Google Ads Success: Saving a Banned Account & Hitting 7.23x ROAS
Account was banned from both Google Ads and Merchant Centre. We resolved the compliance issues and delivered 7.23x ROAS within weeks.
ROAS
Conversion Value
Conversions
Ad Spend
The Challenge
What We Were Dealing With
This company was launching in the medical ecommerce space and wanted Google Ads as their primary acquisition channel. The problem was severe: their previous agency had managed to get the account banned from both Google Ads and Google Merchant Centre due to compliance violations.
In the medical/health space, Google's policies are extremely strict — claims about products, landing page content, and certifications all need to meet stringent requirements. The client had no functioning ad account, no revenue from paid channels, and was losing money every day they couldn't advertise.
Our Strategy
How We Did It
Compliance Audit & Resolution
We conducted a full compliance audit of the client's website, product listings, landing pages, and ad copy against Google's healthcare and medical device advertising policies. We identified every policy violation — misleading health claims, missing disclaimers, uncertified product claims.
Account Reinstatement
We systematically addressed every compliance issue, submitted detailed appeals to Google with evidence of remediation, and worked through the reinstatement process for both Google Ads and Merchant Centre.
Compliant Campaign Build
Once reinstated, we built campaigns from the ground up with compliance baked in. Every ad copy variation was pre-vetted against Google's health advertising policies. Landing pages were restructured to include required disclaimers and certifications.
Performance Optimisation
We structured Shopping campaigns by product category and margin, built search campaigns targeting medical professionals and approved buyer audiences, and implemented conversion tracking with enhanced ecommerce data.
The Results
What We Delivered
Originally brought in to run Bing Ads as a workaround, we spotted the Google Ads issues and asked for a 2-week trial to fix them. The result: 7.23x ROAS, $28.6K in conversion value from $5.1K in spend, with 96 conversions. The client went from zero Google Ads revenue to a profitable, compliant, scalable advertising channel.
ROAS
Conversion Value
Conversions
Ad Spend
Key Takeaways
Lessons From This Engagement
Compliance is a competitive advantage
Most competitors in medical ecommerce are also struggling with Google's policies. Getting it right means less competition.
Don't accept 'you can't advertise'
Bans are fixable if you address the root cause. The previous agency gave up; we didn't.
Start with the problem, not the campaign
We could have just run Bing Ads as asked. Instead, we identified and solved the real issue, unlocking 10x more potential.
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