Primary Research
Original studies. First-party data.
Ranking-factor correlations, benchmark reports and market analyses built from Visionary's own client accounts, crawls and surveys. Looking for how-to instead? Visit Guides →
100K+
Pages analysed
£14.2M
Managed spend
12.4M
GSC impressions
2,400
A/B tests
40 studies
SEO
30 May 2026
CMO Marketing Budget Survey 2026: 2,400 Marketing Leaders
2,400 marketing leaders surveyed. Budget % of revenue, channel allocation, AI tool spend, in-house vs agency mix and 2026 investment priorities.
Read StudyLocal SEO Statistics 2026: What 100,000 GBPs and 1,200 Consumers Tell Us
100,000 Google Business Profiles + 1,200 consumer survey. GBP performance, review impact, local-pack CTR and AI local discovery for 2026.
CMS Market Share Report 2026: 1,000,000 Domains Crawled
WordPress 42.4%, Shopify 8.4% (42.6% e-com), Webflow 4.7x growth, Magento -10.2pp. First-party crawl of 1M domains: share, launches, migrations, performance.
Email Marketing Benchmarks by Industry 2026: 32M Sends Across 38 Sectors
32M email sends across 240 brands and 38 sectors. Open, click, CTOR, unsub, conversion and revenue-per-email benchmarks plus a sector lookup tool.
Conversion Rate Benchmarks 2026: 2.4 Million Sessions Analysed
2.4M sessions + 312 marketer survey. CR by industry, traffic source, device, intent and page type — including the AI search referral CR no other report covers.
Google CTR by Position 2026: 12.4M Impressions Post-AI Overview
First-party organic CTR-by-position data from 12.4M GSC impressions. With vs without AI Overview, by query type, mobile/desktop and industry.
CAC & LTV Benchmarks 2026: 280 Brands and £14.2M of Measured Spend
280 brands + £14.2M managed spend + 180-brand cohort dataset. CAC, LTV, payback and LTV:CAC by sector — including the £842 SaaS CAC and 14-month payback.
A/B Testing Statistics 2026: The 2,400-Test Programme Study
2,408 A/B tests across 240 brands. Win rates, average lifts, sample size, mobile vs desktop, server vs client and the volume threshold for CRO profitability.
Cookieless Tracking & Lost Conversion Statistics 2026
Advertisers under-report conversions by 38.4% post-cookie deprecation. Server-side recovery rates, sector impact and tracking-stack adoption from 240 audits.
Email Marketing Statistics 2026: 32 Million Sends Analysed
32M email sends + 412 marketer survey. Apple-MPP-corrected open rates, CTR benchmarks, automation revenue, deliverability and SMS vs email for 2026.
Local Consumer Review Survey 2026: What 1,200 Consumers Told Us
1,200 consumers + 100,000 GBP crawl. Star thresholds, fake review suspicion, AI summary impact and the most-trusted review platforms in 2026.
Mobile Marketing Statistics 2026: The £14M Revenue Gap Report
9.2M mobile sessions, 600 consumers and 100,000 audited URLs. Mobile traffic share, conversion gap, cart abandonment, app installs and B2B mobile benchmarks.
AI Overviews Traffic Impact 2026: How 12.4M Impressions Tell the Story
Sites with AI Overview presence lost 34.5% of organic clicks YoY. 12.4M GSC impressions. CTR drops, traffic loss by query type and sector.
Google Ads Benchmarks 2026: Real Numbers from £4.7M of Managed Spend
First-party Google Ads CPC, CTR, conversion rate and CPA benchmarks across 20 industries. £4.7M managed spend, 240 accounts, PMax + Shopping + YouTube data.
Local SEO Ranking Factors Study 2026: The 50,000-Business Correlation
50,000 local-pack businesses, 14,400 GBP audits, 47 ranking factors regressed. GBP completeness overtakes review count; citations lose 21pp of weight since 2018.
E-commerce Platform Market Share 2026: 84,000 Stores Analysed
Shopify 42.6% (+10.8pp), WooCommerce 24.6%, Magento -10.2pp. 84,000 stores analysed: share, migrations, performance, GMV and TCO benchmarks.
ChatGPT & AI Search Referral Statistics 2026: The 14.7M-Session Study
14.7M AI-attributed sessions, 1,200 consumers and 50,000 prompts. ChatGPT/Perplexity/Gemini share, 4.21% AI CR vs 1.94% Google organic, AEO ranking factors.
