PPC Results: Scaling Spend 3.9x While Doubling ROAS
Took over an account running at 3.9x ROAS with £3.9K/month spend. Within two months we hit 8.87x ROAS at £13.8K/month.
Clicks
Conversion Value
ROAS
Ad Spend (from £3.9K)
The Challenge
What We Were Dealing With
This ecommerce client had been running Google Ads with another agency at a 3x ROAS with £3K/month in ad spend. The client brought us in with a specific goal: scale the spend as far as possible while hitting a minimum 5x ROAS.
The previous agency's account structure was messy — too many campaigns competing against each other, no proper audience segmentation, poor feed optimisation, and wasteful spend on low-converting search terms. Performance Max campaigns were running without proper asset group segmentation.
Our Strategy
How We Did It
Full Account Audit
We identified significant wasted spend on broad match keywords with no commercial intent, auto-applied Google recommendations that were actually hurting performance, and Performance Max campaigns cannibalising branded search traffic.
Feed Restructure
We rebuilt the product feed with optimised titles incorporating high-intent search terms, cleaned up product categories, and created custom labels to segment products by margin, price band, and performance tier.
PMax Group Segmentation
We split Performance Max campaigns into distinct asset groups by product category, each with tailored creative assets, audience signals, and budget allocation.
Search Campaign Rebuild
We built out dedicated search campaigns targeting high-intent commercial keywords with tight ad group themes, strong ad copy with price and USP callouts, and proper negative keyword lists.
Incremental Scaling
Rather than jumping from £3K to £10K overnight, we scaled in weekly increments — £3K → £5K → £7K → £10.6K — monitoring CPA and ROAS at each step.
The Results
What We Delivered
Within two months, we had scaled spend from £3.9K to £13.8K per month — a 4.5x increase — while simultaneously improving ROAS from 3.9x to 8.87x. Conversion value went from roughly £11.7K/month to £94K/month. The client's revenue from Google Ads increased by approximately 910%.
Clicks
Conversion Value
ROAS
Ad Spend (from £3.9K)
Key Takeaways
Lessons From This Engagement
Scaling and efficiency aren't mutually exclusive
With the right structure, you can spend more AND get better returns.
Audit before you build
Half the wins came from stopping waste, not adding new campaigns.
PMax needs human strategy
Left unchecked, Performance Max will cannibalise your branded search and inflate your numbers.
Looking For Similar Results?
Explore the Services Behind This Work
The strategies used in this case study are part of our core service offering. Find the right fit for your business.
Want Results Like These?
Get in touch for a free audit and we'll show you exactly where the opportunities are.
Book a Call →Related
More Case Studies
Ecom Success: First Google Ads Campaign for a Furniture Brand
9.31xROASA furniture brand that had only ever run Facebook ads. Their first venture into Google Ads — and the results spoke for themselves.
Read More ECOMMERCE GOOGLE ADS13x Revenue & 2.6x ROAS in 9 Months
+1,390%RevenueAn ecommerce account generating $62.4K/month. Within 9 months we scaled to $728K/month while almost doubling the return on ad spend.
Read MoreStart Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included