What is the best length for a video?

It depends on the platform and goal. Short-form video (15–60 seconds) maximises engagement and shareability on TikTok and Instagram Reels. Medium-form (2–5 minutes) works well for product demos and testimonials. Long-form (8–15 minutes) is optimal for YouTube, tutorials, and SEO. The best strategy is to create a long-form "pillar" video and repurpose it into multiple short-form clips.

Which platform should I focus on first?

Start with the platform where your audience spends the most time. For B2B: LinkedIn and YouTube. For B2C consumer brands: TikTok and Instagram. For DIY/tutorials/education: YouTube. For short-form entertainment: TikTok. Measure audience presence first, then concentrate effort on 1–2 platforms before expanding.

How much does it cost to produce a video?

DIY short-form video costs £50–£200. Freelancer-produced videos cost £300–£3,000 depending on complexity. Professional productions cost £5,000+. Budget £400–£1,200/month for regular video production as an SME, £5,000–£20,000/month as an enterprise.

What kind of video performs best?

User-generated content and behind-the-scenes videos have the highest engagement rates (4–6%). Tutorials and how-to content convert best (5–6% conversion). Testimonials are the most trusted format (6–7% conversion). The most effective approach combines multiple types in a content calendar.

Should I use captions/subtitles?

Absolutely. 92% of mobile video is watched with sound off. Videos with captions get 85% higher completion rates and 30–40% more engagement. Captions should be considered essential, not optional. They also improve SEO — transcripts and captions help YouTube understand video content.

How long should I commit to video marketing before expecting ROI?

Most video campaigns break even within 2–4 months. You should see measurable engagement and traffic growth within 1–2 months. However, video's compounding benefit means ROI typically peaks between months 6–12. Commit to at least 3–6 months of consistent video production before evaluating performance.

Is it better to outsource video production or do it in-house?

Depends on budget and scale. DIY/internal production works for regular short-form content (cost-effective, authentic). Freelancers are ideal for consistent quality at moderate cost. Agencies work best for complex campaigns or when you need multiple video types produced simultaneously. Consider a hybrid: use freelancers for ongoing production while keeping some content in-house for authenticity.

How do I make my video rank in Google?

Optimise your YouTube title and description with your target keyword. Add a detailed transcript and captions (helps YouTube understand content). Build backlinks to your video page. Encourage engagement and watch time. Target videos 8+ minutes long for competitive keywords. Use proper video schema markup.

What's the difference between YouTube Shorts and TikTok?

Both are short-form platforms, but YouTube Shorts reach a more diverse, global audience while TikTok excels with younger demographics. YouTube Shorts feed viewers into full-length YouTube videos (good for funnel). TikTok is better for entertainment and viral reach. TikTok's algorithm is more forgiving to small accounts. Use both — TikTok for reach, YouTube Shorts to funnel to long-form YouTube videos.

Video Marketing Data

Video Marketing Trends and
Statistics for 2026

Video is now the dominant marketing format. 91% of businesses use video, and video content gets 1,200% more shares than text and images combined. Here are 35+ video marketing statistics that prove why every marketer needs a video strategy for 2026.

Chris | Visionary Marketing•Published: March 2026•~24 min read

91%

Of businesses use video as a marketing tool

1,200%

What Is Video Marketing?

Video marketing is the use of video content to promote, explain, or sell a product or service. It encompasses YouTube videos, social media clips, live streams, webinars, product demonstrations, customer testimonials, animated explainers, and any other video format designed to engage an audience and drive business results.

Video marketing works because humans process visual information 60,000 times faster than text, and video triggers emotional responses that text alone cannot achieve. A well-crafted video can communicate complex ideas in seconds, build trust through face-to-face connection, and drive conversions at rates far exceeding static content.

The landscape has shifted dramatically. Five years ago, video was optional — a nice-to-have for brands with big budgets. Today, video is non-negotiable. Social media algorithms prioritise video. Google's search results feature video content prominently. Consumers expect video from every brand they interact with.

