Real Estate PPC
Real Estate PPC Agency That Drives Valuations & Instructions
Google Ads for Estate Agents, Developers & Property Companies
Real estate PPC targets high-value property transactions. Whether you're an estate agent seeking vendor instructions or a developer selling new builds, we build campaigns that drive qualified property enquiries.
Companies we've worked with
Overview
Why Real Estate Needs Specialist PPC
Property transactions are high-value but infrequent. PPC needs to capture intent from vendors, landlords, buyers, and tenants — each with different search behaviours.
We focus on the highest-value conversion: vendor instructions for estate agents, plot reservations for developers, and tenant leads for letting agents.
Common real estate PPC mistakes: targeting buyer searches (low conversion), not differentiating vendor from buyer campaigns, ignoring new development marketing, and poor local targeting.
Estate agents we manage see the best ROI when campaigns focus on vendor acquisition — one instruction at average fees pays for months of advertising.
One vendor instruction at 1.5% of a £300K sale = £4,500. PPC makes vendor acquisition scalable.
"Chris is a very knowledgeable PPC consultant. He made a meaningful difference to our ROAS and revenue where other agencies in the past had failed. I fully recommend him."
Our Process
Our Real Estate PPC Process
Market Analysis
Analyse your local property market, competition, and highest-value opportunities.
Vendor Campaigns
Build campaigns targeting vendors, landlords, and property sellers.
Lead Tracking
Track valuation requests, appraisal bookings, and instruction conversions.
Local Optimization
Hyper-local targeting matching your agency coverage area.
Why Us
Why Work With Visionary?
Property Experts
We understand the estate agency business model and property market.
Hyper-Local
Postcode-level targeting for your exact coverage area.
No Contracts
Month-to-month. Instructions keep you.
Valuation Tracking
Track from click to valuation request to instruction won.
10x Revenue & 2x ROAS in 7 Months
An ecommerce account generating $48K/month. Within 7 months we scaled to $560K/month while almost doubling the return on ad spend.
Learn How We Did ItRevenue/Month (from $48K)
ROAS (from 2.63x)
Conversions/Month
Monthly Spend
Client Feedback
What Our Clients Say
"Valuation requests increased 180% in six months. The vendor-focused approach works brilliantly."
Richard H.
Director, Estate Agency
"They understand that vendor instructions, not buyer leads, drive our revenue. Refreshing."
Claire T.
Branch Manager, Regional Agent
"New build plot reservations from PPC exceeded our expectations. Excellent targeting."
James P.
Marketing Director, Property Developer
Results
Recent Results
ROI
Independent Estate Agent
Local Search
Valuation Requests
Regional Agency
Search
Plot Reservations/Month
Property Developer
Search + Display
Our People
Meet Our Specialists
Chris
Founder & PPC Director
15+ years in paid media with property sector experience.
FAQ
Common Questions
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included