Fintech PPC Agency
Fintech PPC Agency That Drives User Acquisition
Google Ads for fintech companies — FCA-compliant campaigns that acquire users who actually activate and monetise. We combine financial advertising compliance with growth-stage velocity, tracking from sign-up to first transaction and optimising for LTV:CAC, not vanity metrics.
Companies we've worked with
Sound Familiar?
Fintech PPC Problems We Fix Every Week
If any of these resonate, your fintech ads need a specialist.
Ads Disapproved for Financial Policy?
Google's financial services advertising policies are strict and constantly changing. Restricted products, certification requirements, and prohibited claims mean ads get disapproved regularly. One policy violation can flag your entire account. We navigate these policies daily and keep your ads running continuously.
Optimising for Sign-ups, Not Activation?
Your campaigns generate sign-ups but most users never activate. Vanity sign-up metrics mask the real problem: you're acquiring the wrong users. Without tracking from sign-up to first transaction, you can't tell which campaigns drive users who actually use your product.
FCA Compliance Slowing You Down?
Financial promotions must comply with FCA regulations. Every ad, every landing page, every claim needs compliance review. Most agencies treat compliance as an afterthought — we build it into campaign design from day one so you move fast without regulatory risk.
VC-Backed Competitors Outspending You?
Well-funded competitors dominate impression share with massive budgets. You can't compete on spend alone. You need precision targeting, ICP-focused audiences, and unit economics that prove ROI to your investors at every board meeting.
Can't Track LTV:CAC Accurately?
You know your customer acquisition cost but struggle to connect it to lifetime value across cohorts. Without proper attribution connecting ad clicks to long-term user behaviour, you're guessing whether your campaigns are truly profitable at a unit economics level.
Generic Agency Doesn't Get Fintech?
Your agency runs fintech campaigns like a B2C eCommerce brand. They don't understand activation funnels, financial compliance, or the difference between a sign-up and a monetised user. Fintech PPC requires specialist knowledge that most agencies simply don't have.
B2B SEO: Tripling Traffic in a High-Value Market
A B2B client in a sector where each contract is worth £1m+. Low search volume, but massive revenue impact when you rank.
Learn How We Did ItClicks (from near-zero)
Impressions
CTR
Avg. Position
Our Approach
Compliant Growth at Startup Speed
What separates fintech-specialist PPC from generic campaign management.
Compliance-First Campaign Design
Google's financial services certification, FCA advertising rules, and restricted product policies are complex and constantly evolving. Non-compliant ads don't just get disapproved — they can trigger account-level restrictions.
We build every campaign with compliance embedded from the start. Ad copy is reviewed against FCA guidelines, landing pages meet Google's certification requirements, and we proactively adapt to policy changes before they affect your campaigns. Zero downtime from compliance issues.
Activation-Based Optimisation
Sign-ups are meaningless if users never activate. We track the entire user journey: ad click → sign-up → KYC completion → first transaction → ongoing engagement.
This data feeds back to Google's algorithms so campaigns optimise for users who actually use your product, not just those who create an account. Your CAC reflects the cost of acquiring an active, monetised user — the only metric that matters to investors.
Unit Economics Reporting
Fintech growth demands clarity on unit economics. We report on LTV:CAC ratio, payback period, cohort-level performance, and marginal CAC at scale.
Board-ready reporting that proves Google Ads ROI at the unit level. Your investors and finance team see exactly how paid acquisition contributes to sustainable growth, not just top-line user numbers.
ICP-Focused Targeting
Not all users are equal. Your ideal customer profile has specific attributes — demographics, financial behaviour, product needs — that determine lifetime value.
We layer audience targeting with intent signals and qualifying ad copy to attract users matching your ICP. Fewer, higher-quality sign-ups from users who become long-term, profitable customers. Quality over volume, always.
Services
Fintech Google Ads Services
Every campaign type, built for fintech growth.
Search Campaigns for Fintech
High-intent keyword targeting for users actively searching for financial solutions. Campaigns structured by product type (payments, lending, savings, investing), customer segment (consumer, SME, enterprise), and search intent stage.
Performance Max for Fintech
PMax configured with fintech-specific audience signals, product-level asset groups, and proper compliance guardrails. AI-powered reach with human oversight ensuring every impression meets FCA and Google policy requirements.
