SaaS PPC Agency
SaaS PPC Agency Built for Pipeline, Not Just Sign-Ups
Specialist Google Ads management for SaaS companies, software platforms, and B2B tech businesses. We build campaigns that generate qualified trials, demos, and sales pipeline — not vanity metrics. From self-serve to enterprise funnels, every campaign is measured by revenue impact. Senior specialists only. No contracts.
Companies we've worked with
Sound Familiar?
SaaS Ads Problems We Fix Every Week
These are the most common issues we see with SaaS Google Ads accounts.
High CAC Killing Your Unit Economics?
Customer acquisition cost is everything in SaaS. If CAC exceeds your payback period threshold, growth isn't sustainable. Most agencies optimise for sign-ups or demos without understanding the downstream economics. We optimise for CAC relative to LTV — the metric your board actually cares about.
Sign-Ups That Never Activate?
You're getting trial sign-ups but activation rates are terrible. Google's algorithms optimise for the conversion you tell them to. If that's just a form fill, you'll get form fills — not activated users. We implement multi-step conversion tracking so bidding optimises for activated trials, not just registrations.
Can't Separate Self-Serve from Enterprise?
Self-serve users searching 'free project management tool' and enterprise buyers searching 'enterprise project management platform' need completely different campaigns, landing pages, and bid strategies. Mixing them kills efficiency. We build separate funnels for each.
Competitor Keywords Burning Budget?
Bidding on competitor brand names is standard SaaS strategy, but it only works if the landing page, offer, and ad copy are specifically designed for competitive switching. Generic landing pages on competitor campaigns waste budget. We build dedicated competitive capture experiences.
No Pipeline Visibility from Ads?
You know Google Ads generated 50 demos this month but you can't tell which of those became qualified pipeline, won deals, or churned in month one. Without CRM integration and pipeline attribution, you're making budget decisions on incomplete data. We connect your ads to your pipeline.
PMax Generating Low-Quality Leads?
Performance Max for SaaS without proper audience signals floods your pipeline with students, job seekers, and small businesses that will never convert. We configure PMax with ICP-specific audience signals, proper geographic constraints, and conversion goals aligned to pipeline quality.
"Visionary took over our SaaS campaigns and immediately started asking about our pipeline, not just sign-ups. Within 90 days, our CAC dropped 40% and our sales team actually got qualified leads instead of junk. They're the first PPC agency that understood our business model."
Sarah Chen
VP Marketing — Project Management SaaS (B2B, $2M ARR)
"We were burning £8K/month on competitor campaigns that weren't converting. They rebuilt those campaigns with comparison landing pages and our conversion rate tripled. Now competitor campaigns are one of our highest-ROI channels. Direct access to the specialist managing our account is huge."
James Walsh
Founder — Document Collaboration Platform
Local SEO: How a Service Business Went From Invisible to Fully Booked
A local service business with zero online visibility. We built their local presence from scratch and turned Google into their #1 source of new customers.
Learn How We Did ItAvg. Map Rank
GBP Revenue/Month (from £4K)
Waiting List (from empty diary)
Rankings Across Service Area
Our Approach
We Don't Just Generate Leads. We Build Your Pipeline.
What separates generic PPC from SaaS-specialist campaign management.
Pipeline Over MQLs
Most PPC agencies celebrate MQLs and demo requests. We care about what happens next. Which campaigns generate SQLs? Which keywords produce deals that close?
We implement CRM integration (HubSpot, Salesforce, Pipedrive) so every lead's journey from ad click to closed deal is visible. Budget flows to what generates revenue.
Multi-Step Conversion Architecture
A free trial sign-up is not a customer. We track the full SaaS funnel — sign-up, activation, first value event, paid conversion, and expansion.
Google's bidding algorithms then optimise for activated users or qualified pipeline, not just top-of-funnel volume. This single change typically reduces effective CAC by 30-50%.
Self-Serve vs Enterprise Separation
SMB self-serve and enterprise sales-led funnels are completely different businesses with different economics.
We build separate campaign structures, landing pages, and bid strategies for each. Self-serve campaigns optimise for trial-to-paid conversion. Enterprise campaigns optimise for demo-to-SQL conversion. Mixing them destroys efficiency.
Competitive Intelligence
Every SaaS company competes for the same keywords. We monitor competitor ad copy, landing pages, and bidding strategies weekly.
When a competitor launches a new campaign or changes their offer, we know — and we respond. Competitor brand campaigns, comparison landing pages, and switching incentive campaigns are all part of the playbook.
Services
Google Ads for Every SaaS Growth Model
Dedicated campaigns for every stage of your SaaS funnel.
Google Search for SaaS
High-intent keyword targeting across problem-aware, solution-aware, and product-aware stages. 'Best CRM software', 'alternative to [competitor]', 'project management tool for teams' — each intent level targeted differently.
Competitor Capture Campaigns
Dedicated campaigns targeting competitor brand names with comparison-focused landing pages and switching incentives. Not just bidding on names — building conversion experiences designed for competitive switchers.
