Education PPC Agency
Education PPC Agency That Drives Enrolments
Google Ads for Universities, Colleges & Training Providers
Education PPC requires understanding of enrolment cycles, course-level targeting, and the student decision journey. We build campaigns that drive prospectus requests, open day registrations, and course applications.
Companies we've worked with
Overview
Why Education Needs Specialist PPC
Education marketing revolves around fixed enrolment cycles, clearing periods, and course-specific search intent. Campaigns need to peak at the right times.
We build course-level campaigns targeting specific qualifications, subjects, and career outcomes — not generic institutional advertising.
Common education PPC mistakes: generic institution-level campaigns, missing clearing period opportunities, not targeting career-focused searches, and poor application tracking.
Education providers we manage see 40-70% improvement in cost per application through course-level targeting and lifecycle timing.
Students search for outcomes, not institutions. Target the career they want, and they'll find your course.
"Chris is a very knowledgeable PPC consultant. He made a meaningful difference to our ROAS and revenue where other agencies in the past had failed. I fully recommend him."
Our Process
Our Education PPC Process
Course Mapping
Map your courses to student search behaviour and career intent.
Lifecycle Campaigns
Build campaigns aligned to UCAS cycles, clearing, and enrolment deadlines.
Application Tracking
Track from ad click to prospectus request to application to enrolment.
Budget Optimization
Focus budget on courses with availability and highest strategic value.
Why Us
Why Work With Visionary?
Education Experts
We understand UCAS cycles, clearing, and student recruitment.
Course-Level
Individual campaigns per course, not generic institutional ads.
No Contracts
Month-to-month. Enrolments keep you.
Full Funnel
Track from click to prospectus to application to enrolment.
SEO From Scratch: Education & Finance Sector
Started with zero backlinks, zero brand history. Pure technical optimisation, content strategy, and link building from the ground up.
Learn How We Did ItTotal Clicks
Impressions
CTR
Avg. Position
Client Feedback
What Our Clients Say
"Applications increased 85% during clearing. Their timing and targeting was spot on."
Prof. Rachel K.
Director of Marketing, University
"Course-level campaigns transformed our student recruitment. We can see exactly which courses PPC drives."
David H.
Head of Digital, FE College
"The ROI tracking gives us confidence to invest more. Every pound is accounted for."
Lucy M.
Marketing Manager, Training Provider
Results
Recent Results
ROI
University
Search + Display
Applications
FE College
Search
Cost per Enrolment
Online Training Provider
Full Funnel
Our People
Meet Our Specialists
Chris
Founder & PPC Director
15+ years in paid media with education sector experience.
FAQ
Common Questions
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included