Paid Media Agency
Full-Service Paid Media Agency Built for Revenue, Not Vanity Metrics
Looking for a paid media agency that treats your budget like their own? As a Newcastle-based digital marketing agency with a London office, we manage Google Ads: Search, Shopping, Performance Max, Display and YouTube campaigns-all optimised for revenue and ROAS, not impressions.
Companies we've worked with
Frank K's US luxury fabrics & wallpaper retailer was stuck on a default Performance Max setup. We rebuilt the shopping engine across four pillars - feed segmentation, campaign architecture, audience signals, and category-economics bidding - scaling monthly revenue ~15x while ROAS roughly doubled.
Revenue growth
ROAS lift
Spend grown
Engagement window
Decision Framework
Not every brand needs every channel. The wrong channel mix is the most common reason paid media stalls. Here's the decision tree we walk through in every audit, by buyer type, AOV, and intent maturity.
Every audit we run starts with the channel mix. Most accounts we audit are running 1-2 channels too few (missing Demand Gen, missing YouTube remarketing) or 1-2 channels too many (Display in the wrong context, Shopping at the wrong AOV).
Cross-Channel Cases
Every account runs a different mix. Here are four real ones - the channel column shows what we actually run for each brand.
| Brand | Vertical | Channel mix | Outcome | |
|---|---|---|---|---|
LA Design Concepts ladesignconcepts.com | US luxury fabrics eCommerce | ShoppingPMax | +1,386% revenue in 7 months | Read |
Strictly Beds and Bunks strictlybedsandbunks.co.uk | UK furniture eCommerce | ShoppingPMaxCSS | Margin-positive scaling via CSS rebate | Read |
Rocketseed rocketseed.com | UK B2B SaaS | SearchDemand Gen | All-time record for Google Ads leads in 3 months | Read |
Oh My Cream ohmycream.co.uk | UK premium beauty | ShoppingSearchStrategy | +65% profit in 3 months | Read |
Honest Coverage
We run Google Ads, and nothing on the social side. Deliberate exclusion is positioning: we are not senior on paid social or programmatic, so we do not sell them. We will happily refer you - but we will not pretend we are the right team.
We're senior on these channels
We don't run these - and we'll tell you who does
One extension we do run: Microsoft Ads. Once your Google Ads account is performing, we can mirror the winning campaign structure into Bing through our Microsoft Ads agency service - the same search intent, usually at lower CPCs.
Named Voices
"He helped us unlock growth we previously thought wouldn't be possible."
Alison Goulbourne
Oh My Cream
"Chris is a real master of SEO and PPC."
Sean Ball
durhamlane
"He continues to come up with new ways of succeeding and always has our goals top of mind."
Kate Shopper
Novidea
Maturity Curve
Most leverage sits in moving accounts from Stage 1→2 or Stage 2→3. Stage 4 accounts mostly need refinement, not new channels.
Typically Search-only or Shopping-only.
Search + Shopping, or Shopping + PMax.
Search + Shopping + PMax + considering YouTube.
All relevant channels coordinated, attribution running cleanly.
Definition
Whether you call that a paid media agency, a paid ads agency or a PPC agency, the test is the same: can they show, line by line, what your budget bought? That standard runs through everything below.
A paid media agency plans, builds and manages the advertising you pay for per click or per view, then proves what that spend returned. At Visionary that work centres on one platform: Google Ads.
Managed properly, paid media covers seven jobs: media planning and budget allocation; campaign build and account structure; keyword and audience targeting; ad copy and creative testing; bid and budget management; conversion tracking and measurement; and reporting that ties spend to revenue. An agency that skips any of these is administering an account, not managing it.
Most paid media agencies run every channel: Google, Meta, TikTok, LinkedIn, programmatic. We made the opposite choice. We are a Google Ads agency by design, and our core stack - Search, Shopping, Performance Max, Display and YouTube - sits inside Google Ads. One platform means one auction system to master, one measurement model, and no thin generalist splitting attention across six dashboards. It is the reason a specialist can find money that a full-service team misses.
