Free Google Ads Audit Service
Google Ads Audit
Free Comprehensive Audit. 60+ Data Points Analysed.
Get a free, comprehensive audit of your Google Ads account. We analyse 60+ data points across campaign structure, bidding strategy, keyword targeting, conversion tracking, ad copy, and competitive positioning — then deliver an actionable roadmap to improve your ROAS. Most accounts have 15–25% improvement opportunities hiding in plain sight.
Companies we've worked with
Overview
What is a Google Ads Audit?
A Google Ads audit is a thorough review of your entire advertising account — every campaign, every ad group, every keyword, every setting — to identify where budget is being wasted, where opportunities are being missed, and where performance improvements are available.
Think of it as an MOT for your Google Ads account. Most businesses set up campaigns, run them for months (sometimes years), and never have an independent expert examine whether the account is actually structured and optimised for maximum return. Even well-managed accounts accumulate inefficiencies over time. Algorithms change. Competitor behaviour shifts. New features launch. What worked 12 months ago may be costing you money today.
What we examine across your existing Google campaigns:
Campaign Structure
Is budget flowing to the right places with logical organisation?
Keyword Strategy
Are match types and negative keywords preventing wasted spend?
Bidding & Budgets
Is your bid strategy aligned with business goals, not Google defaults?
Ad Copy & Extensions
Are ads compelling, tested, and using all available extensions?
Conversion Tracking
Is your data accurate, including offline conversions for lead gen?
Landing Pages
Do landing pages match ad messaging with fast load times and clear CTAs?
Audience Targeting
Are you reaching the right people and excluding the wrong ones?
Competitor Analysis
Where are competitors outperforming you and where are the gaps?
Quality Score
Which keywords have low scores dragging up your costs?
Most accounts we audit have 10–20+ actionable improvement areas. Even accounts managed by other agencies regularly reveal significant waste — we've found clients losing £5K–£10K per month on search terms that never convert.
The output is not a vague report full of jargon. You receive a prioritised roadmap: quick wins first, strategic changes second, with a clear estimate of the ROAS impact of each recommendation. Whether you implement changes yourself, brief your current agency, or work with us — the insights are yours to keep.
Every pound you waste on poorly optimised ads is a pound your competitor uses effectively. Start with a free audit.
As a world-leading, certified Google Partner agency, our team has direct access to Google support, beta features, and advanced training — giving your campaigns a competitive edge from day one.
Is This For You?
Who Needs a Google Ads Audit?
Business Owners Managing Ads In-House
You set up Google Ads yourself or had someone build it years ago. It's running, but you're not sure if it's running well. You see money going out but can't confidently say what's coming back. A free audit gives you clarity — what's working, what's wasting budget, and what you should change first.
Marketing Managers Reviewing Agency Performance
Your current agency sends monthly reports, but you want a second opinion. Are they actually optimising, or just maintaining? We regularly audit accounts managed by other agencies and find significant improvement areas. Use our audit to benchmark your agency's performance against what's actually achievable.
Businesses Spending £2K+/Month on Google Ads
If you're spending more than £2,000 per month on Google Ads, even a 10% efficiency improvement has a meaningful impact on your bottom line. At £5K/month, a 15% waste reduction saves £9,000 per year. At £20K/month, it saves £36,000. The audit is free — the savings are real.
"Chris is a real master of SEO and PPC. I'll never forget the time he discovered what could have been catastrophic SEO issue, prior to a new big website launch that would have cost the business £100,000s (that every other so-called SEO expert we'd engaged had missed)."
Our Process
How We Audit Your Account
Request Your Free Audit
Fill in the form on this page and we'll be in touch within one working day. No commitment, no sales pressure — just a conversation about your account and goals. We'll send you read-only access instructions so we can start the analysis.
Account Access & Data Collection
We need read-only access to your Google Ads account. We never make changes during an audit — you maintain full control at all times. We pull data from the last 3–6 months to identify trends, seasonal patterns, and performance trajectory across all your existing Google campaigns.
