Feed Optimisation
Product Feed Optimisation Built for Revenue
Better Feed = 20-40% Performance Improvement
Your product feed is the foundation of Google Shopping performance. Our expert feed optimisation team optimises every data attribute — titles, descriptions, images, categories, and custom labels — to maximise product feeds performance across all digital advertising platforms.
Companies we've worked with
Overview
What is Product Feed Optimisation?
Your Google Shopping feed is the data file that tells Google everything about your products — titles, descriptions, prices, images, availability, categories, and more. The quality of this data directly determines how often your products appear across retail and digital advertising platforms and how well they perform.
Product feed optimisation involves improving every attribute for maximum relevance and performance. This means keyword-rich titles, complete descriptions, accurate categorization, high-quality images, and strategic use of custom labels. Think of it as an automated feed optimisation engine that ensures your product data is always structured for peak results.
Common mistakes include generic titles that don't match search intent, missing attributes (GTIN, brand, colour, size), incorrect Google Product Categories, and no custom label strategy for bid segmentation. Product feed management tools like DataFeedWatch and Channable help, but without expert strategy behind them, even the best software won't deliver results.
The revenue impact is immediate and measurable: retail brands and eCommerce businesses who optimise their feeds typically see 20-40% improvement in Shopping performance within 2-4 weeks.
Your feed is the single biggest lever in Shopping performance. Better data = better results across every channel.
As a world-leading, certified Google Partner agency, our team has direct access to Google support, beta features, and advanced training — giving your campaigns a competitive edge from day one.
Data Quality
Why Product Feed Data Quality Matters
Google Shopping is fundamentally a data-driven channel. Unlike search ads where you choose keywords, Shopping ads are triggered by the data in your product feed. If your titles don't contain the terms shoppers use, your products won't appear. If your descriptions lack detail, Google can't match your products to relevant queries. Every missing or inaccurate attribute is a missed opportunity.
Retail businesses with thousands of SKUs face particular challenges. Product data from suppliers is often incomplete, inconsistent, or formatted for internal use rather than digital advertising. FeedOptimise strategies and expert feed optimisation bridge this gap — transforming raw catalogue data into high-performing advertising assets that drive clicks and conversions across every active channel.
Multi-Channel
Multi-Channel Feed Strategy
Your product feed doesn't just power Google Shopping. The same data feeds dynamic remarketing ads, Performance Max campaigns, and comparison shopping platforms. A well-optimised feed improves performance across all these digital channels simultaneously. FeedOptimise approaches ensure consistency whether your products appear on Google, Bing, or CSS partner platforms.
We structure feeds so that custom labels, product types, and supplemental data work together to give you granular control over bidding and budget allocation. This multi-platform, multi-channel approach means your retail advertising investment works harder at every touchpoint — powered by clean, accurate, and strategically structured product data.
"Chris is a real master of SEO and PPC. I'll never forget the time he discovered what could have been catastrophic SEO issue, prior to a new big website launch that would have cost the business £100,000s (that every other so-called SEO expert we'd engaged had missed)."
Our Process
How We Optimise Your Feed
Feed Audit
Complete review of your current feed — attribute coverage, title quality, category accuracy, image compliance, and error identification across all active platforms.
Title Optimisation
Keyword-rich product titles structured for search relevance. Brand + Product + Key Attribute format for maximum visibility on every channel.
Attribute Enhancement
Complete all missing data attributes, correct categories, add custom labels for dynamic bid segmentation, and optimise descriptions for retail search.
Monitor & Iterate
Ongoing feed health monitoring, disapproval resolution, and continuous optimisation based on performance data from software dashboards and channel analytics.
Why Us
Why Work With Visionary?
Feed Specialists
Dedicated feed optimisation experts who understand Google's Merchant Center and retail advertising platforms inside and out.
Data-Driven Titles
Product titles built from search data, not guesswork. Every title optimised using dynamic keyword insights for how people actually search.
No Contracts
Month-to-month. Feed improvements deliver results within weeks — you'll see the impact immediately across every digital channel.
Full Feed Visibility
Complete transparency into feed health, disapprovals, and attribute coverage scores via our reporting software.
How an eCommerce Brand Scaled Google Shopping to 12x ROAS
A home and garden retailer was profitable on Google Shopping (4x ROAS) but left margin on the table. We restructured campaigns by profit tier, overhauled product feed data, and shifted from revenue maximisation to profit maximisation — delivering 12x ROAS and 338% increase in profit per ad pound.
Learn How We Did ItShopping ROAS (from 4x)
Revenue Growth
Top 260 SKUs ROAS
Monthly Waste Eliminated
Client Feedback
What Our Clients Say
"Feed optimization was the single biggest lever. Shopping impressions increased 45% and ROAS improved from 2x to 3.8x."
Hannah L.
eCommerce Manager, Fashion Brand
"We had hundreds of disapproved products we didn't know about. Visionary fixed our feed and unlocked £200k in lost revenue."
Paul D.
Director, Electronics Retailer
"The title optimization alone transformed our Shopping performance. Finally appearing for the right searches."
Sophie M.
Head of Digital, Home & Garden
Results
Recent Results
Shopping Impressions
Fashion Retailer
Feed Optimisation
ROAS After Optimisation
Electronics Store
Feed + Shopping
Recovered Revenue
Multi-Brand Retailer
Feed Audit & Fix
Our People
Meet Our Specialists
Chris
Founder & PPC Director
15+ years in paid media. Oversees feed strategy for all Shopping accounts.
Award-Winning Google Ads & SEO Specialist
FAQ
Common Questions
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included