Recruitment PPC Agency
Recruitment PPC Agency That Drives Candidate & Client Leads
Google Ads for Recruitment Agencies — Candidate Acquisition & Client Generation
Recruitment agencies face dual PPC challenges: attracting candidates and generating client leads. We build campaigns for both sides of the recruitment marketplace, delivering qualified applications and new business opportunities.
Companies we've worked with
Overview
Why Recruitment Needs Specialist PPC
Recruitment PPC targets two distinct audiences: candidates searching for jobs and businesses looking for recruitment services. Each requires different campaign strategies.
We build separate campaign structures for candidate acquisition and client-side business development, optimizing each for different conversion goals.
Common recruitment PPC mistakes: mixing candidate and client targeting, not adjusting for job market seasonality, poor application tracking, and ignoring sector-specific targeting.
Recruitment agencies we manage typically see 50-80% improvement in cost per qualified application through sector and intent-based targeting.
The average recruitment fee is £5,000-£15,000. One new client from PPC pays for months of ad spend.
"Chris is a very knowledgeable PPC consultant. He made a meaningful difference to our ROAS and revenue where other agencies in the past had failed. I fully recommend him."
Our Process
Our Recruitment PPC Process
Market Analysis
Map your sectors, job types, and both candidate and client search behaviour.
Dual Campaigns
Separate campaigns for candidate acquisition and client business development.
Application Tracking
Track applications, registrations, and client enquiries end-to-end.
Sector Optimization
Focus budget on your highest-margin sectors and job types.
Why Us
Why Work With Visionary?
Recruitment Experts
We understand the dual-sided recruitment marketplace.
Dual Targeting
Separate strategies for candidate and client acquisition.
No Contracts
Month-to-month. Placements keep you.
Full Attribution
Track from click to application to placement.
PPC Results: Scaling Spend 3x While Doubling ROAS
Took over an account running at 3x ROAS with £3K/month spend. Within two months we hit 6.82x ROAS at £10.6K/month.
Learn How We Did ItClicks
Conversion Value
ROAS
Ad Spend (from £3K)
Client Feedback
What Our Clients Say
"Client enquiries increased 120% in the first quarter. The B2B targeting is spot on."
Laura T.
Director, IT Recruitment
"They understand both sides of recruitment marketing. Candidate quality improved significantly."
Phil G.
Managing Director, Healthcare Recruitment
"Cost per qualified application dropped 55%. The sector-specific approach makes all the difference."
Nicky S.
Marketing Manager, Engineering Recruitment
Results
Recent Results
ROI
IT Recruitment Agency
Search (Client-side)
Cost per Application
Healthcare Recruitment
Search + Display
Client Enquiries
Engineering Recruitment
B2B Search
Our People
Meet Our Specialists
Chris
Founder & PPC Director
15+ years in paid media with recruitment sector expertise.
FAQ
Common Questions
Start Here
Your Revenue. Our Obsession.
Tell us about your business and we'll show you exactly where the opportunities are — no obligation, no sales pitch.
■ Senior specialists only
■ No long-term contracts
■ Free audit included