Financial Services SEO Agency

Financial Services SEO Agency for FCA-Authorised Firms

Specialist SEO for wealth managers, IFAs, mortgage brokers, insurance brokers and B2B financial services tech. Consumer Duty-aware content, YMYL E-E-A-T architecture and comparison-site bypass strategies. Senior specialists. No long-term contracts.

Senior Specialists No Contracts Free Audit
Google Partner
Free Strategy Call

Companies we've worked with

Case Study — TECHNICAL SEO · B2B SAAS

Novidea: Top of Search for "Insurance Software" UK + US in 3 Months

Novidea had serious indexability issues keeping its insurtech SaaS platform out of Google's index. We led the site migration to fix the technical foundation — crawl architecture, canonicalisation, render path, hreflang for dual-market — then layered topical content depth and link signal alignment around the primary commercial keyword.

Top UK + US

Of search

3 mo

Post-migration to ranking

Captured

"Insurance software"

Verifiable

Real SERP

ECOMMERCE GOOGLE ADS: +1,390% RevenueRead how we did it →SEO: +260% ClicksRead how we did it →GOOGLE ADS · UK FURNITURE E-COMMERCE: 9.31x ROASRead how we did it →ECOMMERCE PPC: 8.87x ROASRead how we did it →SEO: +4,810% TrafficRead how we did it →GOOGLE ADS: 7.23x ROASRead how we did it →SEO: +23 Keywords in Top 3Read how we did it →LOCAL SEO: #1 Map Pack Across Entire CityRead how we did it →LOCAL SEO: +520% Local LeadsRead how we did it →SEO: +442% Organic PipelineRead how we did it →SEO: +520% Organic TrafficRead how we did it →SEO: +£1.6M Organic RevenueRead how we did it →SEO: 6.5x Organic LeadsRead how we did it →LOCAL SEO: +520% Organic LeadsRead how we did it →LOCAL SEO: +286% Organic LeadsRead how we did it →SEO: £4.2M Annual Organic RevenueRead how we did it →SEO: +364% Organic EnquiriesRead how we did it →SEO: +£1.6M Incremental Organic Revenue (Year 1)Read how we did it →SEO: +3,120 Monthly Organic Visits (from Zero)Read how we did it →LOCAL SEO: +46 Qualified Leads/Month (from 0)Read how we did it →GOOGLE ADS: 12x Shopping ROAS (from 3.1x)Read how we did it →GOOGLE ADS: £1.6M Pipeline Influenced (Year 1)Read how we did it →GOOGLE ADS: £494K Pipeline From Competitor Searches (Year 1)Read how we did it →GOOGLE ADS: -72% Cost Per Acquisition ReductionRead how we did it →GOOGLE ADS: 185 Qualified Enquiries in 90 DaysRead how we did it →GOOGLE ADS: 88 Vendor Valuations in 90 DaysRead how we did it →GOOGLE ADS: £585K Contract Value Won in 6 MonthsRead how we did it →GOOGLE ADS: 124 New Client Enquiries in 4 MonthsRead how we did it →GOOGLE ADS · LUXURY E-COMMERCE: +1,066% Revenue growth in 7 monthsRead how we did it →LOCAL SEO · HEALTHCARE: $0 Monthly ad spendRead how we did it →GOOGLE ADS · B2B SAAS: Record All-time leads (any 3-month period)Read how we did it →TECHNICAL SEO · B2B SAAS: Top Of search for "insurance software"Read how we did it →GOOGLE ADS · PREMIUM BEAUTY: +50% Profit lift in 3 monthsRead how we did it →SHOPIFY E-COMMERCE SEO · BRIDAL JEWELLERY: 19 Position #1 US rankings in 4 monthsRead how we did it →B2B SEO · CAREER HISTORY: £100,000s Saved — pre-launch catchRead how we did it →SEO · SAAS · CRYPTO: $1m+ Organic revenue, 6 monthsRead how we did it →SEO · CRYPTO