An eCommerce account generating $62.4K/month. Within 9 months we scaled to $728K/month while almost doubling the return on ad spend.
Revenue/Month (from $62.4K)
ROAS (from 3.42x)
Conversions/Month
Monthly Spend
The Challenge
This eCommerce account was generating $48K/month in revenue from $18.2K in monthly ad spend - a 2.63x ROAS. The client wanted to scale aggressively but couldn't do so without improving efficiency first. At 2.63x ROAS, scaling spend would have meant losing money.
The account had been managed by an in-house team who had hit a ceiling: they couldn't spend more without ROAS dropping below break-even. The account structure was bloated with too many campaigns, poor audience segmentation, inefficient bidding strategies, and a product feed that hadn't been touched since initial setup.
Our Strategy
We consolidated the account from 20+ campaigns down to a focused set organised by product category and funnel stage. This gave Google's algorithms cleaner data and eliminated internal competition between campaigns.
We completely rebuilt the product feed: optimised titles with high-converting search terms, added custom labels for profit margin segmentation, cleaned up product categories, and implemented supplemental feeds for promotional pricing.
We rebuilt Performance Max with proper asset group segmentation: hero products got dedicated groups with premium creative assets and aggressive budgets. Long-tail products were grouped efficiently to maintain coverage.
We built exact-match and phrase-match search campaigns targeting the highest-converting terms with dedicated landing pages, strong commercial copy, trust signals, and streamlined checkout paths.
We increased spend by 15-20% per week only when the previous week's ROAS exceeded target. If ROAS dipped, we paused scaling, diagnosed the issue, and optimised before pushing forward.
We continuously tested ad creative, product imagery, and landing page layouts. Product-specific landing pages converted 40% better than category pages.
The Results
Over 9 months, we scaled spend from $23.7K/month to $164K/month - a 9.1x increase. Revenue grew from $62.4K/month to $728K/month - more than 13x. ROAS improved from 3.42x to 5.77x. Conversions went from 309/month to 2,470/month. The business had to restructure their fulfilment operations to handle the volume.
Revenue/Month (from $62.4K)
ROAS (from 3.42x)
Conversions/Month
Monthly Spend
Key Takeaways
Pouring more budget into an inefficient account just burns money faster. We improved ROAS first, then scaled.
In Shopping and PMax, the product feed determines everything - what you show up for, how you look, and what you pay per click.
Our staged approach prevented the boom-bust cycle that kills eCommerce accounts.
Looking For Similar Results?
The strategies used in this case study are part of our core service offering. Find the right fit for your business.
Get in touch for a free audit and we'll show you exactly where the opportunities are.
Book a Call →Related
Took over an account running at 3.9x ROAS with £3.9K/month spend. Within two months we hit 8.87x ROAS at £13.8K/month.
Read More GOOGLE ADS · UK FURNITURE E-COMMERCEStrictly Beds and Bunks (strictlybedsandbunks.co.uk) - a UK eCommerce retailer specialising in beds, bunk beds, and bedroom furniture - had only ever run Facebook ads. We built their first Google Ads programme from scratch and the results spoke for themselves.
Read MoreStart Here
Tell us about your business and we'll show you exactly where the opportunities are - no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included