Enterprise PPC Agency
Enterprise PPC Agency Built for Scale, Revenue, and Accountability
Enterprise Google Ads management for budgets of £20k–£500k+ per month. CRM-connected revenue attribution, multi-market campaign architecture, and the operational governance large budgets demand. Senior strategists only. No contracts. No junior account managers.
Companies we've worked with
Sound Familiar?
Enterprise PPC Problems We Fix Every Week
The most common issues we see in enterprise Google Ads accounts.
Six-Figure Budgets With No Visibility?
You're spending £50k–£500k+ per month on Google Ads but can't attribute revenue to specific campaigns, channels, or audience segments. Enterprise advertising needs enterprise-grade attribution. Without it, budget allocation is guesswork and every stakeholder meeting becomes a debate about ROAS.
Too Many Stakeholders, No Clear Strategy?
Product teams want brand campaigns. Sales wants lead gen. Finance wants efficiency. Regional managers want local visibility. Without a unified PPC strategy that serves all stakeholders while maintaining coherent account architecture, enterprise Google Ads becomes a fragmented mess of competing priorities.
Agency Can't Handle Scale?
Your current agency built campaigns for £5k/month budgets. At £50k+, the same structure doesn't work. Enterprise accounts need dedicated strategists, proper governance, change management processes, and the operational maturity to manage hundreds of campaigns across multiple markets without errors.
Multi-Market Campaigns Cannibalising?
Running campaigns across multiple regions, countries, or business units without proper structure means campaigns compete against each other in auctions, inflating CPCs and wasting budget. Enterprise PPC needs market-level isolation with centralised intelligence and reporting.
No CRM Integration?
Enterprise sales cycles are long and complex. A lead from Google Ads might take 6–12 months to close. Without CRM integration (Salesforce, HubSpot, Microsoft Dynamics), you can't measure true ROAS or optimise bidding for deal value. Your campaigns optimise for form fills, not revenue.
Procurement Process Slowing Everything?
Enterprise agencies understand procurement. We provide detailed proposals, comply with vendor requirements, support MSA negotiations, and deliver the reporting and governance frameworks that enterprise procurement teams require — without slowing campaign performance.
"We moved from a large network agency spending £180k/month with zero pipeline visibility to Visionary. Within 90 days, we had full Salesforce integration, campaign-level ROAS reporting, and our cost per qualified opportunity dropped 45%. The difference between a big name and a specialist is night and day."
Richard Hartley
VP Demand Generation — Enterprise Software (£2M+ annual ad spend)
"Managing Google Ads across 8 European markets was chaos. Campaigns were cannibalising, budgets were misallocated, and nobody could explain what was working. Visionary restructured the entire account with market-level isolation and centralised reporting. ROAS improved 3.2x in the first quarter."
Anna Lindström
Head of Digital — International Manufacturing Group
Local SEO: How a Service Business Went From Invisible to Fully Booked
A local service business with zero online visibility. We built their local presence from scratch and turned Google into their #1 source of new customers.
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Our Approach
Enterprise PPC That Connects Campaigns to Revenue
What separates enterprise-grade PPC from scaling up a small account.
Revenue Attribution, Not Lead Counting
Enterprise PPC must connect to revenue. Leads don't pay invoices — closed deals do. We build full-funnel attribution from ad click to closed deal.
CRM integration (Salesforce, HubSpot, Microsoft Dynamics) with offline conversion imports means Google's algorithms optimise for deal value, not form submissions. Budget decisions are made on revenue data, not lead volume.
Multi-Market Account Architecture
Enterprise accounts spanning multiple markets, business units, or product lines need architecture that prevents cannibalisation while enabling centralised control.
We build market-isolated campaign structures with shared audience intelligence, centralised bid strategies where appropriate, and consolidated reporting that gives every stakeholder the view they need — from regional managers to the CMO.
Stakeholder Management & Governance
Enterprise PPC involves multiple stakeholders with competing priorities. Product, sales, finance, and regional teams all have legitimate requirements.
