Fashion PPC Agency
Fashion PPC Agency That Scales Revenue
Google Ads for fashion brands built around your merchandising calendar. We manage seasonal transitions, optimise product feeds for visual-first Shopping, and bid based on actual margins — not just ROAS. From collection launches to clearance, every campaign phase is pre-planned and profit-driven.
Companies we've worked with
Sound Familiar?
Fashion PPC Problems We Fix Every Week
If any of these resonate, your fashion Google Ads need a specialist.
Shopping Ads Look Generic?
Your product images, titles, and descriptions blend into a sea of competitors. Fashion Shopping is visual-first — generic feeds with manufacturer titles and low-quality images kill click-through rates. Your products need to stand out in the Shopping carousel before anything else matters.
ROAS Drops Every Sale Season?
You ramp up spend during sale periods but ROAS tanks because campaign structures aren't built for seasonal transitions. Full-price and sale items compete for the same budget. Without separate campaign architectures for new arrivals, mid-season, sale, and clearance, you cannibalise your own margins.
Size & Colour Variants Wasting Budget?
Out-of-stock sizes and unpopular colour variants eat budget while your bestsellers are under-funded. Without product-level performance segmentation and automated inventory-based rules, you advertise products customers can't actually buy.
Competitor Brands Outbidding You?
Larger fashion retailers with deeper pockets dominate branded and generic terms. You can't compete on spend alone. You need smarter product segmentation, margin-based bidding, and category-level campaigns that target high-intent searches where your products genuinely win.
PMax Running Without Product Signals?
Performance Max for fashion without proper product groups, audience signals, and creative assets generates irrelevant traffic. You're paying for clicks from people looking for styles, sizes, and price points you don't carry. PMax needs fashion-specific configuration.
No Visibility on Product-Level Profit?
Your agency reports on overall ROAS but can't tell you which individual products or categories are profitable vs. losing money. Fashion has wildly variable margins — a 4x ROAS on a low-margin item might be unprofitable while 2x on a high-margin piece is a winner.
10x Revenue & 2x ROAS in 7 Months
An ecommerce account generating $48K/month. Within 7 months we scaled to $560K/month while almost doubling the return on ad spend.
Learn How We Did ItRevenue/Month (from $48K)
ROAS (from 2.63x)
Conversions/Month
Monthly Spend
Our Approach
Fashion PPC Built Around Your Merchandising Calendar
What separates fashion-specialist PPC from generic eCommerce management.
Collection-Led Campaign Architecture
Fashion isn't static. Your campaigns must mirror your merchandising calendar — new arrivals, core range, mid-season, sale, and clearance each need separate budgets and bid strategies.
We build campaign structures that flex with your buying cycle. New collections launch with awareness-weighted spend, core range runs on efficiency targets, and sale campaigns maximise clearance without cannibalising full-price revenue.
Product Feed as Your Shop Window
In fashion Shopping, your product feed IS your advertising. Titles, images, colour attributes, size availability, and custom labels determine whether your products show and whether they get clicked.
We optimise every feed attribute for fashion-specific search behaviour. 'Black leather ankle boots size 6' beats 'Boot Style 4521B'. Rich product data means higher Quality Scores, lower CPCs, and better positions in the Shopping carousel.
Margin-Based Bidding Strategy
A 5x ROAS means nothing if you're selling loss-leaders. Fashion margins vary from 20% on basics to 70% on designer pieces. Bidding should reflect actual profit, not just revenue.
We segment products by margin tier using custom labels and apply differentiated bid strategies. High-margin hero products get aggressive bids. Low-margin basics get efficiency targets. Your ad spend generates profit, not just revenue.
Seasonal Budget Orchestration
Fashion advertising follows a predictable calendar: SS launch, mid-season, summer sale, AW launch, Black Friday, Christmas, Boxing Day sale. Each phase demands different strategies.
We pre-plan budget allocation across the entire year, ramping spend for launches and sale periods while maintaining core range visibility. No scrambling, no missed opportunities, no end-of-season panic.
Services
Fashion Google Ads Services
Every campaign type, built for fashion retail.
Google Shopping for Fashion
Product-level Shopping campaigns segmented by category, margin, season, and performance. Feed optimisation for fashion-specific attributes — colour, size, material, brand, style. Maximum visibility for your bestsellers.
Performance Max for Fashion
PMax configured with fashion audience signals, collection-level asset groups, and seasonal creative rotation. AI-powered reach with human oversight — we control product groups, exclude poor performers, and align with your merchandising goals.