60+ Data Point Analysis
This is the thorough review. We examine campaign structure, keyword strategy, match types, negative keyword coverage, bid settings, budget allocation, ad copy quality, extension usage, Quality Score analysis, audience targeting, conversion tracking accuracy, landing page alignment, and competitive positioning.
Identify Waste & Opportunities
We flag every pound of wasted spend — irrelevant search terms, poor-performing keywords, incorrect targeting, and budget allocation issues. Simultaneously, we identify opportunities: underutilised features, unexplored audiences, competitive gaps, and expansion potential.
Build Your Audit Roadmap
We compile findings into a prioritised action plan. Quick wins first, strategic changes second, long-term opportunities third. Each recommendation includes the expected impact so you can make informed decisions about what to action first.
Walkthrough & Next Steps
We present findings in a plain-English video call or written Google Ads audit report — no jargon, no fluff. We explain what we found, why it matters, and exactly what to do about it. The roadmap is yours whether you work with us or not.
Why Us
Why Work With Visionary?
Senior Auditor
Your audit is conducted by a senior specialist, not a junior analyst running automated reports.
Revenue-Focused
We don't just flag issues — we quantify the revenue impact of each improvement area.
No Obligation
The audit is free. No commitment to work with us afterwards. The insights are yours to keep.
Comprehensive Coverage
60+ data points across structure, bidding, targeting, creative, tracking, and competitive positioning.
Google Ads + SEO Perspective
Because we run both paid and organic search, our audits identify cross-channel opportunities other agencies miss. If a keyword is too expensive on ads, we flag it as an SEO opportunity.
Actionable, Not Generic
Every recommendation includes specific actions, expected impact, and implementation priority. No vague 'improve your Quality Score' advice — we tell you exactly which keywords, ads, and settings to change.
Oh My Cream: +50% Profit — While Already With a Big Agency
Premium UK beauty brand Oh My Cream (formerly Naturisimo) had hit a growth plateau their full-service agency couldn't unblock. Chris was layered in as strategy lead — not as a replacement — to find an under-exploited segmentation axis the embedded agency couldn't see from inside day-to-day delivery.
Learn How We Did ItProfit lift
Unlocked
Layer
Engagement
Client Feedback
What Our Clients Say
"The audit found £8k/month in wasted spend we didn't know about. The negative keyword gaps alone saved us 15% of budget."
Tom P.
Marketing Director, SaaS Company
"Incredibly thorough. They found tracking issues that meant we'd been making decisions on inaccurate data for months."
Karen B.
Head of Digital, Retail
"The audit roadmap was clear and actionable. We implemented the quick wins ourselves and saw 20% ROAS improvement immediately."
Alex G.
eCommerce Manager
"We'd been with our previous agency for two years and thought things were fine. The audit revealed we were wasting over 30% of our budget on broad match terms with no negative keyword coverage."
Rachel D.
Operations Director, B2B Services
"What impressed me most was how they quantified everything. Not just 'this is wrong' — but 'fixing this will save you £X per month'. Made it easy to justify changes internally."
James L.
CMO, FinTech
Results
Recent Results
Monthly Wasted Spend Found
SaaS Company
Google Ads Audit
ROAS Post-Audit
Retail Brand
Audit + Implementation
Improvement Areas Found
B2B Services
Comprehensive Audit
Our People
Meet Our Specialists
Chris Coussons
Founder & PPC Director
Conducts all senior-level audits. 15+ years of audit and optimisation experience across hundreds of Google Ads accounts.
Google Ads & SEO Specialist
FAQ
Common Questions
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included
Anonymised Findings
3 Recent Audit Findings — Anonymised
Three real findings from recent Google Ads audits. Anonymised because we don't publish client account specifics on a teaching page — but the patterns are real and the fixes are repeatable.
UK B2B SaaS (~£8K/month spend)
Problem
"Lead volume up 40% YoY but sales-team-attributed pipeline flat"
Diagnosis
Conversion tracking firing on generic 'Form Submit' rather than CRM-qualified leads. PMax algorithm trained on volume signal, not quality signal.
