Shopify Google Ads Agency
Shopify Google Ads Agency Built for Revenue
Specialist Shopify Google Ads management for stores that want to sell more. We optimise your shopping feed, fix conversion tracking, build high-ROAS Shopping and Search campaigns, and scale your store's revenue - not just your ad spend. Our eCommerce advertising expertise and Google Ads integration knowledge means every campaign is built specifically for Shopify. Senior specialists only. No contracts.
Companies we've worked with
Sound Familiar?
Shopify Ads Problems We Fix Every Week
Sound familiar? These are the most common issues we see with Shopify Google Ads accounts.
Broken Conversion Tracking?
Shopify's checkout flow breaks standard Google Ads tracking. Orders get missed, revenue is under-reported, and Google's bidding algorithms optimise on incomplete data. This is one of the most damaging issues for Shopify stores running paid media - your Smart Bidding strategy is only as good as the data feeding it. We implement server-side tracking, enhanced conversions, and Shopify-specific event configurations to connect every sale accurately, including subscription purchases, post-purchase upsells, and partial refunds. Proper Shopify Google Ads integration starts here.
Poor Shopping Feed Quality?
Shopify's default product feed is basic. Titles are truncated, categories are wrong, custom labels are missing, and variant data is messy. Your shopping feed performance is directly tied to feed quality - poor data means poor visibility, higher CPCs, and wasted impressions on irrelevant searches. We rebuild your store's feed from scratch - optimised titles with search-relevant keywords, proper Google product categorisation, margin-based custom labels for bid segmentation, and clean variant handling that eliminates duplicate listings.
Performance Max Running Wild?
PMax on Shopify without proper setup means Google is spending your money across channels with no control. No asset group segmentation, no audience signals, brand and non-brand traffic mixed together. The result is inflated ROAS numbers driven by branded searches while prospecting campaigns underperform silently. We structure PMax campaigns with Shopify-specific product segmentation, separate brand exclusions, and layered audience signals so every pound works harder on genuine new customer acquisition for your store.
Duplicate Products in Shopping?
Shopify variants and duplicate SKUs create shopping feed bloat that wastes budget on irrelevant impressions. When Google shows three variations of the same product for one search query, you're competing against yourself and paying triple the cost. We clean your store's feed, consolidate variants properly, and ensure only profitable products get visibility. Less waste, more revenue, and a cleaner auction strategy.
Low ROAS Despite Good Traffic?
Clicks are coming in but conversions are weak. Usually a combination of poor landing page experience, wrong audience targeting, and Shopify checkout friction. Many Shopify stores also suffer from misattributed revenue - discount codes, abandoned checkout recovery, and post-purchase apps all muddy the data. We diagnose the full funnel - from ad click to order confirmation - and fix every leak so your reported ROAS reflects reality. That's what eCommerce advertising demands.
Agency Doesn't Understand Shopify?
Generic PPC agencies treat every eCommerce platform the same. Shopify has its own data layer, checkout architecture, app ecosystem, and feed quirks. From the way Shopify handles product variants to its unique checkout domain structure, there are platform-specific pitfalls that catch generalist agencies off guard. We know them all because we manage Shopify stores every day. No learning on your budget - we connect your store to Google Ads the right way from day one.
Scaling LA Design Concepts ~15x on Google Ads - While Doubling ROAS
Frank K's US luxury fabrics & wallpaper retailer was stuck on a default Performance Max setup. We rebuilt the shopping engine across four pillars - feed segmentation, campaign architecture, audience signals, and category-economics bidding - scaling monthly revenue ~15x while ROAS roughly doubled.
Revenue growth
ROAS lift
Spend grown
Engagement window
Our Approach
We Don't Just Run Ads on Shopify. We Optimise the Entire Ecosystem.
What separates good Shopify PPC management from great Shopify PPC management.
Feed-First Strategy
Your Shopify product feed is the foundation of every Shopping and PMax campaign. We don't just connect it and hope for the best.