Fashion Search Campaigns
Non-brand search capturing style, trend, and category intent. 'Oversized linen blazer', 'sustainable activewear UK', 'designer handbag sale'. High-intent search terms that bring ready-to-buy shoppers.
Fashion Remarketing
Dynamic remarketing showing the exact products browsers viewed. Cart abandonment sequences, collection-based retargeting, and loyalty campaigns for previous customers. Fashion browsers need multiple touchpoints before purchasing.
CSS Partner Savings
As a Google CSS partner, we reduce your Shopping CPCs by up to 20% compared to standard Google Shopping. Same visibility, lower costs. The savings compound across thousands of products in fashion catalogues.
Seasonal Campaign Management
Pre-built campaign structures for every seasonal phase — new collection launches, mid-season transitions, sale activation, clearance, and restock periods. Your campaigns adapt as fast as your merchandising.
Our Process
How We Manage Fashion Google Ads
Brand & Range Audit
We analyse your product range, margin structure, bestsellers, seasonal calendar, and competitor positioning. We review your current feed quality, campaign structure, and identify quick wins and strategic gaps.
Feed Optimisation
We rebuild your product feed for fashion-specific search behaviour. Optimised titles, enhanced colour and size attributes, custom labels for margin tiers and seasonal groups, and supplemental feeds for promotional pricing.
Campaign Architecture
We build campaign structures around your merchandising calendar. Separate campaigns for new arrivals, core range, and sale items. Each with its own budget, bid strategy, and ROAS targets aligned to margin expectations.
Creative & Copy
Ad copy and creative assets that reflect your brand positioning. Style-focused headlines, collection-led messaging, and seasonal promotions. We match your brand voice across Search, Shopping, and PMax.
Launch & Optimise
Weekly optimisation cycles — product-level bid adjustments, search term analysis for fashion relevance, budget reallocation to top performers, and size/colour variant management based on inventory and conversion data.
Scale & Seasonal Flex
As we identify winning products and categories, we scale budget accordingly. Pre-planned seasonal transitions ensure campaigns are ready for every launch, sale, and clearance period without downtime.
What's Included
What's Included in Fashion PPC Management
Campaign Management
- Google Shopping campaign setup & ongoing management
- Performance Max with fashion-specific asset groups
- Non-brand Search campaigns for style and category intent
- Dynamic remarketing with product-level creative
- CSS partner activation for reduced Shopping CPCs
- Seasonal campaign builds (SS, AW, sale periods)
- Budget pacing & allocation by collection/season
- A/B testing (headlines, images, promotional copy)
- Competitor monitoring & pricing intelligence
Feed & Reporting
- Full product feed audit & optimisation
- Title and description rewriting for fashion search behaviour
- Custom label setup (margin tiers, seasons, bestsellers)
- Size, colour, and material attribute enhancement
- Supplemental feeds for promotions and sale pricing
- Inventory-based automation (pause out-of-stock, low-size-run management)
- Monthly reporting with product-level ROAS and margin analysis
- Direct access to your fashion PPC specialist
Average ROAS Across Fashion Clients
Typical Revenue Growth (Year 1)
CPC Savings via CSS Partnership
Long-Term Contracts
Ecom Success: First Google Ads Campaign for a Furniture Brand
A furniture brand that had only ever run Facebook ads. Their first venture into Google Ads — and the results spoke for themselves.
Learn How We Did ItClicks
Conversion Value
ROAS
Ad Spend
Why Us
Why Fashion Brands Choose Visionary
Fashion Industry Experts
We understand seasonal collections, sale cycles, trend-driven search, and fashion consumer behaviour. Not generic eCommerce — fashion-specific.
Feed-First Approach
Your product feed is the foundation. We optimise every attribute for fashion search: titles, colours, sizes, materials, and custom labels.
Margin-Based Bidding
We bid based on product profitability, not just ROAS. High-margin hero pieces get aggressive bids. Low-margin basics get efficiency targets.
No Contracts
Month-to-month. Revenue growth keeps you, not paperwork.
CSS Partner Savings
Up to 20% lower Shopping CPCs through our CSS partnership. Savings that compound across large fashion catalogues.
Seasonal Specialists
Pre-planned campaign structures for every seasonal phase. Launches, mid-season, sale, clearance — all managed proactively.
Product-Level Reporting
See ROAS and margin analysis at the individual product and category level. Know exactly which SKUs drive profit.
Senior-Led Accounts
Your account is managed by a senior strategist who understands fashion retail, not a junior following a playbook.
FAQ
Fashion PPC Questions
"Chris is a very knowledgeable PPC consultant. He made a meaningful difference to our ROAS and revenue where other agencies in the past had failed. I fully recommend him."
Related Services
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Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included