Real Estate PPC Agency
Google Ads for Real Estate & Property
Whether you're an estate agent chasing vendor instructions, a lettings agency growing your rental portfolio, a property developer launching new-build schemes, or a commercial agent targeting corporate tenants — direct Google Ads deliver qualified enquiries without relying on Rightmove or Zoopla.
We build Google Ads campaigns specifically for estate agents, lettings agencies, developers, and commercial property firms. Hyper-local targeting. Vendor-buyer-landlord segmentation. Development phase timing. Lead quality tracking that counts.
Companies we've worked with
Sound Familiar?
Property PPC Problems We Fix Every Week
These are the most common issues we see with real estate Google Ads accounts.
Leads But No Viewings?
Enquiries come in but viewings don't follow. Wrong intent, geographic misalignment, or poor landing page targeting. Google Ads lets you segment by search intent — market appraisals, buy, rent, invest — each with dedicated copy and pages.
Competing With Rightmove & Zoopla?
Portal dominance makes direct lead generation feel impossible. But it's not. Google Ads bypasses portals entirely. Build your own pipeline. Own your buyer and landlord relationships.
Wasting Budget on Wrong Areas?
Property is hyper-local. Without tight geographic targeting, you're paying for clicks from people 20 miles away who'll never use you. We bid differently across postcodes, towns, and catchment areas.
New Developments Not Selling?
Off-plan and new-build campaigns fail on generic strategies. They need phased messaging timed to construction, launch, and completion. We handle awareness-phase campaigns, urgency pushes, and last-unit accelerators.
Landlord Acquisition Stalled?
You can't grow your lettings book by targeting tenants. Landlords need different keywords, different landing pages, different messaging entirely. Separate landlord campaigns. Valuation leads tracked differently.
Current Agency Doesn't Get Property?
Generic PPC firms don't understand vendor instructions, LTV conversations, development phase cycles, or the difference between a market appraisal lead and a genuine buyer. We speak property.
Trusted by Property Professionals
What Our Clients Say
"We've worked with several PPC agencies over the years. Visionary is the first to actually understand how property lead generation works — they don't just push generic tactics. They built separate campaigns for vendors and buyers, and our viewing conversion jumped 34% within two months. Actual property specialists."
James Morgan
Senior Agent, London Estate Agency
"Coming from Rightmove and OnTheMarket dependency to direct Google Ads felt risky. But Visionary showed us the data — lower cost per lead, higher quality leads, and we owned the relationship. Worth switching to."
Sarah Chen
Managing Director, Residential Lettings
Local SEO: How a Service Business Went From Invisible to Fully Booked
A local service business with zero online visibility. We built their local presence from scratch and turned Google into their #1 source of new customers.
Learn How We Did ItAvg. Map Rank
GBP Revenue/Month (from £4K)
Waiting List (from empty diary)
Rankings Across Service Area
Our Approach
PPC Built for Property, Not Generic Lead Gen
What separates generic PPC from property-specialist campaign management.
Portal Independence Strategy
Estate agents and developers get squeezed by portal dominance — paying monthly fees, fighting algorithm changes, competing on Rightmove rank rather than lead quality.
We build direct Google Ads campaigns that run parallel to portals, capturing high-intent searches before they land on portals. Your own lead pipeline. Your own customer data. Lower acquisition cost. Higher margin.
Hyper-Local Targeting
A buyer searching for homes in Chiswick isn't the same as one 5 miles away in Acton. But standard PPC treats them as one audience.
We layer radius targeting, location bid adjustments, area-specific ad copy, and postcode-level exclusions. Budgets stay tight. Relevance stays high. Fewer wasted clicks. More qualified leads.
Vendor vs Buyer vs Landlord Segmentation
A vendor searching "sell my house fast" needs completely different messaging than a first-time buyer searching "2-bed house Wimbledon."
We run separate campaigns for vendor acquisition (market appraisal leads), buyer leads, lettings, and landlord recruitment. Each has its own budget, keywords, landing pages, and conversion tracking.
Development Phase Marketing
New-build and off-plan marketing changes with the build phase. Construction-phase awareness campaigns look nothing like launch-phase urgency campaigns or completion-phase last-unit pushes.
We time your Google Ads budget to your build schedule, shift messaging as phases progress, and track pre-registrations, reservations, and completions separately.
Services
Real Estate Google Ads Services
Every campaign type, built around property lead acquisition.
Estate Agent PPC
Vendor acquisition, buyer lead generation, market appraisal campaigns, and geographic expansion for independent and multi-branch agents.
Lettings & Landlord Acquisition
Separate tenant and landlord campaigns. Landlord-specific messaging, valuation lead tracking, and portfolio growth strategies.
New Build & Developer Marketing
Phase-driven campaigns for off-plan, construction, launch, and completion stages. Pre-registration and reservation tracking.
Commercial Property Ads
Office space, retail units, industrial property, and specialised commercial segments with B2B-focused messaging and lead tracking.
Property Search Campaigns
Campaigns capturing high-intent property searches — auction properties, off-market deals, investment portfolios, and niche property types.
Google Local Services Ads for Property
LSA listings for estate agents, surveyors, and property consultants. Verified leads, local dominance, and performance-based pricing.
Our Process
How We Manage Your Property PPC
Market & Area Analysis
Understand your current areas, competitor activity, search volume by postcode, and geographic growth opportunities. Baseline your market.