We optimise every product title with search-relevant keywords, map categories correctly using Google's taxonomy, add custom labels for margin segmentation and seasonal products, and set up supplemental feeds for data Shopify doesn't natively export. We also implement feed rules in Google Merchant Centre to dynamically adjust product attributes based on stock levels, pricing changes, and promotional periods. A better shopping feed means lower CPCs, higher relevance, and more conversions for your store.
Shopify-Native Tracking & Store Connection
Most agencies install standard Google Ads tracking and move on. On Shopify, that misses 15-30% of conversions.
We implement Shopify's native conversion tracking, enhanced conversions via hashed customer data, server-side tagging via Google Tag Manager, and data layer configurations that capture every order - including subscription revenue from apps like Recharge or Bold, upsells from post-purchase funnels, and checkout recovery conversions. We connect your store to Google's full measurement stack and configure proper Google Ads integration, attribution windows, and cross-device tracking so your data tells the full story.
Margin-Based Bidding
Not all products deserve the same ad spend. We use Shopify's product data combined with custom labels to segment your catalogue by margin tier.
High-margin products get aggressive bids and prominent placement. Low-margin products get conservative bids or are excluded entirely during peak CPCs. Seasonal products get time-sensitive bid adjustments. Your ad spend goes where the profit is, not where the volume is. This campaign approach typically improves true profitability by 20-35% without increasing total ad spend - helping you sell more of what matters.
Shopify App Integration
We work with your existing Shopify app stack - Klaviyo customer data for audience signals, Gorgias support data for negative targeting.
Inventory apps for stock-aware bidding that automatically pauses ads for out-of-stock products, review apps like Judge.me and Stamped for social proof in ad extensions, and loyalty platforms like Smile.io for customer lifetime value signals. Your Shopify Google Ads campaigns benefit from the rich data your store ecosystem already collects, creating a compounding advantage over competitors running isolated campaigns.
Services
Full Spectrum Shopify Google Ads Management
Google Shopping for Shopify
Product feed optimisation, Shopping campaign structure, bid management, and Merchant Centre monitoring - all built around Shopify's data architecture. We handle everything from initial feed setup to ongoing optimisation of product titles, images, and competitive pricing strategies.
Learn moreSearch Ads for Shopify
High-intent keyword targeting for your Shopify products and collections. Category pages, product pages, and brand campaigns structured for maximum conversion rate. We map your campaign structure to your Shopify site hierarchy for clean quality scores and relevant landing pages.
Performance Max for Shopify
PMax campaigns with proper Shopify product segmentation, audience signals from your customer data, and asset groups mapped to product categories. Brand exclusions, proper URL filtering, and controlled AI - not autopilot spending.
Shopify Feed Optimisation
Title restructuring with keyword research, category mapping using Google's full taxonomy, custom label setup for margin and performance tiers, supplemental feeds for additional attributes, and variant management. We turn Shopify's basic feed into a high-performing Shopping asset.
Learn moreRemarketing & Display
Dynamic remarketing showing the exact products visitors viewed on your Shopify store. Cart abandonment sequences triggered within hours, browse abandonment for window shoppers, and cross-sell campaigns based on purchase history and product affinity data.
Conversion Tracking Setup
Shopify-specific GA4 configuration, enhanced conversions with hashed first-party data, server-side tracking via GTM, and complete data layer implementation. We also set up proper attribution models and conversion action hierarchies so Smart Bidding has the best possible data.
Our Process
How We Manage Shopify Google Ads
Shopify Store & Feed Audit
We pull apart your product feed, Shopify data layer, conversion tracking, and existing campaign structure. Every missed conversion, feed error, Merchant Centre warning, and structural problem is documented with a clear priority list before we touch anything. This audit typically takes 3-5 days and forms the blueprint for everything that follows.
Conversion Tracking Overhaul
We fix or rebuild your Shopify conversion tracking from scratch. Enhanced conversions with hashed email and phone data, GA4 event tracking for add-to-cart and checkout steps, server-side tagging via Google Tag Manager for reliable data capture, and revenue attribution that captures every order - including subscriptions, post-purchase upsells, and recovered checkouts.
Feed Optimisation
Product titles rewritten with search-relevant keywords based on actual search term data, categories mapped correctly using Google's full taxonomy, custom labels added for margin and performance segmentation, supplemental feeds configured for attributes Shopify doesn't natively support, and duplicate variants cleaned up to eliminate wasted spend.