But here's the key insight that separates successful video marketers from those who struggle: video marketing isn't about production quality or viral fame. The highest-performing videos aren't always the slickest or most expensive. They're the ones that are strategic — targeted at the right audience, optimised for the right platform, and designed to achieve a specific business outcome.

This article breaks down the data behind video marketing in 2026. We've aggregated statistics from 40+ industry reports, platform studies, and proprietary research. The result is the most comprehensive video marketing statistics guide available — a resource designed to be cited, shared, and linked to by marketers everywhere.

Video Marketing Adoption & Trends (2026 Data)

Video has moved from emerging trend to established mainstream. The adoption numbers are staggering:

91%

of businesses use video as a marketing tool

93%

of marketers say video is increasingly important

86%

of businesses use video on their website

71%

of marketers plan to increase video production in 2026

Video Adoption by Business Size

Business Size	% Using Video	Videos/Month	Video Budget % of Total
Enterprise (500+)	94%	12	18%
Mid-Market (50–500)	89%	6	12%
SME (10–50)	82%	2	8%
Micro (1–10)	61%	0.5	3%

Sources: Wyzowl Video Marketing Report (2026), HubSpot State of Marketing (2025)

Video Trends Driving Adoption in 2026

Short-Form Video Dominance — TikTok, YouTube Shorts, and Instagram Reels have fundamentally changed consumption. Short-form now accounts for 62% of all video views globally.
Live Video and Real-Time Marketing — 82% of audiences prefer live video from brands over pre-recorded content.
Vertical Video as Standard — 78% of all video views are on mobile; vertical (9:16) is the native format.
AI-Generated Content Concerns — 73% of consumers worry about AI-generated content, but 61% say they'd trust clearly labelled AI-generated brand videos.
YouTube Shorts Growth — YouTube Shorts reaches 1.5 billion logged-in users monthly.
Personalisation & Dynamic Video — Personalised video increases CTR by 240% compared to generic video.
Community-Generated Content — 72% of brands actively encourage customers to create video testimonials.
Video Commerce (Shoppable Video) — Direct purchasing from video is growing 30% year-on-year.

Video is no longer a marketing tactic — it's the default format. Brands not investing in video in 2026 are invisible to their audience.

Video Marketing ROI and Performance Statistics

The critical question every marketer asks: does video actually deliver ROI? The data is unambiguous — yes, dramatically.

80x

More conversions than text & images combined

+34%

Conversion rate lift from video landing pages

1,200%

More shares than text and images

+88%

Video Performance vs Other Formats

Video
Infographics
Blog Post
Images

Metric	Video	Infographics	Blog Post	Images
Engagement Rate	8.8%	3.2%	2.1%	1.4%
Shares / 1K Views	1,200	340	120	85
Time on Page (s)	254	156	98	45
Click-Through Rate	9.2%	4.5%	2.8%	1.6%
Conversion Rate	4.8%	1.2%	0.8%	0.6%

Sources: Wyzowl (2026), Content Marketing Institute (2025), HubSpot (2025)

Video ROI by Business Goal

Business Goal	Video Impact	Avg. Lift vs Non-Video
Brand Awareness	59% increase in recall	59%
Traffic to Website	88% longer time on site	88%
Lead Generation	80x more conversions	8,000%
Sales	34% higher conversion rates	34%
Customer Retention	40% increase in repeat purchases	40%
Brand Trust	72% feel more trustworthy	72%

The ROI Timeline for Video Marketing

Weeks 1–2

Video published, initial views begin accumulating

Weeks 3–4

Video reach plateaus on primary channel, YouTube/Google indexing increases discoverability

Month 2

Organic traffic grows via YouTube search, social shares begin

Month 3

Backlinks and citations start accumulating

Month 4–6

Compounding effect — video becomes evergreen asset

Month 6–12

Video continues generating leads at declining CPA

Average Time to Positive ROI: 2–4 months for social video, 3–6 months for YouTube organic, 1–2 weeks for video ads.

