How We Unlocked +50% Profit for Oh My Cream — While They Were Already With a Big Agency
Premium UK beauty brand Oh My Cream (formerly Naturisimo) had hit a growth plateau their full-service agency couldn't unblock. Three months after Chris slotted in as strategy lead, profit was up 50% and the brand had a new lever for growth they hadn't known was available.
Profit lift
in 3 months
Unlocked
where the big agency couldn't
Layer
alongside existing agency
Engagement window
Companies we've worked with
The 60-second version
Oh My Cream (formerly Naturisimo) is a UK premium clean beauty e-commerce brand run by Alison Goulbourne. The brand was already engaged with a large, well-known full-service agency when Chris was brought in as strategy consultant. Growth had plateaued; the existing agency couldn't find the next lever. Chris audited the account, identified an under-exploited segmentation axis, executed it as a strategy layer on top of the existing agency relationship — and over the following three months, profit lifted by 50%.
"Chris is a very knowledgeable PPC consultant. I enjoyed working with him, and he helped us unlock growth we previously thought wouldn't be possible."
— Alison Goulbourne, Director, Oh My Cream
ohmycream.co.ukWhere they were
Competent agency. Plateaued growth.
Oh My Cream — under its current brand and in its earlier life as Naturisimo, a name many readers in UK beauty will recognise — had been one of the recognisable names in clean beauty for years. By the time Chris was brought in, the brand was already with a large, well-known full-service agency. The agency was running a competent operation. Campaigns were tuned, creative was on-brand, the obvious levers had been pulled.
The brand had hit a plateau. Growth had stopped compounding. Spend was producing predictable returns, but the trajectory had flattened. The next move wasn't more spend on the existing playbook; it was a different playbook. The kind of thing an embedded agency, busy with day-to-day delivery, can struggle to see.
This is a specific positioning. Most agency case studies are 'we replaced the previous agency'. This one is the opposite: the existing agency was kept, the relationship was respected, and Chris was layered on top as strategy lead. The growth came from finding what the embedded agency couldn't see — not from doing what they were doing, but louder.
What we did
The strategy layer that found the lever
The work was audit-led and surgical. Identify the under-exploited axis, structure the lever to layer on top of the existing agency's work, execute with focus on the one thing that would move the needle most.
Audit the account against the obvious axes
Mapped what the existing agency was doing well and where the natural ceiling sat under their current setup. The goal wasn't to find errors — there weren't many — it was to find an axis that hadn't been segmented or exploited yet.
Identify the under-exploited segmentation axis
The specific lever stays at the strategic level — disclosing it would compromise current work — but the principle was that one segmentation axis the existing setup hadn't separated out was carrying disproportionate margin. Splitting it out unlocked targeting that the previous structure had averaged away.
Structure the layer to complement, not displace
Built the new structure so it sat alongside the existing agency's work without conflict. No campaigns competing on the same auction. No tracking conflicts. No operational friction. The diplomatic reality of working over an incumbent matters as much as the technical execution.
Surgical execution
Pushed hard on the one axis, didn't try to fix everything. The existing agency had the rest of the operation under control. The strategy layer's job was to find and exploit the lever, not to take over the whole account.
The numbers
What changed
Profit lift
in 3 months
Unlocked
where the big agency couldn't
Layer
alongside existing agency
Engagement window
FAQ
Common questions
Related services
Premium e-commerce brand with stalled growth?
If your growth has plateaued despite a competent agency relationship, the lever you need probably isn't more spend or more campaigns. It's a different angle on the account someone embedded in the day-to-day can't see. Book a 30-minute audit and we'll tell you whether your account has the same kind of unexploited lever Oh My Cream's did.
Book a 30-Minute AuditStart Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included