We provide structured reporting for each stakeholder group, governance frameworks for campaign changes, and a clear strategy document that aligns priorities. Monthly performance reviews, quarterly strategy sessions, and executive summaries are standard.
Operational Maturity at Scale
Managing £50k–£500k+ monthly budgets requires operational discipline that small agencies simply don't have.
Change management processes, QA checks on every campaign change, documented standard operating procedures, and senior oversight on all account activity. Enterprise budgets deserve enterprise processes.
Expert Insights
Multi-Market Enterprise PPC Architecture
Enterprise companies running Google Ads across multiple markets face a structural challenge that small-account tactics can't solve. When campaigns in Germany, France, and the UK all target similar keywords, they compete against each other in Google's auction system — inflating CPCs and wasting budget. This cannibalisation is invisible without market-level reporting and costs enterprise advertisers thousands monthly.
Proper multi-market architecture isolates each market with dedicated campaign structures, budgets, and bid strategies while maintaining centralised intelligence and reporting. Each market operates independently — preventing auction overlap — while a unified data layer allows cross-market performance comparison, budget reallocation, and strategic decisions based on market-level ROAS rather than blended averages that hide underperformance.
Localisation goes beyond translation. Ad copy must reflect local market positioning, competitive landscape, and cultural expectations. Landing pages need local currency, local case studies, and local trust signals. Enterprise PPC agencies that simply translate English campaigns into other languages leave significant performance on the table. Every market needs a strategy built for that market.
Revenue Intelligence
CRM-Connected Bidding for Enterprise Sales Cycles
Enterprise sales cycles run 3–12 months. A lead generated today might not close for six months. Without CRM integration, Google Ads optimises for form fills — the only conversion it can see. But form fills don't predict deal quality, deal size, or close probability. The campaigns generating the most forms might generate the worst pipeline.
Offline conversion imports from Salesforce, HubSpot, or Microsoft Dynamics feed pipeline stage data back into Google Ads. When Google's algorithms know that leads from 'enterprise project management platform' close at 3x the rate of leads from 'project management tool', bidding automatically adjusts. Budget flows to revenue-generating keywords, not volume-generating keywords. This single integration typically improves effective ROAS by 40–60% for enterprise accounts.
Pipeline-stage reporting transforms stakeholder conversations. Instead of reporting 'we generated 200 leads this month', you report 'we generated £2.4M in qualified pipeline, £800k of which is in late-stage negotiation, from campaigns with a blended ROAS of 8.2x'. That's the reporting enterprise CMOs and CFOs need to justify and expand PPC investment.
Services
Enterprise Google Ads Services
Campaign types and capabilities for enterprise-scale advertising.
Enterprise Search Campaigns
High-budget search campaigns across multiple markets, product lines, and audience segments. Keyword strategies designed for scale with proper negative keyword governance and budget pacing.
Account-Based Marketing (ABM)
Targeted campaigns reaching specific enterprise accounts and decision-makers. Customer match, similar audiences, and intent-based targeting aligned with your ABM strategy and sales priorities.
Performance Max at Scale
Enterprise PMax campaigns with proper audience signals, asset group segmentation, and conversion goals aligned to pipeline quality. Managed with the control and oversight enterprise budgets require.
Multi-Market Campaigns
Campaigns across multiple countries, languages, and currencies. Market-level isolation, localised ad copy, region-specific landing pages, and consolidated multi-market reporting.
Enterprise Remarketing
Full-funnel remarketing across display, search, and video — from initial awareness through to upsell and expansion campaigns for existing customers. Audience segmentation at enterprise scale.
Brand & Competitor Defence
Enterprise brand protection campaigns and competitive defence strategies. Monitor competitor bidding on your brand terms, protect market position, and capture competitive switching intent.
Our Process
How We Build Enterprise Campaigns
Enterprise Account Audit
Comprehensive audit of existing campaigns, attribution setup, CRM integration, market structure, and competitive landscape. Every inefficiency documented with prioritised recommendations and projected impact.
Attribution & CRM Integration
Full CRM integration (Salesforce, HubSpot, Microsoft Dynamics) with offline conversion imports. Pipeline stage tracking from ad click to closed deal. Google's algorithms optimise for revenue, not form fills.