Video by Platform: YouTube, TikTok, Instagram Reels, LinkedIn

YouTube Statistics & Trends

2.7 billion logged-in users monthly — larger than any social platform except Facebook
1 billion hours of video watched daily
YouTube is the 2nd largest search engine globally — 65% of traffic comes from search
YouTube Shorts are watched by 1.5 billion logged-in users monthly
Average session duration: 40+ minutes
YouTube ad spend growing 20% year-on-year

YouTube Metric	2024	2025	2026	Growth
Monthly Active Users (B)	2.5	2.6	2.7	+8%
Daily Watch Hours (B)	0.95	0.99	1.0	+5%
Shorts Views (daily, B)	15	20	25	+67%
Average Video Length	9:45	9:32	9:18	Decreasing
Ads Skipped in 5s (%)	71%	70%	69%	Improving

Sources: YouTube Official Reports (2025–2026), SEMrush YouTube Study (2025)

TikTok Statistics & Trends

1.2 billion monthly active users globally
60% of TikTok users are Gen Z (13–24 years old)
Average session: 52 minutes — more time than any other app
TikTok Shop transactions grew 350% in 2025
Average video length: 34 seconds

Metric	TikTok	Instagram	YouTube	Snapchat
MAU (billions)	1.2	2.0	2.7	0.4
Avg Session Duration	52 min	28 min	40 min	18 min
Gen Z Monthly Active	60%	45%	38%	44%
Ecommerce Conv. Rate	5.2%	3.8%	2.1%	1.9%
Viral Coefficient	2.4x	1.8x	1.2x	1.1x

Sources: Statista (2026), DataBox (2025), TikTok Advertising Research (2025)

Instagram Reels & Instagram Video

Reels now account for 50% of all Instagram content consumption
Reels get 3x more engagement than traditional feed videos
Instagram video posts get 48% more engagement than image posts
Shoppable Reels drive 3x more conversions than non-shoppable

Platform	Engagement Rate	Best Length	Upload Frequency	Algo Reach
Instagram Reels	2.1%	25–60s	1–2/week	High
Instagram Stories	0.9%	3–15s	2–3/day	Medium
Instagram Feed	0.8%	1–3 min	1/week	Low
TikTok	5.8%	15–60s	1–3/day	Highest

Sources: Meta (2025), HubSpot (2025)

LinkedIn Video Statistics

900 million monthly active users
Video content gets 5x more engagement than other content types
LinkedIn video ads deliver 68% higher conversion rates than image ads
Video views have grown 300% in the past year

B2B vs B2C Video Performance

Content Type	B2B Engagement	B2C Engagement
Thought Leadership	8.2%	1.4%
Educational/Tutorial	6.5%	4.8%
Case Study/Testimonial	5.9%	6.2%
Product Demo	4.2%	5.8%
Entertainment	1.8%	7.9%
Industry News	4.1%	1.6%

Sources: LinkedIn Marketing Research (2025–2026), HubSpot (2025), DataBox (2026)

Short-Form vs Long-Form Video: The Data

Engagement Decay by Video Length

Completion %
Engagement %

Video Length	Completion Rate	Engagement Rate	Shareability	Search Value
15 seconds	89%	6.2%	High	Low
30 seconds	78%	4.8%	High	Low
60 seconds	65%	3.9%	Medium	Low
2 minutes	48%	2.8%	Medium	Medium
5 minutes	31%	1.9%	Low	High
10+ minutes	18%	1.2%	Low	Very High

Short-Form Dominance

62% of all video views globally are short-form
3x higher engagement rates than long-form on social
60% less production time, making it scalable

Long-Form Video Strength

60% more backlinks than short-form
42% higher conversion rates on YouTube
4x more keywords ranked (Ahrefs, 2025)
9x more organic search traffic than short-form

Strategy Comparison

Goal	Short-Form	Long-Form	Hybrid
Awareness & Reach	Best	Not ideal	Excellent
Education & Authority	Not suitable	Best	Excellent
Conversion	Good	Excellent	Excellent
SEO & Organic Traffic	Poor	Excellent	Excellent
Social Sharing	Excellent	Good	Excellent
Cost-Per-View	Lowest	Higher	Balanced
Time to ROI	Fastest	Slower	Fast

