ECOMMERCE PPC

PPC Results: Scaling Spend 3x While Doubling ROAS

Name: Visionary Marketing
Address: GB

Took over an account running at 3x ROAS with £3K/month spend. Within two months we hit 6.82x ROAS at £10.6K/month.

17.4K

Clicks

£72.3K +703%

Conversion Value

6.82x +127%

ROAS

£10.6K

Ad Spend (from £3K)

The Challenge

What We Were Dealing With

This ecommerce client had been running Google Ads with another agency at a 3x ROAS with £3K/month in ad spend. The client brought us in with a specific goal: scale the spend as far as possible while hitting a minimum 5x ROAS.

The previous agency's account structure was messy — too many campaigns competing against each other, no proper audience segmentation, poor feed optimisation, and wasteful spend on low-converting search terms. Performance Max campaigns were running without proper asset group segmentation.

Our Strategy

How We Did It

Full Account Audit

We identified significant wasted spend on broad match keywords with no commercial intent, auto-applied Google recommendations that were actually hurting performance, and Performance Max campaigns cannibalising branded search traffic.

Feed Restructure

We rebuilt the product feed with optimised titles incorporating high-intent search terms, cleaned up product categories, and created custom labels to segment products by margin, price band, and performance tier.

PMax Group Segmentation

We split Performance Max campaigns into distinct asset groups by product category, each with tailored creative assets, audience signals, and budget allocation.

Search Campaign Rebuild

We built out dedicated search campaigns targeting high-intent commercial keywords with tight ad group themes, strong ad copy with price and USP callouts, and proper negative keyword lists.

Incremental Scaling

Rather than jumping from £3K to £10K overnight, we scaled in weekly increments — £3K → £5K → £7K → £10.6K — monitoring CPA and ROAS at each step.

The Results

What We Delivered

Within two months, we had scaled spend from £3K to £10.6K per month — a 3.5x increase — while simultaneously improving ROAS from 3x to 6.82x. Conversion value went from roughly £9K/month to £72.3K/month. The client's revenue from Google Ads increased by approximately 700%.