Fix
Offline conversion uploads from HubSpot keyed to qualified-lead status. Bid algorithm reset. Pipeline conversion lift visible inside 45 days.
UK e-commerce — fashion (~£12K/month spend)
Problem
"PMax ROAS dropped 30% over 6 months despite no campaign changes"
Diagnosis
Final URL Expansion left on. Brand-defended product pages were being amplified through PMax — paid clicks landing on URLs that would've converted organically.
Fix
Expansion turned off for brand pages. Paid spend reallocated to non-branded SKU expansion. ROAS recovered within 30 days.
US e-commerce — homewares (~£10K/month spend)
Problem
"Spend scaling worked until £8K/month, plateaued completely beyond that"
Diagnosis
Single asset group across all SKUs. PMax algorithm couldn't distinguish high-AOV from low-AOV products — applied uniform ROAS target to mismatched margin profiles.
Fix
Asset Group segmentation by AOV band + custom labels in feed. Spend scaled to £15K within 60 days at higher blended ROAS.
Diagnostic Matrix
What We Look For — The Audit Checklist Matrix
Every audit covers all 12 issue categories. The findings tiles above show three of the symptoms we see most often — yours will be different combinations.
| Issue category | Common symptom we find | What we recommend |
|---|---|---|
| Conversion tracking | Form-submit conversions firing for spam | Move to CRM-qualified or offline conversion uploads |
| Conversion tracking | Multiple tag deployments competing | Single GA4 + Google Ads conversion source of truth |
| Campaign architecture | One PMax serving entire catalogue | Asset Group segmentation by AOV band + category |
| Campaign architecture | Search and PMax bidding on same query | Negative keyword carve-out, account-level alignment |
| Bid strategy | Account-wide ROAS target on mixed-margin SKUs | Per-Asset-Group ROAS reflecting category economics |
| Audience signals | Customer-list audiences uploaded but unused | Layer into PMax as audience signals; build lookalikes |
| Feed (eCom) | Custom labels empty | Populate AOV bands and hero/margin/longtail flags |
| Feed (eCom) | GTIN/MPN coverage <90% | Bring to >95%; revalidate Merchant Centre |
| Creative | Same creative serving 12+ months | Quarterly refresh cycle on asset-group-by-asset-group basis |
| Geo & day-parting | Geo bid modifiers stale (>12 months) | Recompute against current cost-per-click data by region |
| Brand defence | Final URL Expansion on for brand pages | Off for brand; on for long-tail |
| Microsoft Ads | Not running | Add Microsoft layer for B2B / over-40 demographics |
Coverage
What's Included in the Audit
Account architecture review
Campaign, ad group, and Asset Group structure assessed against your sales motion
Conversion tracking diagnostic
Tag deployment, attribution model, and quality signal flow audited end-to-end
Bid strategy assessment
Current bid models tested against your margin and ROAS economics
Feed health check (eCom)
Merchant Centre, custom labels, image standards, GTIN coverage
Audience signal review
Customer-match lists, lookalike audiences, in-market segments
Creative refresh audit
Asset rotation cycle, A/B test infrastructure, creative-by-asset-group analysis
Geo / device / time bid modifier check
Are modifiers stale or aligned to current performance data
Microsoft Ads opportunity
Whether the Microsoft layer would expand reach without margin compromise
"Chris is a real master of SEO and PPC. I'll never forget the time he discovered what could have been a catastrophic SEO issue, prior to a new big website launch that would have cost the business £100,000s (that every other so-called SEO expert we'd engaged had missed)."
Sean Ball
Director of Marketing, durhamlane
"Chris is a very knowledgeable PPC consultant. I enjoyed working with him, and he helped us unlock growth we previously thought wouldn't be possible."
Alison Goulbourne
Director, Oh My Cream
Free Audit
Get Your Free Google Ads Audit
Four-question wizard. We'll review your account inside 48 hours and send back a written audit covering account architecture, tracking, bid strategy, and the 3 highest-leverage fixes.
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