Feed Optimisation
Product Feed Optimisation Built for Revenue
Better Feed = 20-40% Performance Improvement
Your product feed is the foundation of Google Shopping performance. We optimize every attribute — titles, descriptions, images, categories, and custom labels — to maximize visibility, CTR, and ROAS.
Companies we've worked with
Overview
What is Feed Optimisation?
Your Google Shopping feed is the data file that tells Google everything about your products — titles, descriptions, prices, images, availability, categories, and more. The quality of this feed directly determines how often your products appear and how well they perform.
Feed optimization involves improving every attribute for maximum relevance and performance. This means keyword-rich titles, complete descriptions, accurate categorization, high-quality images, and strategic use of custom labels.
Common mistakes include generic titles that don't match search intent, missing attributes (GTIN, brand, colour, size), incorrect Google Product Categories, and no custom label strategy for bid segmentation.
The revenue impact is immediate and measurable: retailers who optimize their feeds typically see 20-40% improvement in Shopping performance within 2-4 weeks.
Your feed is the single biggest lever in Shopping performance. Better data = better results.
"Chris is a very knowledgeable PPC consultant. He made a meaningful difference to our ROAS and revenue where other agencies in the past had failed. I fully recommend him."
Our Process
How We Optimise Your Feed
Feed Audit
Complete review of your current feed — attribute coverage, title quality, category accuracy, image compliance, and error identification.
Title Optimisation
Keyword-rich product titles structured for search relevance. Brand + Product + Key Attribute format for maximum visibility.
Attribute Enhancement
Complete all missing attributes, correct categories, add custom labels for bid segmentation, and optimize descriptions.
Monitor & Iterate
Ongoing feed health monitoring, disapproval resolution, and continuous optimization based on performance data.
Why Us
Why Work With Visionary?
Feed Specialists
Dedicated feed optimization experts who understand Google's Merchant Center inside and out.
Data-Driven Titles
Product titles built from search data, not guesswork. Every title optimized for how people actually search.
No Contracts
Month-to-month. Feed improvements deliver results within weeks — you'll see the impact immediately.
Full Feed Visibility
Complete transparency into feed health, disapprovals, and attribute coverage scores.
Ecom Success: First Google Ads Campaign for a Furniture Brand
A furniture brand that had only ever run Facebook ads. Their first venture into Google Ads — and the results spoke for themselves.
Learn How We Did ItClicks
Conversion Value
ROAS
Ad Spend
Client Feedback
What Our Clients Say
"Feed optimization was the single biggest lever. Shopping impressions increased 45% and ROAS improved from 2x to 3.8x."
Hannah L.
eCommerce Manager, Fashion Brand
"We had hundreds of disapproved products we didn't know about. Visionary fixed our feed and unlocked £200k in lost revenue."
Paul D.
Director, Electronics Retailer
"The title optimization alone transformed our Shopping performance. Finally appearing for the right searches."
Sophie M.
Head of Digital, Home & Garden
Results
Recent Results
Shopping Impressions
Fashion Retailer
Feed Optimisation
ROAS After Optimisation
Electronics Store
Feed + Shopping
Recovered Revenue
Multi-Brand Retailer
Feed Audit & Fix
Our People
Meet Our Specialists
Chris
Founder & PPC Director
15+ years in paid media. Oversees feed strategy for all Shopping accounts.
FAQ
Common Questions
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included