Step-by-step playbooks, checklists and pricing breakdowns for SEO, Google Ads and tracking - filterable by channel and business model. Looking for original studies instead? Visit Research →
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SEO Tools
12-month side-by-side test across 240 client accounts and 21.7M tracked queries. Feature-by-feature verdicts, pricing, and a use-case decision matrix.
What small businesses actually pay for SEO, what to expect at each price point, and a 12-month ROI projection calculator.
PPC fees, ad spend ratios, CPCs by industry, CSS partner 20% Shopping saving, and a budget allocator. Real client data included.
Honest SEO pricing from £750/mo. Agency vs in-house vs freelancer comparison, what each tier delivers, and where the rip-offs are.
SEO costs in 2026 range from £500 to £15,000+/month. Calculator, four-tier breakdown, real client outcomes, and the maths most agencies hide.
2026 CPC benchmarks across 18 industries, daily budget guidance, what £1K vs £10K monthly buys you. Calculator with real CPC data.
How much should businesses spend per month on advertising? Channel-by-channel allocator, deliberate exclusions, and revenue-tied benchmarks.
Most agencies obsess over rankings and traffic. We obsess over revenue. Here's why tracking ROAS changes how you make marketing decisions - and why vanity metrics are costing you money.
Most Google Ads accounts waste 20-40% of their budget on poor structure, wrong match types, and missing negatives. Here's exactly what to check - and what to fix first.
On unoptimised eCommerce sites Google crawls just 40% of URLs. The technical checklist we work through, in priority order, with charts, an interactive checklist and a speed to revenue calculator.
First-party studies, benchmark reports and correlation analyses - from £14.2M managed spend, 100,000-page ranking datasets and 12.4M GSC impressions.
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