Travel PPC Agency
Travel PPC Agency Built for Bookings
Specialist Google Ads management for travel companies, tour operators, hotels, holiday rental companies, and travel agencies. We build campaigns that convert browsers into bookers — navigating seasonal demand, high competition from OTAs, and complex multi-session booking journeys. Senior specialists only. No contracts.
Companies we've worked with
Sound Familiar?
Travel Ads Problems We Fix Every Week
These are the most common issues we see with travel Google Ads accounts.
OTAs Dominating Your Search Results?
Booking.com, Expedia, and TripAdvisor spend millions on Google Ads. You can't outspend them on generic travel terms. But you can own niche destination searches, experience-specific queries, and brand defence campaigns they don't target aggressively. We find the profitable gaps the big players miss.
Seasonal Budget Going to Waste?
Travel demand is highly seasonal — January blues booking surge, Easter holidays, summer peak, Christmas getaways, last-minute deals. Running the same budget year-round wastes money in quiet months and underspends during peaks. We build 12-month budget strategies that follow demand.
Bookings Not Attributed to Ads?
Travellers research across multiple sessions and devices over days or weeks. Standard tracking misses half the journey. We implement cross-device tracking, call attribution, and multi-touch attribution so you know which campaigns actually generate completed bookings.
High CPCs Eating Thin Margins?
Travel keywords are brutally competitive. Without precise targeting, long-tail keyword strategies, and destination-level bidding, you overpay for every click. We find the profitable pockets — niche destinations, specific experience types, and high-intent searches — that deliver bookings at sustainable cost.
Long Booking Journey, No Remarketing?
A traveller might research for 3-4 weeks before booking. Without remarketing, you pay for the initial click but lose the booking to a competitor or OTA. We build remarketing sequences that keep your holidays visible throughout the decision-making process.
PMax Advertising Sold-Out Holidays?
Performance Max in travel without availability controls advertises trips you've sold out of, destinations you don't serve, or dates with no availability. We structure PMax with destination-level control and availability-aware management.
"We were losing bookings to bigger OTAs. Within 3 months of working with Visionary, direct bookings increased 47% and our cost per booking dropped by 31%. They genuinely understand travel demand."
Sarah Mitchell
Tour Operator Manager
"Their seasonal campaign approach is a game-changer. We went from flat Q4 bookings to our best holiday season ever. They knew exactly when to scale budget."
James Chen
Holiday Rental Company Director
Local SEO: How a Service Business Went From Invisible to Fully Booked
A local service business with zero online visibility. We built their local presence from scratch and turned Google into their #1 source of new customers.
Learn How We Did ItAvg. Map Rank
GBP Revenue/Month (from £4K)
Waiting List (from empty diary)
Rankings Across Service Area
Our Approach
We Don't Just Run Travel Ads. We Fill Your Calendar.
What separates generic PPC from travel-specialist campaign management.
Destination-Level Strategy
Every destination has different demand, margins, and competition. We build campaigns at destination level — popular destinations get broad targeting, niche experiences get long-tail strategies.
Each destination has its own budget and ROAS target based on booking value and margin.
Seasonal Demand Intelligence
Travel demand follows predictable patterns. January booking surge, Easter holidays, summer peak, half-term, Christmas getaways.
We build a 12-month campaign calendar that increases bids and budgets during peak booking windows and reduces spend during quiet periods. Your budget follows demand, not the other way around.
Beating the OTAs
You can't outspend aggregators. But you can outmanoeuvre them. Direct booking campaigns targeting people who've already visited your site, branded campaigns protecting your name from competitor bidding.
Niche keyword strategies targeting experiences the aggregators miss. Direct bookings mean higher margins and customer ownership.
Multi-Touch Booking Attribution
A traveller clicks your ad Monday, browses on their phone Wednesday, sends the link to their partner Thursday, and books Saturday on a laptop.
Standard tracking credits only the last click. We implement cross-device, multi-session attribution so you understand the full journey and know which initial touchpoints generate revenue.
Services
Google Ads for Every Travel Business
Dedicated campaigns for every way your travel business generates bookings.
Google Search for Travel
Destination-specific, experience-type, and urgency-based keyword campaigns. 'Luxury villa Mallorca', 'family holidays Cornwall', 'last minute ski deals' — each intent level targeted with appropriate bidding.
