Case Studies: Real Results. Real Revenue.

Every number is real. Every result is verified. See how we've helped businesses across industries grow through SEO and Google Ads.

£6.2M+

Total Pipeline Influenced

364%

Average Organic Growth

16x

Best Google Ads ROAS

20

Industries Served

Flagship Cases

Our highest-impact, named, verified B2B case studies.

SEO · Education

The Real World — $1m+ Profit Year One From Pre-Launch SEO

Engaged before the domain was bought. 20K organic users in the first 3 months and $1m+ in attributable profit in year one. Three years on, organic remains the primary acquisition channel.

$1m+

Profit

year one

20K

Organic users

first 3 months

3 yrs

Ongoing

primary channel

Pre-launch

Engaged

before domain

B2B SEO · Sales Acceleration

durhamlane — Catching the Catastrophic SEO Issue Other Experts Missed

Pre-launch technical catch that would have cost the business hundreds of thousands after every previously-engaged consultant had signed off. +50% YoY page-view growth in 6 months and ~£250k of new revenue from no-budget rankings.

£100,000s

Saved

pre-launch catch

+50%

Page-views YoY

6 months

~£250k

New revenue

no SEO budget

B2B

Sales acceleration

in-house tenure

Google Ads · B2B SaaS

Rocketseed — All-Time B2B Google Ads Lead Record in 3 Months

The previous freelancer had drifted the account into spam-optimisation. We reset the conversion signal upstream with CRM-based offline conversions, then rebuilt architecture and audience layering around qualified-lead value.

Record

All-time leads

3-month window

3 mo

Rebuild window

Spam → Signal

Quality reset

B2B SaaS

Sector

Type8 case studies
B2B SAASGoogle Ads
Record

All-time leads (any 3-month period)

Rocketseed: All-Time Google Ads Lead Record in 3 Months

Rocketseed's previous freelancer had drifted the account into a spam-optimisation loop — the bid algorithm was learning from form fills the sales team wouldn't action. We reset conversion tracking upstream with offline conversion uploads from the CRM, then rebuilt campaign architecture and audience layering around qualified-lead value.

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B2B MANUFACTURINGGoogle Ads
£1.6M

Pipeline Influenced (Year 1)

How a B2B Company Built £1.6M Pipeline Through Google Ads

A £65K-£650K industrial equipment manufacturer was burning ad spend on unqualified leads. We rebuilt Google Ads with CRM integration, offline conversion tracking, and decision-maker targeting — creating a predictable, qualified pipeline the board now funds quarterly.

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SAASGoogle Ads
£494K

Pipeline From Competitor Searches (Year 1)

How a SaaS Company Captured £494K Pipeline From Competitor Searches

A mid-market SaaS platform competing against Monday.com and Asana shifted from generic keywords to competitor capture campaigns. In Year 1, competitor campaigns became their highest-ROI channel, generating £494K pipeline while reducing CAC by 79%.

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INSURANCEGoogle Ads
-72%

Cost Per Acquisition Reduction

How an Insurance Broker Bypassed Comparison Sites and Cut CPA by 72%

A specialist insurance broker competing against GoCompare, CompareTheMarket, and MoneySupermarket abandoned generic keywords and built long-tail specialist campaigns targeting niches comparison sites ignore — delivering lower costs, higher quality leads, and a 36% policy conversion rate.

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HEALTHCAREGoogle Ads
185

Qualified Enquiries in 90 Days

How an Implant Clinic Generated 185 Patient Enquiries in 117 Days

A private implant clinic was running generic 'dentist near me' campaigns attracting NHS patients and check-up inquiries. We rebuilt campaigns around high-value treatments, created implant-specific landing pages, and implemented call tracking by service type. Within 117 days: 185 implant enquiries at £42 CPL.

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REAL ESTATEGoogle Ads
88

Vendor Valuations in 90 Days

How an Estate Agent Generated 88 Vendor Valuations in 3 Months

An independent 3-branch estate agent was wasting 104% of ad budget on buyer searches with 3% conversion. We separated vendor and buyer campaigns, built hyper-local strategies by branch, and created vendor-specific landing pages. In 3 months: 88 valuations, 30 instructions, £150K commission revenue.

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CONSTRUCTIONGoogle Ads
£585K

Contract Value Won in 6 Months

How a Commercial Contractor Won £585K in Contracts From Google Ads

A commercial contractor had zero digital presence and relied entirely on tender portals and relationships. We built a Google Ads strategy from zero — service-specific campaigns, portfolio-driven landing pages, and geo-targeted within 65-mile operational radius. In 8 months: 36 qualified enquiries, 8 contracts signed worth £585K, and 3 ongoing developer relationships.

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PROFESSIONAL SERVICESGoogle Ads
124

New Client Enquiries in 4 Months

How an Accountancy Firm Generated 124 New Clients During Tax Season

A regional accountancy firm's DIY Google Ads attempt burned £3.9K for 4 leads. We rebuilt with service-specific campaigns, a tax season surge strategy, and 325+ negative keywords. In Year 1: 124 enquiries, 81 new clients onboarded, £240K revenue, and 2,540% ROI on ad spend.

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Aggregate Results

£6.2M+

Total Pipeline Influenced

364%

Average Organic Growth

72%

Avg CPA Reduction

16x

Best ROAS Achieved

185

Most Leads in 90 Days

0

Long-Term Contracts

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