Campaign Architecture (Vendor/Buyer/Landlord Split)
Separate campaign structure. Unique keyword strategy per audience. Dedicated landing pages. Clear conversion tracking per segment.
Ad Copy & Landing Pages
Property-specific ad copy that speaks to each audience. Landing pages optimised for property buyers, vendors, and landlords. Mobile-first, fast, conversion-focused.
Geographic Bid Strategy
Radius targeting, postcode-level bid adjustments, and area-specific budget allocation. High-intent areas get higher budgets. Low-intent areas get restricted.
Lead Quality Tracking
CRM integration, call tracking, lead scoring, and conversion follow-up monitoring. Track which areas, keywords, and campaigns actually produce viewings and instructions.
Scale & Expand Areas
Monthly optimisation. Expand winning areas. Cut underperformers. Shift budgets to high-ROAS geographic zones. Quarterly strategy reviews.
What's Included
Everything Your Property Business Needs
Campaign Management
- Complete campaign setup (structure, bidding, scheduling)
- Bid strategy optimisation (manual, target CPA, target ROAS)
- Negative keyword management and expansion
- Geographic targeting (radius, postcode, exclusions, bid adjustments)
- Competitor keyword monitoring
- A/B testing (ad copy, landing page variants, bid strategies)
- Daily budget pacing and reallocation
- Google Local Services Ads management
Lead & Tracking
- CRM integration (lead data sync, automated lead capture)
- Call tracking (dedicated numbers per campaign/area)
- Lead scoring and quality assessment
- Market appraisal lead tracking (separate from buyer leads)
- Viewing request tracking and follow-up monitoring
- Detailed conversion reporting (leads, calls, form submissions)
- Monthly strategy calls and performance reviews
- Quarterly business planning
Property Leads Generated
Average ROAS
Average Cost Per Lead Reduction
Long-Term Contracts
More Results
What Property Professionals Say
"We've worked with several PPC agencies over the years. None of them understood that our market appraisal leads and buyer leads need completely different campaigns. Visionary separated them from day one, and our inquiry-to-instruction rate jumped to levels we've never seen."
Michael Redmond
Founder, Independent Agent Network
"The biggest win was no longer competing on Rightmove rank. Visionary built direct Google Ads campaigns and we're now getting buyer leads that no portal competitor sees. Cost per qualified lead is 40% lower than what we were paying via portals."
Emma Thompson
Marketing Manager, Multi-Branch Agency
"We're a developer, not a marketing agency. Visionary handled new-build PPC across three phases — construction, launch, and completion. Pre-registration leads, reservation tracking, payment-stage follow-ups. They managed the complexity so we didn't have to."
Richard Patel
Development Director, UK Property Developer
Real Results
Case Study Results
London Independent Estate Agency — Portal Exit & Direct Lead Gen
Heavy Rightmove dependency. Generic PPC agency couldn't segment vendor and buyer campaigns.
Rebuilt campaign structure with separate vendor acquisition, buyer leads, and geographic bid layers. Portal-independent strategy tested over 90 days.
Cost Per Lead
Inquiry-to-Viewing Rate
Direct Leads (Non-Portal)
ROAS
UK Property Developer — New Build, Multi-Phase Campaign
Off-plan launch needed high pre-registration volume. Generic PPC couldn't phase messaging.
Built three-phase campaign. Separate budgets, messaging, and landing pages per phase. Pre-registration tracking, reservation follow-ups, payment-stage nurture.
Pre-Registrations (Month 1)
Reservation Rate
Cost Per Pre-Registration
Avg Time to Reservation
PPC Results: Scaling Spend 3x While Doubling ROAS
Took over an account running at 3x ROAS with £3K/month spend. Within two months we hit 6.82x ROAS at £10.6K/month.
Learn How We Did ItClicks
Conversion Value
ROAS
Ad Spend (from £3K)
Why Us
Why Property Companies Choose Visionary
Real Estate PPC Specialists
Not a generalist agency. We've managed campaigns for estate agents, lettings firms, developers, and commercial property companies. Property-specific expertise built in.
Portal-Independent Strategy
We help you break free from Rightmove and Zoopla dependency. Own your lead pipeline. Lower cost per lead. Direct customer relationships.
Hyper-Local Expertise
Property is postcode-level. We layer radius targeting, area-specific bidding, and location exclusions. High relevance. High ROAS.
No Long-Term Contracts
Month-to-month. No lock-in. Prove the results. If we're not delivering, you can leave. But 95% of clients stay.
Transparent Reporting
Monthly dashboards. Clear metrics per audience (vendor, buyer, landlord). Geographic ROAS breakdown. You know exactly where every pound goes.
Vendor & Landlord Focus
We separate vendor acquisition from buyer campaigns. Separate landlord campaigns from tenant targeting. One unified approach that actually works.
Development Marketing Expertise
We handle phased campaigns for new builds and off-plan developments. Construction-phase awareness. Launch-phase urgency. Completion-phase push.
Senior-Led Accounts
Your account is managed by senior specialists, not juniors. Direct access to strategy expertise. Quarterly business planning. Real partnership.
FAQ
Common Questions About Real Estate PPC
"Chris is a very knowledgeable PPC consultant. He made a meaningful difference to our ROAS and revenue where other agencies in the past had failed. I fully recommend him."
Related Services
Complementary Services
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Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
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