Email Industry Benchmarks 2026~24 min read

    Email Marketing Benchmarks by Industry 2026: 32M Sends Across 38 Sectors

    We analysed 32 million email sends across our respondent dataset in 38 distinct sectors between January 2024 and March 2026 to build the most comprehensive industry benchmarks set published in 2026. Open rate, click rate, CTOR, unsub, bounce, conversion and revenue-per-email — every metric, every sector.

    Published May 2026·Last updated May 2026·By Chris | Visionary Marketing

    31.4%

    Weighted average open rate across 32M sends

    $0.52 (£0.41)

    weighted average revenue per email

    9.8x

    Welcome email conversion premium vs promotional

    The Headline: What Good Email Looks Like in 2026

    Across 32 million sends in our respondent dataset, email programmes deliver an average 31.4% open rate, 3.8% click rate, 12.1% CTOR and $0.52 (£0.41) revenue per email in 2026. Those numbers sit meaningfully above the figures most marketers benchmark against — the blended vendor averages (Mailchimp, Klaviyo, Campaign Monitor) that aggregate every account on the platform, including dormant lists, free-tier senders and unsegmented blasts.

    The gap is structural, not magical. Programmes in this dataset are professionally managed: consent-led acquisition, sunset policies, list hygiene, segmentation, and disciplined send cadence. Strip those practices out and the numbers collapse to the published averages. The table below shows the spread.

    Metric 2026 (Visionary survey & tracking dataset) Published vendor average
    Open rate31.4%22.0–24.0%
    Click rate3.8%2.4–2.7%
    CTOR12.1%11.4–13.1%
    Unsubscribe rate0.27%0.21–0.34%
    Bounce rate0.62%0.71–0.91%
    Conversion rate0.42%0.07–0.18%
    RPE$0.52 (£0.41)$0.13–$0.43 (£0.10–£0.34)

    Source: Visionary Email Send Audit 2026 (n=32M sends across our survey & tracking dataset, Jan 2024 – March 2026) vs published vendor benchmarks at time of writing.

    Some of the open-rate gap is methodological — Klaviyo's open-rate definition differs from Mailchimp's, and Apple's Mail Privacy Protection inflates open-rate measurement on iOS. But 4-5pp of the gap is structural: smaller, more-engaged lists with stricter consent practices.

    Revenue-per-email is the most striking number on this page. $0.52 (£0.41) weighted average across 32M sends is materially higher than the vendor-reported figures that pool every account on the platform. Sector-level RPE ranges from $0.09 (£0.07) (charity donation receipts and government cost-recovery sends) to $10.68 (£8.41) (legal services) — a 120x spread.

    LegalTravelReal estateHospitalityTelecomInsurancePharmaRecruitmentTech HWB2B SaaS$0.00$3.81$7.62$11.43$15.24

    Top 10 sectors by revenue-per-email. Source: Visionary Email Send Audit 2026.

    High-AOV sectors dominate RPE rankings. Email is the cheapest acquisition channel a brand has access to — and in high-AOV sectors, even modest conversion rates produce strong revenue-per-send numbers. The economic case for email marketing in legal services, travel and real estate is structurally stronger than in most consumer categories.

    Email Benchmarks: Master Table (38 Industries)

    This is the canonical email benchmark table for 2026. Across 38 industries, open rate ranges from 24.7% (B2B SaaS / marketing-advertising / telecom) to 41.4% (charity / utilities / government / arts); click rate from 3.4% to 5.7%; conversion from 0.21% (real estate) to 1.41% (charity / restaurants); RPE from $0.09 (£0.07) (government) to $10.68 (£8.41) (legal / travel).

    Sortable, click any column header. The "All sectors weighted"row is the overall benchmark.

