SEO Reseller
SEO Reseller Programme for Agencies
Wholesale SEO Reseller Services You Can Resell at a Profit
Grow your agency's revenue by reselling expert search engine optimisation (SEO) services. Our SEO reseller programme gives you wholesale pricing, white-labelled delivery, and a proven fulfilment partner you can trust. We deliver powerful SEO results to your clients while you focus on growth.
Companies we've worked with
durhamlane: Catching the Catastrophic SEO Issue Other Experts Missed
Before founding Visionary, Chris was the sole Digital Marketing Specialist at durhamlane - a UK B2B sales acceleration business. The headline moment: catching a pre-launch technical SEO issue that would have cost the business hundreds of thousands of pounds, after every previously-engaged consultant had signed off.
Page-view growth
Revenue, no SEO budget
Saved (catastrophic catch)
In-house tenure
Definition
What Is an SEO Reseller?
An SEO reseller is an agency, freelancer, or business service provider who purchases SEO services from a specialist provider (like Visionary) and resells them to their own clients under their own brand.
How it works: You maintain the client relationship-you communicate with your clients, understand their business goals, supply expert SEO advice, and review results. Meanwhile, the SEO reseller service provider executes the actual SEO work: keyword research, content creation, link building, technical optimisation, and reporting. This is how you grow your agency without hiring.
The economics: You buy SEO at our published agency rates, £1,300 to £2,500 per month per client, then set your own retail price on top. Most partners price 30 to 50% above their buy rate as margin. Full retainer scopes are listed on our SEO packages page. For proven agencies we're also happy to explore performance-based or hybrid terms. You work directly with Chris - a top proven expert with 15+ years' experience - never handed off to a junior.
Who benefits from SEO reselling: Web design agencies looking to increase average client lifetime value. Digital marketing freelancers seeking to expand service breadth. Management consulting firms wanting to offer digital solutions. Any agency that wants to offer white label SEO services to its clients. Media buyers rounding out service offerings.
Visionary as your SEO reseller partner: We work with dozens of resellers, providing transparent reporting, flexible pricing, and customisable white-label options for your clients. No long-term contracts or minimum volumes. Start with 1-2 clients and grow keyword rankings, traffic, and revenue.
Comparison
SEO Reseller vs White Label SEO: What's the Difference?
The terms "reseller" and "white label" are often used interchangeably, but they represent different service models.
| Aspect | Reseller | White Label |
|---|---|---|
| Client Visibility | Client aware but not involved with provider | Provider completely invisible to client |
| Reporting | Co-branded or rebranded | 100% reseller branding |
| Communication | Reseller owns relationship | Provider may interact under reseller brand |
| Setup Complexity | Simpler, less integration | More complex, requires systems integration |
| Best For | Agencies wanting to add services quickly | Agencies wanting to appear larger |
Pricing typically reflects the model: Pure reseller packages start at £1,300/mo (you handle communication). Our white label SEO service for agencies runs £1,500-£2,500/mo (we provide customised reporting). You choose the level of invisibility that works for your business.
Getting Started
How to Become an SEO Reseller
Becoming an SEO reseller involves five key steps. Most resellers are operational within 2-4 weeks.
Choose a Reliable Provider
Evaluate transparency, reporting quality, contract flexibility, and alignment with your positioning. At Visionary: transparent methods, sample reports, month-to-month, flexible packages.
Define Positioning & Pricing
Decide who you're selling to and at what price points. Premium add-on or standalone? One tier or multiple? Target 40-60% margins for profitability.
Set Up Client Onboarding
Create a simple workflow: client questionnaire, internal approvals, contract addendum covering SEO specifics. Establish this before signing your first reseller client.
Define Communication Flow
Agree on who handles what: client-facing communication, technical delivery, monthly reports, and escalations. Clear expectations prevent confusion.
Start With 1-2 Clients
Launch with existing or warm prospects. Monitor satisfaction, reporting cycles, and margins. After 2-3 months, scale confidently.
