Recruitment PPC Agency
Recruitment PPC Agency Built for Candidate & Client Acquisition
Specialist Google Ads management for recruitment agencies, staffing firms, and job boards. We build campaigns that generate quality candidates AND new client leads — reducing your job board dependency and lowering your cost per placement. Senior specialists only. No contracts.
Companies we've worked with
Sound Familiar?
Recruitment Ads Problems We Fix Every Week
These are the most common issues we see with recruitment Google Ads accounts.
Overpaying for Job Board Listings?
Indeed, Reed, and Totaljobs charge per click or per listing — and costs keep rising. Google Ads lets you drive candidates directly to your own job listings, building your database and reducing job board dependency. We help you shift candidate acquisition to channels you control.
Candidate Quality is Poor?
You're getting applications but they're unqualified — wrong experience level, wrong location, wrong sector. Generic job ads attract generic candidates. We build targeted campaigns with sector-specific keywords, qualification-level targeting, and pre-qualifying ad copy that filters before the click.
No New Client Leads from Google?
Most recruitment agencies focus ads on candidates only and ignore the client side entirely. Businesses searching for 'recruitment agency [sector]' or '[location] staffing agency' are ready to brief. We build separate client acquisition campaigns alongside candidate campaigns.
Can't Track Cost Per Placement?
You know how much you spend on Google Ads but can't connect that to actual placements. Without tracking from application to interview to placement, you're guessing at ROI. We implement multi-step conversion tracking that connects ad spend to revenue.
Competing Against Major Job Boards?
Indeed and LinkedIn dominate generic job searches. You can't outbid them on 'jobs near me'. But you can own niche, sector-specific, and location-specific searches they don't target aggressively. That's where we focus.
Seasonal Demand Not Managed?
Recruitment has clear patterns — January hiring surge, post-budget recruitment, graduate season, Christmas temp demand. Running the same campaigns year-round wastes budget in quiet periods and misses peaks. We build seasonal strategies.
"We were spending £8K/month on Indeed and getting diminishing returns. Visionary built Google Ads campaigns that now generate 40% of our candidate pipeline at half the cost per application. We've cut our job board spend by £3K/month."
Paul Jennings
Managing Director — IT Recruitment Agency
"The client acquisition campaigns were a revelation. We'd never even considered using Google Ads to win new clients. Within 3 months we'd signed 6 new retained clients directly from Google Ads leads."
Karen Mitchell
Business Development Director — Finance Staffing
Local SEO: How a Service Business Went From Invisible to Fully Booked
A local service business with zero online visibility. We built their local presence from scratch and turned Google into their #1 source of new customers.
Learn How We Did ItAvg. Map Rank
GBP Revenue/Month (from £4K)
Waiting List (from empty diary)
Rankings Across Service Area
Our Approach
We Don't Just Run Recruitment Ads. We Build Your Pipeline — Both Sides.
What separates generic PPC from recruitment-specialist campaign management.
Dual Pipeline Strategy
Most agencies only use Google Ads for candidate acquisition. We build both sides: candidate campaigns that fill your database with qualified applicants, and client acquisition campaigns that generate new business leads.
Two pipelines, one Google Ads strategy. Companies looking for recruitment partners AND candidates looking for roles — both captured.
Job Board Independence
Every candidate you acquire through Google Ads is one you didn't pay a job board for. Over time, Google Ads builds your own candidate database.
Reducing dependency on Indeed, Reed, and Totaljobs while lowering your cost per candidate. We help you shift from renting audiences to owning them.
Sector-Specific Targeting
Generic recruitment keywords are expensive and competitive. 'IT contractor London', 'HGV driver jobs Midlands', 'senior accountant Manchester'.
Sector and location-specific campaigns target exactly the candidates and clients you want. Every campaign is built around your specialist sectors.
Placement Attribution
A candidate clicks your ad Monday, applies Wednesday, interviews the following week, and gets placed a month later.
We implement tracking that connects the original ad click to the eventual placement. Now you know which campaigns actually generate revenue — not just applications.
Services
Google Ads for Every Recruitment Need
Dedicated campaigns for candidate acquisition, client generation, and sector-specific hiring.
Candidate Acquisition Campaigns
Job-specific and sector-specific Search campaigns driving candidates directly to your job listings. Targeted by role type, experience level, and location.
Client Acquisition Campaigns
B2B campaigns targeting companies searching for recruitment agencies, staffing solutions, and specialist recruiters. New client leads, not just candidates.