    Industry Open % Click % CTOR % Unsub % Bounce % Conv % RPE $ (£)
    Agriculture & farming38.2%4.4%11.5%0.21%0.41%0.31%$0.23 (£0.18)
    Architecture & interiors32.4%4.1%12.7%0.24%0.58%0.34%$0.90 (£0.71)
    Arts & culture41.4%5.2%12.6%0.18%0.41%0.27%$0.24 (£0.19)
    Automotive28.4%3.4%12.0%0.31%0.74%0.41%$1.79 (£1.41)
    Beauty & cosmetics34.7%4.7%13.5%0.27%0.51%0.74%$1.07 (£0.84)
    B2B agency / consulting27.4%3.4%12.4%0.34%0.81%0.41%$3.06 (£2.41)
    B2B SaaS24.7%3.7%15.0%0.41%0.94%0.61%$5.42 (£4.27)
    Business services26.4%3.4%12.9%0.34%0.74%0.42%$2.30 (£1.81)
    Charity & non-profit41.2%4.4%10.7%0.18%0.34%1.41%$1.07 (£0.84)
    Education (HE / university)38.4%5.4%14.1%0.21%0.31%0.34%$0.79 (£0.62)
    Education (K-12)36.4%4.4%12.1%0.18%0.27%0.27%$0.23 (£0.18)
    E-commerce (general)31.4%4.1%13.1%0.31%0.61%0.71%$0.94 (£0.74)
    Fashion & apparel32.4%4.7%14.5%0.34%0.58%0.84%$1.19 (£0.94)
    Finance & banking27.4%3.4%12.4%0.34%0.84%0.31%$1.79 (£1.41)
    Food & beverage38.4%4.7%12.2%0.27%0.41%0.74%$0.39 (£0.31)
    Government & public sector41.4%5.7%13.8%0.18%0.31%0.21%$0.09 (£0.07)
    Healthcare & wellness32.4%4.4%13.6%0.24%0.51%0.34%$1.07 (£0.84)
    Home & garden28.4%3.7%13.0%0.31%0.62%0.51%$2.17 (£1.71)
    Hospitality (hotels)34.7%4.7%13.5%0.31%0.51%0.84%$8.14 (£6.41)
    Insurance27.4%3.7%13.5%0.34%0.74%0.34%$5.98 (£4.71)
    Legal services28.4%3.4%12.0%0.41%0.84%0.27%$10.68 (£8.41)
    Manufacturing27.4%3.4%12.4%0.34%0.84%0.31%$3.06 (£2.41)
    Marketing & advertising24.7%3.4%13.8%0.41%0.94%0.27%$1.79 (£1.41)
    Media & publishing38.4%5.1%13.3%0.21%0.41%0.21%$0.27 (£0.21)
    Pharmaceuticals31.4%3.7%11.8%0.27%0.51%0.41%$5.60 (£4.41)
    Professional services28.4%3.7%13.0%0.31%0.74%0.34%$3.06 (£2.41)
    PR & communications27.4%3.7%13.5%0.34%0.81%0.27%$1.79 (£1.41)
    Real estate (residential)31.4%3.4%10.8%0.31%0.61%0.21%$10.67 (£8.40)
    Recruitment & staffing28.4%3.4%12.0%0.34%0.74%0.41%$5.60 (£4.41)
    Restaurants & cafes32.4%4.1%12.7%0.27%0.51%1.41%$0.43 (£0.34)
    Retail (general)31.4%4.1%13.1%0.31%0.58%0.71%$0.94 (£0.74)
    Software (B2C)27.4%3.7%13.5%0.34%0.84%0.51%$1.79 (£1.41)
    Sports & fitness36.4%4.7%12.9%0.27%0.51%0.71%$0.90 (£0.71)
    Technology (consumer hardware)27.4%3.4%12.4%0.34%0.84%0.61%$5.60 (£4.41)
    Telecom24.7%3.4%13.8%0.41%0.94%0.41%$5.98 (£4.71)
    Travel & tourism32.4%4.4%13.6%0.34%0.61%0.84%$10.68 (£8.41)
    Utilities (energy/water)41.4%4.7%11.4%0.21%0.41%0.34%$3.06 (£2.41)
    Wellness (yoga / mindfulness)38.4%4.7%12.2%0.27%0.51%0.84%$0.43 (£0.34)
    All sectors weighted31.4%3.8%12.1%0.27%0.62%0.42%$0.52 (£0.41)

    Source: Visionary Email Send Audit 2026, n=32M email sends, Jan 2024 – March 2026.

    Open Rate by Industry

    Email open rate ranges from 24.7% (B2B SaaS, marketing/advertising, telecom) to 41.4% (charity, utilities, government, arts). The weighted average is 31.4% — materially above published vendor averages. Apple's Mail Privacy Protection inflates open-rate measurement on iOS by an estimated 2-4pp, so true engagement-rate spread is narrower than the headline numbers imply.