International Expansion Campaigns
Geo-targeted campaigns for new market launches. Country-specific compliance, localised messaging, and market-entry bid strategies. We help fintech companies expand into new territories through paid search.
Reactivation & Remarketing
Campaigns targeting lapsed users, abandoned sign-up flows, and KYC drop-offs. Sequence-based remarketing that nudges users through activation milestones toward first transaction.
Competitor Targeting
Capture users searching for competitor products. Position your fintech solution as the alternative when users research established players. Competitor keyword campaigns with compelling switching messaging.
Policy & Compliance Management
Ongoing Google financial services certification, ad disapproval resolution, policy appeal management, and proactive compliance monitoring. Your ads run continuously without regulatory interruptions.
Our Process
How We Manage Fintech Google Ads
Product & Compliance Audit
We analyse your product, target audience, unit economics, and compliance requirements. We review Google's financial certification status, identify policy constraints, and map the user activation funnel from ad click to monetised customer.
Compliance Framework Setup
We establish FCA-compliant advertising frameworks for all campaigns. Certification applied, restricted content flagged, and ad copy templates approved. Every campaign element reviewed for regulatory compliance before launch.
Activation Funnel Tracking
We implement tracking across the full user journey: sign-up, KYC completion, first transaction, ongoing engagement. Conversion data feeds back to Google Ads for optimisation toward active users, not just sign-ups.
ICP-Targeted Campaign Build
Campaigns structured by product type, customer segment, and journey stage. Audience targeting layered with intent signals and qualifying ad copy. Landing pages designed for compliant, high-converting user acquisition.
Unit Economics Optimisation
Weekly optimisation based on activation rates, LTV:CAC, and cohort performance. We scale campaigns that drive profitable users and cut those generating low-quality sign-ups. Every pound of ad spend is accountable to unit economics.
Scale & Market Expansion
As we identify winning channels and audiences, we scale methodically. New market launches, product line expansions, and budget increases all tested against unit economics targets before full deployment.
What's Included
What's Included in Fintech PPC Management
Campaign Management
- Search campaigns by product type & customer segment
- Performance Max with fintech audience signals
- Competitor targeting campaigns
- Remarketing & reactivation campaigns
- International market expansion campaigns
- Bid strategy management (target CPA aligned to LTV:CAC)
- Negative keyword management (information seekers, wrong products)
- A/B testing (ad copy, landing pages, CTAs)
- Budget pacing by product line & market
Compliance & Reporting
- Google financial services certification management
- FCA advertising compliance review
- Ad disapproval resolution & policy appeals
- Full activation funnel tracking (sign-up → KYC → first transaction)
- LTV:CAC & unit economics reporting
- Cohort-level performance analysis
- Board-ready monthly reporting
- Competitive benchmarking & market analysis
- Direct access to your fintech PPC specialist
Average LTV:CAC Ratio
Typical Activation Rate Improvement
Policy Compliance Maintained
Long-Term Contracts
PPC Results: Scaling Spend 3x While Doubling ROAS
Took over an account running at 3x ROAS with £3K/month spend. Within two months we hit 6.82x ROAS at £10.6K/month.
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Conversion Value
ROAS
Ad Spend (from £3K)
Why Us
Why Fintech Companies Choose Visionary
Fintech Specialists
We understand activation funnels, unit economics, FCA compliance, and the growth targets that venture-backed fintech companies face.
FCA Compliant
Financial advertising compliance built into every campaign from day one. No ad disapprovals, no account flags, no regulatory surprises.
Activation Focus
We optimise for active, monetised users — not vanity sign-up metrics. Your CAC reflects real customer acquisition, not abandoned accounts.
No Contracts
Month-to-month. Growth metrics keep you, not paperwork.
Unit Economics Reporting
LTV:CAC, payback period, cohort analysis, and marginal CAC. Board-ready numbers that prove paid acquisition ROI.
Growth Velocity
We understand venture-backed growth targets and can scale campaigns rapidly while maintaining unit economics and compliance.
International Expansion
Market-entry campaign strategies for new territories. Country-specific compliance, localised messaging, and expansion playbooks.
Senior-Led Accounts
Your account is managed by a senior strategist who understands fintech growth, not a junior following a generic playbook.
FAQ
Fintech PPC Questions
"Chris is a very knowledgeable PPC consultant. He made a meaningful difference to our ROAS and revenue where other agencies in the past had failed. I fully recommend him."
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■ Senior specialists only
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■ Free audit included