PPC For Accountants
PPC Agency for Accountants That Drives Client Acquisition
Google Ads for Accountants & Bookkeepers — Qualified Client Leads
Accountancy is a high-LTV service where one new client can generate revenue for years. We build Google Ads campaigns that target businesses and individuals actively searching for accounting services, delivering qualified leads at a sustainable cost.
Companies we've worked with
Overview
Why Accountants Need Specialist PPC
Accountancy clients have high lifetime value — a typical business client stays 5-10 years. PPC acquisition costs are easily justified by long-term recurring revenue.
We target intent-driven searches for specific services: tax returns, company accounts, bookkeeping, payroll, and advisory — each with different campaign strategies.
Common accountancy PPC mistakes: targeting generic 'accountant' terms, not differentiating personal from business services, poor call tracking, and ignoring seasonal tax deadlines.
Accountancy firms we manage see the best ROI during peak periods: self-assessment deadline, year-end, and new business formation seasons.
One new business client at £200/month = £12,000+ lifetime value. PPC pays for itself many times over.
"Chris is a very knowledgeable PPC consultant. He made a meaningful difference to our ROAS and revenue where other agencies in the past had failed. I fully recommend him."
Our Process
Our Accountancy PPC Process
Service Mapping
Map your services to search intent — tax, accounts, bookkeeping, advisory.
Local Campaigns
Target businesses and individuals in your service area searching for accountants.
Lead Tracking
Track calls, enquiry forms, and consultation bookings.
Seasonal Optimization
Increase spend around tax deadlines and peak business periods.
Why Us
Why Work With Visionary?
Accountancy Experts
We understand the accountancy business model and client lifecycle.
Service-Focused
Separate campaigns for each service line you offer.
No Contracts
Month-to-month. Client quality keeps you.
LTV Tracking
Track from lead to client to understand true acquisition ROI.
10x Revenue & 2x ROAS in 7 Months
An ecommerce account generating $48K/month. Within 7 months we scaled to $560K/month while almost doubling the return on ad spend.
Learn How We Did ItRevenue/Month (from $48K)
ROAS (from 2.63x)
Conversions/Month
Monthly Spend
Client Feedback
What Our Clients Say
"We gained 35 new business clients in six months from PPC. The lifetime value makes it incredibly profitable."
Simon G.
Managing Partner, Accountancy Firm
"The seasonal campaign management around self-assessment is excellent. Enquiries peak exactly when we need them."
Jane W.
Director, Bookkeeping Practice
"They understand our business model. The campaigns target the right services and the right size of client."
Michael B.
Partner, Chartered Accountants
Results
Recent Results
ROI
Chartered Accountancy Firm
Local Search
New Clients in 6 Months
Multi-Office Practice
Search
Cost per Lead
Bookkeeping Practice
Local Search
Our People
Meet Our Specialists
Chris
Founder & PPC Director
15+ years in paid media with professional services expertise.
FAQ
Common Questions
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included