Our People

In late 2021 I joined LITELOK as the sole performance marketer. Within three months I'd increased ROAS 4× over the previous external agency — the fourth in a row to take the account. Three predecessor agencies had failed to move those numbers. I wasn't smarter than them; I was just the only person responsible. No layers, no handoffs, no junior executing what a senior had scoped. That experience — being the one accountable, executing rather than supervising — is what shaped Visionary's model.

Before LITELOK, the path looked like this. I started at One Sunderland in August 2017 — a 9-month contract that became my first proper marketing role, a generalist position covering social media, marketing collateral, and stakeholder relationships. From April 2018 I spent six months at Together for Children, the fostering and adoption agency at Sunderland City Council, managing campaigns that drove enquiries to help vulnerable children find families. It was the first time I was personally accountable to OFSTED inspectors and senior stakeholders for budget and outcomes. The stakes weren't theoretical.

From September 2018 to April 2020 I was the sole digital marketing specialist at durhamlane, a B2B sales acceleration agency in Newcastle. With no SEO budget I generated approximately £250,000 in new-business revenue through SEO alone, and 50% year-on-year page-view growth across six months. This is where the technical depth comes from — Google Analytics, Search Console, SEMRush, Ahrefs, Screaming Frog, HotJar, GTM, schema, technical SEO, and CRO, learned the hard way without a senior to hand the audit to.

A short technical SEO contract at Wriggle Marketing followed in mid-2020, then Allies Group from July 2020 to November 2021 as Digital Marketing Manager. I had direct management of five specialists across SEO, PPC, and paid social, and switched the hiring strategy: instead of buying expensive senior generalists, hire graduates and train them into channel-specific specialism. That's where the conviction came from that senior-only delivery requires senior-only training — and that most agencies don't actually train, they outsource.

Visionary was founded in October 2021, set up alongside continuing freelance work, then run full-time after the LITELOK engagement. The model from day one: senior specialists working directly with clients, no junior account managers, no long-term contracts. Clients stay because the performance compounds, not because a contract obliges them to.

Visionary now works with clients ranging from B2B lead-gen service providers with contracts worth over £250,000 to eCommerce furniture companies and Series A and B startups. The mix is deliberately broad because the underlying skill — turning organic and paid search into measurable revenue — applies across verticals. The thing that doesn't change is who runs the account.