Google Shopping Agency
Google Shopping Management Agency Built for Revenue
We manage Google Shopping campaigns that turn product feeds into profit. As a specialist Google Shopping management agency, we handle feed optimisation, bid strategy, Performance Max, and CSS — all built around your margins. Unlike generic Google Shopping agencies, we optimise product data at the SKU level and refine campaigns weekly for maximum ROAS.
Companies we've worked with
Sound Familiar?
These Are the Problems We Solve Every Week
If any of these describe your situation, we can help.
Google Shopping Not Converting?
Products appear in the Shopping carousel but nobody clicks — or they click and don't buy. Usually poor feed quality, wrong bid strategy, or irrelevant search queries. We diagnose the bottleneck and fix it.
Burning Through Budget?
No product segmentation, no negative keywords, automated bidding running unchecked. Budget spread evenly across your catalogue means best products are underfunded while low-margin items drain spend. We restructure for profitability.
Products Getting Disapproved?
Merchant Centre disapprovals kill visibility overnight. Missing GTINs, pricing mismatches, policy violations, low-quality images. We resolve violations, monitor feed health daily, and prevent recurring disapprovals.
Stuck at the Same ROAS?
Hit a performance ceiling? Breaking through requires feed restructuring, margin-based bidding, smarter campaign architecture, and cross-channel analysis — not just incremental tweaks.
Current Google Shopping Agency Not Delivering?
Vague reports, no clear strategy beyond 'let Google optimise it', flat results. If your agency can't explain what they changed last week and why, they're monitoring — not managing.
PMax Running on Autopilot?
Without proper asset group segmentation, audience signals, and brand separation, PMax wastes 30–40% of budget on irrelevant placements. We apply structure that turns the black box into a predictable growth engine.
Ecom Success: First Google Ads Campaign for a Furniture Brand
A furniture brand that had only ever run Facebook ads. Their first venture into Google Ads — and the results spoke for themselves.
Learn How We Did ItClicks
Conversion Value
ROAS
Ad Spend
Our Approach
We Don't Just Manage Campaigns. We Understand Your Business.
What separates good Shopping management from great Shopping management.
Profit Over ROAS
Most agencies optimise for ROAS. That looks good in reports but ignores margin. A £10 product at 5x ROAS generates less profit than a £200 product at 3x ROAS.
We bid based on your actual product margins using custom labels and profit-based segmentation. Your best-margin products get the most budget.
Operational Alignment
We work with your commercial goals, not in isolation. If you've got excess stock to shift, we adjust. If a product line is being discontinued, we scale it down.
Your Shopping strategy should move with your business — launches, promotions, stock levels, and seasonal shifts.
Cross-Channel Intelligence
Shopping data tells you what people want to buy. We feed that intelligence back into your SEO strategy, your content, and your product development.
If a product is getting thousands of impressions but low clicks, that's a pricing or imagery problem — not a bidding problem. We flag it.
PMax With Purpose
Performance Max is powerful but only when you control it. We segment asset groups by product category and margin tier, set proper audience signals, and exclude brand terms where needed.
PMax on autopilot is a liability. PMax with strategy is a growth engine.
Our Process
How We Manage Your Google Shopping
Account & Feed Audit
We pull apart your current Google Shopping setup: feed quality, campaign structure, bidding strategy, Merchant Centre health, conversion tracking, and attribution. We identify every leak before filling the bucket.
Google Shopping Feed Optimisation
We optimise product data — titles with search-relevant keywords, Google product categories, missing attributes, custom labels for margin-based segmentation, and supplemental feeds for promotions and stock levels. As a Google Shopping feed optimisation agency, we refine every attribute to improve both paid and free listings.
Campaign Architecture
Standard Google Shopping campaigns for granular product-level targeting. Performance Max for broader reach with segmented asset groups. Brand/non-brand separation. Hero product campaigns for highest-margin items. Every campaign has a clear purpose.
