Did ItCPA Reduction
Qualified Leads/Month
Policy Conversion Rate (from 16%)
Annual Premium Value
Client Feedback
What Our Clients Say
"Adding Microsoft Ads gave us 20% more revenue at a 30% lower CPA. We'd been ignoring Bing for years."
Robert M.
Marketing Director, B2B SaaS
"The Bing audience converts incredibly well for our financial products. Visionary identified that opportunity immediately."
Claire H.
Head of Acquisition, Financial Services
"Professional management from day one. They built Bing-native strategies rather than importing our Google campaigns."
Tom B.
eCommerce Manager
Results
Recent Results
Incremental Revenue
B2B Software Company
Microsoft Ads
ROAS on Bing
Financial Services
Microsoft Ads
Lower CPA vs Google
Professional Services
Bing + Google
Our People
Meet Our Specialists
Chris
Founder & PPC Director
15+ years in paid media across Google and Microsoft Ads platforms.
Award-Winning Google Ads & SEO Specialist
FAQ
Common Questions
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included