Pawfect4Pets is a pet eCommerce brand whose Google Ads account had been driven below profitability by the previous agency. Within two months Visionary rebuilt the account, scaled revenue 5×, and improved ROAS - breaking multiple sales records straight after the worst six-month period in the account's history.
Revenue increase
ROAS
Clicks
Conv. value
The Challenge
The previous agency had damaged the Google Ads account to the point where ROAS was below profitable. After six months of declining performance, the brand had seen the worst run in the account's history and was on the verge of giving up on paid search.
Three prior agencies had each run the account without producing a stable, profitable structure. Campaigns were over-complicated, spend was inefficient, and the account was no longer scaling revenue profitably.
Our Strategy
We stripped out the bloated, underperforming campaign structure left by the previous agencies and rebuilt it around product categories, profit margins, and clear buying intent. This eliminated internal competition and gave the algorithm clean, commercial data to learn from.
We rebuilt the product feed with accurate titles, categories, and custom labels so Shopping and Performance Max could prioritise the most profitable products and avoid wasting budget on low-margin or poor-converting SKUs.
Rather than spending everything to chase top-line revenue, we reintroduced budget in stages, scaling only where ROAS held above the profitability threshold. The result was a 5× revenue jump without sacrificing margin.
The Results
Within two months revenue increased 5×, ROAS recovered to 2.78×, and the brand broke multiple sales records - immediately after the worst six-month performance the account had ever seen. The turnaround outperformed the results produced by the previous three agencies combined.
Revenue increase
ROAS
Clicks
Conv. value
Key Takeaways
We rebuilt the account so that every pound of extra spend had to earn its way back. The result was growth and margin recovery at the same time.
The previous agencies delivered activity that looked like scale. Once the account was simplified and aligned to profitability, the real performance gap became obvious.
With the right structure, feed, and scaling discipline, a damaged account can return to record performance within weeks, not quarters.
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Strictly Beds and Bunks (strictlybedsandbunks.co.uk) - a UK eCommerce retailer specialising in beds, bunk beds, and bedroom furniture - had only ever run Facebook ads. We built their first Google Ads programme from scratch and the results spoke for themselves.
Read More ECOMMERCE GOOGLE ADSAn eCommerce account generating $62.4K/month. Within 9 months we scaled to $728K/month while almost doubling the return on ad spend.
Read More ECOMMERCE PPCTook over an account running at 3.9x ROAS with £3.9K/month spend. Within two months we hit 8.87x ROAS at £13.8K/month.
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