Sector-Specific Campaigns
Dedicated campaign structures per sector — IT, finance, healthcare, construction, logistics, legal, engineering. Each sector has its own keywords, ad copy, and landing pages.
Temp & Volume Hiring Campaigns
High-volume campaigns for temporary, seasonal, and warehouse/logistics roles. Rapid candidate acquisition with cost-per-application efficiency.
Performance Max for Recruitment
PMax with sector-specific audience signals, geographic targeting, and role-type segmentation. Broader reach for hard-to-fill positions.
Remarketing for Recruitment
Re-engage candidates who viewed jobs but didn't apply, and businesses who visited services pages but didn't enquire. Separate remarketing for each pipeline.
Our Process
How We Build Your Recruitment Google Ads Strategy
Recruitment Account Audit
Review of current campaigns — candidate vs client balance, sector coverage, geographic targeting, conversion tracking, and job board spend comparison.
Conversion Tracking Setup
Application tracking, client enquiry tracking, call tracking, and CRM integration. Multi-step tracking from application to interview to placement where possible.
Dual Campaign Architecture
Separate structures for candidate and client acquisition. Within candidate campaigns, further segmentation by sector, role type, and location. Independent budgets and goals per segment.
Bid Strategy by Placement Value
High-value permanent placements get premium bids. Volume temp roles get efficient coverage. Client acquisition campaigns bid based on client lifetime value. Budget follows revenue potential.
Continuous Optimisation
Weekly — application quality review, search term analysis, sector performance comparison, and campaign refinement based on placement data from your CRM.
Scale & Expand
New sectors, new locations, increased volume campaigns, and client acquisition expansion. Every growth step validated by placement ROI.
What's Included
Everything Included in Our Recruitment PPC Service
Campaign Management
- Candidate acquisition Search campaigns
- Client acquisition Search campaigns
- Performance Max with sector segmentation
- Remarketing (candidate + client)
- Bid strategy by placement value
- Budget management & pacing
- Ad copy writing per sector/role
- Competitor monitoring
Recruitment-Specific
- Application tracking & attribution
- Client enquiry tracking
- Dynamic call tracking
- CRM integration (Bullhorn, Vincere, etc.)
- Multi-step tracking (application → interview → placement)
- Sector-specific keyword strategy
- Job board spend comparison reporting
- Monthly reporting with cost per application/placement
- Direct access to your recruitment PPC specialist
Typical Cost Per Candidate vs Job Boards
Average Client Leads Generated via Google Ads
Application Quality Rate Across Recruitment Clients
Long-Term Contracts
"The sector-specific approach made all the difference. Instead of one generic 'recruitment' campaign, we now have separate campaigns for IT, finance, and engineering. Application quality tripled and our consultants spend less time filtering."
David Marsh
Operations Manager — Multi-Sector Recruitment
"We'd never tracked cost per placement before. Turns out our IT permanent campaigns were generating 5x ROI while our admin temp campaigns were breaking even. That data changed our entire budget allocation."
Sarah Lowe
Finance Director — Staffing Agency
"The dual pipeline was the game-changer. Candidate campaigns filling roles, client campaigns winning new accounts. Our business development team went from cold calling to handling inbound leads."
Tom Bradley
CEO — Healthcare Recruitment
PPC Results: Scaling Spend 3x While Doubling ROAS
Took over an account running at 3x ROAS with £3K/month spend. Within two months we hit 6.82x ROAS at £10.6K/month.
Learn How We Did ItClicks
Conversion Value
ROAS
Ad Spend (from £3K)
Why Us
Why Recruitment Agencies Choose Visionary
Dual Pipeline
Candidate AND client campaigns. Most agencies forget business development.
Job Board Alternative
Reduce Indeed/Reed dependency. Build your own candidate database.
Sector Expertise
Campaigns per sector, not generic 'recruitment' campaigns.
Placement Tracking
Ad spend connected to placements and revenue.
No Contracts
Month-to-month flexibility.
Google Ads + SEO
Job listings ranking organically AND converting through paid.
Volume + Quality
Temp and permanent campaigns managed with different strategies.
Direct Access
Senior specialist. No layers.
FAQ
Frequently Asked Questions
"Chris is a very knowledgeable PPC consultant. He made a meaningful difference to our ROAS and revenue where other agencies in the past had failed. I fully recommend him."
Related Services
Related Services
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included