GAMING · IGAMING: 2,000+ Organic users, 3 monthsRead how we did it →GOOGLE ADS · HEALTHCARE PPC · REGULATED RETAIL: 7× ROAS in first 30 days of compliant deliveryRead how we did it →GOOGLE ADS · PET ECOMMERCE: 5× Revenue increase in 2 monthsRead how we did it →ECOMMERCE GOOGLE ADS: +1,390% RevenueRead how we did it →SEO: +260% ClicksRead how we did it →GOOGLE ADS · UK FURNITURE E-COMMERCE: 9.31x ROASRead how we did it →ECOMMERCE PPC: 8.87x ROASRead how we did it →SEO: +4,810% TrafficRead how we did it →GOOGLE ADS: 7.23x ROASRead how we did it →SEO: +23 Keywords in Top 3Read how we did it →LOCAL SEO: #1 Map Pack Across Entire CityRead how we did it →LOCAL SEO: +520% Local LeadsRead how we did it →SEO: +442% Organic PipelineRead how we did it →SEO: +520% Organic TrafficRead how we did it →SEO: +£1.6M Organic RevenueRead how we did it →SEO: 6.5x Organic LeadsRead how we did it →LOCAL SEO: +520% Organic LeadsRead how we did it →LOCAL SEO: +286% Organic LeadsRead how we did it →SEO: £4.2M Annual Organic RevenueRead how we did it →SEO: +364% Organic EnquiriesRead how we did it →SEO: +£1.6M Incremental Organic Revenue (Year 1)Read how we did it →SEO: +3,120 Monthly Organic Visits (from Zero)Read how we did it →LOCAL SEO: +46 Qualified Leads/Month (from 0)Read how we did it →GOOGLE ADS: 12x Shopping ROAS (from 3.1x)Read how we did it →GOOGLE ADS: £1.6M Pipeline Influenced (Year 1)Read how we did it →GOOGLE ADS: £494K Pipeline From Competitor Searches (Year 1)Read how we did it →GOOGLE ADS: -72% Cost Per Acquisition ReductionRead how we did it →GOOGLE ADS: 185 Qualified Enquiries in 90 DaysRead how we did it →GOOGLE ADS: 88 Vendor Valuations in 90 DaysRead how we did it →GOOGLE ADS: £585K Contract Value Won in 6 MonthsRead how we did it →GOOGLE ADS: 124 New Client Enquiries in 4 MonthsRead how we did it →GOOGLE ADS · LUXURY E-COMMERCE: +1,066% Revenue growth in 7 monthsRead how we did it →LOCAL SEO · HEALTHCARE: $0 Monthly ad spendRead how we did it →GOOGLE ADS · B2B SAAS: Record All-time leads (any 3-month period)Read how we did it →TECHNICAL SEO · B2B SAAS: Top Of search for "insurance software"Read how we did it →GOOGLE ADS · PREMIUM BEAUTY: +50% Profit lift in 3 monthsRead how we did it →SHOPIFY E-COMMERCE SEO · BRIDAL JEWELLERY: 19 Position #1 US rankings in 4 monthsRead how we did it →B2B SEO · CAREER HISTORY: £100,000s Saved — pre-launch catchRead how we did it →SEO · SAAS · CRYPTO: $1m+ Organic revenue, 6 monthsRead how we did it →SEO · CRYPTO GAMING · IGAMING: 2,000+ Organic users, 3 monthsRead how we did it →GOOGLE ADS · HEALTHCARE PPC · REGULATED RETAIL: 7× ROAS in first 30 days of compliant deliveryRead how we did it →GOOGLE ADS · PET ECOMMERCE: 5× Revenue increase in 2 monthsRead how we did it →
Chris CoussonsChris CoussonsFounder, Visionary Marketing Updated April 2026

In one paragraph

Visionary Marketing is a UK SEO agency for FCA-authorised financial services firms. Sub-sectors covered: wealth management, IFAs and financial advice, mortgage brokers, insurance brokers, B2B financial services technology. Specialisms: Consumer Duty content workflows, YMYL E-E-A-T architecture, AI search citation for regulated content. Founder-led. No long-term contracts. UK-only.