The Hybrid Strategy (2026 Best Practice)

Create one long-form "pillar" video (8–15 min) optimised for YouTube search
Repurpose into 3–5 short-form clips (15–60s) for TikTok, Reels, LinkedIn
Distribute short-form first to generate reach and awareness
Direct short-form traffic to the long-form version for deeper engagement
Long-form earns backlinks, improving domain authority

This hybrid approach costs only 20% more than creating short-form alone, but delivers 3x the ROI.

Video SEO & YouTube as a Search Engine

YouTube is the 2nd largest search engine globally. Video is becoming a first-class search result.

600M

Monthly YouTube searches

65%

Of YouTube traffic from search

19.5%

Average CTR for video in Google SERPs

145

Average keywords per YouTube video

Video in Google SERPs

SERP Feature	Appearance Rate	Average CTR	Impression Share
Video Carousel	23%	12.8%	High
Video Box (Right Side)	18%	14.2%	High
Video in Snippet	12%	19.5%	Medium
YouTube Shorts	8%	7.3%	Low
Video in News Results	6%	22.1%	Very High

Sources: SEMrush SERP Features Study (2025), Ahrefs (2025)

Video SEO Ranking Factors

Ranking Factor	Importance	2026 Data
Title Optimisation	Critical	34% higher CTR with keyword in title
Description Quality	Critical	200+ word descriptions rank 2x higher
Transcript & Captions	Critical	Transcribed videos get 30% more views
Engagement Metrics	Very High	4%+ engagement = top 3 for keyword
Watch Time	Very High	Top ranking signal
Click-Through Rate	High	CTR > 4% correlates with top rankings
Backlinks to Video	High	Each backlink ≈ +0.3 positions
Video Length	High	8–15 min rank higher for competitive terms
Upload Freshness	Medium	20% initial ranking boost (30 days)
Channel Authority	Medium	40% faster ranking velocity
Comments & Interaction	Medium	High comments = 25% better rankings
Video Schema Markup	Medium	35% more SERP appearances

Video in Google's AI Overviews

38% of AI Overviews include video references
Small sites with excellent video are outranking DR 80+ sites in AI Overviews
You don't need a DR 70 domain to rank in AI Overviews anymore

Video content is now appearing in Google's AI Overviews, even from smaller domains. If your video directly answers a query with data or expertise, you have a chance to rank in AI Overviews regardless of domain authority. This is a massive SEO opportunity for 2026.

Video Keywords & Search Volume

Keyword	Monthly Searches	Difficulty	Video SERP Opportunity
"how to [topic]"	1.2M	Low–Medium	Excellent
"[topic] tutorial"	640K	Low	Excellent
"[topic] explained"	180K	Low	Good
"[topic] step by step"	95K	Low	Good
"[brand] review video"	340K	Medium	Good
"best [product] review"	580K	Medium	Good
"[topic] guide"	420K	Low–Medium	Excellent

Sources: SEMrush Keyword Research (2026), Ahrefs (2025)

Video Advertising Spend and Cost Metrics

Global video advertising spend reached £98 billion in 2025 and is projected to reach £134 billion by 2027. Video advertising is growing 20% year-on-year.

Global Video Ad Spend by Platform

Platform	Share	YoY Growth
YouTube	46%	+18%
Facebook & Instagram	28%	+12%
TikTok	12%	+115%
LinkedIn	5%	+28%
Snapchat	4%	+8%
Other Platforms	5%	+25%

Video Advertising Cost Metrics (CPM, CPC, CPA)

Metric	YouTube	Facebook/IG	TikTok	LinkedIn	Google Ads
Avg CPM	£3–£8	£2–£6	£1–£3	£5–£12	£2–£5
Avg CPC	£0.15–£0.50	£0.20–£0.60	£0.10–£0.35	£0.40–£1.20	£0.15–£0.40
Avg CPA	£15–£45	£20–£60	£8–£30	£40–£150	£10–£50
Avg CTR	2.8%	1.2%	3.4%	2.1%	2.5%
Conv. Rate	3.8%	1.9%	4.2%	5.1%	2.8%

Sources: WordStream (2025), Facebook Ads Benchmarks (2025), DataBox (2026)

Key insight: TikTok has the lowest CPC but Facebook/Instagram has the lowest CPM. The right platform depends on your goal.