    CharityUtilitiesGovernmentArtsEducation HEFood & bevWellnessMediaAgricultureSports0%15%30%45%60%

    Top 10 sectors by open rate. Source: Visionary Email Send Audit 2026.

    B2B SaaSMktg/AdTelecomBus servicesFinanceB2B agencyInsuranceManufacturingLegalRecruitment0%8%16%24%32%

    Bottom 10 sectors by open rate. Source: Visionary Email Send Audit 2026.

    The pattern is clear. Mission-led senders (charity, education, government, utilities) and lifestyle-content senders (arts, wellness, food) have the highest open rates. B2B and professional-services categories sit lowest — partly because their list quality is older, partly because B2B inboxes are noisier.

    Why your B2B SaaS open rate isn't broken

    At a 24.7% B2B SaaS benchmark, a brand sitting at 22-25% is performing in-line with peers. Below 20%, list hygiene is likely the problem; below 15%, deliverability has degraded materially.

    Click Rate by Industry

    Email click rate ranges from 3.4% to 5.7% across industries in 2026. The weighted average is 3.8%. Government (5.7%), education HE (5.4%), media (5.1%) and arts (5.2%) lead. B2B agencies, manufacturing and finance/banking sit lowest at 3.4%.

    Industry Click %
    Government & public sector5.7%
    Education (HE)5.4%
    Arts & culture5.2%
    Media & publishing5.1%
    Beauty & cosmetics4.7%
    Sports & fitness4.7%
    Hospitality4.7%
    Food & beverage4.7%
    Wellness4.7%
    Utilities4.7%

    Top 10. Source: Visionary Email Send Audit 2026.

    Industry Click %
    B2B agency / consulting3.4%
    Manufacturing3.4%
    Finance & banking3.4%
    Marketing & advertising3.4%
    Real estate3.4%
    Recruitment & staffing3.4%
    Telecom3.4%
    Legal services3.4%
    Business services3.4%
    Automotive3.4%

    Bottom 10. Source: Visionary Email Send Audit 2026.

    The click rate is more reliable than open rate as a benchmark because it's less distorted by privacy artefacts. The 3.4-5.7% spread is narrower than the open-rate spread — meaning when subscribers are interested enough to open, they click at fairly comparable rates regardless of sector. If your open rate is in line with your sector but your click rate is below benchmark, the issue is in-email engagement (subject line, preview text, CTA design, message-market fit). If both are below benchmark, the problem is list quality.

    CTOR (Click-to-Open Rate) by Industry

    CTOR (clicks divided by unique opens) is the most reliable engagement metric in 2026. CTOR ranges from 10.7% (charity, real estate) to 15.0% (B2B SaaS) — and the spread is narrow. The B2B SaaS leadership on CTOR is the inverse of its open-rate weakness: smaller, more engaged audiences click harder when they open.

    Industry CTOR %
    B2B SaaS15.0%
    Fashion & apparel14.5%
    Education (HE)14.1%
    Government & public sector13.8%
    Marketing & advertising13.8%
    Telecom13.8%
    Healthcare & wellness13.6%
    Travel & tourism13.6%
    Beauty & cosmetics13.5%
    Hospitality13.5%

    Top 10 by CTOR. Source: Visionary Email Send Audit 2026.

    B2B SaaS has the lowest open rate (24.7%) AND the highest CTOR (15.0%) of any sector. The interpretation: B2B SaaS senders have small, engaged lists that perform well per-open, but the inbox-noise environment B2B buyers experience suppresses overall opens. The implication for B2B brands: focus on list quality and segmentation rather than chasing open-rate improvements.

    Unsubscribe Rate Benchmarks

    Email unsubscribe rates average 0.27% in 2026 — well below the 0.5% threshold most ESPs flag as concerning. Mission-led sectors (charity 0.18%, government 0.18%, education 0.18-0.21%) have the lowest unsub rates; B2B SaaS, marketing/advertising and telecom (0.41%) have the highest.

    Industry Unsub %
    Charity & non-profit0.18%
    Education (K-12)0.18%
    Arts & culture0.18%
    Government0.18%
    Media & publishing0.21%

    Lowest 5 unsub rates. Source: Visionary Email Send Audit 2026.

    Industry Unsub %
    B2B SaaS0.41%
    Marketing & advertising0.41%
    Legal services0.41%
    Telecom0.41%
    B2B agency / consulting0.34%

    Highest 5 unsub rates. Source: Visionary Email Send Audit 2026.

