Construction PPC Agency
Construction PPC Agency That Drives Project Enquiries
Google Ads for builders, contractors, and construction companies. We build service-specific campaigns with precise local targeting and call tracking — driving high-value project enquiries from homeowners and businesses ready to commission work. One won project pays for months of ad spend.
Companies we've worked with
Sound Familiar?
Construction PPC Problems We Fix Every Week
If any of these resonate, your construction ads need a specialist.
Leads From the Wrong Area?
Construction is local. If your Google Ads target too wide an area, you waste budget on enquiries from locations you don't serve. Without precise radius targeting and location bid adjustments, you're paying for clicks from homeowners and businesses 100 miles away.
Tyre-Kickers Not Project-Ready?
You're getting enquiries from people 'just getting ideas' or wanting free advice. Without qualifying language in your ad copy and landing pages, you attract browsers instead of homeowners and businesses ready to commission work. Your sales team wastes time on dead-end leads.
Phone Calls Not Tracked?
Construction leads call. If you're not tracking which campaigns, keywords, and ads generate phone enquiries, you're optimising blind. Most construction companies get 60-70% of leads via phone — if those aren't tracked, your campaign data is fundamentally incomplete.
Residential & Commercial Mixed Together?
A homeowner searching for a loft conversion and a property developer looking for a commercial fit-out have completely different needs, budgets, and timelines. Running them in the same campaign means generic messaging that converts neither audience well.
Seasonal Demand Not Managed?
Construction has seasonal peaks — spring/summer for residential, year-round for commercial. If your campaigns run at flat budgets, you overspend in quiet periods and underspend when demand surges. Seasonal budget orchestration is critical for construction PPC.
No Visibility on Project Value?
You know you're getting enquiries, but can't tell which campaigns generate high-value projects vs. small jobs. Without project value tracking, you might be optimising for volume of leads rather than value of projects won.
Local SEO: How a Service Business Went From Invisible to Fully Booked
A local service business with zero online visibility. We built their local presence from scratch and turned Google into their #1 source of new customers.
Learn How We Did ItAvg. Map Rank
GBP Revenue/Month (from £4K)
Waiting List (from empty diary)
Rankings Across Service Area
Our Approach
Built for Project-Based Businesses
What separates construction-specialist PPC from generic campaign management.
Service-Specific Campaign Architecture
Every construction service gets its own campaign — extensions, loft conversions, new builds, renovations, commercial fit-outs, groundworks. Each service has different margins, competition levels, and customer types.
We build campaign structures around your most profitable services with tailored keywords, ad copy, and landing pages. A homeowner searching for 'loft conversion cost' sees different messaging than a developer looking for 'commercial contractor tender'.
Hyper-Local Targeting
Construction is intensely local. We build campaigns with precise radius targeting around your operating areas, with bid adjustments for high-value postcodes and location-specific landing pages.
We layer location targeting with demographic data to reach homeowners in areas with high property values and renovation activity. Commercial campaigns target business districts and industrial areas where fit-out and refurbishment demand concentrates.
Call Tracking & Lead Quality
Construction leads predominantly come via phone. We implement dynamic call tracking with full attribution — every call traced back to the campaign, keyword, and ad that generated it.
Call recording allows you to review lead quality. We analyse which keywords generate genuine project enquiries vs. tyre-kickers. Over time, we optimise campaigns toward the keywords and audiences that produce the highest-value won projects.
Project Value Optimisation
A £5,000 bathroom renovation and a £500,000 commercial build both start as Google Ads clicks. But the value to your business is dramatically different.
We work with you to track project values from enquiry to won project. This data feeds back into campaign optimisation so Google's algorithms learn to find more leads like your highest-value projects, not just the highest volume of leads.
Services
Construction Google Ads Services
Every campaign type, built for construction businesses.
Residential Construction PPC
Campaigns targeting homeowners planning extensions, loft conversions, renovations, new builds, and home improvements. Location-targeted with qualifying copy to attract project-ready homeowners, not browsers.
Commercial Construction PPC
Campaigns targeting businesses, developers, and property managers needing commercial fit-outs, office renovations, warehouse builds, and industrial construction. Higher-value projects with longer sales cycles.
