Guides & Playbooks
How-to. From the desks of senior specialists.
Step-by-step playbooks, checklists and pricing breakdowns for SEO, Google Ads and tracking — filterable by channel and business model. Looking for original studies instead? Visit Research →
10 guides
SEO Tools
Semrush vs Ahrefs 2026: Which SEO Tool Wins? (12-Month Test)
12-month side-by-side test across 240 client accounts and 21.7M tracked queries. Feature-by-feature verdicts, pricing, and a use-case decision matrix.
SEO Cost for Small Business: Realistic Pricing & ROI
What small businesses actually pay for SEO, what to expect at each price point, and a 12-month ROI projection calculator.
How Much Does PPC Cost in 2026? CSS Partner Pricing
PPC fees, ad spend ratios, CPCs by industry, CSS partner 20% Shopping saving, and a budget allocator. Real client data included.
SEO Pricing: What You Should Actually Pay (2026)
Honest SEO pricing from £750/mo. Agency vs in-house vs freelancer comparison, what each tier delivers, and where the rip-offs are.
How Much Does SEO Cost in 2026? Pricing Guide
SEO costs in 2026 range from £500 to £15,000+/month. Calculator, four-tier breakdown, real client outcomes, and the maths most agencies hide.
How Much Do Google Ads Cost ?? Real CPCs by Industry
2026 CPC benchmarks across 18 industries, daily budget guidance, what £1K vs £10K monthly buys you. Calculator with real CPC data.
Advertising Cost Per Month 2026: Channel Budget Guide
How much should businesses spend per month on advertising? Channel-by-channel allocator, deliberate exclusions, and revenue-tied benchmarks.
Why ROAS Matters More Than Traffic
Most agencies obsess over rankings and traffic. We obsess over revenue. Here's why tracking ROAS changes how you make marketing decisions — and why vanity metrics are costing you money.
How to Audit Your Google Ads Account (And Stop Wasting Money)
Most Google Ads accounts waste 20-40% of their budget on poor structure, wrong match types, and missing negatives. Here's exactly what to check — and what to fix first.
Technical SEO for Ecommerce: The Checklist That Actually Matters
On unoptimised ecommerce sites Google crawls just 40% of URLs. The technical checklist we work through, in priority order, with charts, an interactive checklist and a speed to revenue calculator.
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First-party studies, benchmark reports and correlation analyses — from £14.2M managed spend, 100,000-page ranking datasets and 12.4M GSC impressions.
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