Retainer Scope
Our PPC management services cover everything inside your Google Ads account for one flat fee: strategy, build, optimisation, testing and reporting. Nothing is an add-on.
This is the full scope of PPC management services as we define them. If a proposal you are comparing does not list feed work, tracking remediation and a testing calendar, you are comparing prices for different products.
Cadence
Paid media management is a weekly discipline, not a monthly check-in. Here is the standing cadence every account gets.
Every week
Every month
Every quarter
Onboarding runs the same audit we sell standalone: the first two weeks cover a free Google Ads audit of your existing account, conversion tracking checks and a restructure plan, so changes start from evidence rather than habit.
Bidding
Bidding strategy is where paid media accounts are won or lost. We set bid strategies from your unit economics, not from Google's recommendations tab.
For ecommerce, that usually means target ROAS (tROAS). Smart Bidding predicts the conversion value of every auction and bids to hit the return you set - which makes the target itself the biggest lever in the account. We calculate tROAS floors from your gross margin, so campaigns cannot scale into unprofitable revenue. Targets then move in measured steps: raise tROAS too fast and volume collapses while the algorithm relearns; too slow and you leave growth unbought. This margin-led approach is central to our ecommerce PPC agency work.
For lead generation, target CPA does the same job, and where lead quality varies we import offline conversions so bidding optimises toward closed deals rather than raw enquiries.
Automation is not abdication. New accounts and low-volume campaigns start on manual or clicks-based bidding until there is enough conversion data for Smart Bidding to work with. Seasonality adjustments are applied ahead of sale periods so the algorithm does not misread a spike. Portfolio strategies and shared budgets group campaigns with common economics, and pacing rules stop month-end overspend.
The output across our client base
Average ROAS across 50+ managed accounts, 2025-26
Annual ad spend managed
Active client accounts under management
Reporting
You should never need to ask how your account is doing. Reporting runs on a fixed rhythm and in plain language.
Weekly, you get a short pacing snapshot: spend against budget, results against target, anything that changed. Monthly, you get the full report and a call: revenue or leads generated, ROAS or CPA against target, search term insights, test outcomes and the plan for the next month. Every recommendation comes with the reasoning, so decisions stay yours.
Three standing commitments
You own your Google Ads account and keep full access to it, always - the data is yours, and if we ever part ways, everything stays with you.
We report revenue and profit metrics, not impressions and clicks dressed up as outcomes.
Management fee and ad spend are always shown separately, with no markup on media.
Pricing
Paid media pricing has two parts: the ad spend paid to Google, and the management fee paid to the agency. Management fees across the UK market vary widely with account size and complexity, and many agencies will not publish theirs at all.
Our pricing is simpler: £850 per month or 10% of ad spend, whichever is greater. That single fee covers the full scope of PPC management services described above - build, feed work, testing, tracking and reporting. No setup fees are hidden inside it and there is no markup on media.
Minimum ad spend is £1,000 per month - below that, an account rarely generates enough conversion data for management to pay for itself. At the other end we manage accounts spending up to £250k+ per month. Terms run month to month, and you work directly with Chris, a specialist with 15+ years' experience, never a junior team.
Worked example
| Monthly ad spend | Management fee | Total monthly |
|---|---|---|
| £1,000 (minimum) | £850 flat fee | £1,850 |
| £5,000 | £850 flat fee (10% would be £500) | £5,850 |
| £20,000 | £2,000 (10% of spend) | £22,000 |
Worked example: at £5,000 monthly ad spend, 10% would be £500, so the £850 flat fee applies and your total monthly investment is £5,850. At £20,000 spend, the fee is £2,000 (10%) and the total is £22,000. Either way, every pound is visible and attributable.