Video Ad Performance by Type

Ad Type	View-Through Rate	Completion Rate	Best For	Typical ROAS
Skippable (5s+)	28%	34%	Awareness, reach	3.2x
Non-Skippable (6s)	89%	92%	Brand awareness	2.8x
Bumper Ads (6s)	85%	100%	Micro-engagement	2.1x
Outstream	24%	42%	Reach, lower cost	2.5x
Interactive	41%	58%	Engagement, leads	4.1x
Shoppable	35%	44%	E-commerce, sales	5.8x
CTV Ads	42%	68%	Premium reach	3.9x

Sources: Google Video Ads Report (2025), Facebook Ads Research (2025)

Video Ad Spend by Industry

Industry	Avg Monthly Spend	Growth Rate	Preferred Platform
Technology/SaaS	£4,200	+25%	YouTube, LinkedIn
Ecommerce	£3,800	+22%	TikTok, Instagram
Financial Services	£3,500	+18%	YouTube, LinkedIn
Healthcare/Pharma	£2,800	+15%	YouTube, Facebook
Retail	£3,100	+20%	Instagram, TikTok
B2B Professional	£2,500	+12%	LinkedIn, YouTube
Hospitality/Travel	£2,200	+28%	Instagram, TikTok
Automotive	£3,600	+16%	YouTube, Facebook
Real Estate	£2,900	+19%	YouTube, Facebook
Education	£1,800	+14%	YouTube, Facebook

Sources: Statista Industry Reports (2025–2026), SpendingLab (2026)

Consumer Video Consumption Statistics

85%

Of global population watches video online

84%

Of all internet traffic is video

2+ hrs

Average daily video consumption

Video Consumption by Demographic

Demographic	Daily Watch Time	Preferred Platform	Video Type
Gen Z (13–24)	4.2 hours	TikTok, YouTube Shorts	Short-form, entertainment
Millennials (25–40)	2.8 hours	YouTube, Instagram	Mixed format
Gen X (41–56)	1.9 hours	YouTube, Facebook	Tutorials, news
Baby Boomers (57+)	1.2 hours	YouTube, Facebook	Educational, news

Video Consumption by Time of Day

Why People Watch Video

Primary Motivation	% of Viewers	Content Preferred	Typical Duration
Learning/Education	68%	Tutorials, how-tos	5–15 min
Entertainment	54%	Comedy, music, stories	2–10 min
Purchasing Decision	38%	Product demos, reviews	3–8 min
News/Staying Updated	28%	News clips, events	2–5 min
Habit/Boredom	22%	Any content	15–60 min
Social/Community	18%	UGC, streams	10–45 min

Video Completion Rates & Engagement

Platform	Avg Completion	Hook (3s)	Caption Impact
TikTok	78%	Critical	+45% engagement
YouTube	56%	High	+30% completion
Instagram Reels	62%	High	+40% engagement
LinkedIn	45%	Medium	+25% engagement
Facebook	42%	Medium	+35% completion

What Makes Video Shareable

Emotional videos are 8x more likely to be shared
Videos with strong narrative are 5x more shareable
Authentic, imperfect videos get 40% more engagement than polished content
User-generated video is 3x more shareable than brand-created
Videos featuring humans are 2x more shareable than product-focused

Video Content Type Performance

Not all video content performs equally. Here's which types drive the best results.