    Unsub rate is the early-warning system for deliverability

    A sustained 0.5%+ unsub rate signals to inbox providers that the audience doesn't want this content. Deliverability typically follows within 60-90 days.

    Bounce Rate Benchmarks

    Email bounce rates (combined hard + soft) average 0.62% in 2026. Sector spread runs 0.27% (education K-12) to 0.94% (B2B SaaS, marketing/advertising, telecom). Above 2% combined bounce suggests list-decay or deliverability problems requiring intervention.

    Industry Bounce %
    Education (K-12)0.27%
    Government & public sector0.31%
    Education (HE)0.31%

    Lowest 3 bounce rates. Source: Visionary Email Send Audit 2026.

    Industry Bounce %
    B2B SaaS0.94%
    Marketing & advertising0.94%
    Telecom0.94%

    Highest 3 bounce rates. Source: Visionary Email Send Audit 2026.

    B2B sectors with older, more-cycled lists bounce at higher rates because employees change jobs and company email addresses go stale. Education and government audiences are more stable.

    Bounce-rate maintenance protocol Visionary applies

    1. Auto-suppress hard bounces immediately on first occurrence.
    2. Auto-suppress soft bounces after 3 consecutive sends.
    3. Re-engagement campaign at 90-day inactive threshold.
    4. List validation audit every 6 months on B2B lists; annually on B2C.

    Conversion Rate by Industry

    Email conversion rate (action attributed to email click) ranges from 0.21% (real estate, government) to 1.41% (charity donations, restaurant orders). The weighted average is 0.42%. Charity (1.41%) is high because the action is small (a donation) and high-intent. B2B SaaS (0.61%) is moderate but each conversion has high downstream value.

    Industry Conv %
    Charity & non-profit1.41%
    Restaurants & cafes1.41%
    Hospitality0.84%
    Fashion & apparel0.84%
    Travel0.84%
    Wellness0.84%
    Beauty & cosmetics0.74%
    Food & beverage0.74%

    Highest conversion rates. Source: Visionary Email Send Audit 2026.

    Industry Conv %
    Real estate0.21%
    Government0.21%
    Media & publishing0.21%
    Education (K-12)0.27%
    Arts & culture0.27%

    Lowest conversion rates. Source: Visionary Email Send Audit 2026.

    Low-friction, high-frequency action sectors (charity donations, restaurant orders, beauty subscriptions) convert highest per click. High-AOV, low-frequency action sectors (real estate, automotive, B2B services) convert lowest — but each conversion has materially higher downstream value, which is why their RPE is so different. A real estate brand benchmarking against B2C beauty conversion rates will set unrealistic targets. Compare against sector peers, not vendor-blended platform-wide averages.

    Revenue Per Email (RPE) Benchmarks

    Revenue per email ranges from $0.09 (£0.07) (government) to $10.68 (£8.41) (legal services, travel). The weighted average is $0.52 (£0.41). High-AOV sectors (legal, travel, real estate, hospitality) dominate RPE rankings; mission-led sectors (charity, government, education) cluster lowest.

    LegalTravelReal estateHospitalityTelecomInsurancePharmaRecruitmentTech HWB2B SaaS$0.00$3.81$7.62$11.43$15.24

    Top 10 sectors by revenue-per-email. Source: Visionary Email Send Audit 2026.

    The 120x range from top to bottom ($0.09 (£0.07) vs $10.68 (£8.41)) is the press hook. Email RPE in legal services is genuinely transformational; in government, it's a cost-recovery exercise. Same channel, fundamentally different economics. RPE benchmarks shift fastest in two ways: AOV changes (a higher-AOV product mix raises RPE structurally) and segment quality (smaller, better-segmented lists raise RPE more than list-growth does).

    Best Send Time by Industry (GMT/BST)

    The best-performing email send time varies by industry. B2B SaaS performs best Tuesday 09:30; e-commerce Thursday 19:00; charity Sunday 11:00; restaurants Friday 16:30. The "all sectors send Tuesday morning"rule of thumb is broken — sector-specific send-time optimisation lifts open rate by an average 4.7pp.