Get Started With Visionary
We handle the admin: reseller contracts, flexible pricing, custom reporting, and ongoing partner support. No setup fees. No minimums. Add clients incrementally.
Overview
What is an SEO Reseller Programme?
An SEO reseller programme allows agencies, consultants, and freelancers to offer SEO services to their clients without doing the work themselves. You sell, we deliver powerful SEO results.
You set your own prices, maintain the client relationship, and keep the margin. We handle the strategy, execution, and reporting-all under your brand.
There are two ways to partner with us. The first is a fully managed white-label retainer, which is designed to be hands-off: we manage everything from onboarding your clients to monthly reporting. The second is unit-based reselling, where you buy individual SEO deliverables-links, audits, articles-at reseller pricing and sell them on under your own brand.
Either way, it's the fastest route to adding SEO to your service offering and growing your agency without the cost and complexity of building an in-house team. Our SEO reseller programme has helped dozens of UK agencies scale their revenue.
Add SEO to your service offering tomorrow. No hiring, no training, no tools to buy.
"Chris is a real master of SEO and PPC. I'll never forget the time he discovered what could have been a catastrophic SEO issue, prior to a new big website launch that would have cost the business £100,000s (that every other so-called SEO expert we'd engaged had missed)."
What's Included
What Our Expert SEO Services Include
Fully managed campaigns
From strategy development to implementation, we handle everything while keeping you informed through regular updates and collaborative planning sessions.
Learn moreTechnical SEO
We start with a thorough technical SEO audit to uncover and address any underlying issues that could hinder your site's performance. Regular checks ensure your site stays optimised and resilient against algorithm updates.
Learn moreOn-page SEO
We optimise every element of your website, from meta tags and headers to image alt texts and URL structures. Our goal is to ensure every page is primed for search engines and offers a seamless experience for users.
Learn moreContent strategy
Great content is at the heart of SEO. We create compelling, user-focused content that answers your audience's questions, builds trust and converts. Whether it's blog articles, landing pages or product descriptions, we ensure your content performs.
Learn moreLink building
We earn high-quality backlinks from relevant, authoritative publications through strategic outreach, digital PR, and content partnerships. Every link is manually vetted for quality and relevance.
Learn moreLocal SEO
Our local SEO strategies help your business dominate local search results. We optimise your Google Business Profile, target location-specific keywords and enhance your visibility in local search packs to drive nearby customers to your door.
Learn moreMobile SEO
We ensure your site is fully optimised for mobile-first indexing. From responsive design to improving site speed and user experience, we make sure your site is ready to perform on every device.
Learn moreAI-powered SEO
We leverage AI tools and machine learning insights to identify opportunities faster, automate repetitive tasks, and deliver data-driven optimisations that keep you ahead of competitors.
Learn moreSEO migration
Changing platforms or restructuring your site? We manage the entire migration process to preserve your rankings, traffic, and authority without the usual drops that come from poorly handled migrations.
Learn moreOur Process
How Our SEO Reseller Programme Works
Partner Onboarding
Quick onboarding to understand your agency, clients, and pricing structure.
Client Audit
We audit your client's site and create a strategy you can present as your own.
Fulfilment
Full SEO execution-technical, content, links-delivered under your brand.
Branded Reports
Monthly reports with your branding showing rankings, traffic, and conversions.
Why Us
Why Work With Visionary?
Wholesale Pricing
Competitive pricing that gives you 40%+ margins on every SEO client.
Hands-Off Delivery
On fully managed retainers we handle delivery end-to-end. You focus on selling and client relationships.
Proven Results
Battle-tested SEO strategies that deliver consistent, measurable results.
No Minimums
Start with one client. Scale as you grow. No volume commitments.
