Dental PPC Agency
Dental PPC Agency Built for New Patient Bookings
Specialist Google Ads management for dental practices, orthodontists, and cosmetic dentistry clinics. We build campaigns that fill your appointment book with high-value patients — implants, Invisalign, veneers, and cosmetic treatments. Senior specialists only. No contracts.
Companies we've worked with
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Dental Ads Problems We Fix Every Week
These are the most common issues we see with dental Google Ads accounts.
Attracting NHS Enquiries Instead of Private?
Your ads attract patients looking for NHS dental services when you're a private practice. Wasted budget on unqualified clicks. We build keyword strategies with aggressive negative keyword lists that filter out NHS searches and focus on private, insured, and self-paying patients.
High CPCs for Dental Implants?
Dental implant keywords are some of the most expensive in healthcare PPC — £10-25 per click. Without precise targeting and landing page optimisation, you're burning through budget fast. We structure implant campaigns with tight geographic targeting, high-intent match types, and conversion-optimised landing pages.
No Tracking From Click to Seated Patient?
You're getting phone calls and form fills, but you can't tell which campaigns generate actual booked patients vs. tyre-kickers. We implement call tracking, form attribution, and patient booking integration so you see your real cost per seated patient — the only metric that matters.
Losing to Corporate Dental Chains?
Corporate dental groups have massive budgets. You can't outspend them, but you can outsmart them. We build hyper-local campaigns with radius targeting around your practice, showcase your team's expertise in ad copy, and create landing page recommendations that convert better than corporate template sites.
PMax Showing Ads for Wrong Treatments?
Performance Max without proper treatment segmentation shows your ads for services you don't prioritise — or don't offer at all. We configure PMax with treatment-specific asset groups and audience signals so your budget goes where the revenue is.
Website Doesn't Convert Ad Traffic?
You're paying for clicks but your website doesn't turn visitors into bookings. Generic homepages, no clear call-to-action, no treatment-specific landing pages. We recommend landing page improvements that directly increase your booking rate from paid traffic.
"We were bleeding money on ads that brought in NHS enquiries. Visionary restructured our campaigns and added NHS filtering — within weeks, our enquiry quality improved and our cost per patient dropped by nearly 40%. Now we only see private patients in our pipeline."
Sarah Mitchell
Practice Director, Harley Street Dental Practice
"As a cosmetic dentistry clinic, we needed an agency that understood our treatment pricing and patient psychology. Visionary built separate campaigns for veneers, composite bonding, and smile makeovers. Each patient now costs us less, and we're booking out weeks in advance."
Dr James Patterson
Cosmetic Dentist, Contemporary Smile Studio
Local SEO: How a Service Business Went From Invisible to Fully Booked
A local service business with zero online visibility. We built their local presence from scratch and turned Google into their #1 source of new customers.
Learn How We Did ItAvg. Map Rank
GBP Revenue/Month (from £4K)
Waiting List (from empty diary)
Rankings Across Service Area
Our Approach
We Don't Just Run Dental Ads. We Fill Your Chair.
What separates generic PPC from dental-specialist PPC management.
Treatment-Level Campaign Strategy
Not all dental treatments are equal. Implants at £2,500+ per patient deserve different budgets and bids than routine check-ups.
We build separate campaigns for each high-value treatment — implants, Invisalign, veneers, composite bonding, crowns — with dedicated keywords, ad copy, and landing pages. Your budget concentrates where the revenue is highest.
Hyper-Local Targeting
Dental patients search locally — 'dentist near me', 'dental implants [city]', 'emergency dentist [area]'.
We build campaigns with precise radius targeting around your practice (typically 5-15 miles depending on treatment type), local ad extensions showing your address and phone number, and geo-specific landing page recommendations that match the patient's location.
Cost Per Seated Patient
Most agencies report on cost per click or cost per enquiry. Neither tells you what you need to know — what does each patient who actually sits in your chair cost?
We implement call tracking, form attribution, and wherever possible, integration with your practice management software to track from ad click to booked appointment.
Compliance Without Compromise
Dental advertising has Google policy restrictions — treatment claims, before/after imagery, and health guarantees all need careful handling.
We write ad copy that stays compliant while still compelling patients to choose your practice. Your ads run without interruption or disapprovals.
Services
Full Spectrum Dental Google Ads Management
Every campaign type, built around patient acquisition.
Dental Implant Campaigns
Dedicated campaigns for your highest-value treatment. Implant-specific keywords, compelling ad copy addressing cost concerns and implant advantages, and landing pages designed to convert research-stage patients into consultations.
Invisalign & Orthodontic Campaigns
Targeting patients researching teeth straightening options. Keyword strategies covering Invisalign, clear aligners, braces alternatives, and orthodontic comparisons. Campaigns for adults and parents searching for children's orthodontic care.
Cosmetic Dentistry Campaigns
Veneers, composite bonding, teeth whitening, smile makeovers. High-intent campaigns targeting patients ready to invest in their appearance. Treatment comparison keywords included.
Emergency Dental Campaigns
Same-day targeting for dental emergencies — toothache, broken tooth, lost filling. These campaigns need ad scheduling, call extensions, and immediate-response landing pages. High-intent, high-conversion, time-sensitive.
