BigCommerce Google Ads Agency
BigCommerce Google Ads Agency Built for Feed Performance and Profitable ROAS
Specialist Google Ads management for BigCommerce stores. Platform-specific feed optimisation, margin-based campaign architecture, multi-storefront management, and B2B/DTC strategies that drive profitable growth. Senior specialists only. No contracts.
Companies we've worked with
Scaling LA Design Concepts ~11x on Google Ads — While Doubling ROAS
Frank K's US luxury fabrics & wallpaper retailer was stuck on a default Performance Max setup. We rebuilt the shopping engine across four pillars — feed segmentation, campaign architecture, audience signals, and category-economics bidding — scaling monthly revenue ~11x while ROAS roughly doubled.
Revenue growth
ROAS lift
Spend grown
Engagement window
Sound Familiar?
BigCommerce PPC Problems We Fix Every Week
The most common Google Ads issues we see in BigCommerce stores.
Shopping Feed Errors Killing Performance?
BigCommerce product feeds need platform-specific optimisation. Default exports often contain missing GTINs, truncated titles, incorrect category mappings, and variant issues that suppress products in Google Shopping. Feed errors mean your products don't show — and you pay for impressions on products that shouldn't be running.
ROAS Declining Despite More Spend?
Scaling BigCommerce Google Ads isn't linear. Without proper campaign segmentation by product margin, category performance, and customer lifetime value, increasing spend just amplifies inefficiency. Your best-selling products subsidise underperformers, and blended ROAS masks the campaigns actually losing money.
No Connection Between Ads and Store Data?
BigCommerce holds valuable data — purchase history, average order values, customer segments, repeat purchase rates — but most agencies never connect it to Google Ads. Without this integration, campaigns optimise for first-click revenue rather than customer lifetime value, leaving significant profit on the table.
Performance Max With No Control?
Google pushes Performance Max for ecommerce, but default PMax on BigCommerce cannibalises your branded search, burns budget on low-margin products, and provides minimal visibility into what's actually working. BigCommerce PMax needs proper asset group segmentation, audience signals, and product exclusions.
Agency Doesn't Know BigCommerce?
Most PPC agencies optimise Shopify stores and apply the same playbook to BigCommerce. But BigCommerce has different feed structures, different checkout flows, different API capabilities, and different analytics integrations. Platform-specific expertise matters — generic ecommerce PPC leaves performance on the table.
B2B and B2C Running in One Account?
BigCommerce powers both B2B wholesale and DTC retail stores — often simultaneously. Running both through the same Google Ads campaigns with the same bidding, messaging, and landing pages means neither audience is properly served. B2B and B2C BigCommerce campaigns need completely separate structures.
"Our previous agency treated BigCommerce like Shopify and broke our feed three times in six months. Visionary understood the platform from day one — feed structure, multi-storefront setup, B2B catalogue integration. ROAS improved 2.8x in the first quarter because they weren't learning on our budget."
James Thornton
Ecommerce Director — BigCommerce B2B/DTC Store (£1.2M annual ad spend)
"The feed optimisation alone was transformational. We had 3,400 products and 800 were being suppressed due to feed errors we didn't even know about. Once Visionary fixed the feed and restructured campaigns by margin tier, our Shopping ROAS went from 3.1x to 7.4x."
Laura Brennan
Head of Digital — BigCommerce Fashion Retailer
Our Approach
BigCommerce PPC That Optimises for Profit, Not Just Revenue
What separates BigCommerce-specific PPC from generic ecommerce management.
BigCommerce Feed Mastery
Your product feed is the foundation of Shopping and Performance Max performance. BigCommerce feeds need platform-specific optimisation.
We optimise BigCommerce product feeds at the source — fixing GTIN issues, enriching titles with search-relevant attributes, mapping categories correctly, handling variant structures, and ensuring custom fields pull through properly. Clean feeds mean more products showing, better ad relevance, and lower CPCs.
Margin-Based Campaign Architecture
Not every product deserves the same ad spend. BigCommerce stores need campaigns structured by profitability, not just category.
We segment campaigns by product margin tier using BigCommerce's cost and pricing data. High-margin products get aggressive bidding, mid-margin products get target ROAS constraints, and low-margin products are excluded or given minimal budget. This ensures ad spend generates profit, not just revenue.
Customer Lifetime Value Integration
BigCommerce stores with repeat customers need campaigns that optimise for lifetime value, not just first-order revenue.