Results
Reseller Partner Results
Annual Recurring Revenue Added
Web Design Agency
SEO Reseller Programme
New SEO Clients in 6 Months
Marketing Consultancy
SEO Reseller
Average Margin Per Client
Digital Agency
Reseller SEO Services
Pricing & Margins
SEO Reseller Pricing & Profitability
Understanding reseller pricing and margin structures helps you model profitability and set competitive client pricing.
Typical wholesale rates (what you pay):
- ■ Foundational packages: £1,300/month
- ■ Growth packages: £1,500-£2,000/month
- ■ Complex packages: £2,000-£2,500/month
These rates are typically 30-50% below retail pricing. For proven reseller partners we're also happy to explore performance-based or hybrid terms. You work directly with Chris - a top proven expert with 15+ years' experience - never handed off to a junior.
~£300-£400
Net margin per client/month
Wholesale: £1,500 → Retail: £2,100
~£500-£600
Net margin per client/month
Wholesale: £1,500 → Retail: £2,400
~£900-£1,000
Net margin per client/month
Wholesale: £1,500 → Retail: £3,000
Profitability at scale: 10 reseller clients on Growth packages at 60% markup generates £24,000 monthly revenue. After wholesale costs (£15,000) and overhead (£3,000-£4,000), you're netting £5,000-£6,000 monthly profit. At 20 clients, that's £10,000-£12,000 monthly-a meaningful revenue stream from service leverage.
Our People
Meet Our Specialists
Chris
Founder & Senior SEO Specialist
SEO reseller partner for agencies across the UK.
Ready to Add SEO to Your Service Offering?
No setup fees. No minimums. No contracts.
Become a Reseller PartnerSignature · Margin calculator
Per-Package Reseller Margin Calculator
Most reseller pages tell you 'great margins available'. We show you the maths per package. Pick a deliverable type, set your reseller price + your sell-on price, choose monthly volume - and the calculator outputs unit margin, monthly margin at scale, and the recommended market sell-on range.
Per-unit Economics
Unit margin
£350
Margin %
52%
At Volume
Monthly margin
£3,500
Annual projection
£42,000
Market sell-on
£350-£1000
Worked example:Niche edit DR 30+ at £150 reseller price, sold on at £350 = £200 per-unit margin (57%). At 10 placements/month = £2,000/month margin. At 30 placements/month = £6,000/month margin.
Answer first
SEO Reseller Margin vs Markup: The Maths
Reseller margin is the share of your retail price you keep; markup is the percentage you add to your buy rate. A 50% margin is a 100% markup. Confusing the two is the most common pricing mistake new resellers make, so here is the arithmetic on our real buy rates.
Buy a campaign at £1,300 per month. Retail it at £2,000 and you keep £700: a 35% margin, which is a 54% markup. Retail the same campaign at £2,600 and you keep £1,300: a 50% margin, a 100% markup. The retail figures are illustrations; you set your own client pricing and we never discuss money with your clients.
£700
You keep, per month
Illustrative retail price you set
£1,300
You keep, per month
Illustrative retail price you set
Price your retail against what an end client would pay a retail agency for the same scope, not against your buy rate; that is what keeps 30 to 50% margins realistic.
Protect margin by reselling the scope as defined: every campaign is delivered against our published retainer bands of £1,300 to £2,500 per month, with reporting built on Ahrefs, Google Search Console and GA4 data and branded to your agency, so you are never paying separately for tools, reports or account management.
Onboarding
Reseller Onboarding - Four Stages, Four Weeks
Most reseller programmes throw you a price list and a portal. Below is the structured onboarding we run - four stages over four weeks. Stage one builds the relationship; stage four sets you up for repeatable monthly orders without friction.