Local Service Area Campaigns
Radius-targeted campaigns covering your operating area with location-specific landing pages. Google Maps integration, local ad extensions, and geo-specific ad copy that builds local trust.
Call Tracking & Attribution
Dynamic call tracking with full attribution. Know which campaign, keyword, and ad generated every phone enquiry. Call recording for quality review. Integration with your CRM or project management system where possible.
Project Remarketing
Construction decisions take time. Remarketing campaigns keep your company visible while homeowners and businesses compare quotes, check reviews, and finalise budgets. Stay top-of-mind throughout the decision process.
Competitor & Tender Campaigns
Capture demand from competitors' search terms and tender/procurement searches. Position your company as an alternative when prospects are actively comparing construction firms.
Our Process
How We Manage Construction Google Ads
Business & Service Audit
We analyse your services, operating area, ideal project types, project values, and competitive landscape. We identify which services generate the best margins and where the biggest PPC opportunities exist in your area.
Campaign Architecture
We build service-specific campaigns with location targeting, qualifying ad copy, and dedicated landing pages. Residential and commercial are always separated. High-value services get premium campaigns.
Call Tracking Setup
We implement dynamic call tracking with attribution and optional call recording. Every phone enquiry is traced back to the specific campaign and keyword that generated it. Form submissions tracked alongside calls.
Geo-Targeting & Budget
Precise radius targeting around your operating areas with bid adjustments for high-value locations. Budget allocated by service type profitability and seasonal demand patterns.
Continuous Optimisation
Weekly optimisation focusing on lead quality and project value. Search term analysis for construction relevance, negative keyword updates for DIY and information-seeking queries, and budget reallocation to top-performing services and locations.
Scale & Expand
As we identify winning services and locations, we scale budget accordingly. New service areas, additional construction services, and seasonal ramp-ups all tested methodically.
What's Included
What's Included in Construction PPC Management
Campaign Management
- Residential construction campaign setup & management
- Commercial construction & developer campaigns
- Local service area targeting with radius bidding
- Remarketing for quote-stage prospects
- Competitor targeting campaigns
- Seasonal budget management (spring/summer peaks)
- A/B testing (headlines, CTAs, landing pages)
- Negative keyword management (DIY, jobs, training)
- Budget pacing by service type & location
Tracking & Reporting
- Dynamic call tracking with full attribution
- Call recording for lead quality review
- Form submission tracking & CRM integration
- Project value tracking (enquiry → quote → won project)
- Geographic performance analysis by postcode
- Service-level ROI reporting
- Monthly reporting with cost per project won
- Direct access to your construction PPC specialist
Average ROI for Construction Clients
Typical Quote Request Increase
Largest Single Lead From Google Ads
Long-Term Contracts
PPC Results: Scaling Spend 3x While Doubling ROAS
Took over an account running at 3x ROAS with £3K/month spend. Within two months we hit 6.82x ROAS at £10.6K/month.
Learn How We Did ItClicks
Conversion Value
ROAS
Ad Spend (from £3K)
Why Us
Why Construction Companies Choose Visionary
Construction Experts
We understand project-based businesses, long sales cycles, and the difference between residential and commercial construction marketing.
Call Tracking Included
Phone calls are your primary lead source. We track every call back to the campaign and keyword that generated it.
Local Targeting Precision
Radius targeting matched to your operating area. No wasted spend on enquiries from locations you don't serve.
No Contracts
Month-to-month. Project leads keep you, not paperwork.
Project Value Focus
We optimise for won project value, not just lead volume. One commercial project can pay for years of ad spend.
Residential & Commercial
Separate strategies for homeowners and businesses. Different campaigns, messaging, and landing pages for each audience.
Seasonal Management
Budget allocation flexes with construction demand cycles. Peak season gets aggressive spend. Quiet periods maintain presence efficiently.
Senior-Led Accounts
Your account is managed by a senior strategist who understands construction marketing, not a junior following a playbook.
FAQ
Construction PPC Questions
"Chris is a very knowledgeable PPC consultant. He made a meaningful difference to our ROAS and revenue where other agencies in the past had failed. I fully recommend him."
Related Services
Explore More
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included