Previous agency was a web design company doing their SEO on the side. Technical fixes and aggressive link building transformed their rankings in 39 days.
Tracked Keywords
Keywords Increased
Keywords in #1-4
New Top 3 Keywords
The Challenge
This client had been using a web design agency to handle their SEO 'on the side.' The web designers were technically competent at building websites but had no real SEO expertise - they were doing the bare minimum: some meta titles, a blog post here and there, and claiming that rankings would come with time.
After months of stagnation, the client approached us wanting to see tangible movement. They were in a competitive industry with well-established competitors, and their current rankings were mostly page 2-3.
Our Strategy
We ran a comprehensive technical audit and identified quick wins: duplicate content issues, missing H1 tags on key landing pages, slow page speed from unoptimised images, and broken internal links. We fixed all of these within the first week.
We re-optimised every key landing page: tightening title tags and meta descriptions, restructuring heading hierarchies, improving content depth and keyword coverage, adding internal links, and implementing FAQ schema markup.
We launched an intensive link building campaign targeting high-authority, relevant domains. In a competitive industry, links are the tiebreaker. We focused on niche edits, guest posts on industry publications, and local business citations.
We identified topics where competitors were ranking but our client had no content. We rapidly produced targeted content to fill these gaps, focusing on commercial-intent keywords that would drive enquiries.
The Results
Within 39 days, 69 of 96 tracked keywords increased in position, with only 10 decreasing. The client went from 6 keywords in positions #1-4 to 30 - an increase of 23. These ranking improvements were sustained over three consecutive months, making a massive impact to the client's bottom line.
Tracked Keywords
Keywords Increased
Keywords in #1-4
New Top 3 Keywords
Key Takeaways
'SEO takes 6-12 months' is true when the fundamentals aren't right. When you fix technical issues and build links aggressively, movement can happen in weeks.
Having a nice website doesn't equal organic visibility. SEO requires specialist knowledge and dedicated effort.
Fixing technical issues gave an immediate ranking boost, which then compounded with the link building and content work.
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