Free tool
Set a reseller buy rate, your own sell on price and a monthly volume, and see exactly what you keep per unit, per month and per year.
What it outputs
Unit margin
Cash you keep per deliverable
Margin %
Share of retail you retain
Monthly margin
Unit margin at your volume
Annual projection
Twelve month profit run rate
What this tool does
This calculator works out what you keep when you buy an SEO deliverable at reseller pricing and sell it on to your own client at retail. Pick the deliverable, set the two prices, choose a monthly volume, and it returns unit margin, margin percentage, monthly margin and a twelve month projection.
It takes four inputs. The deliverable type sets the reference bands, our published reseller band and the retail band an end client would typically pay elsewhere. The reseller price is what you pay us per unit. The sell on price is what you charge your client. Volume is how many units you expect to move each month. Nothing is stored and nothing is sent anywhere, so you can model client specific numbers safely.
It is built for web design agencies, digital marketing freelancers and consultancies who want to add search to their offer without hiring. It is equally useful when you are quoting a single project and need a defensible retail figure quickly, or when you are deciding which two or three deliverables should sit in a packaged offer. Full retainer scopes sit on our SEO packages page, and the wider programme is set out on the SEO reseller page.
The calculator
Per-unit Economics
Unit margin
£350
Margin %
52%
At Volume
Monthly margin
£3,500
Annual projection
£42,000
Market sell-on
£350-£1000
How to use the results
Margin percentage, not cash, tells you whether the deliverable is worth selling. Below 30% you are carrying client management, briefing and reporting time for very little. Between 30% and 50% is the healthy band most resellers operate in. Above 60% usually means you are selling on expertise, not units, which is fine as long as your retail price still survives a competitive quote.
A thin unit margin is nearly always a retail pricing problem. Price against what an end client would pay a retail agency for the same scope, not against your buy rate. Moving retail up by 15% lifts margin far faster than squeezing a supplier, and it does not put delivery quality at risk.
Divide the monthly margin by the hours you will spend selling, briefing and reporting on that volume. If the result is below your own effective hourly rate, the volume is too low or the deliverable is the wrong one to lead with. Audits and high authority placements almost always beat entry tier articles on this test.
The annual figure assumes stable volume for twelve months, which rarely happens on a single deliverable. Treat it as a comparison device: run three deliverables through the tool, compare their annual figures at realistic volumes, and build your package mix around the two that win.
Worked example
Buy a DR 30+ niche edit at £150 and sell it on at £350. You keep £200 per placement, a 57% margin. At ten placements a month that is £2,000 of margin a month, and £24,000 across a year.£150 in, £350 out, £2,000 a month kept at ten placements.
Unit margin
£200
Margin %
57%
Annual projection
£24,000
FAQ
Next step
Send us the deliverable mix and volume you are planning and we will confirm your buy rates, so the numbers above become a quote rather than a model.
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