Travel PPC Agency
Travel PPC Agency Built for Bookings
Specialist Google Ads management for travel companies, tour operators, hotels, holiday rental companies, and travel agents across the travel industry. We build campaigns that convert browsers into bookers - navigating seasonal demand, high competition from OTAs, and complex multi-session booking journeys across popular destinations. Whether you're a travel agency managing holiday bookings or a hospitality provider driving direct reservations, our tourism-focused PPC strategies deliver. Senior specialists only. No contracts.
Companies we've worked with
Oh My Cream: +65% Profit - While Already With a Big Agency
Premium UK beauty brand Oh My Cream (formerly Naturisimo) had hit a growth plateau their full-service agency couldn't unblock. Chris was layered in as strategy lead - not as a replacement - to find an under-exploited segmentation axis the embedded agency couldn't see from inside day-to-day delivery.
Profit lift
Unlocked
Layer
Engagement
Sound Familiar?
Travel Ads Problems We Fix Every Week
These are the most common issues we see with travel Google Ads accounts.
OTAs Dominating Your Search Results?
Booking.com, Expedia, and TripAdvisor spend millions on Google Ads. You can't outspend them on generic travel terms. But travel agents, tour operators, and niche providers can own specific destination searches, experience-specific queries, and brand defence campaigns they don't target aggressively. We find the profitable gaps the big tourism players miss.
Seasonal Budget Going to Waste?
Travel demand is highly seasonal - January blues booking surge, Easter holidays, summer peak, Christmas getaways, last-minute deals. Running the same budget year-round wastes money in quiet months and underspends during peaks. We build 12-month budget strategies that follow demand across popular destinations and peak travel seasons.
Bookings Not Attributed to Ads?
Travellers research across multiple sessions and devices over days or weeks. Standard tracking misses half the journey. We implement cross-device tracking, call attribution, and multi-touch attribution so you know which campaigns actually generate completed bookings - whether they come from travel agents, direct searches, or holiday bookings through your site.
High CPCs Eating Thin Margins?
Travel and tourism keywords are brutally competitive. Without precise targeting, long-tail keyword strategies, and destination-level bidding, you overpay for every click. We find the profitable pockets - niche destinations, specific experience types, and high-intent searches - that deliver bookings at sustainable cost for your travel agency or hospitality business.
Long Booking Journey, No Remarketing?
A traveller might research tourist destinations for 3-4 weeks before booking. Without remarketing, you pay for the initial click but lose the booking to a competitor or OTA. We build remarketing sequences that keep your holidays visible throughout the decision-making process.
PMax Advertising Sold-Out Holidays?
Performance Max in the travel industry without availability controls advertises trips you've sold out of, destinations you don't serve, or dates with no availability. We structure PMax with destination-level control and availability-aware management.
Our Approach
We Don't Just Run Travel Ads. We Fill Your Calendar.
What separates generic PPC from travel-specialist campaign management.
Destination-Level Strategy
Every destination has different demand, margins, and competition. We build campaigns at destination level - popular destinations get broad targeting, niche experiences get long-tail strategies.
Each destination has its own budget and ROAS target based on booking value and margin.
Seasonal Demand Intelligence
Travel demand follows predictable patterns. January booking surge, Easter holidays, summer peak, half-term, Christmas getaways.
We build a 12-month campaign calendar that increases bids and budgets during peak booking windows and reduces spend during quiet periods. Your budget follows demand, not the other way around.
Beating the OTAs
You can't outspend aggregators. But you can outmanoeuvre them. Direct booking campaigns targeting people who've already visited your site, branded campaigns protecting your name from competitor bidding.
Niche keyword strategies targeting experiences the aggregators miss. Direct bookings mean higher margins and customer ownership.
Multi-Touch Booking Attribution
A traveller clicks your ad Monday, browses on their phone Wednesday, sends the link to their partner Thursday, and books Saturday on a laptop.
Standard tracking credits only the last click. We implement cross-device, multi-session attribution so you understand the full journey and know which initial touchpoints generate revenue.
Services
Google Ads for Every Travel Business
Dedicated campaigns for every way your travel business generates bookings.
Google Search for Travel
Destination-specific, experience-type, and urgency-based keyword campaigns. 'Luxury villa Mallorca', 'family holidays Cornwall', 'last minute ski deals' - each intent level targeted with appropriate bidding.