Local Patient Acquisition
Radius-targeted campaigns around your practice with Google Maps integration, local extensions, and 'near me' keyword targeting. Capture patients searching in your area for general dentistry, check-ups, and preventative care.
Remarketing for Dental
Patients considering expensive treatments (implants, Invisalign) take weeks to decide. Remarketing keeps your practice top-of-mind during the consideration phase. Tasteful, compliant, and remarkably effective.
Our Process
How We Manage Dental Google Ads
Dental Practice Audit
Full review of your current Google Ads setup — treatment coverage, keyword strategy, geographic targeting, call tracking, landing pages, and compliance. Every gap documented. You get a written audit report with prioritised recommendations.
Call Tracking & Attribution Setup
Dynamic call tracking with unique numbers per campaign. Form submission tracking with source attribution. Where possible, integration with your practice management system (Dentally, Klient, Curve, SOE) to track booked appointments, not just enquiries.
Treatment-Level Campaign Architecture
Separate campaigns for each high-value treatment. Implants, Invisalign, cosmetic, emergency, general — each with dedicated keywords, ad copy, landing page recommendations, and budgets. Treatment margin determines budget allocation and bid strategy.
Bid Strategy & Geographic Targeting
Radius bidding around your practice locations. Higher bids for high-value treatment searches. Target CPA bidding calibrated to your patient lifetime value. Budget allocated by treatment profitability and booking likelihood.
Continuous Optimisation
Weekly optimisation — search term analysis, NHS query exclusions, ad copy testing within compliance guidelines, competitor monitoring, and landing page performance tracking. Active management, not autopilot. You get weekly updates.
Scale & Expand
New treatment campaigns, expanded geographic radius, additional practice locations, increased budgets. Every expansion tested to maintain cost per patient targets and ROI. Scaling that actually works.
What's Included
What's Included in Dental PPC Management
Campaign Management
- Treatment-specific campaign setup (Implants, Invisalign, Cosmetic, Emergency, General)
- Search, Performance Max & remarketing campaigns
- Bid strategy & daily budget management
- Search term analysis & negative keywords (NHS filtering)
- Ad copy writing within dental compliance guidelines
- Competitor monitoring & response
- Landing page recommendations
- Ad scheduling for emergency campaigns
Dental-Specific Tracking & Support
- Dynamic call tracking with full attribution
- Form submission tracking by campaign
- Practice management integration (where supported)
- Google healthcare policy compliance
- Ad disapproval resolution
- Geographic radius targeting per practice location
- Monthly reporting with cost per patient metrics
- Direct access to your dental PPC specialist
Average ROAS Across Dental Clients
Typical Cost Per Patient Reduction in First 90 Days
Patient Lifetime Value Captured Per £1 Ad Spend
Long-Term Contracts
"The call tracking changed everything for us. We finally understood which treatments were actually profitable, which keywords we should bid higher on, and where to cut budget. Visionary's reporting is crystal clear."
Dr Helen Brooks
Practice Owner, Smile Solutions Dental
"Coming from a local agency that didn't understand healthcare, it's night and day. Visionary knows the compliance rules, knows dental margins, and actually cares about getting us patients — not just clicks."
Mark Sullivan
Practice Manager, Advanced Implant Centre
"We were sceptical about Google Ads until Visionary showed us the data. Cost per actual booked patient was half what we expected, and most of those patients accepted treatment. This is real, measurable ROI."
Dr Priya Patel
Cosmetic Dentistry, Luxe Dental London
PPC Results: Scaling Spend 3x While Doubling ROAS
Took over an account running at 3x ROAS with £3K/month spend. Within two months we hit 6.82x ROAS at £10.6K/month.
Learn How We Did ItClicks
Conversion Value
ROAS
Ad Spend (from £3K)
Why Us
Why Dental Practices Choose Visionary
Dental PPC Specialists
We manage dental campaigns daily. Implants, Invisalign, cosmetic — we know which keywords convert patients, what copy addresses objections, and which treatments deserve higher budgets.
Cost Per Patient Focus
We track booked patients, not clicks. You see your real acquisition cost. No vanity metrics — just the number that matters to your bottom line.
Call Tracking Included
Phone calls are your #1 lead source. Every call tracked to the campaign and keyword. You know exactly which ads bring in which patients.
NHS Filtering Built-In
Comprehensive negative keyword strategies that eliminate NHS enquiries from your private practice campaigns. More qualified enquiries, lower wasted spend.
No Contracts
Month-to-month management. Results keep you. If we're not delivering, you leave without penalty. We earn your business every month.
Google Ads Specialists
Full search visibility for your practice. We manage Google Ads — not social, not email, not web design. We do one thing exceptionally well.
Treatment-Level Strategy
Each treatment gets its own campaign, budget, and bid strategy based on patient value. Implants aren't competing for budget with routine check-ups.
Direct Access
Talk to your dental PPC specialist directly. No account managers, no handoffs, no delays. Your questions get answered by the person running your campaigns.
FAQ
Frequently Asked Questions About Dental PPC
"Chris is a very knowledgeable PPC consultant. He made a meaningful difference to our ROAS and revenue where other agencies in the past had failed. I fully recommend him."
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Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included