We connect BigCommerce customer data to Google Ads — segmenting by new vs returning customers, purchase frequency, and average order value. Acquisition campaigns bid based on projected LTV, not single-order value. Retention campaigns re-engage lapsed customers at a fraction of new customer acquisition cost.
Multi-Storefront & B2B Strategy
BigCommerce's multi-storefront and B2B capabilities need dedicated PPC strategies — not one campaign structure for everything.
Separate campaign architectures for each storefront, B2B catalogues with different pricing and messaging, and wholesale-specific landing pages. B2B BigCommerce campaigns target procurement searches, bulk ordering intent, and trade-specific keywords that DTC campaigns should never bid on.
Expert Insights
BigCommerce Product Feed Optimisation for Google Shopping
Your BigCommerce product feed is the single most important factor in Google Shopping performance. Every product listing, every Shopping ad, and every Performance Max product impression is generated directly from your feed data. A poorly optimised feed means products get suppressed, show for irrelevant searches, or display with less compelling information than competitors — regardless of how much budget you allocate.
BigCommerce feeds have platform-specific challenges. Variant products need careful handling to ensure parent-child relationships map correctly to Google's product data specification. Custom fields that BigCommerce uses for extended product attributes often don't pull through to feeds by default. Title fields may truncate at different lengths than Shopify, and category assignments need manual mapping to Google's taxonomy rather than relying on automated matching that frequently miscategorises products.
Title optimisation alone can transform Shopping performance. BigCommerce product titles should be enriched with the attributes shoppers actually search for — brand, product type, key feature, size, colour, and material — in that order. A title like "Blue Widget" becomes "BrandName Blue Widget — 500ml, Stainless Steel, BPA Free". This enriched title matches more search queries, improves ad relevance, and typically reduces CPCs by 15–30% while increasing click-through rates.
What's Included
Everything Included in BigCommerce PPC Management
Campaign Management
- BigCommerce Shopping campaign management
- Performance Max with product exclusions
- Dynamic search ads from BigCommerce catalogue
- Brand defence & competitor conquest
- Multi-storefront campaign management
- B2B wholesale PPC campaigns
- Dynamic remarketing & cart abandonment
- Seasonal & promotional campaign management
Feed & Analytics
- BigCommerce product feed optimisation
- GTIN validation & feed error resolution
- Margin-tier campaign segmentation
- Customer LTV audience integration
- Monthly ROAS reporting by category
- New vs returning customer analysis
- Conversion tracking & revenue attribution
- Direct access to BigCommerce PPC specialist
Platform Intelligence
Managing B2B and DTC Google Ads on BigCommerce
BigCommerce is one of the few platforms that genuinely supports both B2B wholesale and DTC retail — often from the same store with different customer groups, pricing tiers, and catalogues. This dual capability is powerful for operations but creates significant complexity in Google Ads. B2B and DTC campaigns need completely separate strategies, and running them through shared campaign structures guarantees that both audiences are poorly served.
B2B BigCommerce PPC targets procurement professionals, trade buyers, and business owners. Keywords focus on wholesale, bulk, and trade terms. Landing pages show trade pricing (or account registration for price access), minimum order quantities, and business-specific benefits like net payment terms and dedicated account management. Conversion goals are account registrations and first wholesale orders — not single-unit consumer purchases.
DTC campaigns on the same BigCommerce store target consumers with completely different intent. Product-level Shopping ads, lifestyle messaging, individual unit pricing, and conversion goals focused on average order value and repeat purchase rate. Keeping these audiences in separate campaign structures with dedicated budgets ensures neither cannibalises the other — and allows proper ROAS reporting for each business model.
Services
BigCommerce Google Ads Services
Campaign types and capabilities for BigCommerce stores.
BigCommerce Shopping Campaigns
Google Shopping campaigns built on optimised BigCommerce product feeds. Category segmentation, margin-tier bidding, and variant management specific to BigCommerce's feed structure and catalogue organisation.
BigCommerce Performance Max
Controlled PMax campaigns with proper asset groups, audience signals from BigCommerce customer data, product exclusions for low-margin items, and brand traffic isolation. PMax that works with your BigCommerce store, not against it.
BigCommerce Search Campaigns
Text search campaigns targeting high-intent product and category searches. Dynamic search ads connected to your BigCommerce catalogue, brand defence, and competitor conquest campaigns for ecommerce market share.
BigCommerce Remarketing
Dynamic remarketing using BigCommerce product data. Cart abandonment sequences, browse-to-purchase nurturing, cross-sell campaigns based on purchase history, and win-back campaigns for lapsed customers.