    Industry Best day Best time Open-rate lift vs random
    B2B SaaSTuesday09:30+5.4pp
    B2B servicesTuesday10:00+4.7pp
    E-commerce (general)Thursday19:00+6.4pp
    Fashion & apparelThursday19:30+7.1pp
    BeautyWednesday20:00+5.8pp
    Food & beverageFriday16:00+4.4pp
    RestaurantsFriday16:30+6.4pp
    TravelSaturday09:00+5.7pp
    CharitySunday11:00+4.1pp
    Education (HE)Monday17:00+3.4pp
    HealthcareTuesday10:30+4.7pp
    Real estateSaturday10:30+5.1pp
    InsuranceTuesday11:00+3.7pp

    Source: Visionary Email Send Audit 2026, send-time A/B tests aggregated across the dataset.

    How to find your sector's optimal send time

    Split list 50/50, test two times in week 1, narrow to 60/40 in week 2, full optimal in week 3.

    B2B vs B2C Performance Deltas

    B2C email outperforms B2B on open rate (32.7% vs 27.4%), click rate (4.4% vs 3.4%), and conversion rate (0.74% vs 0.41%). But B2B wins decisively on revenue per email — $4.33 (£3.41) average vs $0.90 (£0.71) — because B2B AOV is structurally higher.

    Metric B2C B2B Delta
    Open rate32.7%27.4%+5.3pp B2C
    Click rate4.4%3.4%+1.0pp B2C
    CTOR13.5%12.4%+1.1pp B2C
    Unsub rate0.27%0.34%+0.07pp B2B
    Bounce rate0.51%0.84%+0.33pp B2B
    Conversion rate0.74%0.41%+0.33pp B2C
    RPE$0.90 (£0.71)$4.33 (£3.41)+$3.43 (+£2.70) B2B

    Source: Visionary Email Send Audit 2026.

    B2C email is more engaged at every step of the funnel, but B2B email captures more revenue per send. The economics favour B2C for high-frequency low-AOV programmes (beauty, fashion, food) and B2B for low-frequency high-AOV programmes (SaaS, legal, recruitment, insurance). A B2B SaaS brand with a 24.7% open rate and $5.42 (£4.27) RPE is performing well. The same numbers in a B2C beauty brand would be a problem (B2C beauty benchmark is 34.7% open, $1.07 (£0.84) RPE). Don't cross-benchmark.

    Welcome / Cart / Re-engagement Email Benchmarks

    Lifecycle emails dramatically outperform promotional sends. Welcome series open rate is 58.4% (1.86x promotional); conversion 4.1% (9.8x); RPE $5.98 (£4.71) (11.5x). Abandoned-cart emails: 51.4% open, 11.2% conversion, $23.37 (£18.40) RPE. Re-engagement campaigns reactivate 14.7% of dormant subscribers over 60 days.

    Email type Open % Click % CTOR % Conv % RPE $ (£)
    Welcome series (1st email)64.7%12.4%19.2%6.4%$10.67 (£8.40)
    Welcome series (avg of 3-email)58.4%8.4%14.4%4.1%$5.98 (£4.71)
    Abandoned cart (1st)51.4%14.7%28.6%11.2%$23.37 (£18.40)
    Abandoned cart (2nd)38.4%9.4%24.5%6.4%$14.48 (£11.40)
    Browse abandonment41.2%8.4%20.4%4.1%$8.13 (£6.40)
    Post-purchase / order confirmation71.4%8.7%12.2%1.4%$4.33 (£3.41)
    Win-back (90-day inactive)18.4%2.4%13.0%1.1%$1.79 (£1.41)
    Birthday / anniversary47.4%7.4%15.6%4.7%$8.52 (£6.71)
    Promotional (newsletter / campaign)31.4%3.8%12.1%0.42%$0.52 (£0.41)

    Source: Visionary Email Send Audit 2026.

    Lifecycle automation is by far the highest-ROI email investment a brand can make in 2026. Welcome series RPE ($5.98 (£4.71)) is 11.5x promotional RPE ($0.52 (£0.41)). Cart abandonment RPE ($23.37 (£18.40)) is 45x promotional RPE. Programmes investing >70% of email engineering effort in promotional sends are leaving the largest single revenue lever unutilised.

    5 lifecycle email programmes Visionary recommends every e-com brand build first

    1. Welcome series (3-email).
    2. Abandoned cart (2-email, 1h + 24h cadence).
    3. Browse abandonment (1-email, 24h delay).
    4. Post-purchase order confirmation + cross-sell.
    5. Win-back / re-engagement (60-day + 90-day cadence).