Content Type	Engagement	Conv. Rate	Shareability	Best Platform	Length
Tutorial/How-To	4.2%	5.1%	Medium	YouTube	5–15 min
Customer Testimonial	3.8%	6.2%	High	YouTube, LinkedIn	2–5 min
Product Demo	3.5%	5.8%	Low	YouTube, website	3–8 min
Educational/Explainer	3.9%	3.2%	High	YouTube, LinkedIn	4–10 min
Behind-The-Scenes	4.6%	2.1%	Very High	Instagram, TikTok	1–3 min
Entertainment/Humour	5.2%	1.2%	Very High	TikTok, Instagram	15–60s
Brand Story	3.3%	3.8%	High	YouTube, LinkedIn	2–5 min
Live Stream	2.8%	4.9%	Medium	YouTube, TikTok	30–120 min
Animated Explainer	3.7%	4.1%	Medium	YouTube, website	2–4 min
User-Generated Content	5.8%	7.1%	Very High	Instagram, TikTok	1–3 min
Webinar/Training	2.2%	8.3%	Low	YouTube, LinkedIn	30–90 min
Product Review	3.9%	6.5%	High	YouTube, TikTok	3–10 min

Sources: Wyzowl (2026), HubSpot (2025), Animaker (2025)

Tutorials & How-To Videos

"How to" searches on YouTube have grown 170% in 5 years
Tutorial videos convert 40% better than product demos
Tutorials with captions get 85% higher watch time

Customer Testimonials

Video testimonials convert 80% better than written reviews
Authentic, imperfect testimonials get 40% better results
Showing the customer's face increases trust by 55%

Product Demos

Product demo videos reduce returns by 20%
Demos on landing pages increase conversion by 34%
Demos with before/after comparisons convert 40% better

Behind-The-Scenes Content

4.6% average engagement (vs 3.2% for corporate content)
BTS content is 8x more likely to be shared
72% of audiences feel closer to brands after BTS content

Video Marketing Budget Allocation

71% of marketers plan to increase video budget in 2026. Companies increasing video investment see 30% higher marketing ROI on average.

Budget Category	% of Budget	SME Monthly	Enterprise Monthly
Content Production	45%	£180–£540	£6,750–£22,500
Paid Video Advertising	35%	£140–£420	£5,250–£17,500
Video Tools/Software	12%	£48–£144	£1,800–£6,000
Distribution/Promotion	8%	£32–£96	£1,200–£4,000
Total	100%	£400–£1,200	£15,000–£50,000

Sources: Wyzowl Video Marketing Report (2026), HubSpot (2025)

B2B SaaS Budget Allocation (£3K/mo)

Channel	Budget %	Spend (£3K)	ROI Expected
YouTube Organic	20%	£600	4.2x
LinkedIn Video Ads	25%	£750	3.8x
YouTube Ads	30%	£900	3.5x
Internal Team/Tools	15%	£450	N/A
Other (Testing, Shorts)	10%	£300	1.8x

B2C Ecommerce Budget Allocation (£2K/mo)

Channel	Budget %	Spend (£2K)	ROI Expected
TikTok Ads	30%	£600	5.2x
Instagram/Facebook Ads	35%	£700	4.8x
YouTube Ads	20%	£400	3.2x
Organic Content	10%	£200	N/A
Tools	5%	£100	N/A

Video Production Cost Breakdown

Video Type	DIY Cost	Agency Cost	Quality	Time Required
Short-Form (15–60s)	£50–£200	£300–£1,000	Medium	2–4 hours
Tutorial (5–10 min)	£100–£400	£800–£2,500	Medium–High	4–8 hours
Product Demo (3–5 min)	£150–£500	£1,000–£3,000	High	6–10 hours
Testimonial (1–3 min)	£50–£150	£400–£1,200	Medium	2–4 hours
Animated Explainer (2–4 min)	£200–£600	£2,000–£5,000	High	15–30 hours
Live Stream (1–2 hrs)	£100–£300	£500–£2,000	Medium	3–5 hours prep
Professional Commercial	£500–£2,000	£5,000–£25,000	Broadcast	20–50 hours

Note: Costs are indicative for UK market. DIY assumes you have equipment.

