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Total Pipeline Influenced
Average Organic Growth
Best Google Ads ROAS
Industries Served
Flagship Cases
Engaged before the domain was bought. 20K organic users in the first 3 months and $1m+ in attributable profit in year one. Three years on, organic remains the primary acquisition channel.
Profit
year one
Organic users
first 3 months
Ongoing
primary channel
Engaged
before domain
Pre-launch technical catch that would have cost the business hundreds of thousands after every previously-engaged consultant had signed off. +50% YoY page-view growth in 6 months and ~£250k of new revenue from no-budget rankings.
Saved
pre-launch catch
Page-views YoY
6 months
New revenue
no SEO budget
Sales acceleration
in-house tenure
The previous freelancer had drifted the account into spam-optimisation. We reset the conversion signal upstream with CRM-based offline conversions, then rebuilt architecture and audience layering around qualified-lead value.
All-time leads
3-month window
Rebuild window
Quality reset
Sector
Of search for "insurance software"
Novidea had serious indexability issues keeping its insurtech SaaS platform out of Google's index. We led the site migration to fix the technical foundation — crawl architecture, canonicalisation, render path, hreflang for dual-market — then layered topical content depth and link signal alignment around the primary commercial keyword.
Read Case StudySaved — pre-launch catch
Before founding Visionary, Chris was the sole Digital Marketing Specialist at durhamlane — a Newcastle B2B sales acceleration business. The headline moment: catching a pre-launch technical SEO issue that would have cost the business hundreds of thousands of pounds, after every previously-engaged consultant had signed off.
Read Case StudyAll-time leads (any 3-month period)
Rocketseed's previous freelancer had drifted the account into a spam-optimisation loop — the bid algorithm was learning from form fills the sales team wouldn't action. We reset conversion tracking upstream with offline conversion uploads from the CRM, then rebuilt campaign architecture and audience layering around qualified-lead value.
Read Case StudyMonthly ad spend
Niko's wellness clinic was fully dependent on paid Google Ads across two metros. Twelve months in, the local SEO foundation was compounding hard enough that paid spend was paused entirely — the clinic now books out a month in advance from organic alone.
Read Case StudyClicks
A B2B client in a sector where each contract is worth £1m+. Low search volume, but massive revenue impact when you rank.
Read Case StudyTraffic
Started with zero backlinks, zero brand history. Pure technical optimisation, content strategy, and link building from the ground up.
Read Case StudyKeywords in Top 3
Previous agency was a web design company doing their SEO on the side. Technical fixes and aggressive link building transformed their rankings in 39 days.
Read Case StudyMap Pack Across Entire City
A local healthcare brand went from one customer a week to having to hire a sales rep just to manage demand. All through Local SEO.
Read Case StudyLocal Leads
A local service business with zero online visibility. We built their local presence from scratch and turned Google into their #1 source of new customers.
Read Case StudyOrganic Pipeline
This B2B SaaS company had 260+ blog posts generating 19.5K monthly visits but only 3 leads. We rebuilt their content around commercial clusters, competitor positioning, and CRM-integrated pipeline tracking.
Read Case StudyOrganic Traffic
A professional services firm with a 6-page brochure website and zero organic presence. We built 39 targeted pages around problem-aware keywords and generated 10 leads/month within 8 months — with an average deal value 10.4x higher than paid leads.
Read Case StudyOrganic Leads
An IFA firm competing against comparison sites and national brands reclaimed market position by building E-E-A-T signals, FCA-compliant content, and comparison-bypass keyword strategy — growing leads from 4 to 26 per month.
Read Case StudyOrganic Leads
A solar installer dependent on expensive lead-gen platforms transformed their business by building SEO-driven content for winter energy challenges — eliminating seasonal volatility and saving £36.4K annually in platform fees.
Read Case StudyOrganic Leads
A 6-location dealership group spending £7.8K/month on AutoTrader rebuilt their digital presence through location-specific SEO, inventory optimisation, and review generation — tripling organic leads and cutting aggregator spend by 52%.
Read Case StudyOrganic Enquiries
This regional law firm relied entirely on paid directory listings costing £28,600 annually. We rebuilt 10 practice areas into 58 content pages with SRA credentials, local SEO across 3 offices, and E-E-A-T optimisation. Within 13 months, they achieved 49 page-1 rankings and reduced directory spend to £5,200.
Read Case StudyMonthly Organic Visits (from Zero)
A pre-Series A SaaS startup with zero domain authority built organic acquisition from scratch through founder-led content, long-tail keyword strategy, and programmatic use-case pages — creating a sustainable pipeline of 20 demo requests monthly without paid acquisition.
Read Case StudyQualified Leads/Month (from 0)
A single-location home services business was losing local market share to national franchises and lead-sharing platforms. We rebuilt their local authority through Google Business Profile optimisation, service pages, review generation, and a Wix-to-WordPress migration. Within 9 months: 46 qualified leads monthly, all organic.
Read Case StudyPipeline Influenced (Year 1)
A £65K-£650K industrial equipment manufacturer was burning ad spend on unqualified leads. We rebuilt Google Ads with CRM integration, offline conversion tracking, and decision-maker targeting — creating a predictable, qualified pipeline the board now funds quarterly.
Read Case StudyPipeline From Competitor Searches (Year 1)
A mid-market SaaS platform competing against Monday.com and Asana shifted from generic keywords to competitor capture campaigns. In Year 1, competitor campaigns became their highest-ROI channel, generating £494K pipeline while reducing CAC by 79%.
Read Case StudyCost Per Acquisition Reduction
A specialist insurance broker competing against GoCompare, CompareTheMarket, and MoneySupermarket abandoned generic keywords and built long-tail specialist campaigns targeting niches comparison sites ignore — delivering lower costs, higher quality leads, and a 36% policy conversion rate.
Read Case StudyQualified Enquiries in 90 Days
A private implant clinic was running generic 'dentist near me' campaigns attracting NHS patients and check-up inquiries. We rebuilt campaigns around high-value treatments, created implant-specific landing pages, and implemented call tracking by service type. Within 117 days: 185 implant enquiries at £42 CPL.
Read Case StudyVendor Valuations in 90 Days
An independent 3-branch estate agent was wasting 104% of ad budget on buyer searches with 3% conversion. We separated vendor and buyer campaigns, built hyper-local strategies by branch, and created vendor-specific landing pages. In 3 months: 88 valuations, 30 instructions, £150K commission revenue.
Read Case StudyContract Value Won in 6 Months
A commercial contractor had zero digital presence and relied entirely on tender portals and relationships. We built a Google Ads strategy from zero — service-specific campaigns, portfolio-driven landing pages, and geo-targeted within 65-mile operational radius. In 8 months: 36 qualified enquiries, 8 contracts signed worth £585K, and 3 ongoing developer relationships.
Read Case StudyNew Client Enquiries in 4 Months
A regional accountancy firm's DIY Google Ads attempt burned £3.9K for 4 leads. We rebuilt with service-specific campaigns, a tax season surge strategy, and 325+ negative keywords. In Year 1: 124 enquiries, 81 new clients onboarded, £240K revenue, and 2,540% ROI on ad spend.
Read Case StudyAggregate Results
Total Pipeline Influenced
Average Organic Growth
Avg CPA Reduction
Best ROAS Achieved
Most Leads in 90 Days
Long-Term Contracts
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