Strategy
Businesses often ask whether to invest in paid search or SEO. In reality, they serve complementary purposes and work best together.
| Dimension | Paid Search (PPC) | SEO (Organic) |
|---|---|---|
| Speed | Ads live within hours | 6-12 months for meaningful rankings |
| Cost Model | Pay per click, indefinitely | Investment builds compounding equity |
| Control | Pause anytime, full keyword control | No guarantees, slower iteration |
| Authority | Ad fatigue over time | Top rankings signal trust |
| Long-Term Cost | Ongoing ad spend required | Traffic at zero marginal cost after ranking |
The integrated strategy: Use PPC for immediate pipeline while SEO builds over 6-12 months. As SEO traffic compounds, blended cost-per-lead falls - organic leads carry no media cost, so the same total budget generates more leads over time than PPC alone. View our SEO packages.
Overview
Because generalists dilute. A full-service team spreads senior attention across six platforms; a specialist compounds it on one. We manage the full Google Ads stack - Search, Shopping, Performance Max, Display and YouTube - and nothing else, so every hour on your account is spent by someone senior in the exact auction you are bidding in.
Specialisation shows up in the details that move money: feed attributes that win Shopping auctions, tROAS floors set from margin rather than guesswork, search term waste caught weekly instead of quarterly. Every pound of ad spend is tracked from click to conversion to revenue - no black boxes, no hidden fees.
Since 2011 we have worked with 200+ companies and currently run 50+ active client accounts. Your ad spend should be an investment, not an expense. We make sure it is.
Companies worked with since 2011
Active client accounts
Platform, mastered: Google Ads
"Chris is a real master of SEO and PPC. I'll never forget the time he discovered what could have been a catastrophic SEO issue, prior to a new big website launch that would have cost the business £100,000s (that every other so-called SEO expert we'd engaged had missed)."
Channels
Five channel types, one platform. Everything below runs inside Google Ads, which is deliberate: budgets, audiences and conversion data stay in one system instead of competing across walled gardens.
Captures the moment someone actively searches for what you sell. Keyword and match-type control, responsive search ads and bid strategies tuned for CPA or lead volume. Best for: professional services, B2B lead gen, high-consideration purchases.
Product ads with image, price and rating in the results. We manage the feed itself - titles, product types, custom labels - and structure campaigns by margin and category. Runs alongside our dedicated Google Shopping management service. Best for: ecommerce and product catalogues.
Google's automated campaign type across Search, Shopping, YouTube, Display, Gmail and Maps. Left on defaults it hides waste; structured with segmented asset groups, margin-based targets and exclusions, it scales. Best for: ecommerce brands ready to grow beyond standard Shopping.
Remarketing and in-market audience campaigns across Google's display inventory. We run Display as a consideration layer with strict placement exclusions - never as a vanity reach play. Best for: remarketing and long consideration cycles.
In-stream and in-feed video through Google Ads. We use YouTube for brand defence and top-of-funnel demand where the economics support it, measured on the same conversion data as everything else. Best for: product education and audience building.
Our Process
Deep dive into your current campaigns, competitors, and market opportunity to build a revenue-focused strategy.
Build campaigns structured for profitability-proper segmentation, match types, and bid strategies.
Ad copy and creative assets designed to convert high-intent searchers into customers.
Continuous optimisation based on revenue data. Scale what works, cut what doesn't.
Why Us
We optimise for ROAS and profit, not clicks and impressions.
See exactly where every pound goes and what it generates.
Changes implemented in hours, not weeks. We move at the speed of paid media.
Month-to-month. We earn your business every single month.
Results
Revenue growth in 7 months (2025)
LA Design Concepts
Shopping + PMax
ROAS in month one (2025)
Strictly Beds and Bunks
Shopping + PMax + CSS
Profit in 3 months (2025)
Oh My Cream
Shopping + Search
Our People
Founder & PPC Director
Full-stack paid media strategist with a focus on revenue and ROAS.
FAQ
Start Here
Tell us about your business and we'll show you exactly where the opportunities are - no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included
Last reviewed: by Chris Coussons, Founder.
