Automotive PPC Agency
Automotive PPC Agency Built for Showroom Traffic & Sales
Specialist Google Ads management and digital marketing for car dealerships, vehicle retailers, auto parts suppliers, and automotive service centres. We build advertising campaigns that drive qualified buyers to your forecourt — from Vehicle Listing Ads to high-intent local search campaigns. Senior specialists only. No contracts.
Companies we've worked with
Live Calculator
What 25% faster
stock turn looks like.
Inventory-synced Vehicle Listing Ads typically cut average days-to-sell by 20–30%. Move the dials to model your forecourt.
Current annual sales
1,043
units sold per year
Current gross profit
£1,501,714
annual
With VLA optimisation
1,390
units · 32 day avg
Projected gross profit
£2,002,286
annual
Annual gross profit uplift
+£500,571
348 additional units · same forecourt, same stock budget
12-Month Heatmap
Plate change is a campaign, not a month.
Most dealers ramp budget the week of plate change. We start six weeks earlier — which is when the buying decision is actually made.
JAN
Recovery
Service-led campaigns
FEB
Build-up
Pre-plate priming
MAR
PEAK
New plate frenzy
APR
Tail
Used vehicle pivot
MAY
Steady
Finance & PCP focus
JUN
Steady
Used + service
JUL
Build-up
Pre-69 priming
AUG
Build-up
Plate-watching
SEP
PEAK
Second plate spike
OCT
Tail
Year-end clearance
NOV
Clearance
Black Friday auto
DEC
Quiet
Service & MOT only
Engagement Models
Built for the size of your operation.
From single-franchise independents to national dealer groups — the structure changes, the standards do not.
Tier 01
Single Franchise
1 site · £2k–£6k/mo ad spend
Management fee
£1,200–£1,800/mo
- Inventory feed sync
- Local search dominance
- Service & MOT engine
- Weekly bid management
Tier 02
Multi-Site Group
2–8 sites · £6k–£30k/mo ad spend
Management fee
£2,400–£4,500/mo
- Per-site geo strategy
- Cross-franchise PMax
- Used stock turnover
- Group-wide attribution
Tier 03
National Dealer Network
9+ sites · £30k+/mo ad spend
Management fee
Quote-only · 6-figure annual
- Brand vs non-brand split
- DMS-deep integration
- Regional bid laddering
- Executive reporting
Diagnostic
Where dealer ad accounts leak money.
VLA feed errors
On audit, 7 in 10 dealers have 15%+ feed disapprovals — invisible inventory burning impressions on competitors.
Service campaigns missing
Aftersales is the highest-margin revenue stream and the most under-spent. £29 MOT campaigns are routinely the best-performing line item we add.
Brand cannibalising PMax
Default PMax setups consume 30–50% of budget on brand-name searches you'd have won organically. We carve them out.
Store visit tracking off
Without it, you're attributing zero credit to the showroom — making digital look unprofitable when it's the largest demand source.
Who Runs Your Account
Chris Coussons
Founder · Automotive PPC Lead
Fifteen years inside Google Ads, the last seven concentrated on UK dealerships and dealer groups. Built and managed VLA feeds for franchises across BMW, Kia, Ford, Volvo and dozens of independents.
Senior specialist on every account. No juniors. No account managers between you and the build. When you call about feed errors at 9pm before plate change, you get the person who wrote the campaign — not a ticket.
Sound Familiar?
Automotive Ads Problems We Fix Every Week
These are the most common issues we see with automotive Google Ads accounts.
Budget Wasted on Tyre-Kickers?
Your ads attract clicks from people browsing casually, researching for fun, or looking for vehicles you don't stock. Without precise targeting and intent filtering, most of your advertising budget goes to people who'll never visit your showroom. We build digital marketing campaigns focused on purchase-intent keywords and in-market audiences.
Vehicle Listing Ads Not Performing?
Google Vehicle Listing Ads (VLAs) put your inventory directly in search results with images, prices, and mileage. But poor feed quality, missing attributes, and bad campaign structure mean low impressions and wasted advertising spend. We optimise your vehicle feed and campaign setup for maximum visibility across the automotive industry.
Sold Cars Still Advertising?
Nothing wastes budget faster than advertising vehicles that have already been sold. If your inventory feed doesn't sync in real-time, you're paying for clicks on cars that aren't available. We connect your DMS or inventory system to your ads so sold vehicles are removed automatically.
