Law Firm PPC Agency
Law Firm PPC Agency That Drives Case Enquiries
Google Ads for Solicitors — High-Intent Client Acquisition at Scale
Legal PPC is one of the most competitive and expensive verticals in Google Ads. We specialize in managing high-CPC legal campaigns that deliver qualified case enquiries at a sustainable cost per acquisition.
Companies we've worked with
Overview
Why Law Firms Need Specialist PPC
Legal keywords are among the most expensive in Google Ads — personal injury, employment law, and family law CPCs regularly exceed £20-50. Without specialist management, budgets are wasted on unqualified clicks.
We structure legal campaigns around case types and intent levels, ensuring budget is allocated to searches most likely to result in quality case enquiries.
Common legal PPC mistakes: bidding on broad informational queries, not filtering out DIY legal advice seekers, poor call tracking, and failing to differentiate practice areas.
Law firms we manage typically see 40-60% reduction in cost per case enquiry through proper negative keyword management and intent-based bidding.
One qualified personal injury case can be worth £10,000+. The question isn't whether you can afford PPC — it's whether you can afford not to.
"Chris is a very knowledgeable PPC consultant. He made a meaningful difference to our ROAS and revenue where other agencies in the past had failed. I fully recommend him."
Our Process
Our Law Firm PPC Process
Practice Area Analysis
Map your practice areas to search intent and identify the highest-value case types.
Campaign Architecture
Separate campaigns per practice area with intent-based ad groups and landing pages.
Lead Quality Tracking
Track calls, forms, and chat leads with case type classification.
CPA Optimization
Continuous optimization to reduce cost per qualified case enquiry.
Why Us
Why Work With Visionary?
Legal Specialists
We understand SRA advertising rules and legal sector nuances.
Case-Type Focus
Campaigns structured around your most valuable practice areas.
No Contracts
Month-to-month. Case quality keeps you, not contracts.
Call Recording
Every call tracked and attributed to measure case quality.
PPC Results: Scaling Spend 3x While Doubling ROAS
Took over an account running at 3x ROAS with £3K/month spend. Within two months we hit 6.82x ROAS at £10.6K/month.
Learn How We Did ItClicks
Conversion Value
ROAS
Ad Spend (from £3K)
Client Feedback
What Our Clients Say
"Cost per case enquiry dropped 45% in the first quarter. The quality of leads improved significantly too."
Richard B.
Managing Partner
"They understand legal marketing. No other agency has managed our high-CPC campaigns this effectively."
Catherine W.
Head of Marketing, Regional Law Firm
"Professional, data-driven, and they actually understand what constitutes a quality case lead."
Stephen L.
Senior Partner
Results
Recent Results
ROI
Regional Law Firm
Search + Local
Cost per Case Lead
Personal Injury Firm
Search
Qualified Enquiries
Family Law Practice
Search + Display
Our People
Meet Our Specialists
Chris
Founder & PPC Director
15+ years in paid media with legal sector expertise.
FAQ
Common Questions
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included