Google Hotel Ads
For hotels and accommodation providers — real-time rate and availability ads in Google Search and Maps. We connect your booking engine and manage rate competitiveness against OTAs.
Performance Max for Travel
PMax with destination-level asset groups, seasonal audience signals, and availability-aware management. Broad reach with controlled targeting.
Dynamic Remarketing
Show travellers the exact destinations, hotels, or experiences they viewed. Multi-stage sequences from initial browse to 'book before it's gone' urgency campaigns. Essential for travel's long consideration period.
Seasonal & Last-Minute Campaigns
Pre-built campaign structures for peak seasons, school holidays, bank holidays, and last-minute availability pushes. Ready to activate when demand spikes or inventory needs shifting.
Brand Protection Campaigns
Stop competitors bidding on your brand name and stealing direct bookings. Brand campaigns ensure your website appears first when travellers search for you by name.
Our Process
How We Build Travel Campaigns That Book
Travel Account Audit
Review of destination coverage, seasonal strategy, booking attribution, competitive landscape, and campaign efficiency. We identify gaps and opportunities specific to travel.
Booking Tracking & Attribution
Cross-device booking tracking, phone call attribution, and multi-touch journey mapping. Every completed booking connected to the campaigns and keywords that influenced it.
Destination Campaign Architecture
Campaigns built at destination level with separate budgets, bid strategies, and ROAS targets. Popular routes get broad coverage. Niche experiences get efficient long-tail strategies.
Seasonal Budget Strategy
12-month budget plan aligned to booking demand patterns. Budget increases during peak windows, scales back during off-peak. No wasted spend in quiet months.
Continuous Optimisation
Weekly — destination performance review, seasonal bid adjustments, availability updates, search term analysis, and remarketing refinement.
Scale & Expand
New destinations, new markets, international targeting, increased budgets during high-demand periods. Every expansion tested against booking ROI.
What's Included
What Comes With Your Travel PPC Partnership
Campaign Management
- Destination-specific Google Search campaigns
- Google Hotel Ads management (booking engine connected)
- Performance Max with destination segmentation
- Dynamic remarketing sequences
- Brand protection campaigns
- Seasonal & last-minute campaign activation
- Bid strategy & budget pacing optimisation
- Competitor & OTA monitoring
Travel-Specific Reporting
- Cross-device booking attribution
- Phone call tracking for enquiries
- Multi-touch journey tracking
- 12-month seasonal campaign calendar
- Availability-aware campaign management
- OTA competitive strategy & analysis
- Monthly reporting with cost per booking
- Direct access to your travel PPC specialist
Average Return Per £1 Ad Spend for Travel Clients
Typical Direct Booking Increase in First 6 Months
Seasonal Campaign Calendar for Every Client
Long-Term Contracts
"We thought we'd have to compete on price. Visionary showed us how to compete on destination strategy instead. Our margins have never been better."
Emma Rodriguez
Holiday Company Owner
"The seasonal approach changed everything. We stopped wasting budget in January and February, and we're crushing it in July and August now."
Michael Park
Travel Agency Manager
"Finally, someone who understands that a booking takes 3 weeks to close. Their remarketing keeps us visible the whole time."
Lisa Thompson
Tour Operator
PPC Results: Scaling Spend 3x While Doubling ROAS
Took over an account running at 3x ROAS with £3K/month spend. Within two months we hit 6.82x ROAS at £10.6K/month.
Learn How We Did ItClicks
Conversion Value
ROAS
Ad Spend (from £3K)
Why Us
The Visionary Travel PPC Difference
Travel Specialists
Destination campaigns, seasonal strategy, and booking attribution are core to what we do.
Beat the OTAs
Niche targeting and direct booking campaigns the aggregators can't replicate.
Seasonal Experts
12-month campaign calendar. Peak demand captured, off-peak waste eliminated.
Booking Attribution
Cross-device, multi-session tracking. True cost per booking.
No Contracts
Month-to-month. Cancel anytime.
Google Ads Focus
We live in Google Ads. We don't spread focus across 10 channels.
Dynamic Remarketing
Destination-specific retargeting that converts browsers into bookers.
Direct Access
Senior specialist. No layers or account managers.
FAQ
Travel PPC Questions Answered
"Chris is a very knowledgeable PPC consultant. He made a meaningful difference to our ROAS and revenue where other agencies in the past had failed. I fully recommend him."
Related Services
Explore More Visionary Services
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included