No Showroom Visit Tracking?
You know people are clicking ads but you can't tell how many actually visited the dealership. Google's Store Visit conversions and call tracking bridge this gap. We implement every available attribution method so you can measure the real-world impact of your digital marketing spend.
PMax Cannibalising Your Brand?
Performance Max in automotive without proper controls spends heavily on people already searching for your dealership name. That's advertising budget you didn't need to spend. We separate brand and non-brand traffic, set proper exclusions, and ensure PMax generates genuinely new customers for your brand.
Plate Change Months Fumbled?
March and September are the biggest months in UK automotive. If your digital marketing campaigns aren't pre-planned, budgets increased, and seasonal ad copy live before the rush, you're leaving money on the table. We build a 12-month campaign calendar with plate change at the centre.
"Visionary transformed our Google Ads overnight. Our inventory feed was a mess — sold cars advertising, missing images, wrong prices. They cleaned it all up, synced it properly, and within a month our cost per lead dropped by 40%. Showroom visits are measurably up."
Mark Stevens
Dealer Principal, Stevens Motor Group
"The plate change campaigns were a game-changer. Pre-built, activated early, and aggressively bidding before our competitors even started. September was our best month in three years — and we can attribute it directly to what Visionary built."
Sarah Henshaw
Marketing Manager, Multi-Franchise Dealership
How Interlinked Wellness Stopped Paying for Google Ads
Niko's wellness clinic was fully dependent on paid Google Ads across two metros. Twelve months in, the local SEO foundation was compounding hard enough that paid spend was paused entirely — the clinic now books out a month in advance from organic alone.
Learn How We Did ItRankings
Organic appointments
Ad spend (was full dependency)
Booked out
Our Approach
We Don't Just Run Car Ads. We Drive Showroom Traffic.
What separates generic PPC from automotive-specialist campaign management.
Inventory-Synced Campaigns
Your Google Ads should reflect what's actually on your forecourt — right now. We connect your DMS or inventory feed directly to your advertising campaigns.
New stock appears automatically. Sold vehicles disappear. Price changes update in real-time. No manual work, no wasted spend on sold cars.
Plate Change Domination
March and September plate change months generate the highest volume of car buyer searches all year. We don't just increase budgets — we build a complete digital marketing strategy.
We pre-build seasonal campaigns weeks in advance with plate-specific ad copy, model-specific landing pages, and aggressive bid strategies. When demand spikes, we're already there.
Beyond New Cars
Dealerships have multiple revenue streams — new vehicles, used vehicles, servicing, MOTs, parts, and finance. Most digital marketing agencies only run campaigns for new car sales.
We build separate campaigns for each revenue stream because a £29 MOT booking is managed very differently from a £30,000 new car lead.
Local Market Dominance
Car buyers search locally. 'BMW dealer near me', 'used cars [town]', 'car finance [city]'. Your advertising needs to reach the right audience at the right time.
We build hyper-local campaigns with radius targeting around your dealership, location extensions, call extensions, and geo-specific landing pages. When someone nearby is ready to buy, your dealership appears first.
Services
Google Ads for Every Automotive Revenue Stream
Dedicated campaigns for every way your dealership makes money.
Vehicle Listing Ads (VLAs)
Inventory-based ads showing your actual vehicles in search results with images, prices, and mileage. Feed optimisation, campaign management, and real-time inventory sync included.
Search Ads for Dealerships
High-intent keyword campaigns — make, model, body type, location. 'Used BMW 3 Series Manchester', 'new Kia Sportage finance'. Every search intent captured with relevant ad copy.
Performance Max for Automotive
PMax with vehicle inventory segmentation, in-market auto audience targeting, and brand/non-brand separation. AI-powered reach with dealership-level control.
Parts & Accessories Shopping
Google Shopping campaigns for auto parts retailers. Product feed optimisation, fitment data management, and part-number keyword targeting.
Service & MOT Campaigns
Local advertising campaigns for servicing, MOTs, repairs, and tyres. High-frequency, low-CPC campaigns that generate consistent workshop bookings year-round.
Remarketing for Auto Buyers
Vehicle-specific remarketing showing the exact cars a visitor viewed. Multi-stage sequences from initial browse to 'still available' urgency campaigns. Essential digital marketing for automotive's 2-4 week consideration period, keeping your brand in front of your audience.