Multi-Storefront Campaigns
Dedicated campaign structures for each BigCommerce storefront. Different geo-targeting, messaging, and product feeds per storefront with consolidated reporting across all properties.
B2B BigCommerce PPC
Campaigns for BigCommerce B2B Edition stores. Trade-specific keywords, wholesale pricing messaging, account registration funnels, and campaigns targeting procurement professionals and bulk buyers.
Our Process
How We Build BigCommerce Google Ads Campaigns
BigCommerce & Feed Audit
Complete audit of your BigCommerce store setup, product feed quality, existing campaigns, and tracking configuration. We identify feed errors, suppressed products, wasted spend, and missed opportunities specific to the BigCommerce platform.
Feed Optimisation & Enrichment
Product feed rebuilt for Google Shopping performance. Title enrichment with search-relevant attributes, GTIN validation, correct category mapping, variant handling, and custom label assignment for margin-based campaign segmentation.
Margin-Tier Campaign Build
Campaign architecture structured by product profitability using BigCommerce cost data. High-margin products get dedicated campaigns with aggressive bidding. Low-margin products are constrained or excluded. Every pound of spend targets profitable products.
Audience & LTV Integration
BigCommerce customer data connected to Google Ads. Customer match audiences, new vs returning buyer segmentation, and bid adjustments based on projected lifetime value. Campaigns optimise for customer profitability, not just order volume.
Performance Max Configuration
PMax campaigns built with BigCommerce-specific asset groups, proper audience signals, brand traffic exclusions, and product-level performance monitoring. Controlled scaling that doesn't cannibalise your brand search or waste budget on low-margin stock.
Ongoing Optimisation & Scaling
Weekly feed monitoring, bid adjustments, and product performance analysis. Monthly strategy reviews with ROAS by product category, customer segment, and campaign type. Scaling investment into profitable products and audiences.
Average ROAS Improvement
Cost Per Acquisition Reduction
BigCommerce Ad Spend Managed
Long-Term Contracts
"The margin-tier segmentation was the single biggest improvement. We had 4,000 SKUs and were bidding the same on a £8 accessory as a £200 main product. Once Visionary restructured by margin, profitable ROAS improved immediately because budget flowed to products that actually make us money."
Patrick Gallagher
Managing Director — BigCommerce Electronics Retailer
"Running B2B and DTC through one BigCommerce store with one Google Ads account was a mess. Visionary built separate campaign structures for each — different keywords, different landing pages, different bid strategies. B2B cost per lead dropped 55% and DTC ROAS improved because they stopped competing against each other."
Sophie Watts
Marketing Manager — BigCommerce B2B/DTC Brand
"We had no idea 23% of our products were being suppressed in Shopping due to feed errors. The audit found missing GTINs, incorrect categories, and titles that were being truncated. Fixing the feed alone increased our Shopping impressions by 40% without spending an extra penny."
Michael Okafor
Ecommerce Manager — BigCommerce Health & Wellness Store
Oh My Cream: +50% Profit — While Already With a Big Agency
Premium UK beauty brand Oh My Cream (formerly Naturisimo) had hit a growth plateau their full-service agency couldn't unblock. Chris was layered in as strategy lead — not as a replacement — to find an under-exploited segmentation axis the embedded agency couldn't see from inside day-to-day delivery.
Profit lift
Unlocked
Layer
Engagement
Why Us
Why BigCommerce Stores Choose Visionary
BigCommerce Expertise
We understand BigCommerce's feed structure, multi-storefront architecture, B2B Edition, and API capabilities. No learning on your budget.
Feed Optimisation
Product feed mastery — GTIN validation, title enrichment, category mapping, variant handling, and custom labels for margin-based segmentation.
Margin-Based Bidding
Campaign architecture structured by product profitability. Ad spend flows to products that generate profit, not just revenue.
LTV Integration
BigCommerce customer data connected to Google Ads. Campaigns optimise for lifetime value, not single-order revenue.
No Contracts
Month-to-month. If we're not improving your BigCommerce store's ROAS, you can leave. Results retain clients, not contracts.
Senior Specialists
Dedicated senior PPC strategists with ecommerce and BigCommerce experience. No junior account managers running your campaigns.
Multi-Storefront
Dedicated campaign structures for each BigCommerce storefront with separate geo-targeting, messaging, and consolidated reporting.
B2B & DTC Strategy
Separate campaign architectures for B2B wholesale and DTC retail. Different keywords, messaging, and conversion goals for each audience.
FAQ
BigCommerce Google Ads Questions
Related Services
Related Services
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