Fashion PPC Agency That Scales Revenue

The CMA's Green Claims Code (2021, expanded 2024) requires specific, substantiated, and not misleading sustainability claims. ASA enforcement against unsupported sustainability claims has increased materially since 2023. Practically that means: avoid "sustainable" as a standalone claim in ad copy, qualify with specifics (e.g. "made from 80% recycled polyester certified by GRS"), substantiate every claim with documentation, avoid implying outcomes beyond what's actually delivered. We pre-flight ad copy with your compliance / brand-team lead at brief stage.

Smart bidding needs roughly 50–100 conversion events per campaign per month to learn effectively. For mid-volume DTC fashion brands, that's typically reached at month 2–3. For boutique brands or premium-AOV brands with low volume per campaign, smart bidding may not reach purchase-event efficiency directly — we use proxy events (cart-add, wishlist-add, sample-request) as learning signals while reporting against purchase events.

Yes. We've integrated with Shopify, Shopify Plus, Magento 2, WooCommerce, BigCommerce, Salesforce Commerce Cloud, Centra, and Klaviyo / Bloomreach for cross-channel attribution via either offline conversion uploads or Google Ads enhanced ecommerce. Order events, customer-LTV events, and returning-customer events flow back into Google Ads. Smart bidding then optimises against actual revenue and LTV rather than first-purchase only.

Yes. ASA enforcement priorities in fashion include unsubstantiated sustainability claims, misleading sale / discount claims (anchor pricing rules), unrealistic body-image / size-representation claims, and influencer content with disclosure gaps. Our ad-copy templates have ASA-respectful phrasings built in at the brief level. We use specifics with substantiation rather than aspirational generalities — sounds less promotional but ranks well, builds buyer trust, and avoids enforcement letters that downstream-damage account performance.

Concentrated spend during seasonal launch windows (S/S Feb–Apr; A/W Aug–Oct), reduced spend during low-demand periods (May–Jul, Jan), and structured sale-period spend during Black Friday and end-of-season clearance. Most fashion accounts run flat monthly spend through the year and miss the launch-window peaks. Reallocating 30–40% of annual spend to launch windows produces purchase-volume lift without spending more.

Yes, but the work shifts. Top-of-funnel inspiration content (basic "what to wear" content) compresses because LLM-summary answers eat the click-through rate. Late-stage commercial content (specific product pages, specific brand-positioning content, substantiated sustainability content) holds value because LLM answers can't replace the buyer's need to evaluate specific products against their own context. The methodology weights these content types heavily.

Yes. Subscription fashion (sock subscription, underwear-replenishment, monthly box) has different smart-bidding strategies — second-purchase and lifetime-value events become primary optimisation signals rather than first-purchase events. Customer-LTV-tied bidding produces materially better unit economics for subscription brands than first-purchase-tied bidding. We integrate with subscription-platform data (Recharge, Ordergroove, Bold Subscriptions, Skio) to feed lifetime-value events back to Google Ads.

The risk: Google Ads spend that surfaces buyers who would have bought via the brand's marketplace listing anyway, just with the brand now paying both marketplace commission AND Google Ads spend. Mitigation: separate brand-search and non-brand campaigns. Brand campaigns capture direct-intent buyers (good — keeps them on the brand's domain at full margin). Non-brand campaigns target search demand the marketplaces don't dominate (long-tail product queries, specific style queries, sustainability-aware queries that marketplaces under-optimise for).