Free tool

SEO Reseller Margin Calculator

Set a reseller buy rate, your own sell on price and a monthly volume, and see exactly what you keep per unit, per month and per year.

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What it outputs

Unit margin

Cash you keep per deliverable

Margin %

Share of retail you retain

Monthly margin

Unit margin at your volume

Annual projection

Twelve month profit run rate

What this tool does

Model Reseller Profit on a Single Deliverable

This calculator works out what you keep when you buy an SEO deliverable at reseller pricing and sell it on to your own client at retail. Pick the deliverable, set the two prices, choose a monthly volume, and it returns unit margin, margin percentage, monthly margin and a twelve month projection.

It takes four inputs. The deliverable type sets the reference bands, our published reseller band and the retail band an end client would typically pay elsewhere. The reseller price is what you pay us per unit. The sell on price is what you charge your client. Volume is how many units you expect to move each month. Nothing is stored and nothing is sent anywhere, so you can model client specific numbers safely.

It is built for web design agencies, digital marketing freelancers and consultancies who want to add search to their offer without hiring. It is equally useful when you are quoting a single project and need a defensible retail figure quickly, or when you are deciding which two or three deliverables should sit in a packaged offer. Full retainer scopes sit on our SEO packages page, and the wider programme is set out on the SEO reseller page.

The calculator

Run Your Per Unit Margin

Per-unit Economics

Reseller cost£325
Sell-on price£675
Unit margin£350

Unit margin

£350

Margin %

52%

At Volume

Monthly margin

£3,500

Annual projection

£42,000

Market sell-on

£350-£1000

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How to use the results

Four Checks on the Numbers

01

Read the margin percentage first

Margin percentage, not cash, tells you whether the deliverable is worth selling. Below 30% you are carrying client management, briefing and reporting time for very little. Between 30% and 50% is the healthy band most resellers operate in. Above 60% usually means you are selling on expertise, not units, which is fine as long as your retail price still survives a competitive quote.

02

If the unit margin is thin, raise retail before cutting cost

A thin unit margin is nearly always a retail pricing problem. Price against what an end client would pay a retail agency for the same scope, not against your buy rate. Moving retail up by 15% lifts margin far faster than squeezing a supplier, and it does not put delivery quality at risk.

03

Sanity check the monthly margin against your own time

Divide the monthly margin by the hours you will spend selling, briefing and reporting on that volume. If the result is below your own effective hourly rate, the volume is too low or the deliverable is the wrong one to lead with. Audits and high authority placements almost always beat entry tier articles on this test.

04

Use the annual projection as a mix decision, not a forecast

The annual figure assumes stable volume for twelve months, which rarely happens on a single deliverable. Treat it as a comparison device: run three deliverables through the tool, compare their annual figures at realistic volumes, and build your package mix around the two that win.

Worked example

A DR 30+ Niche Edit at Ten Placements a Month

Buy a DR 30+ niche edit at £150 and sell it on at £350. You keep £200 per placement, a 57% margin. At ten placements a month that is £2,000 of margin a month, and £24,000 across a year.£150 in, £350 out, £2,000 a month kept at ten placements.

Unit margin

£200

Margin %

57%

Annual projection

£24,000

FAQ

SEO Reseller Margin Questions

Most resellers aim for a 30 to 50% margin, which works out at roughly a 43 to 100% markup on the buy rate. On a £1,300 buy rate that means retailing between about £1,900 and £2,600 per month. Price against end-client market rates, not your cost.

No. Margin is the share of your retail price you keep, and markup is the percentage you add to your buy rate. A 50% margin is a 100% markup. This calculator reports margin, so compare its output to other margin figures rather than to markup figures.

Technical audits and higher authority link placements usually carry the highest per-unit margin, often 60 to 75%, because the value to the end client is obvious and the retail comparison is expensive. Entry tier articles carry the lowest, typically 40 to 55%, because retail rates for content are widely published and easy to shop around.

Yes. The reseller bands shown for each deliverable are our published reseller-tier bands, and the market bands are the retail range an end client would typically pay elsewhere for the same scope. Monthly retainers run from £1,300 to £2,500 per month, and for proven companies we are happy to discuss performance based terms.

Next step

Get Reseller Pricing on Your Actual Scope

Send us the deliverable mix and volume you are planning and we will confirm your buy rates, so the numbers above become a quote rather than a model.

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📞 0191 607 6707✉ chris@visionary-marketing.co.uk