Reseller agreement + scope alignment
- →Reseller agreement signed
- →Reseller portal access provisioned
- →Volume-banded pricing tier agreed
- →Branded sample deliverables walked through
- →First test order placed
First deliverable production
- →Test order delivered
- →Quality reviewed by reseller
- →Feedback loop established
- →Branding / report-template aligned to reseller requirements
Reseller process integration
- →Visionary deliverables integrated into reseller workflow
- →Client-facing language aligned
- →Reporting cadence agreed
- →Volume-pricing tiers finalised
Steady-state rhythm
- →Monthly order cadence established
- →Direct reseller-Visionary contact route confirmed
- →Quarterly reseller-business-review schedule set
- →Volume thresholds + tier upgrades clarified
3-way model split
Reseller vs White Label vs Referral Partner - Three Models, Three Audiences
Reseller, white-label, and referral are different commercial models for different agency situations. Below is the side-by-side so you can pick the one that matches your operation.
| Dimension | Reseller | White Label | Referral Partner |
|---|---|---|---|
| Model | Buy at reseller price, sell at retail | Operate as your brand on Visionary delivery | Pass leads, take commission |
| Pricing visibility | You set sell-on price; client doesn't see Visionary | You set retainer; client doesn't see Visionary | Client engages Visionary directly |
| Branding control | Complete (re-sold under your brand) | Complete (Visionary delivery in your branding) | n/a (Visionary brands the engagement) |
| Margin structure | Per-unit margin (variable, controllable) | Retainer margin (predictable, ratio-fixed) | Commission % (typically 10-20%) |
| Time investment | Sales + relationship; minimal delivery | Sales + relationship + light account mgmt | Lead-pass only |
| Best for | Agencies wanting unit-resold deliverables (links, content, audits) | Agencies wanting white-labelled retainer SEO | Marketers / consultants wanting passive referral income |
| Onboarding effort | Light - 4-week structured process | Moderate - 90-day partner trajectory | Trivial |
| Scalability | Linear - per-unit margin scales with volume | Linear - retainer margin scales with client count | Tied to your network's deal flow |
Three models. Three different agency situations. Most agencies should pick one and double down - running all three creates client confusion. The right model depends on whether your agency wants to operate, brand, or just refer.
Reseller success grid
Three Reseller Engagements
Anonymised at the reseller's request. Named cases will replace these tiles once written consent is obtained.
£5,850 MRR added · 6 months
Solo marketer reselling Visionary niche edits to a portfolio of 4 client retainers. Per-unit margin 40-55%; volume of 12-18 placements/month.
£8,060 MRR added · 9 months
Web design agency reselling Visionary content production. 25-40 articles/month at varied volume tiers; per-unit margin 50-65%.
£4,940 MRR added · 12 months
Independent B2B consultant reselling Visionary technical audits + content briefs to a B2B SaaS portfolio. Higher per-unit margin (60-75%) on audits; mixed on content.
What's resellable
What's Resellable - The Full Visionary Catalogue
Most reseller programmes give you 3-4 SKUs. Below is the full list of Visionary deliverables available for reseller resale, with reseller-tier pricing bands. Linkable, content, audit, retainer-fragment - everything that can be unit-priced is on the catalogue.
| Category | Deliverable | Reseller-tier pricing |
|---|---|---|
| Links | Niche edit - DR 30+ | £80-£250 |
| Links | Niche edit - DR 50+ | £150-£500 |
| Links | Niche edit - DR 70+ | £400-£1500 |
| Links | Guest post - DR 30+ | £150-£500 |
| Links | Guest post - DR 50+ | £300-£1000 |
| Links | Guest post - DR 70+ | £800-£2500 |
| Audits | 47-point technical SEO audit | £300-£800 |
| Audits | On-page audit (per-page) | £40-£120 |
| Content | Article - 1,500 words | £80-£180 |
| Content | Article - 3,000 words | £180-£400 |
| Content | Content brief only | £30-£75 |
| Retainer | Monthly white-label retainer (per tier) | £1,300-£2,500 / month |
Volume discounts apply at 10+ orders/month. Custom packages negotiated above 50 orders/month.
FAQ
Most Common SEO Reseller Questions
Last reviewed: by Chris Coussons, Founder.
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