Google Hotel Ads
For hotels and accommodation providers - real-time rate and availability ads in Google Search and Maps. We connect your booking engine and manage rate competitiveness against OTAs.
Performance Max for Travel
PMax with destination-level asset groups, seasonal audience signals, and availability-aware management. Broad reach with controlled targeting.
Dynamic Remarketing
Show travellers the exact destinations, hotels, or experiences they viewed. Multi-stage sequences from initial browse to 'book before it's gone' urgency campaigns. Essential for travel's long consideration period.
Seasonal & Last-Minute Campaigns
Pre-built campaign structures for peak seasons, school holidays, bank holidays, and last-minute availability pushes. Ready to activate when demand spikes or inventory needs shifting.
Brand Protection Campaigns
Stop competitors bidding on your brand name and stealing direct bookings. Brand campaigns ensure your website appears first when travellers search for you by name.
Our Process
How We Build Travel Campaigns That Book
Travel Account Audit
Review of destination coverage, seasonal strategy, booking attribution, competitive landscape, and campaign efficiency. We identify gaps and opportunities specific to travel.
Booking Tracking & Attribution
Cross-device booking tracking, phone call attribution, and multi-touch journey mapping. Every completed booking connected to the campaigns and keywords that influenced it.
Destination Campaign Architecture
Campaigns built at destination level with separate budgets, bid strategies, and ROAS targets. Popular routes get broad coverage. Niche experiences get efficient long-tail strategies.
Seasonal Budget Strategy
12-month budget plan aligned to booking demand patterns. Budget increases during peak windows, scales back during off-peak. No wasted spend in quiet months.
Continuous Optimisation
Weekly - destination performance review, seasonal bid adjustments, availability updates, search term analysis, and remarketing refinement.
Scale & Expand
New destinations, new markets, international targeting, increased budgets during high-demand periods. Every expansion tested against booking ROI.
What's Included
What Comes With Your Travel PPC Partnership
Campaign Management
- Destination-specific Google Search campaigns
- Google Hotel Ads management (booking engine connected)
- Performance Max with destination segmentation
- Dynamic remarketing sequences
- Brand protection campaigns
- Seasonal & last-minute campaign activation
- Bid strategy & budget pacing optimisation
- Competitor & OTA monitoring
Travel-Specific Reporting
- Cross-device booking attribution
- Phone call tracking for enquiries
- Multi-touch journey tracking
- 12-month seasonal campaign calendar
- Availability-aware campaign management
- OTA competitive strategy & analysis
- Monthly reporting with cost per booking
- Direct access to your travel PPC specialist
Average Return Per £1 Ad Spend for Travel Clients
Typical Direct Booking Increase in First 6 Months
Seasonal Campaign Calendar for Every Client
Long-Term Contracts
Scaling LA Design Concepts ~15x on Google Ads - While Doubling ROAS
Frank K's US luxury fabrics & wallpaper retailer was stuck on a default Performance Max setup. We rebuilt the shopping engine across four pillars - feed segmentation, campaign architecture, audience signals, and category-economics bidding - scaling monthly revenue ~15x while ROAS roughly doubled.
Revenue growth
ROAS lift
Spend grown
Engagement window
Why Us
The Visionary Travel PPC Difference
Travel & Tourism Specialists
Destination campaigns, seasonal strategy, and booking attribution are core to what we do for the travel industry.
Beat the OTAs
Niche targeting and direct booking campaigns the aggregators can't replicate. Travel agents and hospitality providers benefit most.
Seasonal Experts
12-month campaign calendar. Peak demand captured across all destinations, off-peak waste eliminated.
Booking Attribution
Cross-device, multi-session tracking. True cost per booking for holiday bookings and travel enquiries.
No Contracts
Month-to-month. Cancel anytime.
Google Ads Focus
We live in Google Ads. We don't spread focus across 10 channels.
Dynamic Remarketing
Destination-specific retargeting that converts browsers into bookers across tourist destinations worldwide.
Direct Access
Senior specialist. No layers or account managers.
FAQ
Travel PPC Questions Answered
"Chris is a real master of SEO and PPC. I'll never forget the time he discovered what could have been a catastrophic SEO issue, prior to a new big website launch that would have cost the business £100,000s (that every other so-called SEO expert we'd engaged had missed)."
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Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are - no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included
Last reviewed: by Chris Coussons, Founder.