Account Architecture & Restructure
Market-isolated campaign structures, business unit separation, product line segmentation. Architecture designed for scale, governance, and performance — not bolted together from legacy campaigns.
Bid Strategy & Budget Framework
Portfolio bid strategies calibrated to deal value by market and product. Budget allocation framework with pacing controls, market-level targets, and automated alerts for spending anomalies.
Stakeholder Reporting Framework
Custom reporting for each stakeholder group — executive dashboards, regional performance views, product-level ROAS, and campaign-level detail. Every stakeholder gets the data they need in the format they need it.
Continuous Optimisation & Scale
Weekly performance reviews, monthly strategy sessions, quarterly business reviews. New markets, products, and campaigns launched with proper governance and performance validation.
What's Included
Everything Included in Enterprise Management
Campaign Management
- Multi-market Google Search campaigns
- Account-based marketing (ABM) campaigns
- Performance Max with enterprise audience signals
- Brand protection & competitor defence
- Enterprise remarketing sequences
- Multi-currency, multi-language ad copy
- Budget pacing & automated anomaly alerts
- Competitor monitoring & competitive intelligence
Enterprise Operations
- CRM integration (Salesforce, HubSpot, Microsoft Dynamics)
- Offline conversion imports for pipeline attribution
- ROAS reporting by market, product, and business unit
- Monthly performance reviews with senior strategist
- Quarterly business reviews (QBRs)
- Executive dashboards & stakeholder reporting
- Change management & QA governance
- Direct access to dedicated senior strategist
Average ROAS Improvement
Cost Per Qualified Opportunity
Enterprise Ad Spend Managed Annually
Long-Term Contracts
"Our previous agency was a household name. They had 40 people on our account and none of them could tell me which campaigns generated closed deals. Visionary has 2 senior specialists on our account and I get a Salesforce-connected ROAS report every month. Sometimes smaller is better."
Catherine Moore
CMO — Enterprise SaaS (£120k/month ad spend)
"The multi-market restructure alone saved us £30k/month in wasted spend from campaign cannibalisation. We didn't need more budget — we needed better architecture. That's what enterprise-grade PPC management actually looks like."
Thomas Eriksen
Digital Director — Nordic Manufacturing Group
"The governance framework they implemented means we can now onboard new markets in days, not weeks. Standardised campaign structures, templated reporting, and proper QA processes. Our internal team finally has confidence in the data."
Sarah Okonkwo
Head of Paid Media — Financial Services Group
PPC Results: Scaling Spend 3x While Doubling ROAS
Took over an account running at 3x ROAS with £3K/month spend. Within two months we hit 6.82x ROAS at £10.6K/month.
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Why Us
Why Enterprise Clients Choose Visionary
Enterprise Scale
We manage £50M+ in annual enterprise ad spend. We understand the complexity, governance, and operational discipline large budgets demand.
CRM Integration
Salesforce, HubSpot, Microsoft Dynamics connected. Full pipeline visibility from click to closed deal across every campaign.
Revenue Attribution
ROAS by market, product, and campaign. Budget decisions based on revenue data, not lead volume or vanity metrics.
Multi-Market Expertise
Campaigns across 20+ countries. Market isolation, localised strategies, and consolidated reporting for global operations.
No Contracts
Month-to-month at enterprise scale. If we're not delivering, you can leave. Enterprise results, not enterprise lock-in.
Senior Specialists Only
Dedicated senior strategists with 8+ years enterprise PPC experience. No junior account managers. No coordination layers.
Governance & QA
Change management, QA processes, documented SOPs, and oversight frameworks. Enterprise budgets deserve enterprise discipline.
Stakeholder Reporting
Custom reporting for CMOs, regional heads, product teams, and finance. Every stakeholder gets the view they need.
FAQ
Enterprise PPC Questions
"Chris is a very knowledgeable PPC consultant. He made a meaningful difference to our ROAS and revenue where other agencies in the past had failed. I fully recommend him."
Related Services
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