SEO Statistics 2026: 50,000 Ranking Pages Analysed
120+ SEO statistics from first-party data — 50,000-page SERP correlation, 100K-page audit, 12.4M GSC impressions. AIO, CTR, content depth, link correlation.
B2B SaaS SEO Ranking Factor Study 2026: 100,000-Page Analysis
14,200 ranking B2B SaaS pages, 30 factors, 7 sub-verticals. Case study density 0.72, comparison page strength 0.74, author authority 0.76 (1.8x hub).
Conversion Benchmark Report 2026: 16 Industries, 2.4M Sessions
2.4M sessions and 2,400 A/B tests across 16 verticals. Average landing page converts at 4.84% — full benchmarks by industry, device, source, form length and page speed.
Backlink Statistics 2026: The 50,000-Page Correlation Study
41.2M backlinks across 1,000 domains. 0.74 refdom-to-rank correlation, anchor text distribution, link velocity, retention rates and £147 average cost per refdom.
Ecommerce SEO Ranking Factor Study 2026: 100,000-Page Analysis
100,000 ecom pages, 30 ecom-specific factors, 12,400 commerce AIO queries. Product schema 0.78, mobile LCP 0.71, reviews 0.68 — 84% model fit.
Google Shopping Feed Optimisation Checklist (47 Points)
Interactive 47-point Google Shopping feed audit. Score your feed health, find revenue leaks, and prioritise fixes that move ROAS.
SEO Ranking Factor Study 2026: 100,000-Page Correlation Analysis
100,000 ranking pages, 50+ factors, 12,400 AI Overview queries and 900 SEO specialists. Backlinks 0.74, content depth 0.62, AI Overview citation 0.49.
What Is a Good ROAS in 2026? Benchmarks by Industry
ROAS benchmarks by industry for 2026. Interactive ROAS + POAS calculator, break-even maths, and what 'good' really means after margin.
State of B2B Marketing 2026: 75+ Statistics, Trends & Benchmarks
We surveyed 412 B2B marketers across 14 industries. 91% now use AI, budgets are at a 5-year high, and paid search has overtaken social as the #1 channel.
Video Marketing Trends & Statistics (2026)
35+ data points on video marketing ROI, engagement, and platform performance for 2026.
Paid Advertising Costs: Benchmarks & Data (2026)
Average CPCs, CPLs, and ROAS benchmarks across 15 industries. Updated for 2026 with first-party data.
Influencer Marketing ROI: Statistics & Data (2026)
Influencer marketing spend, ROI, and engagement data across platforms and verticals.
SEO vs PPC: A Data-Driven Cost Comparison (2026)
Side-by-side cost, ROI, and timeline comparison of SEO and PPC using real campaign data.
Content Marketing ROI: Statistics & Data (2026)
Content marketing ROI benchmarks, cost-per-lead data, and conversion statistics across B2B and B2C.
B2B Attribution: Tools, Methods & Data (2026)
Attribution models compared, tool pricing, cross-channel data, and implementation guide for B2B marketers.
Ecommerce SEO Statistics & Data (2026)
Organic traffic, conversion rate, and revenue data for ecommerce SEO across major platforms.
AI Market Size & Growth Statistics (2026)
AI market valuations, growth projections, and investment data from leading research firms.
Abandoned Cart Statistics & Recovery Data (2026)
Cart abandonment rates by industry, device, and recovery method. What the data shows about winning back lost revenue.
AI Marketing Statistics: 40+ Data Points (2026)
40+ statistics on AI adoption in marketing, from content generation to predictive analytics and automation.
TikTok User Statistics & Data (2026)
TikTok user demographics, engagement rates, and advertising benchmarks for 2026.
SEO ROI Data: What the Numbers Actually Show (2026)
We analysed real SEO campaign data across 50+ accounts to show what ROI you can actually expect from organic search in 2026.
PPC Cost Forecasting: How to Budget Using Real Data (2026)
CPC benchmarks by industry, match type, device, and campaign type. Interactive budget calculator included.
Email Marketing Benchmarks & Statistics (2026)
Open rates, click rates, and revenue-per-email benchmarks across 20+ industries.
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Practical how-tos, checklists and pricing guides — filterable by channel (SEO, Google Ads, Tracking) and business model (Ecommerce, B2B, SaaS, Local).
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