Case Studies: Real Results. Real Revenue.

Every number is real. Every result is verified. See how we've helped businesses across industries grow through SEO and Google Ads.

£6.2M+

Total Pipeline Influenced

364%

Average Organic Growth

16x

Best Google Ads ROAS

20

Industries Served

Flagship Cases

Our highest-impact, named, verified case studies.

Google Ads · Pet E-commerce

Pawfect4Pets — 5× Revenue and Record Sales After 3 Agencies Failed

Account rebuilt after ROAS had dropped below profitable under the previous agency. Two months later: 5× revenue, ROAS recovered to 2.78×, and multiple all-time sales records broken.

Revenue

in 2 months

2.78×

ROAS

from unprofitable

Records

Sales

after worst 6 mo

3 →

Beat prior

agencies

SEO · Bridal E-commerce

AB Ellie — 19 #1 US Rankings & #1 for "Bridal Earrings" in 4 Months

Full-stack Shopify SEO across the bridal jewellery catalogue — technical, collections, products, schema, content. Four months later: 19 position-#1 US rankings and +800% YoY non-branded organic clicks.

19

#1 US rankings

in 4 months

#1 US

Bridal Earrings

+ Wedding Earrings

+800%

Non-brand clicks

year-on-year

4 mo

Engagement

window

Google Ads · Luxury E-commerce

LA Design Concepts — 11x Revenue Growth While Doubling ROAS

Rebuilt a default PMax setup across four pillars — feed segmentation, campaign architecture, audience signals, and category-economics bidding. 7x spend grown, ROAS still doubled.

+1,066%

Revenue growth

in 7 months

~2x

ROAS lift

at scale

~7x

Spend grown

ROAS doubled

7 mo

Engagement

window

Type17 case studies
ECOMMERCEGoogle Ads
+1,066%

Revenue growth in 7 months

Scaling LA Design Concepts ~11x on Google Ads — While Doubling ROAS

Frank K's US luxury fabrics & wallpaper retailer was stuck on a default Performance Max setup. We rebuilt the shopping engine across four pillars — feed segmentation, campaign architecture, audience signals, and category-economics bidding — scaling monthly revenue ~11x while ROAS roughly doubled.

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ECOMMERCEGoogle Ads

Revenue increase in 2 months

Pawfect4Pets: 5× Revenue and Record Sales After 3 Agencies Failed

Pawfect4Pets is a pet e-commerce brand whose Google Ads account had been driven below profitability by the previous agency. Within two months Visionary rebuilt the account, scaled revenue 5×, and improved ROAS — breaking multiple sales records straight after the worst six-month period in the account's history.

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BEAUTYGoogle Ads
+50%

Profit lift in 3 months

Oh My Cream: +50% Profit — While Already With a Big Agency

Premium UK beauty brand Oh My Cream (formerly Naturisimo) had hit a growth plateau their full-service agency couldn't unblock. Chris was layered in as strategy lead — not as a replacement — to find an under-exploited segmentation axis the embedded agency couldn't see from inside day-to-day delivery.

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B2B SAASGoogle Ads
Record

All-time leads (any 3-month period)

Rocketseed: All-Time Google Ads Lead Record in 3 Months

Rocketseed's previous freelancer had drifted the account into a spam-optimisation loop — the bid algorithm was learning from form fills the sales team wouldn't action. We reset conversion tracking upstream with offline conversion uploads from the CRM, then rebuilt campaign architecture and audience layering around qualified-lead value.

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HEALTHCARE / GLP-1Google Ads

ROAS in first 30 days of compliant delivery

Biopreventative: GLP-1 Google Ads — From "Ads Disapproved" to 7× ROAS in 30 Days

US compounded GLP-1 weight loss programme (Semaglutide & Tirzepatide) on WooCommerce. The previous agency could not get the ads running due to repeated Healthcare and Medicines policy disapprovals. Visionary Marketing took over, secured LegitScript certification during the engagement, rebuilt the account compliance-first across creative, landing pages, and Merchant Center feed, and set up Performance Max from scratch — producing 7× ROAS within 30 days of compliant delivery and scaling the account nationwide.

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ECOMMERCEGoogle Ads
9.31x

ROAS

Strictly Beds and Bunks: First Google Ads Campaign Delivered 9.31x ROAS

Strictly Beds and Bunks (strictlybedsandbunks.co.uk) — a UK e-commerce retailer specialising in beds, bunk beds, and bedroom furniture — had only ever run Facebook ads. We built their first Google Ads programme from scratch and the results spoke for themselves.

