Insurance PPC Agency
Insurance PPC Agency That Drives Policy Enquiries
Google Ads for Insurance — Compliant Campaigns That Convert
Insurance PPC demands compliance with Google's financial services policies and FCA regulations while competing in one of the most expensive ad verticals. We deliver campaigns that generate quality policy enquiries at sustainable costs.
Companies we've worked with
Overview
Why Insurance Needs Specialist PPC
Insurance keywords command some of the highest CPCs in Google Ads. Without specialist management, budgets evaporate on comparison shoppers and low-intent clicks.
We structure campaigns around insurance product types and customer intent, focusing on searches that indicate genuine policy need rather than casual comparison.
Common insurance PPC mistakes: competing with aggregators on generic terms, missing required regulatory disclaimers, poor landing page compliance, and not tracking quote completions.
Insurance clients we manage see significant CPA reductions through intent-based targeting and proper exclusion of comparison and DIY audiences.
Insurance CPCs can exceed £30. Every wasted click costs you. Specialist management pays for itself.
"Chris is a very knowledgeable PPC consultant. He made a meaningful difference to our ROAS and revenue where other agencies in the past had failed. I fully recommend him."
Our Process
Our Insurance PPC Process
Product Analysis
Map your insurance products to search intent and identify the highest-value policy types.
Compliant Campaigns
Build FCA-compliant campaign structures with proper regulatory disclosures.
Quote Tracking
Track the full journey from click to quote request to policy binding.
CPA Optimization
Focus budget on searches that lead to completed quotes and bound policies.
Why Us
Why Work With Visionary?
Regulation Experts
FCA and Google financial certification compliance built in.
Product-Focused
Campaigns structured by insurance product type and customer journey.
No Contracts
Month-to-month. Policy quality keeps you.
Full Funnel Tracking
From click to quote to bound policy — complete attribution.
Google Ads Success: Saving a Banned Account & Hitting 5.56x ROAS
Account was banned from both Google Ads and Merchant Centre. We resolved the compliance issues and delivered 5.56x ROAS within weeks.
Learn How We Did ItROAS
Conversion Value
Conversions
Ad Spend
Client Feedback
What Our Clients Say
"They cut our cost per quote by 35% while improving lead quality. The compliance expertise is invaluable."
Karen H.
Marketing Director, Insurance Broker
"Finally an agency that understands insurance advertising compliance. No more ad disapprovals."
Robert J.
Digital Manager, MGA
"The focus on quote completions rather than just clicks transformed our ROI."
Claire S.
Head of Digital, Insurer
Results
Recent Results
ROI
Commercial Insurance Broker
Search
Cost per Quote
Life Insurance Provider
Search + Display
Quote Volume
Motor Insurance Broker
Full Funnel
Our People
Meet Our Specialists
Chris
Founder & PPC Director
15+ years in paid media with insurance sector expertise.
FAQ
Common Questions
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included