Charity PPC
Charity PPC Agency — Including Google Ad Grants
Google Ads for Charities & Non-Profits — Maximize Donations & Awareness
Charities can access up to $10,000/month in free Google Ads through the Google Ad Grants programme. We help charities apply for, set up, and manage Google Ad Grants alongside paid campaigns to maximize donations, volunteer sign-ups, and awareness.
Companies we've worked with
Overview
Why Charities Need Specialist PPC
Google Ad Grants gives eligible charities up to $10,000/month in free Search ads. But the programme has strict rules — maintain 5% CTR, no single-word keywords, and specific account structure requirements.
We help charities maximize their Grant alongside optional paid campaigns for competitive keywords and display/video advertising.
Common charity PPC mistakes: losing Google Ad Grant access due to non-compliance, not using the full $10K budget, ignoring paid campaigns for high-value keywords, and poor donation page conversion.
Charities we manage typically use 85-95% of their Grant budget while maintaining full compliance with Google's requirements.
Your charity is eligible for $10,000/month in free Google Ads. Most charities don't use it. We change that.
"Chris is a very knowledgeable PPC consultant. He made a meaningful difference to our ROAS and revenue where other agencies in the past had failed. I fully recommend him."
Our Process
Our Charity PPC Process
Grant Application
Help you apply for Google Ad Grants if you're not already enrolled.
Compliant Setup
Build a Grant-compliant account structure that maximizes the $10K budget.
Campaign Optimization
Optimize for donations, sign-ups, and awareness while maintaining compliance.
Paid Integration
Supplement with paid campaigns where Grants limitations restrict reach.
Why Us
Why Work With Visionary?
Grants Specialists
We know the Google Ad Grants programme inside out.
Compliance Focus
Maintain the 5% CTR requirement and all programme rules.
No Contracts
Month-to-month. Donations keep you.
Impact Tracking
Track donations, sign-ups, and awareness metrics clearly.
Google Ads Success: Saving a Banned Account & Hitting 5.56x ROAS
Account was banned from both Google Ads and Merchant Centre. We resolved the compliance issues and delivered 5.56x ROAS within weeks.
Learn How We Did ItROAS
Conversion Value
Conversions
Ad Spend
Client Feedback
What Our Clients Say
"They helped us get set up on Google Ad Grants and we're now getting $10K/month in free advertising. Incredible value."
Jane D.
Fundraising Director
"We'd lost our Grant due to compliance issues. They got it reinstated and optimized within two weeks."
Mark P.
Digital Manager, National Charity
"Online donations increased 200% through the combination of Grants and paid campaigns."
Sarah W.
CEO, Regional Charity
Results
Recent Results
Online Donations
National Charity
Grants + Paid
Monthly Free Ads
Regional Charity
Google Ad Grants
Volunteer Sign-ups
Community Charity
Grants
Our People
Meet Our Specialists
Chris
Founder & PPC Director
15+ years in paid media with charity and non-profit experience.
FAQ
Common Questions
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included