Bid Strategy & Margin Alignment
Every bid is based on actual profitability. High-margin products get aggressive bids; low-margin products get conservative bids. Loss leaders are handled separately. Bid adjustments reviewed weekly based on performance, competition, and seasonal demand.
CSS Activation
We apply a Comparison Shopping Service partner to your Google Shopping campaigns, unlocking up to 20% lower CPCs. Same placements, same visibility, lower cost per click. Zero disruption to live campaigns.
Learn more about Google Shopping CSSScale & Optimise
Profitable products get increased budgets. Underperformers get restructured or paused. New product lines tested with controlled budgets. Seasonal campaigns planned ahead of demand peaks. Active weekly Google Shopping management, not set-and-forget.
Platform Expertise
We Work With Every Major Ecommerce Platform
Shopify
Native Google Shopping channel integration, Shopify-specific feed apps like DataFeedWatch and Simprosys, checkout optimisation for Shopping traffic, and server-side conversion tracking via Shopify's Customer Events API.
WooCommerce
Plugin-based feed management through tools like WooCommerce Product Feed Pro, custom attribute mapping for complex catalogues, server-side tracking setup via GTM, and integration with popular WooCommerce extensions.
Magento
Enterprise-level feed handling for large catalogues with thousands of SKUs, multi-store and multi-currency configurations, complex category and attribute management, and integration with Magento's built-in promotions engine.
BigCommerce
Built-in Google Shopping channel configuration, feed customisation through BigCommerce's native tools, enhanced ecommerce tracking, and seamless integration with BigCommerce's multi-channel selling features.
Custom / Headless
API-based feed generation for headless commerce setups, custom data layer integration for accurate conversion tracking, bespoke feed solutions for platforms like Commercetools, Medusa, and custom-built stores.
PPC Results: Scaling Spend 3x While Doubling ROAS
Took over an account running at 3x ROAS with £3K/month spend. Within two months we hit 6.82x ROAS at £10.6K/month.
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Conversion Value
ROAS
Ad Spend (from £3K)
What's Included
What We Manage Day-to-Day
Campaign Management
- Google Shopping campaign setup & structure
- Performance Max campaign management
- Standard Shopping campaigns
- Bid strategy & daily optimisation
- Search term analysis & negative keywords
- Budget allocation & pacing
- A/B testing of campaign structures
- Competitor monitoring & response
Feed & Merchant Centre
- Product feed optimisation (titles, descriptions, categories)
- Custom label setup (margin, performance tier, seasonality)
- Supplemental feed management
- Google Merchant Centre monitoring
- Product disapproval resolution
- Policy compliance management
- CSS partner activation & management
- Product-level performance reporting
Pricing
How Much Does Google Shopping Cost?
Google Shopping operates on a cost-per-click (CPC) model — you only pay when someone clicks your product listing. You're not charged for impressions.
Google Shopping CPCs
£0.20–£1.50
Per click, depending on category
Google Shopping Management Fee
£800–£3K
Per month, on top of ad spend
Expected ROAS
4–10x
Well-managed Google Shopping campaigns
Free vs. paid listings: Google Merchant Centre offers organic Google Shopping listings through the free Shopping tab, but paid Google Shopping advertising dominates the SERP real estate most users see.
At Visionary, we focus on ROAS. Your Google Shopping feed is constantly optimised, bids adjusted based on product performance, and underperformers identified to reduce wasted spend. If your current ROAS is below 3x, significant optimisation opportunities exist in feed quality, campaign structure, and bidding strategy.
Shopping Revenue Managed Monthly
Average Shopping ROAS
Avg CPA Reduction in First 3 Months
Long-Term Contracts
"Chris is a very knowledgeable PPC consultant. He made a meaningful difference to our ROAS and revenue where other agencies in the past had failed. I fully recommend him."
FAQ
Common Questions About Google Shopping
Related Services
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Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included