A local service business with zero online visibility. We built their local presence from scratch and turned Google into their #1 source of new customers.
Avg. Map Rank
GBP Revenue/Month (from £5.2K)
Waiting List (from empty diary)
Rankings Across Service Area
The Challenge
This local service business had almost no online presence. They relied entirely on word of mouth and the odd referral to bring in new customers. Their Google Business Profile existed but hadn't been touched in over a year - wrong opening hours, no photos, a generic business description, and just three reviews.
They weren't appearing in the map pack for any of their target search terms, which meant potential customers searching for their services were finding competitors every single time. The business was generating around £4K/month in revenue from online enquiries and the owner's diary had gaps most weeks.
Our Strategy
We treated the GBP as if launching from scratch - rewrote the business description, selected optimal categories, added every relevant service, uploaded professional photos, and ensured all details were accurate and consistent with the website.
We found inconsistent NAP data across directories - old phone numbers, wrong postcodes, slightly wrong business names. We cleaned every existing citation and built new ones across 80+ local and industry-relevant directories and data aggregators.
Automated follow-up messages with direct review links after each job, plus printed QR code cards for in-person handoff. Within three months, the business went from 3 reviews to over 40 with a 4.9-star average.
One to two posts per week including before-and-after photos, seasonal promotions, service spotlights, and community content. Each post included a call-to-action driving users to call or visit the website.
Dedicated landing pages for each core service in each target location with local schema markup, embedded Google Maps, location-specific content, customer testimonials, and clear CTAs.
Weekly map pack tracking, review response management, GBP posting schedule maintenance, and competitive monitoring. When a new competitor appeared, we adjusted strategy to maintain dominance.
The Results
Within four months, the business held an average map rank of 1.8 across their entire service area. Revenue from GBP-attributed enquiries grew from £5.2K/month to £26K/month - a 520% increase. The owner went from gaps in their diary to a 3-week waiting list, hiring two additional team members. Google became the single largest source of new customer enquiries.
Avg. Map Rank
GBP Revenue/Month (from £5.2K)
Waiting List (from empty diary)
Rankings Across Service Area
Key Takeaways
If your Google Business Profile isn't optimised and you're not in the map pack, you're handing customers to competitors every single day.
They affect rankings, click-through rates, and conversion rates simultaneously. A business with 40+ recent 5-star reviews will outperform a competitor with 5 old ones.
The cost is a fraction of paid ads, and the results compound over time rather than stopping when you pause your budget.
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