Pmax Agency
Performance Max Agency That Delivers Profitable Growth
Expert PMax Campaign Management — Cross-Channel Reach with Full-Funnel Control
Performance Max campaigns promise reach across every Google surface — Search, Shopping, Display, YouTube, Gmail, and Discover. But without expert management, PMax burns budget on low-quality traffic. Unlike generalist agencies, we build and manage PMax campaigns that actually drive profitable revenue for ecommerce and lead generation businesses alike.
Companies we've worked with
Overview
What is Performance Max?
Performance Max (PMax) is Google's AI-driven, goal-based advertising campaign type that serves ads across all Google channels from a single campaign. It uses machine learning to find conversions wherever they exist — Search, Shopping, Display, YouTube, Gmail, Maps, and Discover. This campaign type leverages your data and asset groups to drive results across the entire Google network.
The problem: PMax is a black box. Google controls targeting, placements, and bidding. Without expert oversight from specialist agencies, it defaults to easy conversions — branded traffic, retargeting, and low-quality Display placements that inflate performance numbers. Analytics data often tells a different story to what Google's default reporting shows.
Common PMax mistakes: no asset group segmentation, poor audience signals, accepting Google's default reporting at face value, cannibalising existing Search and Shopping campaigns, and no brand exclusions. Many agencies miss these issues entirely.
When managed correctly, Performance Max delivers genuine incremental revenue. The key is proper structure, strong audience signals, brand exclusions, and rigorous performance analysis using analytics data beyond Google's surface-level reporting. For commerce businesses, PMax campaigns can drive significant growth when paired with optimised product feeds.
PMax without expert management is like giving Google your credit card and hoping for the best. We take control of your campaigns and drive measurable results.
As a world-leading, certified Google Partner agency, our team has direct access to Google support, beta features, and advanced training — giving your campaigns a competitive edge from day one.
"Chris is a real master of SEO and PPC. I'll never forget the time he discovered what could have been catastrophic SEO issue, prior to a new big website launch that would have cost the business £100,000s (that every other so-called SEO expert we'd engaged had missed)."
Our Process
How We Manage Performance Max Campaigns
Audit & Strategy
Analyse your current campaigns and analytics data to determine where PMax adds genuine value vs. where it cannibalises existing performance. We audit every asset group, audience signal, and placement report.
Asset Group Architecture
Build segmented asset groups with tailored creative, audience signals, and product feeds — not one catch-all campaign. Each asset group is structured by product type, service category, or audience segment to drive targeted conversions.
Audience Signal Engineering
Configure custom audience signals using your first-party data, customer lists, and intent signals to guide Google's AI toward high-value prospects. Strong data inputs drive better campaign outcomes for both commerce and lead generation.
Incremental Analysis
Go beyond Google's reporting to measure true incremental lift using analytics — separating genuine new revenue from cannibalised branded traffic. We use data-driven attribution to prove real campaign impact.
Why Us
Why Work With Visionary?
PMax Specialists
We understand PMax's black box and know how to control campaigns that other agencies can't. Specialist agencies like ours deliver upscale digital performance.
Audience-First
Strong audience signals powered by your first-party data that guide Google's AI toward your ideal customers and drive qualified lead volume.
No Contracts
Month-to-month. Incremental revenue keeps you. Unlike most agencies, we earn retention through results.
True Incrementality
We measure real lift using analytics data, not inflated numbers from brand cannibalisation. Every campaign proves its value.
How an eCommerce Brand Scaled Google Shopping to 12x ROAS
A home and garden retailer was profitable on Google Shopping (4x ROAS) but left margin on the table. We restructured campaigns by profit tier, overhauled product feed data, and shifted from revenue maximisation to profit maximisation — delivering 12x ROAS and 338% increase in profit per ad pound.
Learn How We Did ItShopping ROAS (from 4x)
Revenue Growth
Top 260 SKUs ROAS
Monthly Waste Eliminated
Client Feedback
What Our Clients Say
"They showed us that 60% of our PMax 'conversions' were cannibalised branded traffic. After restructuring, true incremental ROAS hit 5.2x."
Sarah K.
Head of Digital, eCommerce
"Our previous agency just turned PMax on and left it. Visionary actually manages it — asset groups, audience signals, the lot. One of the few agencies that truly understands PMax."
Tom R.
Marketing Director
"The incrementality analysis was eye-opening. We finally understand what PMax campaigns actually contribute to our bottom line."
Emma J.
eCommerce Director
Results
Recent Results
True ROAS
eCommerce Retailer
PMax + Shopping Campaigns
Incremental Revenue
DTC Commerce Brand
PMax Restructure
Wasted Spend Eliminated
Multi-Brand Retailer
PMax Audit
Our People
Meet Our Specialists
Chris
Founder & PPC Director
15+ years in paid media. Early adopter and specialist in Performance Max campaign management across commerce and lead generation.
Award-Winning Google Ads & SEO Specialist
FAQ
Common Questions
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included