SaaS PPC Agency
SaaS PPC Agency That Drives Trial Sign-Ups & Demos
Google Ads for SaaS Companies — Acquisition at Scale
SaaS PPC requires understanding of long sales cycles, trial-to-paid conversion, and customer lifetime value based bidding. We build campaigns that acquire users profitably and scale with your MRR targets.
Companies we've worked with
Overview
Why SaaS Needs Specialist PPC
SaaS buying cycles involve multiple touchpoints — from problem awareness to feature comparison to trial sign-up. PPC needs to capture intent at each stage.
We optimize beyond the sign-up. Our campaigns are built around LTV:CAC ratios, targeting users most likely to convert from trial to paid.
Common SaaS PPC mistakes: optimizing for sign-ups without tracking activation, ignoring competitor campaigns, broad targeting that attracts non-ICP users, and not leveraging demo request campaigns.
SaaS companies we manage see significant improvements in trial quality and paid conversion rates through ICP-focused targeting.
The best SaaS PPC isn't about volume — it's about acquiring users who activate, convert, and retain.
"Chris is a very knowledgeable PPC consultant. He made a meaningful difference to our ROAS and revenue where other agencies in the past had failed. I fully recommend him."
Our Process
Our SaaS PPC Process
ICP Mapping
Define your ideal customer profile and map their search behaviour.
Funnel Architecture
Campaigns across awareness, consideration, and decision stages.
Trial & Demo Tracking
Track from click to sign-up to activation to paid conversion.
LTV Optimization
Optimize campaigns based on downstream revenue, not just sign-up volume.
Why Us
Why Work With Visionary?
SaaS Specialists
We understand MRR, LTV, churn, and unit economics.
ICP-Focused
Targeting that attracts your ideal customer profile, not just any user.
No Contracts
Month-to-month. ARR growth keeps you.
Full Funnel Tracking
From click to trial to paid — complete attribution.
B2B SEO: Tripling Traffic in a High-Value Market
A B2B client in a sector where each contract is worth £1m+. Low search volume, but massive revenue impact when you rank.
Learn How We Did ItClicks (from near-zero)
Impressions
CTR
Avg. Position
Client Feedback
What Our Clients Say
"Trial-to-paid conversion improved 40% because they focused on attracting the right users, not just more users."
Alex K.
VP Marketing, B2B SaaS
"They understand SaaS metrics. The campaigns are optimized for LTV, not vanity metrics."
Sophie L.
Growth Lead, Fintech SaaS
"Our CAC dropped 35% while trial quality improved significantly. Game-changing approach."
Dan M.
Founder, HR Tech
Results
Recent Results
LTV:CAC
B2B SaaS Platform
Search + Display
CAC Reduction
HR Tech SaaS
Search
Qualified Demos
Enterprise SaaS
Full Funnel
Our People
Meet Our Specialists
Chris
Founder & PPC Director
15+ years in paid media with B2B SaaS expertise.
FAQ
Common Questions
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included