Google Ads Success: Saving a Banned Account & Hitting 5.56x ROAS
Account was banned from both Google Ads and Merchant Centre. We resolved the compliance issues and delivered 5.56x ROAS within weeks.
ROAS
Conversion Value
Conversions
Ad Spend
The Challenge
What We Were Dealing With
This company was launching in the medical ecommerce space and wanted Google Ads as their primary acquisition channel. The problem was severe: their previous agency had managed to get the account banned from both Google Ads and Google Merchant Centre due to compliance violations.
In the medical/health space, Google's policies are extremely strict — claims about products, landing page content, and certifications all need to meet stringent requirements. The client had no functioning ad account, no revenue from paid channels, and was losing money every day they couldn't advertise.
Our Strategy
How We Did It
Compliance Audit & Resolution
We conducted a full compliance audit of the client's website, product listings, landing pages, and ad copy against Google's healthcare and medical device advertising policies. We identified every policy violation — misleading health claims, missing disclaimers, uncertified product claims.
Account Reinstatement
We systematically addressed every compliance issue, submitted detailed appeals to Google with evidence of remediation, and worked through the reinstatement process for both Google Ads and Merchant Centre.
Compliant Campaign Build
Once reinstated, we built campaigns from the ground up with compliance baked in. Every ad copy variation was pre-vetted against Google's health advertising policies. Landing pages were restructured to include required disclaimers and certifications.
Performance Optimisation
We structured Shopping campaigns by product category and margin, built search campaigns targeting medical professionals and approved buyer audiences, and implemented conversion tracking with enhanced ecommerce data.
The Results
What We Delivered
Originally brought in to run Bing Ads as a workaround, we spotted the Google Ads issues and asked for a 2-week trial to fix them. The result: 5.56x ROAS, $22K in conversion value from $3.95K in spend, with 74 conversions. The client went from zero Google Ads revenue to a profitable, compliant, scalable advertising channel.
ROAS
Conversion Value
Conversions
Ad Spend
Key Takeaways
Lessons From This Engagement
Compliance is a competitive advantage
Most competitors in medical ecommerce are also struggling with Google's policies. Getting it right means less competition.
Don't accept 'you can't advertise'
Bans are fixable if you address the root cause. The previous agency gave up; we didn't.
Start with the problem, not the campaign
We could have just run Bing Ads as asked. Instead, we identified and solved the real issue, unlocking 10x more potential.
Want Results Like These?
Get in touch for a free audit and we'll show you exactly where the opportunities are.
Book a Call →Related
More Case Studies
Ecom Success: First Google Ads Campaign for a Furniture Brand
7.16xROASA furniture brand that had only ever run Facebook ads. Their first venture into Google Ads — and the results spoke for themselves.
Read More ECOMMERCE PPCPPC Results: Scaling Spend 3x While Doubling ROAS
6.82xROASTook over an account running at 3x ROAS with £3K/month spend. Within two months we hit 6.82x ROAS at £10.6K/month.
Read MoreStart Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included