Bing Ads Agency
Bing Ads Agency Built for Revenue
Microsoft Ads Agency — Lower CPCs. Less Competition. Untapped Profitable Traffic.
Bing Ads (Microsoft Advertising) reaches audiences that Google doesn't — often at significantly lower cost-per-click. As a specialist Bing Ads agency, we manage Bing campaigns that deliver profitable incremental revenue alongside your Google activity.
Companies we've worked with
Overview
What is Bing Ads Management?
Microsoft Advertising (formerly Bing Ads) serves ads across Bing, Yahoo, AOL, and the Microsoft Audience Network. It reaches 36% of the UK desktop search market — a significant audience that most advertisers ignore.
Bing's audience skews older, higher income, and more likely to convert for B2B, financial services, and professional services. The lower competition means lower CPCs and often better ROAS.
Common mistakes include simply importing Google campaigns without optimization, ignoring Bing-specific audience features, and not adjusting bids for the different competitive landscape.
The revenue impact: clients who add Bing typically see 15-25% incremental revenue at a 20-40% lower CPA than equivalent Google campaigns.
36% of UK desktop searches happen on Bing. If you're not there, your competitors might be.
"Chris is a very knowledgeable PPC consultant. He made a meaningful difference to our ROAS and revenue where other agencies in the past had failed. I fully recommend him."
Our Process
How We Manage Bing Ads
Opportunity Analysis
Assess your Google performance to identify which campaigns and keywords will translate profitably to Bing.
Campaign Build
Native Bing campaigns optimized for the platform — not lazy Google imports. Bing-specific audience targeting and extensions.
Bid Management
Separate bid strategies for Bing's competitive landscape. Lower CPCs leveraged for maximum ROAS.
Cross-Platform Scaling
Optimize the balance between Google and Bing spend for maximum overall portfolio ROAS.
Why Us
Why Work With Visionary?
Platform Specialists
We understand Bing's unique audience and ad features. Not a Google copy-paste approach.
Portfolio ROAS View
We optimize Google + Bing together for total portfolio profitability.
No Contracts
Month-to-month. Results-driven retention, not contractual lock-in.
Full Attribution
Cross-platform tracking so you see exactly where revenue comes from.
Google Ads Success: Saving a Banned Account & Hitting 5.56x ROAS
Account was banned from both Google Ads and Merchant Centre. We resolved the compliance issues and delivered 5.56x ROAS within weeks.
Learn How We Did ItROAS
Conversion Value
Conversions
Ad Spend
Client Feedback
What Our Clients Say
"Adding Bing gave us 20% more revenue at a 30% lower CPA. We'd been ignoring it for years."
Robert M.
Marketing Director, B2B SaaS
"The Bing audience converts incredibly well for our financial products. Visionary identified that opportunity immediately."
Claire H.
Head of Acquisition, Financial Services
"Professional management from day one. They didn't just import our Google campaigns — they built Bing-native strategies."
Tom B.
eCommerce Manager
Results
Recent Results
Incremental Revenue
B2B Software Company
Bing Ads
ROAS on Bing
Financial Services
Bing Search
Lower CPA vs Google
Professional Services
Bing + Google
Our People
Meet Our Specialists
Chris
Founder & PPC Director
15+ years in paid media across Google and Microsoft platforms.
FAQ
Common Questions
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included