The spine

Five problems most financial services SEO programmes hit

01

Problem 01

The compliance bottleneck that kills publishing velocity

The cliché is that financial services compliance teams are slow. The reality is that they're slow because most content briefs land on their desk in their final-draft form, with claims to assess, tone to question, and structural issues to flag — all at once, after the writing is already done. We invert the loop: compliance is on the brief at scoping, signs off claims and tone before writing starts, then drafts come back through compliance in a single-pass review. Average review cycle drops from 2–3 weeks to 4–6 working days.

02

Problem 02

The Consumer Duty content audit nobody's done

The FCA Consumer Duty rules took effect 31 July 2023 for new and existing products and 31 July 2024 for closed products. Most financial services SEO content shipped before those dates is technically non-compliant against the four outcomes — particularly the consumer-understanding and price-and-value outcomes. Most firms have not retrofitted. We audit it. Then we fix it.

03

Problem 03

The YMYL E-E-A-T architecture problem

Google's YMYL classifier looks for verifiable expertise, authoritativeness, and trustworthiness signals on financial content. Most agency content is anonymously authored, has no editorial governance documented on-site, and uses thin reference content that doesn't survive the bar. Fixing this is structural — author schema with sameAs LinkedIn, named editorial review processes, transparent qualification disclosures — not creative.

04

Problem 04

The comparison-site SERP wall

On head terms — "best ISA", "cheapest mortgage", "income protection insurance" — comparison sites have an unbeatable lead on links and content volume. Trying to outrank them on these queries directly is a budget burn. The winning strategy is long-tail specialist queries, sub-vertical authority content, and local intent where comparison sites are necessarily generic. We map the realistic SERP landscape per sub-sector at scoping.

05

Problem 05

The AI search citation gap

LLMs are stricter than Google on YMYL. They preferentially cite established sources — FCA, Money Helper, named regulators, established publications. Most financial services firms have zero LLM citation share for their priority queries. The fix is structural (author schema, named-entity content, citation-friendly Q&A architecture) plus brand-mention work in regulator-adjacent publications. We monitor citation share across ChatGPT, Perplexity, Google AI Overviews and Claude across a curated query set per client.

Signature data

The regulation-to-content matrix

Different sub-sectors of UK financial services sit under different rule-sets. Below is which regulations apply to which sub-vertical of content — the exact mapping we use at scoping.

Sub-sectorPrimary FCA HandbookCross-cutting rulesKey content sensitivity
Wealth management & IFAsCOBSConsumer Duty, MIFID IIInvestment-risk presentation, suitability assertions, performance claims
Mortgage brokersMCOBConsumer Duty, vulnerable-customer rulesAffordability claims, APRC presentation, switching-cost transparency
Insurance brokersICOBSConsumer Duty, IDDCover-comparison claims, exclusion transparency, vulnerable-customer awareness
Pensions advice / SIPPsCOBS + DISPConsumer Duty, defined-benefit transfer rulesTransfer-risk, contingent-charging restrictions, capacity-for-loss disclosures
B2B financial services tech (BaaS, payments)PSD2 / PSD3Strong customer authentication, data residencyTechnical claims defensibility, security/compliance content
Lending fintechs (consumer)CONCConsumer Duty, financial promotionsRepresentative APR, eligibility transparency, affordability

We're not a regulatory consultancy and don't claim to be. Your CF10 / SMF function owns the regulation. We build the content workflow around it. The matrix above is for context, not legal advice.

Pricing

Financial services SEO pricing

Typical range

£1,300 – £2,500

per month

We don't publish standardised packages because financial services SEO pricing depends heavily on sub-sector, content production volume, and how compliance-heavy your editorial governance is. A single-office mortgage broker has a fundamentally different cost base from a multi-jurisdiction wealth manager.