Campaign Architecture
Shopping campaigns segmented by product category and margin tier, Search campaigns targeting high-intent commercial keywords mapped to your best-converting collection and product pages, PMax with proper asset groups and brand exclusions, and remarketing sequences mapped to the Shopify customer journey - from first visit to repeat purchase.
Bid Strategy & Budget Allocation
Bid strategies calibrated to your actual margins - not arbitrary ROAS targets pulled from industry benchmarks. Budget flows to your highest-profit products first, with automated rules adjusting for stock levels and seasonal demand. We review and adjust weekly based on real Shopify revenue data, not just Google's reported figures.
Scale & Expand
Once ROAS is strong and the foundation is solid, we scale systematically. New product lines introduced to campaigns with proper feed data, expanded keyword coverage for mid-funnel audiences, international markets with localised feeds and currency-specific bidding, and increased budgets - all tested methodically so growth doesn't come at the cost of efficiency.
What's Included
What's Included in Shopify Google Ads Management
Campaign Management
- Google Shopping campaign setup & management
- Search campaign strategy & optimisation
- Performance Max with Shopify product segmentation
- Dynamic remarketing campaigns
- Bid strategy & daily budget management
- Search term analysis & negative keywords
- Ad copy writing & A/B testing
- Competitor monitoring & response
- Quality Score optimisation & landing page alignment
- Audience targeting & customer match lists
Shopify-Specific
- Product feed optimisation (titles, categories, custom labels)
- Supplemental feed setup & management
- Shopify conversion tracking (enhanced + server-side)
- GA4 integration with Shopify data layer
- Google Merchant Centre monitoring & disapproval fixes
- CSS partner activation (10-20% lower CPCs)
- Shopify app integration (Klaviyo, inventory, reviews)
- Stock-aware bidding & automated pausing
- Monthly performance reporting with Shopify revenue data
- Direct access to your Shopify PPC specialist
Oh My Cream: +65% Profit - While Already With a Big Agency
Premium UK beauty brand Oh My Cream (formerly Naturisimo) had hit a growth plateau their full-service agency couldn't unblock. Chris was layered in as strategy lead - not as a replacement - to find an under-exploited segmentation axis the embedded agency couldn't see from inside day-to-day delivery.
Profit lift
Unlocked
Layer
Engagement
Why Us
Why Shopify Stores Choose Visionary
Shopify Store Specialists
We manage Shopify stores daily. We know the platform's data layer, checkout quirks, app ecosystem, and shopping feed structure inside out. No generic playbooks applied to your store.
Feed-First Approach
Product feed quality drives Shopping campaign performance. We obsess over every title, category, custom label, and product image to maximise your impression share and click-through rate across your store's entire catalogue.
Accurate Tracking
We fix the Shopify conversion tracking problems most agencies don't even know exist. Enhanced conversions, server-side tagging, and proper revenue attribution. Every sale counted accurately through proper Google Ads integration.
ROAS-Focused
Profitability over volume. Every decision measured by what it puts back in your pocket, not vanity metrics. We optimise for true margin, not just top-line revenue - helping you sell more profitably.
No Contracts
Month-to-month. Results keep you, not paperwork. We believe in earning your business every single month.
Google Ads + SEO
We run both channels at specialist level. Your Shopify store gets full search visibility - paid and organic working together to sell more and dominate your category.
Margin-Based Bidding
We bid based on your actual product margins, not flat ROAS targets. Your best products get the most budget, protecting profitability as you scale each campaign.
Direct Access
Talk to the senior specialist managing your account. No ticketing systems, no layers of account managers, no junior staff learning on your budget. Connect directly with your Shopify Google Ads expert.
FAQ
Shopify Google Ads Questions
"Chris is a real master of SEO and PPC. I'll never forget the time he discovered what could have been a catastrophic SEO issue, prior to a new big website launch that would have cost the business £100,000s (that every other so-called SEO expert we'd engaged had missed)."
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Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are - no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included
Last reviewed: by Chris Coussons, Founder.