Budget Recommendations by Business Stage

Early-Stage (0–1 year)

Budget: £200–£600/month · Focus: DIY short-form + organic YouTube · Expected ROI: 1.5–2.5x within 6 months

Growth-Stage (1–3 years)

Budget: £1,000–£3,000/month · Focus: Organic YouTube + paid advertising mix · Expected ROI: 3–5x within 6 months

Established (3+ years)

Budget: £5,000–£20,000/month · Focus: Hybrid: organic long-form + paid short-form · Expected ROI: 4–8x continuously

Mobile Video Statistics

78%

Of all video views are on mobile

92%

Of mobile video watched with sound off

42 min

Average daily mobile video session

Mobile vs Desktop vs Tablet

Metric	Mobile	Desktop	Tablet
% of Video Views	78%	18%	4%
Avg Session Duration	42 min	38 min	35 min
Engagement Rate	4.2%	3.1%	2.8%
Conversion Rate	4.1%	3.2%	2.9%
Completion Rate	61%	52%	48%
Preferred Audio	Muted (92%)	With Sound (78%)	Muted (85%)

Vertical vs Horizontal Video

Format	Best For	Completion Rate	Engagement	Mobile-Friendly
Vertical (9:16)	Mobile, TikTok, Reels, Shorts	78%	Very High	Optimised
Horizontal (16:9)	Desktop, YouTube, LinkedIn	52%	Medium	Poor
Square (1:1)	Feed posts, stories, ads	55%	Medium	OK
Ultra-Wide (21:9)	Cinematic, premium	48%	Medium	Poor

Mobile Video Consumption by App

App/Platform	Monthly Users	Daily Active	Daily Watch Time	Primary Format
YouTube/Shorts	2.3B	1.6B	56 min	Mixed
TikTok	1.2B	850M	52 min	Short-form
Instagram (Reels + Feed)	2.0B	1.4B	28 min	Short-form
Facebook	2.0B	1.2B	24 min	Mixed
Snapchat	400M	280M	18 min	Short-form
LinkedIn	900M	150M	8 min	Professional
TikTok Shop	300M	180M	15 min	Shoppable

Sources: Statista (2026), Platform Official Reports (2025–2026)

Mobile Video Consumption Patterns

Time of Day	Primary Location	Primary App	Typical Length
7–9 AM	Commute	YouTube, Instagram	2–8 min
10–12 PM	Work breaks	TikTok, Instagram	15–60s
12–1 PM	Lunch	TikTok, YouTube	1–5 min
2–4 PM	Work/Afternoon	TikTok, YouTube	30–90s
5–6 PM	Commute home	YouTube, Podcasts	5–20 min
7–10 PM	Home	YouTube, TikTok, Netflix	10–60 min

Mobile Video Monetisation

Mobile video ads account for 68% of all video ad revenue
YouTube's mobile CPM is 15% higher than desktop
TikTok's mobile ROAS is 5.2x on average
Shoppable mobile video is growing 40% annually

Methodology

Transparency matters. Here's how we compiled this data:

Video consumption and platform data aggregated from Statista (2026), official platform reports, and WEVR Video Consumption Report (2026).
ROI and business impact statistics sourced from Wyzowl Video Marketing Report (2026), HubSpot State of Marketing (2025), and Video Marketing Institute (2025).
Video advertising cost and performance metrics compiled from WordStream Benchmarks (2025), Facebook Ads Transparency Report (2025), and IAB reports.
YouTube-specific data from YouTube Official Blog (2025–2026), BrightEdge (2025), and Ahrefs (2025).
SEO and search data from Google Search Central, SEMrush AI Overview Study (2026), and Ahrefs (2025).
Consumer behaviour data from Pew Research Center, Nielsen Video Consumption Studies (2025), and eMarketer (2025).
All statistics are as of March 2026. We update this article quarterly.

We prioritise sources with published methodology and transparent data collection. If you spot outdated data or have recent research to contribute, contact us at chris@visionary-marketing.co.uk.

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