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ECOMMERCEGoogle Ads
+1,390%

Revenue

13x Revenue & 2.6x ROAS in 9 Months

An ecommerce account generating $62.4K/month. Within 9 months we scaled to $728K/month while almost doubling the return on ad spend.

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ECOMMERCEGoogle Ads
8.87x

ROAS

PPC Results: Scaling Spend 3.9x While Doubling ROAS

Took over an account running at 3.9x ROAS with £3.9K/month spend. Within two months we hit 8.87x ROAS at £13.8K/month.

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ECOMMERCEGoogle Ads
7.23x

ROAS

Google Ads Success: Saving a Banned Account & Hitting 7.23x ROAS

Account was banned from both Google Ads and Merchant Centre. We resolved the compliance issues and delivered 7.23x ROAS within weeks.

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ECOMMERCEGoogle Ads
12x

Shopping ROAS (from 3.1x)

How an eCommerce Brand Scaled Google Shopping to 12x ROAS

A home and garden retailer was profitable on Google Shopping (4x ROAS) but left margin on the table. We restructured campaigns by profit tier, overhauled product feed data, and shifted from revenue maximisation to profit maximisation — delivering 12x ROAS and 338% increase in profit per ad pound.

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B2B MANUFACTURINGGoogle Ads
£1.6M

Pipeline Influenced (Year 1)

How a B2B Company Built £1.6M Pipeline Through Google Ads

A £65K-£650K industrial equipment manufacturer was burning ad spend on unqualified leads. We rebuilt Google Ads with CRM integration, offline conversion tracking, and decision-maker targeting — creating a predictable, qualified pipeline the board now funds quarterly.

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SAASGoogle Ads
£494K

Pipeline From Competitor Searches (Year 1)

How a SaaS Company Captured £494K Pipeline From Competitor Searches

A mid-market SaaS platform competing against Monday.com and Asana shifted from generic keywords to competitor capture campaigns. In Year 1, competitor campaigns became their highest-ROI channel, generating £494K pipeline while reducing CAC by 79%.

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INSURANCEGoogle Ads
-72%

Cost Per Acquisition Reduction

How an Insurance Broker Bypassed Comparison Sites and Cut CPA by 72%

A specialist insurance broker competing against GoCompare, CompareTheMarket, and MoneySupermarket abandoned generic keywords and built long-tail specialist campaigns targeting niches comparison sites ignore — delivering lower costs, higher quality leads, and a 36% policy conversion rate.

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HEALTHCAREGoogle Ads
185

Qualified Enquiries in 90 Days

How an Implant Clinic Generated 185 Patient Enquiries in 117 Days

A private implant clinic was running generic 'dentist near me' campaigns attracting NHS patients and check-up inquiries. We rebuilt campaigns around high-value treatments, created implant-specific landing pages, and implemented call tracking by service type. Within 117 days: 185 implant enquiries at £42 CPL.

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REAL ESTATEGoogle Ads
88

Vendor Valuations in 90 Days

How an Estate Agent Generated 88 Vendor Valuations in 3 Months

An independent 3-branch estate agent was wasting 104% of ad budget on buyer searches with 3% conversion. We separated vendor and buyer campaigns, built hyper-local strategies by branch, and created vendor-specific landing pages. In 3 months: 88 valuations, 30 instructions, £150K commission revenue.

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CONSTRUCTIONGoogle Ads
£585K

Contract Value Won in 6 Months

How a Commercial Contractor Won £585K in Contracts From Google Ads

A commercial contractor had zero digital presence and relied entirely on tender portals and relationships. We built a Google Ads strategy from zero — service-specific campaigns, portfolio-driven landing pages, and geo-targeted within 65-mile operational radius. In 8 months: 36 qualified enquiries, 8 contracts signed worth £585K, and 3 ongoing developer relationships.

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PROFESSIONAL SERVICESGoogle Ads
124

New Client Enquiries in 4 Months

How an Accountancy Firm Generated 124 New Clients During Tax Season

A regional accountancy firm's DIY Google Ads attempt burned £3.9K for 4 leads. We rebuilt with service-specific campaigns, a tax season surge strategy, and 325+ negative keywords. In Year 1: 124 enquiries, 81 new clients onboarded, £240K revenue, and 2,540% ROI on ad spend.

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Aggregate Results

£6.2M+

Total Pipeline Influenced

364%

Average Organic Growth

72%

Avg CPA Reduction

16x

Best ROAS Achieved

185

Most Leads in 90 Days

0

Long-Term Contracts

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