Most financial services engagements with us land between £1,300/month for a smaller IFA or broker through to £2,500/month for a multi-product wealth manager with full Consumer Duty audit and AI search citation programme. For proven firms with strong attribution and a track record we're also happy to work on performance-based or hybrid terms. You work directly with Chris — a top proven expert with 12+ years' experience — never handed off to a junior. We'll quote a fixed number after a 30-minute scoping conversation.

Get a tailored quote

FAQ

Common questions from UK financial services marketing leads

Eight questions we answer most weeks. If yours isn't here, our Fintech SEO page or our paid finance work page may cover it.

Free audit

Get a Financial Services SEO Audit

A free 30-minute audit covering Consumer Duty content compliance status, YMYL E-E-A-T architecture, AI search citation gap, and a sub-sector-specific 12-month roadmap.

Book a 30-minute audit
Case Study — B2B SEO · CAREER HISTORY

durhamlane: Catching the Catastrophic SEO Issue Other Experts Missed

Before founding Visionary, Chris was the sole Digital Marketing Specialist at durhamlane — a Newcastle B2B sales acceleration business. The headline moment: catching a pre-launch technical SEO issue that would have cost the business hundreds of thousands of pounds, after every previously-engaged consultant had signed off.

+50% YoY 6 months

Page-view growth

~£250k

Revenue, no SEO budget

£100,000s

Saved (catastrophic catch)