    The Sector Benchmark Lookup Tool

    Pick your sector, enter your current open rate and click rate — we'll surface the full benchmark set for your sector, the delta vs average, and a diagnostic on the most likely cause if you're below benchmark.

    Interactive Tool

    What's the Email Benchmark for My Sector?

    Sector benchmark

    Open 24.7% · Click 3.7% · CTOR 15%

    Unsub 0.41% · Bounce 0.94% · Conv 0.61% · RPE $5.42 (£4.27)

    You vs sector: open -4.7pp, click -1.7pp.

    Below sector benchmark on both. Likely cause: list quality. Audit deliverability and segment dormant contacts.

    Open %Click %08162432
    • You
    • Sector
    • avg

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    Methodology

    This report draws on three primary first-party data sources.

    Source 1: Visionary Email Send Audit 2026.Aggregate analysis of 32 million email sends across our respondent dataset via Klaviyo (74 accounts), Mailchimp (48), HubSpot (28), ActiveCampaign (20) and Brevo (14). January 2024 – March 2026 inclusive. Sectors represented: 38 distinct industry classifications (NACE/SIC mapped). All metrics aggregated across sends; no individual account data identifiable.

    Source 2: Visionary Email Subscriber Panel 2026.A 1,200-respondent adult panel survey fielded via Pollfish between 18 February and 9 March 2026. All survey work conducted via Pollfish nationally representative panels. Margin of error ±2.8% at 95% confidence.

    Source 3: Visionary Email Deliverability Crawl 2026.DMARC, SPF, DKIM and BIMI alignment plus engagement-window deliverability scoring on 1,000 sender domains, March 2026. Public DNS records plus authenticated send tests.

    Limitations.Open-rate measurements are inflated by Apple Mail Privacy Protection (estimated +2-4pp on iOS-heavy lists). Conversion rate attribution uses last-click email attribution; non-last-click email contribution is not captured in our conversion figures and may be 1.4-2.1x higher in reality. Industry classifications follow NACE/SIC mappings; cross-sector senders are classified by primary revenue stream. For media enquiries, citations or full dataset requests, contact press@visionary-marketing.co.uk.

    Frequently Asked Questions

    The weighted average open rate is 31.4% in 2026 — materially above the published vendor averages. Sector spread runs 24.7% (B2B SaaS) to 41.4% (charity / utilities / government).

    Click rates range 3.4-5.7% across sectors. Government, education HE, arts and media lead at 5.1-5.7%. B2B services and finance sit at 3.4-3.7%. Overall weighted average is 3.8%.

    CTOR ranges 10.7% (charity, real estate) to 15.0% (B2B SaaS). The weighted average is 12.1%. B2B SaaS leads despite low open rates because subscribers who open are highly engaged.

    unsubscribe rates average 0.27% in 2026. Sustained rates above 0.5% per send signal a list-quality or message-fit problem. Above 1.0% triggers deliverability degradation within 60-90 days.

    Best send time varies by industry. B2B SaaS Tuesday 09:30; e-commerce Thursday 19:00; charity Sunday 11:00; restaurants Friday 16:30. Sector-specific optimisation lifts open rates by 3.4-7.1pp vs random send.

    B2C outperforms B2B on opens (32.7% vs 27.4%) and conversion (0.74% vs 0.41%) but B2B wins on RPE ($4.33 (£3.41) vs $0.90 (£0.71)) because B2B AOV is structurally higher.

    Lifecycle emails outperform promotional. Welcome series RPE is $5.98 (£4.71) (11.5x promotional); abandoned cart RPE is $23.37 (£18.40) (45x promotional); re-engagement reactivates 14.7% over 60 days.

    Weighted average RPE is $0.52 (£0.41) in 2026. Sector spread runs $0.09 (£0.07) (government) to $10.68 (£8.41) (legal services / travel) — a 120x range driven mostly by AOV differences.

    Compare against your sector's specific benchmark, not against blended platform-wide averages. If your open rate is in line with your sector but click rate is below benchmark, the issue is in-email engagement; if both are below, the problem is list quality.

    Email press@visionary-marketing.co.uk to request the full 38-sector data table (CSV) or the Email Marketing Benchmarks 2026 report PDF.

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