Our Process
How We Drive Your Automotive Ad Performance
Automotive Account Audit
Review of current campaigns, inventory feed quality, VLA setup, conversion tracking, and competitive landscape. Every gap documented. This case study-level audit forms the foundation of your digital marketing strategy.
Inventory Feed & Tracking Setup
DMS or inventory feed connected and optimised. Vehicle attributes cleaned. Conversion tracking implemented — calls, form submissions, store visits, and finance applications.
Campaign Architecture
VLAs for inventory, Search for high-intent makes and models, PMax for broader reach, service campaigns for workshop revenue, and remarketing for vehicle-specific retargeting. Each revenue stream has its own structure.
Bid Strategy & Seasonal Planning
Bid strategies calibrated to vehicle margin and revenue stream value. 12-month seasonal calendar with plate change months, bank holidays, and key automotive events pre-planned.
Continuous Optimisation
Weekly — inventory feed updates, search term analysis, bid adjustments, seasonal campaign activation, and competitive monitoring. Sold vehicles removed, new stock promoted.
Scale & Expand
New locations, new franchises, expanded service offerings, and increased budgets during peak periods. Every expansion tested against showroom attribution data.
What's Included
Your Automotive PPC Package Includes
Campaign Management
- Vehicle Listing Ads setup & management
- Search campaigns (make, model, location)
- Performance Max with inventory segmentation
- Service, MOT & parts campaigns
- Dynamic remarketing for vehicles
- Bid strategy & seasonal budget management
- Ad copy per vehicle category
- Competitor monitoring
Automotive-Specific
- DMS / inventory feed integration
- Real-time sold vehicle removal
- Vehicle attribute optimisation (images, pricing, mileage)
- Call tracking with dealership attribution
- Store visit conversion tracking
- Finance application tracking
- 12-month plate change campaign calendar
- Monthly reporting with cost per lead by revenue stream
- Direct access to your automotive PPC specialist
Average Return on Ad Spend for Dealership Clients
Typical Cost Per Lead Reduction in First 90 Days
Inventory Feed Accuracy Maintained
Long-Term Contracts
"The inventory sync alone saved us thousands. No more paying for clicks on sold cars. And the service campaigns they built generate a steady stream of MOT and servicing bookings that we never had before — it's an entirely new revenue channel from Google Ads."
James Crawford
Operations Director, Crawford Motors
"We tried managing Google Ads in-house and wasted months. Visionary took over, fixed our feed, built proper make-and-model campaigns, and within six weeks our cost per enquiry was half what we'd been paying. Should have done it sooner."
Lisa Park
Marketing Coordinator, Park Auto Group
"Multi-location was the challenge. Three dealerships, different brands, different stock. Visionary built separate campaigns for each location with independent budgets and reporting. We can finally see which dealership performs best and allocate accordingly."
Tom Richards
Group Marketing Manager, Richards Automotive
Scaling LA Design Concepts ~11x on Google Ads — While Doubling ROAS
Frank K's US luxury fabrics & wallpaper retailer was stuck on a default Performance Max setup. We rebuilt the shopping engine across four pillars — feed segmentation, campaign architecture, audience signals, and category-economics bidding — scaling monthly revenue ~11x while ROAS roughly doubled.
Learn How We Did ItRevenue growth
ROAS lift
Spend grown
Engagement window
Why Us
Why Dealerships Choose Visionary
Automotive Specialists
VLAs, inventory feeds, and plate change campaigns are our daily work. We understand the automotive industry and the brands within it.
Inventory-Synced
Sold cars stop advertising automatically. New stock goes live instantly.
Every Revenue Stream
New cars, used, servicing, MOTs, parts, and finance — each managed separately.
Local Dominance
Radius targeting, location extensions, and geo-specific campaigns capture nearby buyers.
No Contracts
Month-to-month. Cancel anytime.
Google Ads + SEO
Make and model pages ranking organically AND converting through paid.
Showroom Attribution
Call tracking, store visits, and finance applications. Real-world results measured.
Direct Access
Senior specialist. No layers.
FAQ
Automotive PPC Questions Answered
"Chris is a real master of SEO and PPC. I'll never forget the time he discovered what could have been catastrophic SEO issue, prior to a new big website launch that would have cost the business £100,000s (that every other so-called SEO expert we'd engaged had missed)."
Related Services
Related Services
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included