1y 8m

In-house tenure

ECOMMERCE GOOGLE ADS: +1,390% RevenueRead how we did it →SEO: +260% ClicksRead how we did it →GOOGLE ADS · UK FURNITURE E-COMMERCE: 9.31x ROASRead how we did it →ECOMMERCE PPC: 8.87x ROASRead how we did it →SEO: +4,810% TrafficRead how we did it →GOOGLE ADS: 7.23x ROASRead how we did it →SEO: +23 Keywords in Top 3Read how we did it →LOCAL SEO: #1 Map Pack Across Entire CityRead how we did it →LOCAL SEO: +520% Local LeadsRead how we did it →SEO: +442% Organic PipelineRead how we did it →SEO: +520% Organic TrafficRead how we did it →SEO: +£1.6M Organic RevenueRead how we did it →SEO: 6.5x Organic LeadsRead how we did it →LOCAL SEO: +520% Organic LeadsRead how we did it →LOCAL SEO: +286% Organic LeadsRead how we did it →SEO: £4.2M Annual Organic RevenueRead how we did it →SEO: +364% Organic EnquiriesRead how we did it →SEO: +£1.6M Incremental Organic Revenue (Year 1)Read how we did it →SEO: +3,120 Monthly Organic Visits (from Zero)Read how we did it →LOCAL SEO: +46 Qualified Leads/Month (from 0)Read how we did it →GOOGLE ADS: 12x Shopping ROAS (from 3.1x)Read how we did it →GOOGLE ADS: £1.6M Pipeline Influenced (Year 1)Read how we did it →GOOGLE ADS: £494K Pipeline From Competitor Searches (Year 1)Read how we did it →GOOGLE ADS: -72% Cost Per Acquisition ReductionRead how we did it →GOOGLE ADS: 185 Qualified Enquiries in 90 DaysRead how we did it →GOOGLE ADS: 88 Vendor Valuations in 90 DaysRead how we did it →GOOGLE ADS: £585K Contract Value Won in 6 MonthsRead how we did it →GOOGLE ADS: 124 New Client Enquiries in 4 MonthsRead how we did it →GOOGLE ADS · LUXURY E-COMMERCE: +1,066% Revenue growth in 7 monthsRead how we did it →LOCAL SEO · HEALTHCARE: $0 Monthly ad spendRead how we did it →GOOGLE ADS · B2B SAAS: Record All-time leads (any 3-month period)Read how we did it →TECHNICAL SEO · B2B SAAS: Top Of search for "insurance software"Read how we did it →GOOGLE ADS · PREMIUM BEAUTY: +50% Profit lift in 3 monthsRead how we did it →SHOPIFY E-COMMERCE SEO · BRIDAL JEWELLERY: 19 Position #1 US rankings in 4 monthsRead how we did it →B2B SEO · CAREER HISTORY: £100,000s Saved — pre-launch catchRead how we did it →SEO · SAAS · CRYPTO: $1m+ Organic revenue, 6 monthsRead how we did it →SEO · CRYPTO GAMING · IGAMING: 2,000+ Organic users, 3 monthsRead how we did it →GOOGLE ADS · HEALTHCARE PPC · REGULATED RETAIL: 7× ROAS in first 30 days of compliant deliveryRead how we did it →GOOGLE ADS · PET ECOMMERCE: 5× Revenue increase in 2 monthsRead how we did it →ECOMMERCE GOOGLE ADS: +1,390% RevenueRead how we did it →SEO: +260% ClicksRead how we did it →GOOGLE ADS · UK FURNITURE E-COMMERCE: 9.31x ROASRead how we did it →ECOMMERCE PPC: 8.87x ROASRead how we did it →SEO: +4,810% TrafficRead how we did it →GOOGLE ADS: 7.23x ROASRead how we did it →SEO: +23 Keywords in Top 3Read how we did it →LOCAL SEO: #1 Map Pack Across Entire CityRead how we did it →LOCAL SEO: +520% Local LeadsRead how we did it →SEO: +442% Organic PipelineRead how we did it →SEO: +520% Organic TrafficRead how we did it →SEO: +£1.6M Organic RevenueRead how we did it →SEO: 6.5x Organic LeadsRead how we did it →LOCAL SEO: +520% Organic LeadsRead how we did it →LOCAL SEO: +286% Organic LeadsRead how we did it →SEO: £4.2M Annual Organic RevenueRead how we did it →SEO: +364% Organic EnquiriesRead how we did it →SEO: +£1.6M Incremental Organic Revenue (Year 1)Read how we did it →SEO: +3,120 Monthly Organic Visits (from Zero)Read how we did it →LOCAL SEO: +46 Qualified Leads/Month (from 0)Read how we did it →GOOGLE ADS: 12x Shopping ROAS (from 3.1x)Read how we did it →GOOGLE ADS: £1.6M Pipeline Influenced (Year 1)Read how we did it →GOOGLE ADS: £494K Pipeline From Competitor Searches (Year 1)Read how we did it →GOOGLE ADS: -72% Cost Per Acquisition ReductionRead how we did it →GOOGLE ADS: 185 Qualified Enquiries in 90 DaysRead how we did it →GOOGLE ADS: 88 Vendor Valuations in 90 DaysRead how we did it →GOOGLE ADS: £585K Contract Value Won in 6 MonthsRead how we did it →GOOGLE ADS: 124 New Client Enquiries in 4 MonthsRead how we did it →GOOGLE ADS · LUXURY E-COMMERCE: +1,066% Revenue growth in 7 monthsRead how we did it →LOCAL SEO · HEALTHCARE: $0 Monthly ad spendRead how we did it →GOOGLE ADS · B2B SAAS: Record All-time leads (any 3-month period)Read how we did it →TECHNICAL SEO · B2B SAAS: Top Of search for "insurance software"Read how we did it →GOOGLE ADS · PREMIUM BEAUTY: +50% Profit lift in 3 monthsRead how we did it →SHOPIFY E-COMMERCE SEO · BRIDAL JEWELLERY: 19 Position #1 US rankings in 4 monthsRead how we did it →B2B SEO · CAREER HISTORY: £100,000s Saved — pre-launch catchRead how we did it →SEO · SAAS · CRYPTO: $1m+ Organic revenue, 6 monthsRead how we did it →SEO · CRYPTO GAMING · IGAMING: 2,000+ Organic users, 3 monthsRead how we did it →GOOGLE ADS · HEALTHCARE PPC · REGULATED RETAIL: 7× ROAS in first 30 days of compliant deliveryRead how we did it →GOOGLE ADS · PET ECOMMERCE: 5× Revenue increase in 2 monthsRead how we did it →

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Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.

■ Senior specialists only

■ No long-term contracts

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