Pmax Agency
Performance Max Agency That Delivers Profitable Growth
Expert PMax Campaign Management — Cross-Channel Reach with Full-Funnel Control
Performance Max campaigns promise reach across every Google surface — Search, Shopping, Display, YouTube, Gmail, and Discover. But without expert management, PMax burns budget on low-quality traffic. We build and manage PMax campaigns that actually drive profitable revenue.
Companies we've worked with
Overview
What is Performance Max?
Performance Max (PMax) is Google's AI-driven campaign type that serves ads across all Google channels from a single campaign. It uses machine learning to find conversions wherever they exist — Search, Shopping, Display, YouTube, Gmail, Maps, and Discover.
The problem: PMax is a black box. Google controls targeting, placements, and bidding. Without expert oversight, it defaults to easy conversions — branded traffic, retargeting, and low-quality Display placements that inflate performance numbers.
Common PMax mistakes: no asset group segmentation, poor audience signals, accepting Google's default reporting at face value, cannibalising existing Search and Shopping campaigns, and no brand exclusions.
When managed correctly, PMax delivers genuine incremental revenue. The key is proper structure, strong audience signals, brand exclusions, and rigorous performance analysis beyond Google's surface-level reporting.
PMax without expert management is like giving Google your credit card and hoping for the best. We take control.
"Chris is a very knowledgeable PPC consultant. He made a meaningful difference to our ROAS and revenue where other agencies in the past had failed. I fully recommend him."
Our Process
How We Manage Performance Max
Audit & Strategy
Analyse your current campaigns to determine where PMax adds genuine value vs. where it cannibalises existing performance.
Asset Group Architecture
Build segmented asset groups with tailored creative, audience signals, and product feeds — not one catch-all campaign.
Audience Signal Engineering
Configure custom audience signals using your first-party data, customer lists, and intent signals to guide Google's AI.
Incremental Analysis
Go beyond Google's reporting to measure true incremental lift — separating genuine new revenue from cannibalised branded traffic.
Why Us
Why Work With Visionary?
PMax Specialists
We understand PMax's black box and know how to control it.
Audience-First
Strong audience signals that guide Google's AI toward your ideal customers.
No Contracts
Month-to-month. Incremental revenue keeps you.
True Incrementality
We measure real lift, not inflated numbers from brand cannibalisation.
Ecom Success: First Google Ads Campaign for a Furniture Brand
A furniture brand that had only ever run Facebook ads. Their first venture into Google Ads — and the results spoke for themselves.
Learn How We Did ItClicks
Conversion Value
ROAS
Ad Spend
Client Feedback
What Our Clients Say
"They showed us that 60% of our PMax 'conversions' were cannibalised branded traffic. After restructuring, true incremental ROAS hit 5.2x."
Sarah K.
Head of Digital, eCommerce
"Our previous agency just turned PMax on and left it. Visionary actually manages it — asset groups, audience signals, the lot."
Tom R.
Marketing Director
"The incrementality analysis was eye-opening. We finally understand what PMax actually contributes to our bottom line."
Emma J.
eCommerce Director
Results
Recent Results
True ROAS
eCommerce Retailer
PMax + Shopping
Incremental Revenue
DTC Brand
PMax Restructure
Wasted Spend Eliminated
Multi-Brand Retailer
PMax Audit
Our People
Meet Our Specialists
Chris
Founder & PPC Director
15+ years in paid media. Early adopter and specialist in Performance Max campaign management.
FAQ
Common Questions
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included