Performance Max for SaaS
PMax configured with ICP audience signals, firmographic targeting, and conversion goals aligned to pipeline quality. Broader reach without quality sacrifice.
Demo & Trial Generation
Campaigns optimised specifically for demo bookings or free trial activations — depending on your sales model. Landing page strategy, offer testing, and CTA optimisation included.
Remarketing for SaaS Funnels
Multi-stage remarketing — trial users who haven't activated, demo no-shows, free-to-paid nudges, and expansion/upsell campaigns for existing users. Every stage of the SaaS funnel retargeted.
International Expansion
Multi-market campaigns for SaaS companies expanding globally. Localised ad copy, currency-specific landing pages, and market-level budget allocation.
Our Process
How We Build Your SaaS Campaigns
SaaS Account Audit
Review of current campaigns, conversion tracking depth, CRM integration, competitive landscape, and CAC/LTV metrics. Every inefficiency documented.
Pipeline Tracking Setup
Multi-step conversion tracking — sign-up, activation, qualified lead, opportunity, closed deal. CRM integration (HubSpot, Salesforce, Pipedrive) for full pipeline attribution. Google's algorithms optimise for revenue, not form fills.
Funnel-Specific Campaign Architecture
Self-serve vs enterprise separated. Problem-aware, solution-aware, and product-aware keyword campaigns. Competitor brand campaigns. Remarketing sequences per funnel stage.
Bid Strategy by Pipeline Value
Bid strategies calibrated to deal value by segment. Enterprise campaigns with high ACV get premium bids. Self-serve with lower LTV gets efficient CPAs. Budget follows revenue potential.
Continuous Optimisation
Weekly — pipeline quality review, search term analysis, competitive monitoring, ad copy and landing page testing, and bid adjustments based on downstream conversion data.
Scale & Expand
New markets, new product lines, expanded keyword coverage, and increased budgets. Every expansion validated by pipeline ROI.
What's Included
Everything Included in Your SaaS Campaign
Campaign Management
- Google Search campaigns (problem/solution/product aware)
- Competitor capture campaigns
- Performance Max with ICP targeting
- Demo/trial generation campaigns
- Multi-stage remarketing sequences
- Bid strategy by deal value
- Ad copy writing & A/B testing
- Competitor monitoring & response
SaaS-Specific Setup
- Multi-step conversion tracking (sign-up → activation → deal)
- CRM integration (HubSpot, Salesforce, Pipedrive)
- Offline conversion imports for pipeline attribution
- CAC/LTV reporting by campaign
- Self-serve vs enterprise funnel separation
- Landing page strategy & recommendations
- Monthly reporting with pipeline metrics
- Direct access to your SaaS PPC specialist
Average CAC Reduction in First 90 Days
Pipeline Generated Per £1 Ad Spend
Improvement in Lead-to-SQL Rate
Long-Term Contracts
"Our previous agency was just throwing budget at broad match keywords. Visionary segmented our campaigns into self-serve vs enterprise, and suddenly our enterprise campaigns were actually profitable. The CRM integration showed us which keywords generate deals, not just clicks."
Maria Rodriguez
Growth Lead — Collaboration SaaS ($5M ARR)
"We had zero idea which demo came from which keyword. After Visionary set up multi-step tracking and pipeline import, we could actually see that 'free trial CRM' converts at 12% to paid, but 'CRM software for startups' is a waste. Budget reallocation was instant."
David Kumar
CFO — CRM Platform (B2B)
"Competitor campaigns were a black hole. They showed us exactly how to rebuild them with comparison messaging and switching offers. Month one, competitor keywords went from break-even to 8:1 ROAS. That's real competitive capture."
Emma Thompson
Demand Gen Manager — Project Management SaaS
PPC Results: Scaling Spend 3x While Doubling ROAS
Took over an account running at 3x ROAS with £3K/month spend. Within two months we hit 6.82x ROAS at £10.6K/month.
Learn How We Did ItClicks
Conversion Value
ROAS
Ad Spend (from £3K)
Why Us
What Sets Us Apart
Pipeline Focus
We measure pipeline and revenue, not MQLs. Budget decisions based on deal data, not vanity metrics.
CRM Integration
HubSpot, Salesforce, Pipedrive connected. Full visibility from click to close.
Multi-Step Tracking
Sign-up → activation → qualified → closed. Google optimises for revenue, not form fills.
Self-Serve + Enterprise
Separate funnels. Different economics. Managed appropriately.
No Contracts
Month-to-month. Scale or pause whenever you want.
Google Ads Specialists
Senior specialists only. 5+ years SaaS PPC experience minimum.
Competitor Intelligence
Weekly monitoring. Competitive capture campaigns. Switching experiences.
Direct Access
Senior specialist assigned. No layers. No junior coordinators. Direct communication.
FAQ
Frequently Asked Questions
"Chris is a very knowledgeable PPC consultant. He made a meaningful difference to our ROAS and revenue where other agencies in the past had failed. I fully recommend him."
Related Services
Related Services
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included