Account was banned from both Google Ads and Merchant Centre. We resolved the compliance issues and delivered 7.23x ROAS within weeks.
ROAS
Conversion Value
Conversions
Ad Spend
The Challenge
This company was launching in the medical eCommerce space and wanted Google Ads as their primary acquisition channel. The problem was severe: their previous agency had managed to get the account banned from both Google Ads and Google Merchant Centre due to compliance violations.
In the medical/health space, Google's policies are extremely strict - claims about products, landing page content, and certifications all need to meet stringent requirements. The client had no functioning ad account, no revenue from paid channels, and was losing money every day they couldn't advertise.
Our Strategy
We conducted a full compliance audit of the client's website, product listings, landing pages, and ad copy against Google's healthcare and medical device advertising policies. We identified every policy violation - misleading health claims, missing disclaimers, uncertified product claims.
We systematically addressed every compliance issue, submitted detailed appeals to Google with evidence of remediation, and worked through the reinstatement process for both Google Ads and Merchant Centre.
Once reinstated, we built campaigns from the ground up with compliance baked in. Every ad copy variation was pre-vetted against Google's health advertising policies. Landing pages were restructured to include required disclaimers and certifications.
We structured Shopping campaigns by product category and margin, built search campaigns targeting medical professionals and approved buyer audiences, and implemented conversion tracking with enhanced eCommerce data.
The Results
Originally brought in to run Bing Ads as a workaround, we spotted the Google Ads issues and asked for a 2-week trial to fix them. The result: 7.23x ROAS, $28.6K in conversion value from $5.1K in spend, with 96 conversions. The client went from zero Google Ads revenue to a profitable, compliant, scalable advertising channel.
ROAS
Conversion Value
Conversions
Ad Spend
Key Takeaways
Most competitors in medical eCommerce are also struggling with Google's policies. Getting it right means less competition.
Bans are fixable if you address the root cause. The previous agency gave up; we didn't.
We could have just run Bing Ads as asked. Instead, we identified and solved the real issue, unlocking 10x more potential.
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Strictly Beds and Bunks (strictlybedsandbunks.co.uk) - a UK eCommerce retailer specialising in beds, bunk beds, and bedroom furniture - had only ever run Facebook ads. We built their first Google Ads programme from scratch and the results spoke for themselves.
Read More ECOMMERCE PPCTook over an account running at 3.9x ROAS with £3.9K/month spend. Within two months we hit 8.87x ROAS at £13.8K/month.
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